DESIGN IS KEY
E A R LY Y E A R S
VOLUME I
2ND EDITION
DESIGN IS S SoKEY many of our dreams a VOLUME 1 2ND EDITION
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S KEY Everyone’s a Dreamer... So many of our dreams at first seem impossible, then they seem improbable, and then, when we summon the will, they soon become inevitable.
at first seem impossible, ble, and then, when we oon become inevitable. Bored of high school? Love creating art/design? Drop out of high school! Try enrol into Billy Blue... Get rejected, you're not old enough? Enrol into CATC Design School Create Create Create. Work your ass off! 100+ All nighters Countless hours of design Read books Start t-shirt label Win a competition Get a mentorship Get an internship Win a scholarship at Billy Blue.
Live the dream. Get a diploma. Get a degree. Make some cash. Rent a studio in Surry Hills. Create the best work you've ever made.
T H E G AT E P R E S E N T S
The Gate Presents Poster design for the Gate; “The Gate is a not-forprofit initiative that aims to host, showcase and support great independent live music in a region of Sydney that doesn’t really see much of it: the broad spread of the North Shore through to the Western Suburbs.” www.thegatepresents.com Skills: Typography, Photo manipulation
01 POSTER 02 MOCKUP 03 DETAIL DESIGN FOR PRINT/WEB 2011
KEEP OUR PLANET ALIVE
Keep Our Planet Alive Eco Aware is a campaign, which raises awareness about global warming including the effects and causes of pollution. Skills: Photo manipulation
01 POSTER 02 MOCKUP 03 DETAIL
DESIGN FOR PRINT 2011
T H E M O N K S O F M E L L O N WA H
The Monks of Mellonwah The Monks of Mellonwah are a four-piece alternative rock and indie band based in Sydney. The depth and variety of influences driving each member has led to the formation of a unique sound, blending elements of classic blues & rock in Hendrix, Zeppelin, Pink Floyd, and the Chili Peppers with more recent sounds including Muse. www.themonksofmellonwah.com Skills: Identity/Branding, Music Packaging, Typography, Photo manipulation, Product, Web, Creative Direction
01 ALBUM COVER 02 INSIDE SLEEVE 03 WEBSITE 04 BUSINESS CARD/PINS DESIGN FOR PRINT/WEB 2010 - 2011
B E T H J OY P H OTO G R A P H Y
Beth Joy Photography Identity: Beth Joy is a freelance photographer based in Sydney Australia who specialises in Wedding and Portrait photography. www.bethjoyphotography.com.au
Skills: Identity/Branding, Web, Creative Direction
01 BUSINESS CARDS 02 STATIONARY SET 03 PHOTO ALBUM 04 BUSINESS CARDS 05 LOGO DESIGN FOR PRINT/WEB 2011
G I R L S A L B U M P A C K A G I N G /A R T
Girls Album Packaging/Art Double Pop-up CD Design & album art with hand drawn lyrics for the alternative band ‘Girls.’ Skills: Music Packaging, Typography, Photo manipulation, Product DESIGN FOR PRINT - 2012
Girls Album Packaging/Art Double Pop-up CD Design & album art with hand drawn lyrics for the alternative band ‘Girls.’ Skills: Music Packaging, Typography, Photo manipulation, Product
DESIGN FOR PRINT - 2012
MELBOURNE STREET ART CALENDAR
Melbourne Street Art Calendar Photography of street art in Melbourne, Australia. Designed for a calendar. Skills: Photography, Layout Design, Product
01 FRONT COVER 02 - 09 MONTH IMAGES 10 BACK COVER DESIGN FOR PRINT - 2012
S U C C E S S F U L FA I L U R E S
Successful Failures Art for a set of posters and shoes based around the concept of ‘Successful Failures.’ Skills: Illustration, Typography, Shoe Design
01 - 02 POSTER 03 BUSINESS CARDS 04 SHOE MOCKUP 05 TYPOGRAPHY DESIGN FOR PRINT 2010
RICE REVOLUTION 2010
Rice Revolution 2010 RICE Revolution is about seeing high schools transformed by the gospel. They believe that the best people to reach high school students are the students themselves. www.ricerevo.org Skills: Identity/Branding, Advertising, Creative Direction
01 FLYER FRONT/BACK 02 T-SHIRT 03 LOGO DESIGN FOR PRINT/WEB 2009 - 2010
01 INSTALLATION 02 LOGO 03 WRISTBAND/TICKET 04 BOOKLET 05 LIVE 06 BOOKLET 07 LIVE
R I C E R A L LY 2 0 1 1
Rice Rally 2011 T-shirt design for RICE Youth’s annual rally. The design was printed on American Apparel navy shirts using ink that glows in the dark. www.riceyouth.org Skills: Apparel Design, Illustration
01 DETAIL 02 MOCKUP (GLOW IN THE DARK) 03 DETAIL DESIGN FOR PRINT 2011
YEAR OF THE DRAGON
Year of the Dragon A stamp set marking/celebrating Chinese New Year 2012, year of the dragon. Skills: Illustration, Packaging
01 FIRST DAY ISSUE CARD 02 STAMPS 03 DETAIL DESIGN FOR PRINT 2011
DE LA AURORA
De la Aurora A collaboration with De la Aurora. He creates intricate, dreamy and immersive soundscapes to which I interpret visually.
