Vol. 01 • Month 01 • JANUARY 2016
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FROM SHERYL’S MIC… Welcome to the new Sheryl Underwood Radio Affiliate Newsletter! Let me start by saying a big “THANK YOU” to you for your support and for joining our family of stations. We are 37 stations strong and growing by leaps and bounds. Since our launch, we’ve worked hard to bring the freshest and most relevant conversation and content to our programming; and the crew is some of the most talented people in the entertainment industry. Our on-air line-up includes actor and comedian David Raibon aka “Officer Sexy”; our country lawyer Harry Southerland, aka “Judge Harry”; James Kelly aka “The White Jim Kelly”; industry veteran Vic Frost aka “Super Producer” and me, Sheryl Underwood, working comedian, host on THE TALK on CBS and 23rd International President of Zeta Phi Beta Sorority, Inc. In addition to the team you hear everyday on Sheryl Underwood Radio we have a crew behind the scenes who support the show through marketing, branding and affiliate relations.
All of you, by now, have had the chance to connect with Rob Wilkins, Senior Vice President of Affiliate Relations and Promotions/HBCU Initiatives for Pack Rat Productions, Inc. Rob is your point of contact as we continue to grow our family and expand the reach and impact of Sheryl Underwood Radio in your markets. We are excited about our affiliate visits and look forward to engaging with markets in new and exciting ways. You’ll read about some of our visits in each issue of the newsletter. In this issue, check out the “Affiliate Profile” for KJUK FM in Texarkana and photos from our visit to affiliate with KMGG-LP 99.9 FM in Albuquerque, New Mexico. Let’s grow together. Share your thoughts on programming, format and affiliate marketing ideas with us and together let’s take over the airwaves.
From Rob’s Desk... 1. Sheryl has a deep passion for radio! 2. Sheryl truly understands and accepts that doing radio is a grind. We both eventually left TJMS and did other things but kept in touch often over the years. When Sheryl told me she was starting her own radio show I was happy for her because I knew she would do “radio” right!
I first met Sheryl Underwood when we were both working for the Tom Joyner Morning Show (TJMS). Sheryl was a contributor and I was a senior producer. Here are the two most important things I learned from our time together;
Last August I started working with Sheryl and the process of beginning to meet you all. As Vice-President of Affiliate Relations my job is to introduce radio station’s to Sheryl Underwood Radio. Since that time, Sheryl Underwood Radio has gone from having 5 affiliates to 37 and counting...
Sheryl Underwood Radio is really a programmer’s dream come true. Content that is truly flexible for your format. A nationally syndicated show that does not dictate where or when.... or even how you utilize the content. This past February Sheryl Underwood Radio made our first affiliate visit to our Albuquerque, New Mexico affiliate. As always, if you have any questions or concerns please do not hesitate to contact me directly.
Super Producer TECHNotes — from Vic Frost 4. Thursday’s show will be accessible on
New Dropbox Download
the link by 10pm Wednesday evening
Vic Frost will upload the daily show files for Sheryl Underwood Radio to dropbox.com using the following schedule: 1. Monday’s show will be accessible on the link
by
5am Monday morning 2. Tuesday’s show will be accessible on the link by 10pm Monday evening 3. Wednesday’s show will be accessible on the link
5. Friday’s show will be accessible on the link by 10pm Thursday evening. The link for Sheryl Underwood Radio is the same everyday for every show, please bookmark and use this link everyday. The show content stays in the dropbox account until the next day’s show is uploaded. Feel free to reach out if you have any questions.
by 10pm Tuesday evening
Supporting the brand… •
Congratulations to our namesake Sheryl Underwood on her PEOPLE’S choice award and NAACP Image Award as a member of the hosting team for THE TALK on CBS television.
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Sheryl was recently interviewed in an exclusive feature article for PEOPLE magazine.
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Sheryl Underwood Radio The APP and Sheryl Underwood Radio Podcast are continuing to gain momentum. Find them on iTunes, in the App Store and on Google Play.
“Tell US about YOU” A F F I L IAT E Affiliates! Introduce yourself to the rest of the SUR Family. Tell us about your station an/or your crew. Submit
KLEK-LP 102.5 FM Jonesboro, AK - The Voice of Arkansas Minority Advocacy Council Jonesboro’s Source for R&B, Old School, Gospel, Blues, & Jazz! Submitted by LaGanzie Kale, Advertising/Station Manager
a short profile to Rob Wilkins at
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Your Daily Dose - Motivational tips
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Power Minute - Motivational tips and Black empowerment
• •
KARK News Channel 4 in Little Rock recently did a story about KLEK that will air May 1st.
