BRAND GUIDELINES-2022 Revision 02, 2022, Version 3
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WELCOME
Imagine a world where your company worked together as a team. Wouldn’t that be nice? The following guidelines are enclosed for that purpose as we present to you the new face of Eram Group- a face showing you the standard uniformity. These guidelines demonstrates to you the best way you can apply our brand as you are our trademark and you represent the future. Help us keep our brand innovative and professional at all times as this is our identity. Our Team. Our BRAND.
ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022
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CONTENTS 1.
BRAND FOUNDATION 04
2.
BRANDMARKS 06
3.
TYPOGRAPHY 10
4.
COLOUR PALETTES 16
5.
BRAND USAGE 18
6.
BRAND APPLICATION 23
7.
PRINT RECOMMENTATIONS
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BRAND FOUNDATION
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STRATEGIC FRAMEWORK VISION To be a global business conglomerate offering products and services that hold unique value proposition for its customers, while being recognized for its growth, professionalism and innovation.
MISSION • Foster a spirit of responsibility, teamwork and excellence in the organization. • Continuously strive to meet and exceed customer expectations. • Employ talented workforce and proven technologies to stay focused. • Maintain a high level of Quality, Health and Safety Standards in operations. • Cultivate an organizational culture that values high performance and innovation.
VALUES • Creative teamwork • Social commitment • Entrepreneurial spirit • Customer first
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BRANDMARKS
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BRAND ANATOMY Layer 1:
GRAPHIC PART-A
Layer 2:
GRAPHIC PART-B ( WHITE LINE )
Layer 3: LOGO TYPE
Our brand is made of a number of elements. which combined create the look and feel of our brand, It is important that we use these brand elements consistently and well, in order for our brand recognition and value to increase.
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TRADEMARK
The trademark must be visible on all communications created. It must be consistently applied in the corporate colors and used directly from master artwork. The precise positioning of the typography with the graphic is set, and should not be altered. Any attempt to recreate the trademark or alter it in any way will undermine the impact and credibility of our brand. No other versions of the trademark are permitted.
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TRADEMARK USAGE ON SOLID BACKGROUND ORIGINAL COLOURS
WHITE BRANDMARK
BLACK BRANDMARK
use the original coloured logo only on all-white or all-light design without an image
to use on black/dark backgrounds
to be used only on presentations or when imperative
WHITE BRANDMARK to use only on red backgrounds
Logo line part should be transparent use only on red, black and dark backgrounds ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022
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TYPOGRAPHY
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TYPOGRAPHY BRANDMARK / SUPPORTING TEXT ONLY
For example:
Eurostile
PRINT ENGLISH
Din Pro Family fonts
ITC Avanthgrade
ARABIC
GE SS Family fonts
GE Dinar Family fonts
Arial Regular
Myriad fonts
KacstLetter fonts
DIGITAL
ENGLISH
Din Pro Family fonts
ARABIC
Droid Arabic Kufi
ITC Avanthgrade
Arial Regular
KacstLetter fonts
ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022
Myriad fonts
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FAMILY FONTS FOR DESCRIPTION ENGLISH DIN PRO FAMILY FONTS
ITC AVANTHGRADE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
MYRIAD FAMILY FONTS
ARIAL REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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FAMILY FONTS FOR DESCRIPTION ENGLISH FONTS USAGE FOR PRINT & DIGITAL PLATFORMS DIN PRO FAMILY FONTS
ITC AVANTHGRADE
Main font:
Secondary font:
MYRIAD FAMILY FONTS
ARIAL REGULAR
Optional font:
Optional font:
for the main headings, names, etc
for the sub tiltels, for the inside paragraphs of the brochures/profiles it can be used according to the entire layout of the brochure or profile.
for the documental purposes eg: word, execel, prequalification files etc..
for the inside paragraphs of the brochures/profiles it can be used according to the entire layout of the brochure or profile.
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FAMILY FONTS FOR DESCRIPTION ARABIC GE DINAR FAMILY FONTS.
GE SS FAMILY FONTS
ابتثجحخدذرزسشصض ابتثجحخدذرزسشصض
ابتثجحخدذرزسشصض ابتثجحخدذرزسشصض
DROID ARABIC KUFI
KACSTLETTER FONTS
ابتثجحخدذرزسشصض ابتثجحخدذرزسشصض
ابتثجحخدذرزسشصض
ابتثجحخدذرزسشصض
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FAMILY FONTS FOR DESCRIPTION ARABIC FONTS USAGE FOR PRINT & DIGITAL PLATFORMS GE DINAR FAMILY FONTS.
