HADI HOMES REALESTATE
BRAND GUIDELINES
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BRANDING GUIDELINES
Identity Elements Master Logo
Atlas Graphic Hadi Homes Realestate Co. Trademark
Trademark Implementation
Logo Type
Prime Version of the Trademark
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BRANDING GUIDELINES
Trademark Usage on Solid Background
Full colour trademark on white background
Full colour reversed out trademark on Deep Brown background
Trademark Implementation When applying the trademark on own brand materials, the full colour trademark can appear on white, Deep Brown and Bage brown backgrounds. When applied onto colored backgrounds, the trademark should be treated according to the guidelines shown beside. Care should be taken to ensure that the trademark remains legible and visible.
Full colour trademark on maximum of 50% Bage brown background
Full colour trademark on 40% Bage brown background
Full colour trademark on 30% Bage brown background
Full colour trademark on 20% Bage brown background
Full colour trademark on 10% Bage brown background
Full colour reversed out trademark on solid colour background
N.B. Ensure that all background colors provide sufficient contrast with trademark.
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BRANDING GUIDELINES
Trademark Usage on Gradient / Image Background When applying the trademark on own brand materials, the full colour trademark can appear on brawn gradient backgrounds as shown below. Care should be taken to ensure that the trademark remains legible and visible.
Trademark Implementation
Full colour trademark on white biased coloured image
Full colour reversed out trademark on black biased coloured image
Black & White Reproduction When applying the trademark within a greyscale or single colour restricted print environment, the trademark can appear in black and white. When positioning the trademark on a greyscale photographic background make sure that the background image provides sufficient contrast with trademark. Care should be taken to ensure that the trademark remains legible and visible.
Trademark on white background
Trademark on black background
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BRANDING GUIDELINES
Corporate Colours
Trademark Implementation
Our corporate colour palette is an essential part of our brand and should be consistently reproduced across screen, print, and merchandise. It is important to note that printing is not an exact science, so colours will look different depending on the type of paper used to print, and the finish applied. Equally so, our brand on-screen will look different due to the backlit nature of a screen. Hence it is the responsibility of each employee to ensure that the colours are consistent across all brand touchpoints. The preferred choice for reproduction of our identity is in Pantone colours, but it can be equally matched in CMYK or RGB using the values presented below. The colours shown on this page and throughout this document are not intended to match the Pantone Color Standards.
Primary colours
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BRANDING GUIDELINES
Family Fonts for Description Latin Typefaces Sakkal Majalla. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Family Fonts. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Family Fonts.
Typography Treatment
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Arabic Typefaces GE SS TwoFonts.
ابتثجحخدذرزسشصض GE SS FAMILY FONTS.
ابتثجحخدذرزسشصض ابتثجحخدذرزسشصض GE DINAR FAMILY FONTS.
ابتثجحخدذرزسشصض ابتثجحخدذرزسشصض
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BRANDING GUIDELINES
Exclusion Zones
Trademark Implementation
A minimum exclusion zone surrounds the trademark keeping it clear and legible in an area away from any other type of typographic or graphic intrusions.
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BRANDING GUIDELINES
Recommended Sizes
Trademark Implementation
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BRANDING GUIDELINES
Minimum Size for usage.
Trademark Implementation
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BRANDING GUIDELINES
Trademark Proportion Measurements
Trademark Implementation
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BRANDING GUIDELINES
Wrong Usage
Trademark Implementation
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BRANDING GUIDELINES
Business Card Applications احمد مطلق عزيز
Ahmed Mutlaq Aziz Camp Manager مدير قسم اإلسكان Cell: +966 593 103 279
Brand Applications
info@hadihammam.com | www.hadihammam.com
ahmed@hadihammam.com | www.hadihammam.com
Recto
PB: 3, Rahima 31941, Prince Nayef Bin Abdulaziz St, Al Faihaa Ras Tanura, KSA, Tel: +966 13 33 07300 | Fax: +966 13 3307301
info@hadihammam.com | www.hadihammam.com
Verso
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BRANDING GUIDELINES
Business Card Applications
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BRANDING GUIDELINES
Master Logos
ID Card Applications
Brand Applications احمد مطلق عزيز مدير قسم االسكان
AHMED MUTLAQ AZIZ CAMP MANAGER ID No.: 2053313512 *2221* Email: ahmed@hadihammam.com
This card is for corporate use only. In case you found it, please return to the following address. CR : 2066004333 PB : 3, Ras Tanura - 31941, KSA. +966 13 33 07300 +966 13 33 07301
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BRANDING GUIDELINES
ID Card Applications
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BRANDING GUIDELINES
Letterhead Applications
Brand Applications
Email: info@hadihammam.com www.hadihammam.com
C.R No. 2066004333, PB: 3, Rahima 31941 Prince Nayef Bin Abdulaziz St, Al Faihaa, Ras Tanura, KSA Tel: +966 13 33 07300 | Fax: +966 13 33 07301
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BRANDING GUIDELINES
Letterhead Applications
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BRANDING GUIDELINES
C4, DL Envelope Application C4 Envelope
DL Envelope
C.R No. 2066004333, PB: 3, Rahima 31941 Prince Nayef Bin Abdulaziz St, Al Faihaa, Ras Tanura, KSA Tel: +966 13 33 07300 | Fax: +966 13 33 07301 Email: info@hadihammam.com | www.hadihammam.com
Brand Applications C.R No. 2066004333, PB: 3, Rahima 31941 Prince Nayef Bin Abdulaziz St, Al Faihaa, Ras Tanura, KSA Tel: +966 13 33 07300 | Fax: +966 13 33 07301 Email: info@hadihammam.com | www.hadihammam.com
Note: 45% of actual size
Note: 45% of actual size
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BRANDING GUIDELINES
Email Signature Application
Brand Applications
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BRANDING GUIDELINES
Email Signature Application
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BRANDING GUIDELINES
Stamp Application
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BRANDING GUIDELINES
Vehicle Graphics
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BRANDING GUIDELINES
Corporate Giveaways
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BRANDING GUIDELINES
Corporate Gift- Coffee Cup
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BRANDING GUIDELINES
HADI HOMES REALESTATE
BRAND GUIDELINES www.hadihammam.com
Project Submitted by: Eram Galleria / www.eramgalleria.com www.hadihammam.com