KLEK-LP
102.5
conducting
KTHN FM 97.3 Texarkana, TX & KJUK FM 97.3 Hooks, TX
Family Minute - tips to help manage family life.
rew7846@aol.com. Keep submissions to 300 words or less.
IN T R OD UC TI O N
is
listener
currently
KLEK has also been featured in
Our
Miss Lady Magazine, a magazine out of Little Rock that caters to
Underwood
survey.
•
listeners overwhelmingly enjoy having “Sheryl
a
FM
Radio”
in
the
mornings.
women. •
Melvin Banks aka Nutt Brown, is CEO
KLEK has also earned awards for community
service
from
local
and Programmer for KTHN FM 97.3
We have several features of educational
chapters of Order of the Eastern
Texarkana & KJUK FM 97.3 Hooks. Nutt
programming on our station:
Star and Omega Psi Phi Fraternity,
is a 1974 HBCU Graduate of Prairie View
•
In addition to the Black Health
Inc.
A&M. He is a Life Member of Kappa
Now and Learn Spanish Minute and
Alpha Psi (Zeta Beta Prairie View’72);
Women’s History we have Black
a member of the Texarkana Alumni
History Moment - this runs year-
Chapter of Kappa Alpha Psi; a Retired
round and is done by Dr. Cherisse
United States Army Lieutenant Colonel;
Jones-Branch who recorded the
Arkansas
Post Commander of American Legion
Women’s History Moments.
award. The awards show will be
Kato’s Poetry Corner – Features
June 10th in Little Rock and it
poetry by myself (LaGanzie Kale)
will take place at the Governor’s
and other local poets
Mansion as Arkansas Governor
KLEK Legal Minute - Offering
Asa Hutchinson will present the
general legal advice to the listeners
awards. In recognition of being
Focus on Women - Offering help
a finalist, I got letters from both
on issues that affect women in
of Arkansas’ U.S. Senators Tom
general
Cotton and John Boozman as well
Today’s Black Woman - Discussing
as Congressman Rick Crawford.
issues unique to the Black woman
I’m truly grateful for the platform
Money Matters - offering tips
of KLEK and I’ve tried my best to
on financial literacy and money
use it to make Jonesboro a better
management
place.
Post 248 and Vice District Commander
•
of The American Legion State of Texas District 1. He is a member of the Board of Trustee and Treasure for The Red
•
Bank Baptist Church in Hooks, Texas. Website: www.kjuk973fm.com
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Find them in the Google Play Store App: Search Kay juking.
•
Click on the American Legion emblem •
•
I also was named Volunteer of the Year for 2015 by the City of Jonesboro.
•
“I
am
also
a
finalist
Community
for
the
Service
Sheryl Underwood Radio Community The crew of Sheryl Underwood Radio is generous, both with their time and their resources. Through her Pack Rat Foundation For Education, Underwood is committed to raising money to support education, including the 105 Historically Black Colleges and Universities (HBCUs) and the students committed to pursuing a higher education. The crew is involved in a variety of philanthropic endeavors including children’s charities, pediatric cancer support, ministry, activities to support youth and communities.
Featured Above
SUR Market Visits Sheryl Underwood Radio crew recently turned up in Albuquerque, New Mexico hanging out with the crew at KMGG-LP 99.9!
About SHERYL UNDERWOOD RADIO Sheryl Underwood Radio is entertaining
Sheryl Underwood Radio is relevant,
and features one of the funniest and
tackling the hot topics of the day in a
smartest comedians working today
snappy, engaging, informative format.
– Sheryl Underwood – and a crew of
The innovative Sheryl Underwood Radio
seasoned radio and entertainment
show provides the energetic conversation
veterans. The show is formatted to fit
about relationships, entertainment, sports
any time slot. Sheryl Underwood Radio
and hot topics of the day, and YOU
is smart, and speaks to the issues and
provide the music your listeners want to
interest of the Urban (18-34) and Urban
hear.
Adult Contemporary (25-54) listener.
