Jasmyne Schierbaum
Meraki Mediterranean Kitchen / Rebrand Parsely Mediterranean Bar and Grill has been a staple in downtown Grand Rapids for years, but its brand identity feels dated and disjointed. When rebranding Parsley Mediterranean Bar and Grill, I wanted to make sure that the redesign reflects their appreciation for their heritage and attention to customer service. Their current brand was trying to be too many things without telling any story. By changing the name to Meraki and bringing in fun but authentic Mediterranean motifs, I wanted to portray their Meraki, or their “love and admiration for what they do.�
LOGO
MERAKI MEDITERRANEAN KITCHEN
Current Logo
Redesigned Logo
BRANDING
BRAND ELEMENTS
Icon
Pattern
TO-GO PACK AGING
MERAKI MEDITERRANEAN KITCHEN
BRANDING
TO-GO MENU / MEAL PACK AGING
APP DESIGN / WEBSITE
MERAKI MEDITERRANEAN KITCHEN
BRANDING
EMPLOYEE UNIFORMS
STORE SIGNAGE
BRANDING
MERAKI MEDITERRANEAN KITCHEN
ADVERTISING
th!nktank / Publication Design I created th!nktank after going through a year long journey of mental health recover y. A s I came out the other side of the tunnel, I wondered how much earlier I would’ve reached out for help had I known what I know now: the hardest part of this journey is letting yourself ask for help. The stigma regarding mental health prevented me from seeking help. I decided to create th!nktank in the hopes of building something that visually represents how commonplace and normal mental health is. I wanted to give people a platform to share their stories, and provide hope to people dealing with mental health themselves. We all are on the same journey, so there’s no need to go it alone.
ISSUE 1: THE STIGMA
TH!NKTANK
PUBLICATION DESIGN
MAGA ZINE
SPREAD: INFOGRAPHICS
TH!NKTANK
PUBLICATION DESIGN
SPREAD: INTERVIEWS
TH!NKTANK
th!nktank
REACHING OUT
th!nktank
NAVIGATING MENTAL HEALTH
RELATIONSHIPS WORKING • PART • PART 1 OF 2 OF 4 4
THE OTHER ISSUES
RELATIONSHIPS RECOVERY • PART • PART 4 OF 2 OF 4 4
NAVIGATING MENTAL HEALTH NAVIGATING MENTAL HEALTH
WORKING ON IT
PUBLICATION DESIGN
REL ATIONSHIPS / WORKING / RECOVERY
SPREAD: MEDICAL ARTICLES
TH!NKTANK
PUBLICATION DESIGN
SPREAD: CANDID ARTICLES
Aaptiv: Welcome to the Team Campaign / Advertising The Welcome to the Team Campaign for Aaptiv was created with the goal of showing actual members using the app to help meet their fitness goals and motivate users to keep up their progress. Building on Aaptiv’s idea of a virtual team, this campaign takes that comraderie beyond the app and into the real world, inviting users to workout together and celebrating the small victories on a larger-than-life scale.
IN-APP SCREENS
A APTIV: WELCOME TO THE TEAM CAMPAIGN
A APTIV: WELCOME TO THE TEAM CAMPAIGN
SOCIAL MEDIA / TIMES SQUARE BILLBOARD
ADVERTISING
GUERILL A MARKETING
Tarnation: Organic Energy / Package Design Tarnation is an organic energy drink without all of the nasty additives and artificial ingredients energy drinks usually have. With three delicious flavors derived from fruits that are natural energy boosters, this enegry drink is transparent about its ingredients and designed to put a spring in your step. This concept includes a transparent can design for each flavor, as well as a point-of-sale design and a billboard advertisement.
PACK AGE DESIGN
TARNATION: ORGANIC ENERGY
PACK AGE DESIGN
POS: BRANDED COOLER
The Soapery / Package Design / Responsive Web The Soapery is a brand concept for an organic soap company. Packaging was created using hand-marbled paper as a texture because of the similarities in to patterns found in handmade soaps. The packaging started as a gift set which included three kinds of soaps, and was expanded to individual packages as well. The concept also includes a responsive website to host their ecommerce platform.