http://delaaurora.blogspot.com Skills: Photo-Manipulation
01 POSTER 02 POSTER 03 ALBUM COVER DESIGN FOR PRINT 2011
DREAM | INSPIRE
Dream | Inspire Surreal poster design. Skills: Photo manipulation
01 POSTER 02 MOCKUP 03 DETAIL DESIGN FOR PRINT 2009
KO DA CO O K I E S
Koda Cookies Since 1993, KODA has been producing the finest quality handmade cookies for the discriminating palate. The packaging is 100% recyclable. Materials include the Brown Paper Kraft from BJ Ball, made from recycled paper. The package has a fold over ‘tin-tie’ that folds over vertically then horizontally to re-seal the package. Bio-film lining is used, which is a 100% compostable alternative to standard Retail Bags. Skills: Identity/Branding, Packaging, Advertising
01 AD 02 LOGO 03 - 07 PACKAGING DESIGN FOR PRINT - 2012
E D WA R D S C I S S O R H A N D S
Edward Scissorhands Poster design for the Gate; “The Gate is a not-forprofit initiative that aims to host, showcase and support great independent live music in a region of Sydney that doesn’t really see much of it: the broad spread of the North Shore through to the Western Suburbs.” www.thegatepresents.com
01 POSTER 02 MOCKUP 03 DETAIL DESIGN FOR PRINT
FERVR.NET
Fervr.net Fervr.net is a premium youth website by Youthworks that publishes daily articles, reviews and video content for teens. www.fervr.net Skills: Photo manipulation, Web
01 WEB GRAPHICS/ ILLUSTRATIONS 02 WEBSITE 03 404 PAGE ILLUSTRATION DESIGN FOR WEB 2011
T U T.T U T F O N T
Tut.Tut Font Experimental font created from hands. Skills: Photo manipulation, Typography
01 FONT 02 POSTER 03 POSTER DESIGN FOR PRINT/WEB 2011
SPEARS & SPIRITS
Spears & Spirits Fashion Illustration and book cover design. Skills: Illustration, Layout, Design
01 - 03 BOOK COVER 04 ILLUSTRATION DESIGN FOR PRINT - 2012
SPEARS&SPIRITS J AY K I
J AY K I
Jayki Jayki is a premium t-shirt label with a positive work ethic and philosophy. The shirts are made from 100% organic cotton, printed and designed in Australia. Founded by Jon Key at the age of 18, launched on the 11th November 2011. www.jayki.me Skills: Identity/Branding, Advertising, Creative Direction, Apparel Design, Illustration, Layout, Product, Business
01 TYPE/DREAMCATCHER 02 WHEN THE DOTS CONNECT 03 - 04 LOOKBOOK PAGES DESIGN FOR PRINT/WEB - 2011
F IN D Y
O
U
R
PA SS IO
N &
LIVE THE
DREAM
01 - 02 THE GREAT DIVIDE 03 WEBSITE V1 04 FRAMES FROM LAUNCH VIDEO DESIGN FOR PRINT/WEB - 2011
01 - 04 DETAIL 05 STAMP 06 BUSINESS CARDS 07 PROMO DESIGN FOR PRINT - 2011
EFFECTFUL
Effectful Effectful is a shoe design/repeat pattern inspired by rock music and effect pedals. Skills: Packaging, Advertising, Shoe Design, Product 01 SHOE MOCKUP 02 BOX 03 PACKAGING PAPER DESIGN FOR PRINT - 2011
C O N TA C T
Contact: email: contact@designiskey.com web: www.designiskey.com phone: 0433 750 424 shop: www.jayki.me
So many of our dreams at first seem impossible, then they seem improbable, and then, when we summon the will, they soon become inevitable.