2014 Public Relations Handbook

Public Relations Staff Janett Blythe Director of Marketing/Public Relations 534-3079 Marketing plans, advertising, news releases, publications and design, branding questions, media relations and PR budget

Tammy Thompson Public Relations Coordinator 534-3215 Media relations, special events, news releases, marquee, publications, video producing, WKCTC Intranet (formerly thePoint) e-mail digest, branding questions, and photographer

Mary Beth Head Graphic Designer/Public Relation Coordinator 534-3075 Provides graphic design assistance with college publications and other materials; Coordination and management of WKCTC’s web site; assists with maintaining information on the home page of the WKCTC Web site, assists programs and departments with development of web pages

PUBLIC RELATIONS HANDBOOK Information You Need to Know About the West Kentucky Community & Technical College OFFICE OF PUBLIC RELATIONS Carson Hall 2014

Blair Travis Public Relations Specialist 534-3083 Photographer, events calendar, orders business cards/ name badges, thePoint/e-mail digest, updates WKCTC’s facebook page, maintains inventory of PR materials and equipment, such as displays, cameras, and college tablecloths

Kentucky Community & Technical College System

Branding In a visually based society overrun with logos and slogans available via countless technological platforms, it’s more important than ever that and stick with them. Establishing, then preserving, visual integrity is a key element in creating a consistent image or brand.

The Kentucky Community and Technical College System has developed brand guidelines to help all colleges, departments, programs and immediately recognizable as a part of the WKCTC/KCTCS family.

A searchable copy of the KCTCS Branding Guide can be found online at: http://www.kctcs.edu/News_and_Events/Marketing_and_ Communications/Brand_Guide.aspx There are also Microsoft Word publication templates, graphics, logos, Relations or by going to

\\wk-nas\wk-branding * From this site, which is available on campus only, you will be able to download read-only copies of branding elements. Note: If you want

* materials

WKCTC is an equal educational and employment opportunity institution.

5. Complete needed request forms a. Marketing Request form: https://secure.westkentucky.kctcs.edu/events/MarketingRequest.aspx b. Maintenance Work Order form: http://wkapp2.kctcsacc.ds.kctcs.edu/maintenance/user/ c. IT request form: http://wk-sps/tiweb80/scripts/TIWebPortal/TrackItUser.asp d. Student Ambassador request form: https://secure.westkentucky.kctcs.edu/ambassadors/ e. Audio/Visual: tom.butler@kctcs.edu

From the President Every time someone from West Kentucky Community & Technical College communicates with the public, it contributes to our reputation. It is imperative that the entire College communicates with a clear, consistent public identity.

It is the responsibility of WKCTC’s public ensure that their communication vehicle meets the high standards set by our college. WKCTC’s PR staff is available to offer the guidance and technical support you need to consistently reinforce the College’s image to our community.

Please support West Kentucky Community & Technical College by applying these guidelines consistently.

Marketing Request Form cards, name tags, e-mail digest/ marquee announcements, news releases, photographs, printing and color coping, publications, etc. To request one of these Marketing request form online at

Barbara M. Veazey President West Kentucky Community & Technical College

https://secure.westkentucky.kctcs.edu/events/MarketingRequest.aspx

can not meet your needs in a timely fashion, we will advise you where you can get the work completed.

Special Note: (https://secure.westkentucky.kctcs.edu/events/EventRequest.aspx

is to create and maintain the college’s visual identity; support and advance the college’s strategic marketing plan; and encourage the college community to communicate effectively with their target audiences.

Relations assists in the development of publications, news releases and other communications tools to assist in the college’s marketing and student to know all events or special projects occurring on campus or in which WKCTC personnel will be representing the college.

Events Planning

support in making sure all event planning bases are secured along with assuring

What is an event?

An event is a public assembly for the purpose of celebration, education,

Event Planning Checklist are informed and aware of all upcoming events.

1. Create an Event Outline a. Title b. Date and Time c. Location d. Speaker/Program e. Audience f. Purpose g. Budget 2. Complete the Event Request form located at https://secure.westkentucky.kctcs.edu/events/EventRequest.aspx a. The event request form has been developed to assure that certain event standards set by the WKCTC President are obtained. approval of your event. Allow up to 48 hours for your event request to be processed.

