PORTFOLIO
Jaya Golding Clarke Collection of works
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Contents Page •
Profile welcome
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Branding
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The Summer Zestful - brand design
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Ardent Building Development - brand design
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Skyfieryco. - brand design
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MGC - brand design
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The Roasted Oak - brand Design
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Breakout Orchestra - brand design
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Publication
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Tamahagane (How to make the Japanese katana) - publication design
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Matariki Festival, bi-Lingual - publication design
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The Vault, fitness magazine - publication design
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Fieldays Exhibitor - publication design
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Illustration
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Comic Book, Mr Jinkins! - illustration
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Fantasy Digital Art - illustration
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Hi, my name is Jaya Golding-Clarke, I am a graphic design student hailing from ‘Wintec’ (Waikato Institute of Technology). I have been designing for a little over 4 years and I have loved every minute of it. One thing I can say about myself is that I am confident in my work ethic and I am always willing to work harder than the person I was yesterday. I specialize in brand identity and I am driven and inspired to create new interesting and innovative brand concepts for my client’s businesses. This puts my full creative skills to work everyday. Without further speculation here is a collection of my selective works to date.
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BRANDING
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The Summer Zestful. Branding Design ‘The Summer Zestful’ brand design was an assignment where I was to create an event and promote it through its brand identity. ‘The Summer Zestful’ is a beer and music festival for 18-year-old personnel and up. When designing this brand I wanted the vibe to be a fun, youthful and invigorating event for a younger based demographic. Because of this, I designed the inside logo letters with ink brushes for free flowing typography. I then used a more refined approach using ‘old style American emblem logo’s’ as inspiration.
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Ardent Building Development. Branding Design Ardent Building Development was designed for a client that was sanctioned to my design class as part of an assignment. The client had a logo for his small business that needed re-branding. The client business was built around some key values such as professionalism, attention to detail, hardworking, team work and customer friendliness. When designing the concept for the logo I wanted to fuse all these values into one, so I integrated the A,B & D of ‘Ardent Building Development’ into the logo, fitting them together like puzzle pieces and a wire frame of a building this was to connote teamwork and attention to detail are the makeup of the ardent team at their core. I chose blue for the brand color because it represents professionalism, approachability and gives the design a more clean and innovative aesthetic.
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SkyFieryCo. Branding Design This brand design was for a fireworks company created for an assignment. I chose expressive shapes that reflected the captivating brilliance and vibrancy of fireworks while coupling it with a minimalistic typography choice to create a contrast reflecting, structure, perfessionalisum, and integrity which are core company beliefs within SkyFieryCo.
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Marion Golding Clarke. Branding Design This is a brand design that I constructed for a health clinic which specialized in many different practices. The client wanted a logo design that represented health, new life, energy, and wellbeing. Through discussion and meetings with the client, we came to the final design shown here. my client felt this best represented their respective business.
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Roasted Oak. Branding Design This was the last project that I did for my design paper. I got to choose the project so I decided to do a branding for a coffee and bakery. The identity I was going for was modern coupled with classy and sophisticated. I chose a wordmark logo design and worked on sculpting the typography of the letters paying close attention to the curves and shape of the letterforms as they help me give the meaning I wanted to the design. I wanted the letterforms to show an organic but structural approach connoting class and modernistic innovative values. I chose the color‘ dark orange’ because firstly in color theory orange provokes hunger and secondly the color looked exactly like that of an ‘oaks wood’ linking the name ‘Roasted Oak’.
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Roasted Oak. Branding Design
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Roasted Oak. Branding Design
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Breakout Youth Orchestra. Branding Design The Breakout orchestra branding was created for a youth orchestra that needed a new name and a completely new brand. The idea behind the logo was that ‘breakout’ represented the new campaign big idea ‘smashing stereotypes’ breakout means to break the norms and these stereotypes. That was the direction the youth orchestra wanted to go, they did not like the classical stereotypes and perceptions that orchestras gave off. The music note shown in the logo is breaking out of the square shown also in the logo connoting ‘smashing stereotypes’ and also music notes coming off music paper. The color was chosen because of its youthful friendly and naturalistic aesthetic.
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P U B L I C AT I O N
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Tamahagane Poster & Publication This publication design was for an assignment, one in which I had to create a step by step guide to an industrial process. I had to do this in the form of an infographic poster and publication. So, in the end, the theme I chose for the project was the traditional smelting and crafting process of the Japanese katana sword. My influence for this design came from the Japanese culture and art style coupled with flat a 2d illustrative theme. Only three Pantone colors were used in this design to save on printing costs.
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Matariki. Publication Design For this publication design, my client wanted a publication to celebrate Matariki a traditional Maori festival to do with the gathering of stars. The design was to be bilingual, Maori and English with design themes relating to the festival values. When designing this design my idea was to base the publication on ‘Ranginui’, the sky father and ‘Papatuanuku’ the earth mother, both were separated from their children which were the stars ‘matariki’. The festival was to celebrate the reunion of parents to their children. To show this in my design I chose green and blue for colors. Green representing the earth while blue connoting the sky. I also incorporated traditional tukutuku patterns into my design which represented the ‘stairway to heaven’ and the crosses within the pattern distinguishing stars. This signified the parent’s pathway to their children. To show the tukutuku I placed patterned illustrations of them throughout the design as well as arranged the text in a typography style that represented ‘stairs’.
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Fitness Magazine. Publication Design This design was for an assignment in which I had to produce a magazine design of my choice. I chose to create a magazine on bodybuilding showing tips and tricks for training and diets. I was influenced by the rough rugged style of gym based magazines and wanted this magazine to have a strong visual impact on the reader. I chose bold tones of black coupled with a highly saturated blood red.
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Fieldays Exhibitor. Publication Design For this publication, I was to arrange information and images given to me to produce a design for an event called ‘The Fieldays’. I chose a turquoise green because I felt it suited the event and I used a modular grid structure to represent the publication aesthetic.
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I L L U S T R AT I O N
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Comic Book - Mr Jinkins! Illustration Mr. Jinkins is a comic about an old man who is quite clumsy. It is a comedy style genre with influences from both eastern and western style artworks. All the sketches and inkings were done traditionally then scanned into the computer. The text was then added to the comic on ‘Indesign’ and the cover was digitally painted in photoshop using an Intuos tablet. In the end, the whole comic was brought together in InDesign then packaged for its final printing as a high-quality pdf.
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Fantasy Digital Art Illustration These illustrations were done for my illustration class. The idea was to create a character and then create a world that character could exist within. I used photoshop and an Intuos tablet to design both the dragon and the background. I chose a dark setting and green lighting because I wanted an ominous vibe to the composition. I also played with gradations in the foreground getting lighter and less saturated towards the background to create atmospheric perspective. This helped lead the viewer’s eye towards the dragon in the center and make it stand out more prominently.