What’s Going Down On Your Yard? Special content like the upcoming HBCU focused “What’s Going Down On Your Yard?” will soon be available on Sheryl Underwood Radio – THE APP. Sheryl says “This segment gives students from the campuses of Historically Black Colleges and Universities the chance to call-in and give a brief report of what’s happening on their campus. The package will air each Friday. Students should call in to 855-Sheryl-1 then give their name, major, school and Greek affiliation (if applicable) and a short report of what’s happening on their “yard.” We’ll air the reports on THE APP and on terrestrial radio.” Callers will get a gift card stipend for their reporting.
Want Sheryl Underwood Radio on YOUR station? Contact Rob Wilkins rew7846@aol.com to bring the hottest show on the airwaves to your station.
Kudos Tanya Fitzgerald’s Single “I Am Yours” Charts Top 100 on iTunes Kudos to Pack Rat Productions team member and contemporary gospel recording artist Tanya Fitzgerald! Tanya’s new single “I Am Yours,” from her sophomore album Tanya Fitzgerald Live: From Glory to Glory, charts in the Top 100 for New Christian & Gospel Songs & Music Releases on iTunes! “I Am Yours” is the first song Tanya composed following her father’s passing. This single serves as a raw and melodic testimonial, giving listeners a look
into her
personal journey through the mourning process. The song is a smooth, bossa nova-flavored tune that inspires, encourages and lifts the listener to beautiful heights. `
Spanning the Country SUR Affiliates CALL LETTERS
CITY
STATE
KOSA Radio
Oakland
CA
KMAZ 102.5 FM
Houston
TX
KAZI 88.7 FM
Austin
TX
WNAA 90.1 FM
Greensboro
NC
WCLM 1450 AM
Richmond
VA
WDAO 1210 AM
Dayton
OH
WYGR 1530 AM
Grand Rapids
MI
KMGG-LP 99.9 FM
Albuquerque
NM
WBCT FM 90.9
Columbia
SC
WGVV 92.5 FM
Rock Island
IL
WPNV-LPFM 106.3
Peoria
IL
WVAS-FM 90.7
Montgomery
AL
WRES-LP 100.7 FM
Ashville
NC
103.7 Da Beat
Rockford
IL
WDUP-LP 92.9 FM
New London
CT
KBHT - LP 104.9
Waco
TX
KPPP-LP 88.1 FM
Fargo
ND
KLEK-LP 102.5 FM
Jonesboro
AR
WXRJ-LPFM 94.9
Bloomington
IL
WUVS-LP 103.7 FM
Muskegon
MI
KBOL-LP 100.1 FM
Waterloo
IA
KOUS-LP 96.3 FM
Monroe
LA
KTHN-LPFM 88.3
Texarkana
TX
WMFA-AM 1400
Raeford
NC
WTSX-LP 104.9 FM
Kokomo
IN
KOYO-LP 107.1 FM
Oroville
CA
WXRU-LP 107.9 FM
Piedmont
SC
WVBH-LP 105.3 FM
Benton Harbor
MI
KJUK-LPFM 97.3
Hooks
TX
KBZE 105.9 FM
Berwick
LA
KFRA 1390 AM
Franklin
LA
WLBM-LPFM 105.7
Danville
IL
KOCZ-LP 92.9 FM
Opelousas
LA
KIEE 88.3 FM
St. Martinville
LA
WGUP-LPFM 107.9
Laplace
LA
KDIV-LPFM 98.7
Bentonville
AR
WRML-LPFM 107.9
Mays Landing
NJ
Affilliate Map & Logos
Meet More of The Team
DAVID RAIBON
HARRY SOUTHERLAND
JAMES KELLEY
Sheryl Underwood Radio co-host
Sheryl Underwood Radio co-host
Sheryl Underwood Radio co-host
David Raibon, Officer Sexy, is a comedy writer, actor, stand-up comedian and a former Police Officer bringing the viewpoint of the “boys in blue” to SUR.
Harry Southerland is an elected Commissioner and zealous Country Lawyer, who advocates for justice in the community and in the courtroom.
“I LOVE sports, I LOVE to laugh, but I l LOVE being “The” White Jim Kelley on Sheryl Underwood Radio even more!”