GE SS FAMILY FONTS
Main font:
Secondary font:
this font can use for the main headings, names, etc
ابتثجحخدذرزسشصض ابتثجحخدذرزسشصض DROID ARABIC KUFI
this font can use for the sub titels, for the inside paragraphs of the brochures/profiles/flyers etc..it can be used accordingly to the entire layout of the artworks.
ابتثجحخدذرزسشصض ابتثجحخدذرزسشصض KACSTLETTER FONTS
Optional font:
Optional font:
this font can use for the documental purposes. eg: word, execel, prequalification files etc..
for the inside paragraphs of the brochures/profiles it can be used according to the entire layout of the brochure or profile.
ابتثجحخدذرزسشصض
ابتثجحخدذرزسشصض
ابتثجحخدذرزسشصض
ابتثجحخدذرزسشصض
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COLOUR PALETTES
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COLOUR PALETTE PRIMARY COLOURS
SECONDARY COLOURS
Pantone ® 1797 C C12 M95 Y84 K2 R 209 G49 B56
PANTONE® COOL GREY 7 C C38 M29 Y24 K5 R151 G153 B155
Pantone: Black C COO MOO YOO K100 RO/GO/BO
PANTONE® COOL GREY 3 C C18 M13 Y10 K0 R200 G201 B199
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BRAND USAGE
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BRANDMARK PLACEMENT RULES EXCLUSION ZONE It is important that the brandmark is given sufficient space wherever it appears to maximise visibility. The minimum exclusion zone around the brandmark should always be no less than 1 letter “A”
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BRANDMARK PLACEMENT RULES TRADEMARK PROPORTION MEASUREMENTS
keep the gap between 0.5x Name & Surname
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BRANDMARK PLACEMENT RULES
ALIGNMENT Always align the logo from the baseline.
MINIMUM SIZE Width: 27mm Applies for all brandmarks 27mm
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BRANDMARK PLACEMENT RULES INCORRECT USAGE
Do not change the spacing of the letters
Do not change the proportions of the brandmark and do not apply any distortion such as perspective, warp or other
Do not apply any effects such as drop shadow, inner glow, etc.
Do not use colours without brand team approval
Do not blur the brandmark
Do not change the opacity of the brandmark without brand team approval
Do not leave any elements out
Do not italicise the brandmark
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APPLICATIONS It is essential that all our communication material demonstrate our ability to exhibit fresh ideas that enhance our communication ¡n an intelligent and respectful way. Therefore we must adhere to the corporate colors, photographic and typographic style to maximize recognition and have a lasting impression. When applying out brand language please refrain from being over decorative or over indulgent with our Atlas graphic as we don’t want to dilute its impact. The examples shown in the following pages demonstrate how our brand can be applied. All visible collaterals should not be used as artwork from this document.