INDIVIDUAL PACK AGING
THE SOAPERY
PACK AGE DESIGN
GIFT SET
WEBSITE
THE SOAPERY
WEB DESIGN
WEBSITE
Skechers Rebrand / Branding Skechers is a brand that’s been around for years and is widely known. However, they lack an identity that is truly their own. The brand seems scattered and unsure of itself. With this rebrand, Skechers gains a brand idenity and style that is truly their own. Hoping to bring unity across all of their lines of shoes, and encourage others to embrace their identity as well, this rebrand streamlines Skechers. The addition of a custom shoe builder offers customers the ability to customize all aspects of the Skechers shoes that they love to build a shoe that fits their needs and style.
SKECHERS
LOGO
Primary Logo
B/W
Reversed
Two Color
REBRAND
WEBSITE
PRINT AD CAMPAIGN
SKECHERS
REBRAND
PRINT AD CAMPAIGN
SOCIAL MEDIA ADS
SKECHERS
IN-STORE KIOSK / SHOE BOX
SKECHERS
Thesis: Stasis This thesis started by assessing a failure that had recently happened in my life. For me, it was a failure of my body. I was diagnosed with a chronic inflammatory disease in the fall on 2019. Through this process I’ve tried to better understand failures of the body, and work through that experience through different experiments and research. Through my exploration of homeostasis, sound, and vibrations, I identified that using a laser, a jar, and a mirror you can draw sounds. I recorded myself talking about my experience with the failure of my body, and captured stills to create icons. Each icon represent sounds, and much like letters, can be combined to form the words they represent. Unlike letterforms however, they are all variations of the same form, and they all start from and revert back to the same dot, or stasis.
ISOL ATED ICONS
STASIS
THESIS
ICON COMBINATIONS
WEBSITE
STASIS
THESIS
WEBSITE
Selene: Period Equity Partnerships / Senior Seminar Project The issue of Period Poverty, or the lack of access to period products, is one that spans many different communities of people. A woman spends an average of 7 years on her period, yet in a recent survey 27% of women said they were currently unable to afford period products (ITV News). There are many causes of this issue: The tax on menstrual products (menstrual products are still taxed as luxury goods in 38 states in America [PERIOD.org]), the stigma surrounding periods, and the lack of awareness for the issue in general. For my senior seminar project, I wanted to help the period equity organizations that already exist with groups and individuals in need more seamlessly. I wanted to create a system similar to UBER where organizations could request the products they need and alert their local period equity organizations to set up a delivery. I also wanted to design a tool to help these period equity organizations more efficiently organize inventory and donations, and provide educational resources to help with their efforts.
LOGO
SELENE: PERIOD EQUIT Y PARTNERSHIPS
HUMAN-CENTERED DESIGN
WEBSITE - HOME PAGE
WEBSITE - DONATE PAGE
SELENE: PERIOD EQUIT Y PARTNERSHIPS
HUMAN-CENTERED DESIGN
WEBSITE - REQUEST PAGE
WEBSITE - LEARN PAGE
SELENE: PERIOD EQUIT Y PARTNERSHIPS
HUMAN-CENTERED DESIGN
You have (3) new requests in your area!
When an organization submits a request on the website, Selene notifies all registered local groups to help bridge the gap betweent those in need and those who can provide products.
APP FOR ORGANIZATIONS
This app was created to provide resources to reqistered period equity organizations. From managing their calender, to collecting donations, to tranking their inventory, the app was created to streamline the organization process for those working hard to provide products to those in need.
APP - INVENTORY W/ BARCODE
SELENE: PERIOD EQUIT Y PARTNERSHIPS
To help organizers keep track of inventory, these barcode stickers and be printed and scanned to add products to invenoty, and scanned again once distrubuted to automatically log inventory from within the app.
HUMAN-CENTERED DESIGN
ZINE MAILER
THANK YOU.