PASTOR ERIC SLOSS
ERNA FOUSHEE
TANYA FITZGERALD
Sheryl Underwood Radio Contributor
Pack Rat Productions, Inc./Pack Rat Foundation For Education
Inspiration and Song
Pastor Eric Sloss has served in ministry for over 17 years and is a gifted musician and teacher who provides the inspirational “word for the weekend.”
Erna Foushee is a dedicated member of Zeta Phi Beta Sorority, Inc. and a strong and enthusiastic member of the Pack Rat Productions, Inc. team and director of the Pack Rat Foundation For Education.
JOSEPH ANTHONY
SHANA LAWRENCE
Graphic Design, Marketing and Digital Media
College and HBCUs Programming
Joseph is a young man of purpose who is gifted in music, marketing and graphic design. This emerging leader provides visual branding and marketing support for Sheryl Underwood Radio.
Shana Lawrence is a proud and active member of Delta Sigma Theta, Inc. and is looking for what’s happening in collegiate Yards across the nation!
Tanya Fitzgerald is an established ChristianContemporary Artist, accomplished singer, songwriter and musician. She brings her musical and inspirational gifts to Sheryl Underwood Radio and Pack Rat Foundation For Education.
PHANALPHIE RHUE STILL Public Relations, Events and Multi-Media Phanalphie Rhue Still is a marketing and public relations midwife, with the talent and experience to help birth the SUR/PRP/PRFFE vision through wordsmithing corporate and promotional content or managing the details of events and digital media. Oh, and this Telly Award winner loves doing radio and voiceover!
SHOUT OUT TO JOEL TOKUNGA | IT expert who heads up the TECHTeam!
Sheryl Underwood Radio —THE APP Sheryl jumped right into the “app pool” releasing Sheryl Underwood Radio-The App, a mobile gateway to all things Sheryl Underwood. From her radio show to her philanthropy, to breaking new talent, users can access full show episodes – all through The App. Sheryl Underwood Radio – The App is available in the App Store and on Google Play for just $1.99. Fans of her popular Sheryl Underwood Radio show can listen to full radio show episodes, heard around the country on terrestrial and digital radio. Sheryl Underwood Radio provides entertaining and enlightening conversations covering relationships, entertainment, sports, hot topics as well as lively panel discussions. Now all of that, can be carried around in your hand! Also, her signature Sheryl Underwood Radio PODCAST is now available on iTunes.
Sheryl Underwood Wins An EMMY; Delivers Two 2016 Commencement Speeches and Receives An Honorary Doctorate from South Carolina State
Fresh off her EMMY win, Underwood delivered the commencement address for the 2016 graduating class at South Carolina State University (SCSU). Her speech was hilarious and inspiring, reminding the graduates that “Somebody prayed for you so that you could get an education; so go out and do good in the world.” She was pleasantly surprised when the university awarded her with an Honorary Doctor of Human Letters. This is her second Honorary Doctorate; her first was presented by Benedict College in Columbia, SC.
Sheryl Underwood is having a whirlwind month of May. It started out with her first-ever EMMY Award for her role
Following her participation in the SCSU commencement
as co-host of THE TALK on CBS television. THE TALK,
ceremonies Underwood traveled over 800 miles to
watched by an average of 3+ million viewers per day,
Chicago to deliver the commencement speech for the
received its first nomination after Underwood joined the
graduates of the Liberal Arts and Science department of
show for the start of season two - sitting alongside hosts
her alma mater, the University of Illinois at Chicago, where
Julie Chen, Sara Gilbert, Sharon Osbourne and Aisha Tyler.
she graduated in 1987.
Let’s Connect
•
Follow Sheryl Underwood Radio on Twitter @underwoodradio
•
Connect with Sheryl Underwood
Sheryl Underwood Radio has a
Radio on Facebook/
dedicated phone line, 855-Sheryl-1,
sherylunderwoodradio
which gives listeners the
•
opportunity to interact with the
Follow Sheryl Underwood Radio on Instagram/
show, no matter where they are
sherylunderwoodradio
located. The dedicated line is part of
•
Visit SherylUnderwood.com
a multi-faceted strategy for allowing
•
Download Sheryl Underwood
listeners to engage with the show.
Radio – THE APP in the App
Listeners can:
Store or from Google Play
•
Call 855-Sheryl-1
•
Emailus@
Sheryl Underwood Radio
sherylunderwoodradio.com
Podcast
•
Download/Subscribe to the