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BRANDMARK POSITION & SIZE PLACE THE BRANDMARK EITHER: On the top / bottom right corner of the page OR On the top / bottom middle of the page
THE BRANDMARK SHOULD BE EQUAL TO: 1/4 of the width if the page is vertical OR 1/6 of the width if the page is horizontal
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RECOMMENDED SIZES BRANDMARK RECOMMENDED SIZES IN PRINT ARTWORKS
A3 Page Size - 85 mm width
A4 Page Size - 52.6 mm width
A5 Page Size -46 mm width
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BRANDMARK USAGE DIGITAL & SOCIAL MEDIA ADS LANDSCAPE
SQUARE
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DIGITAL & SOCIAL MEDIA ADS
PORTRAIT
SQUARE
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BRANDMARK USAGE USAGE IN PRINT ARTWORKS
INNOVATION & QUALITY UPS Solutions and Battery Systems
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BRANDMARK USAGE USAGE IN PRINT ARTWORKS INNOVATION & QUALITY UPS Solutions and Battery Systems
INNOVATION & QUALITY UPS Solutions and Battery Systems
Wrong usage of logo - Strip usage
Right usage
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BRANDMARK USAGE USAGE IN PRINT ARTWORKS BUSINESS CARD APPLICATIONS-ENGLISH
John Henry
General Manager
Mob: +966 XX XXX XXXX jh@eramelectronics.com
Manufacturer of:
www.eramelectronics.com
Eram Power Electronics Company. P.O Box: 3411, Al Khobar 31952 Kingdom of Saudi Arabia Tel: 00966 13 840 4500
System Integration of:
- Industrial Grade UPS Systems - Drivers & Motors - Battery Chargers / Rectifiers - Inverters - Frequency Converters - Solar Power Systems (Inverters/MPPT Controllers/DC-DC Converters) - SMPS Chargers - AC & DC Power Suppliesv
Recto
www.eramelectronics.com
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Verso
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Business Card Applications- Mockup
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USAGE IN PRINT ARTWORKS BILINGUAL BUSINESS CARD APPLICATIONSENGLISH & ARABIC
ﺟـﻮن ﻫﻨﺮي John Henry اﻟﻤــﺪﻳــﺮ اﻟﻌـــﺎم General Manager Manufacturer of:
Mob: +966 XX XXX XXXX jh@eramelectronics.com
www.eramelectronics.com
ﺷـﺮﻛﺔ إﻳـﺮام إﻟﻜـﺘﺮوﻧﻴـﺎت اﻟﻄﺎﻗﺔ Eram Power Electronics Company. P.O Box: 3411, Al Khobar 31952 Kingdom of Saudi Arabia Tel: 00966 13 840 4500
System Integration of:
- Industrial Grade UPS Systems - Drivers & Motors - Battery Chargers / Rectifiers - Inverters - Frequency Converters - Solar Power Systems (Inverters/MPPT Controllers/DC-DC Converters) - SMPS Chargers - AC & DC Power Suppliesv
Recto
www.eramelectronics.com
ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022
Verso
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Bilingual Business Card Applications- Mockup
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BRANDMARK USAGE USAGE IN PRINT ARTWORKS ID CARD APPLICATIONS-ENGLISH
John Henry General Manager
Office ID No:007 Blood Group: A+ve
www.eramelectronics.com
Eram Power Electronics Company. P.O Box: 3411, Al Khobar 31952 Kingdom of Saudi Arabia Tel: 00966 13 840 4500
www.eramelectronics.com
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ID Card Applications- Mockup
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USAGE IN PRINT ARTWORKS BILINGUAL ID CARD APPLICATIONS ENGLISH & ARABIC
ﺟـﻮن ﻫﻨﺮي John Henry اﻟﻤــﺪﻳــﺮ اﻟﻌـــﺎم General Manager
Office ID No:007 Blood Group: A+ve
www.eramelectronics.com
ﺷـﺮﻛﺔ إﻳـﺮام إﻟﻜـﺘﺮوﻧﻴـﺎت اﻟﻄﺎﻗﺔ Eram Power Electronics Company. P.O Box: 3411, Al Khobar 31952 Kingdom of Saudi Arabia Tel: 00966 13 840 4500
www.eramelectronics.com
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Bilingual ID Card Applications- Mockup
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BRANDMARK USAGE USAGE IN PRINT ARTWORKS LETTERHEAD APPLICATIONSENGLISH
1.65 CM
Eram Power Electronics Company. www.eramelectronics.com C R No: 205011, P.O Box: 3411, Al Khobar 31952, KSA info@eramelectronics.com Tel: +966 920007150, Fax: +966 (13) 865 0066
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Letetrhead Applications- Mockup
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BRANDMARK USAGE BILINGUAL LETTERHEAD APPLICATIONSENGLISH & ARABIC
1.65 CM
ﺷﺮﻛﺔ إﻳﺮام ﻟﻜﺘﺮوﻧﻴﺎت اﻟﻄﺎﻗﺔ Eram Power Electronics Company. C R No: 205011, ٢٠٥٠١١٦٤٤٥ .ت.س P.O Box: 3411, Al Khobar 31952, KSA اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔاﻟﺴﻌﻮدﻳﺔ،٣١٩٥٢ اﻟﺨﺒﺮ، ٣٤١١ ب.ص Tel: +966 920007150, Fax: +966 (13) 865 0066 ٩٦٦ ١٣ ٨٦٥٠٠٦٦ : ﻓﺎﻛﺲ، +٩٦٦ ٩٢٠٠٠٧١٥٠ : ﻫﺎﺗﻒ+
ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022
www.eramelectronics.com info@eramelectronics.com
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Bilingual Letterhead ApplicationsMockup
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BRANDMARK USAGE USAGE IN PRINT ARTWORKS COMPLIMENTS SLIP APPLICATION-ENGLISH
Eram Power Electronics Company. C R No: 205011, P.O Box: 3411, Al Khobar 31952, KSA Tel: +966 920007150, Fax: +966 (13) 865 0066
www.eramelectronics.com info@eramelectronics.com
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Envelope Application- Mockup
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BRANDMARK USAGE BILINGUAL COMPLIMENTS SLIP APPLICATIONS-ARABIC
ﺷﺮﻛﺔ إﻳﺮام ﻟﻜﺘﺮوﻧﻴﺎت اﻟﻄﺎﻗﺔ ٢٠٥٠١١٦٤٤٥ .ت.س اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔاﻟﺴﻌﻮدﻳﺔ،٣١٩٥٢ اﻟﺨﺒﺮ، ٣٤١١ ب.ص +٩٦٦ ١٣ ٨٦٥٠٠٦٦ : ﻓﺎﻛﺲ، +٩٦٦ ٩٢٠٠٠٧١٥٠ : ﻫﺎﺗﻒ
www.eramelectronics.com info@eramelectronics.com
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Bilingual Envelope Application- Mockup
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BRANDMARK USAGE EMAIL SIGNATURE APPLICATION
John Henry
14 pt DIN Pro
General Manager
10 pt DIN Pro
Eram Power Electronics Company. P.o Box: 3411, Al Khobar 31952, Kingdom of Saudi Arabia M: +966 Xx Xxx Xxxx | Tel: 00966 13 840 4500 jt@eramelectronics.com | www.eramelectronics.com
ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022
9 pt DIN Pro 9 pt Arial Regular
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Email Signature Application Mock-up
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METAL NAME BADGE
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BADGE RECOMMENDED SIZE
6 cm 2 cm
METAL NAME BADGE WITH UV COATED
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CORPORATE GIFT- COFFEE MUG
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DIGITAL SIGNAGES Indoor signages
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DIGITAL SIGNAGES Outdoor signages
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BUILDING SIGNAGES HEIGHT OF BUILDING 30 > 35 Mtr 25 > 30 Mtr 15 > 25 Mtr 10 > 15 Mtr 05 > 10 Mtr 00 > 05 Mtr
ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022
SIZE OF SIGN BOARD BUILDUP LETTER 1 Mtr Height 85 cm height 80 cm Height 66 cm Height 60 cm Height 55 cm Height
(width will be Proportional)
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PRODUCT LABEL RECOMMENDED SIZES METAL NAME PLATE WITH UV COATED
If product height is above 200 cm in height, the logo should be used at 9 cm in height (width will be Proportional)
If product height is between 200-150 cm in height, the logo should be used at 8.5 cm in height (width will be Proportional)
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PRODUCT LABEL RECOMMENDED SIZES METAL NAME PLATE WITH UV COATED
If product height is below 100 cm in height, the logo should be used at 4.8 cm in height (width will be Proportional)
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PRODUCT PACKAGING-MOCKUP
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PRODUCT PACKAGING-DESIGN
www.eramelectronics.com
info@eramelectronics.com
ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022
www.eramelectronics.com
info@eramelectronics.com
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PRINT RECOMMENTATIONS
PRINT IN HIGH RESOLUTION Always print the logo using vector artwork to avoid pixelation. Using vector logos will also allow you to print at any size.
PRINTING IN COLOUR Wherever possible, it is preferred to print in Pantone colours, as they are more vibrant and consistency can be accurately matched.
PAPER STOCKS We recommend using a bright white matt stock of good quality and weight for all our communications. Do not choose low grammage stock as this creates a negative cheap impression which contradicts our value.
FINISHES Suitable finishes for our brand include matt laminates and spot UV on the Eram Power Electronics trademark. Care should be taken when considering using extra finishes to ensure that we match our guiding principle and that the execution adds to the communication of the item rather than complicating it.
ERAM POWER ELECTRONICS CO. BRAND GUIDELINES-2022
www.eramelectronics.com