THE SUMMER ZESTFUL! Brand Guideline
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Table of Content! Values..................................................................... 5
Vechile Branding...................................................... 16
Primary Logotype................................................. 6
App Application...................................................... 17
Secondary Logotype............................................ 7
Poster Application................................................... 18
Black and white Logo’s ....................................... 9
Merchandise............................................................. 19
Logo Rules and Restrictions............................... 10 Typefaces.............................................................. 11 Colours................................................................. 12 Extra Graphic Elements...................................... 13 Logo Photo Application...................................... 14 Stationary Application........................................ 15
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Our Values! Who Are We?
Fun!
Exiting!
The Summer Zestful is a New Zealand based beer and music festival that resides in the north island. The Event is held in Hamilton, Waikato at ‘Mystery Creek’ Once every year, it goes for 3 days from January the 3rd until the 6th!
Our aim is to create the most fun possible in the days you spend with us and put a smile on your face!
We aim to have our event jam packed with almost every genre music we can get our hands on as well as this we also hold other exiting beer and food related events, so you will never get board! All you need to make you summer break an awesome one!
Youthful!
Safe!
Our attitude stems from the quote “ out with the old in with the new” We always aim to make you feel fresh, renewed and inspired by the time you leave our festival. Our promise to you, we will bring to you the newest of local and national music as well as fresh new beer
We like to have fun but we also pride ourselves on keeping our fun Regulated, as we do not want to see you, yours friends or family hurt, so measures have been put in place to prevent this happening!
to taste!
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Primary Logotype! Clear Space In order to preserve the integrity of our Primary logotype we have to make sure no text, imagery or other elements interfere with the logo therefore the minimum clear space around the Logotype is equivalent to 1/4 of the width of the logotype.
Clear Space = 1/4 of the logo size
Minimum Size
Smallest size use The smallest this logo may be sized to is 65mm squared. Any smaller then this and our logo will not be readable.
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Height = 35mm Width = 34.929
Secondary Logotype! Clear space
25mm
To prevent interference to the logo there must be a clear space boarder of at least 1/4 of the logo size.
Smallest use The smallest size our Non text logo maybe is 25mm squared, no smaller.
25mm
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Black And White Logo’s! Clear space To prevent interference to the logo there must be a clear space boarder of at least 1/4 of the logo size.
Variety To give our logo more Variety we have made black and white style logo’s that can be applied to our merchandise and images!
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Smallest use non-text logo
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The smallest this logo may be sized to is 65mm squared. Any smaller then this and our logo will not be readable.
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Smallest size use Primary Logotype
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The smallest size our Non text logo maybe is 25mm squared, no smaller.
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Logo Rules And Restrictions Our logo is the corner stone of our event and we would hate for it to be ruined by miss using it. Here are some guide line for what not to do when using and applying our logo.
No Stretching our logo, editing fonts or resizing fonts.
No rotate our logo! or add drop shadow/effects
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No changing our logo’s original colours or adjusting the original art or line work!
No placing the logo on ugly background, use common sense!
Do not lower opacity of our logo and do not place over images that may make the logo unreadible.
Typefaces! We have a few typefaces, which we feel represent our event. We would appreciate if our typefaces were left untouched and no other fonts are used in place of the ones we have chosen. This is because the typefaces we have chosen serve the theme/connotation or precise purpose of what our event is about. Please leave them alone, thank you.
Aa
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Avenir next Condensed use: publication and print only.
Aa
Aa
Arial
Helvetica
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Used on pc computers: App and website use only.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Used on Mac computers: Publication and print only.
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Colours! The summer Zestful Green is our main hero colour. Our green signify youthfulness and the summer spirit which we wish to convey to you. Our green holds within it our values and our promises to you. It also helps separate us from other events so that you can clearly identify us. We suggest using this colour generously for backgrounds and other graphic elements.
Zestful Green Main solid.
Pandtone: 338 C C:57 M:0 Y:40 K:0 RGB: 110,205,178 Html: 6EcDB2
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Zestful Green shade solid.
Pandtone: 7473 U C:65 M:17 Y:42 K:0 RGB: 94,163,154 Html: 5EA39A
Zestful Black solid.
Pandtone: Process Black C C:0 M:0 Y:0 K:100 RGB: 0,0,0 Html: 1D1D1B
Zestful Grey solid.
Pandtone: 442 C C:41 M:24 Y:30 K:5 RGB: 160,172,170 Html: A0ACAA
Zestful white solid.
Pandtone: C:0 M:0 Y:0 K:0 RGB: 255,255,255 Html: FFFFFF
Extra Graphic Elements Our Brand patterns Our logo is our primary visual element but to enhance your experience of ‘The Summer Zestful’ we have invited other secondary elements such as our brand pattern. We hope this Elevates your experience with us!
Our Brand pattern: Used for letterheads, website backgrounds, App. mock-ups and other business sign-age. This pattern may not be edited and the illustrations inside may not be resized our changed into any other colours apart from our brand greens! The Opacity of the Pattern may also be changed but may not go below 20%
Our Border line Our boarder maybe resized and Rotated on a straight axis how ever you may not change its colour. This boarder is to be used in publication, letterheads and our websites only!
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Logo Photo Application! Our Text Logo may only be placed on Grey scale Imagery in the top right hand corner within no less then a 10mm margin line. The non text Logo’s being colour or Black and white may only be placed in the top right or the bottom left corner. The opacity of the photo may be lowered but no less then 80%. Once again make sure our logo is readable against the background! White and black logo may also have lower opacity but no less then 80%, this is only when logo is placed on a photo or poster.
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Stationary Application
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Vehicle Branding!
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App Application!
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WHATS ON?
EventLocation
BuyTickets
BEER & FOOD
Contact us
Event info
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Poster Application! THE SUMMER ZESTFUL
Beer And Music Festival!
3-6th Jan Mystery Creek Hamilton Tickets on Sale, Buy Online Now! www.TheSummerZestful/Event.co.nz
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Merchandise!
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