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“ Koda is passionate about creating beautiful & natural products “ 1
ABOUT Koda believes that sustainability and ethical issues are an important part of our business. Using natural ingredients & recycled materials is a positive step towards lessening our impact on the planet. Target Market: »» Ages 18 - 50, Male & Female »» Middle Class - High Class »» Tourists looking for ‘an Australian Gift’ »» Those who appreciate quality & our business philosophy »» Those who appreciate organic/natural products/ingredients
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“ Branding “ 3
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LOGO Australian
Wattle
Natural
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F L AV O U R S Macadamia
Anzac
Afghan
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COLOUR SCHEME
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T YP O G R A P H Y Sabon abc d efgh i j k lm n o p q rstuv w x y z abcdefghijklmnopqrstuvwxyz &!*()#$@ 0123456789
I T C Fr a n k l i n G o t h i c a b c d e f g h i j k l mn o p q r s t u v w x y z abcdefghijklmnopqrstuvwxyz &!*()#$@ 0123456789 9
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“ Stationary “ 11
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“ Thanks! “ 16