What is an Event Request Form?

the college’s overall brand. It is important in planning an event to make your event professional, organized, publicized and decorated appropriately. The goal and that they coincide with the college branding. The Event Request Form is at the following link: https://secure.westkentucky.kctcs.edu/events/EventRequest.aspx

3. After the event request form has been processed Blair Travis will contact you to review the following: a. Standards and Tier Selection b. Logistics and Setup c. Decorations d. Food and Beverage needs e. Volunteers https://astra.kctcs.edu/West/Portal/GuestPortal.aspx

1. All events on campus sponsored by student clubs, departments and campus organizations.

2. All events that involve working with non-WKCTC organizations as co-sponsors or guests on or off campus.

3. All events that involve the serving of food and beverages on or off campus.

a. Anderson Technical Building, Allied Health Building, Carson Hall, Haws Gym, Student Center, MLRC, Waller, Rosenthal,

Relations assists in the development of publications, news releases and other communications tools to assist in the college’s marketing and student to know all events or special projects occurring on campus or in which WKCTC personnel will be representing the college.

Events Planning

support in making sure all event planning bases are secured along with assuring

What is an event?

An event is a public assembly for the purpose of celebration, education,

Event Planning Checklist are informed and aware of all upcoming events.

1. Create an Event Outline a. Title b. Date and Time c. Location d. Speaker/Program e. Audience f. Purpose g. Budget 2. Complete the Event Request form located at https://secure.westkentucky.kctcs.edu/events/EventRequest.aspx a. The event request form has been developed to assure that certain event standards set by the WKCTC President are obtained. approval of your event. Allow up to 48 hours for your event request to be processed.

What is an Event Request Form?

the college’s overall brand. It is important in planning an event to make your event professional, organized, publicized and decorated appropriately. The goal and that they coincide with the college branding. The Event Request Form is at the following link: https://secure.westkentucky.kctcs.edu/events/EventRequest.aspx

3. After the event request form has been processed Blair Travis will contact you to review the following: a. Standards and Tier Selection b. Logistics and Setup c. Decorations d. Food and Beverage needs e. Volunteers https://astra.kctcs.edu/West/Portal/GuestPortal.aspx

1. All events on campus sponsored by student clubs, departments and campus organizations.

2. All events that involve working with non-WKCTC organizations as co-sponsors or guests on or off campus.

3. All events that involve the serving of food and beverages on or off campus.

a. Anderson Technical Building, Allied Health Building, Carson Hall, Haws Gym, Student Center, MLRC, Waller, Rosenthal,

5. Complete needed request forms a. Marketing Request form: https://secure.westkentucky.kctcs.edu/events/MarketingRequest.aspx b. Maintenance Work Order form: http://wkapp2.kctcsacc.ds.kctcs.edu/maintenance/user/ c. IT request form: http://wk-sps/tiweb80/scripts/TIWebPortal/TrackItUser.asp d. Student Ambassador request form: https://secure.westkentucky.kctcs.edu/ambassadors/ e. Audio/Visual: tom.butler@kctcs.edu

From the President Every time someone from West Kentucky Community & Technical College communicates with the public, it contributes to our reputation. It is imperative that the entire College communicates with a clear, consistent public identity.

It is the responsibility of WKCTC’s public ensure that their communication vehicle meets the high standards set by our college. WKCTC’s PR staff is available to offer the guidance and technical support you need to consistently reinforce the College’s image to our community.

Please support West Kentucky Community & Technical College by applying these guidelines consistently.

Marketing Request Form cards, name tags, e-mail digest/ marquee announcements, news releases, photographs, printing and color coping, publications, etc. To request one of these Marketing request form online at

Barbara M. Veazey President West Kentucky Community & Technical College

https://secure.westkentucky.kctcs.edu/events/MarketingRequest.aspx

can not meet your needs in a timely fashion, we will advise you where you can get the work completed.

Special Note: (https://secure.westkentucky.kctcs.edu/events/EventRequest.aspx

is to create and maintain the college’s visual identity; support and advance the college’s strategic marketing plan; and encourage the college community to communicate effectively with their target audiences.

Branding In a visually based society overrun with logos and slogans available via countless technological platforms, it’s more important than ever that and stick with them. Establishing, then preserving, visual integrity is a key element in creating a consistent image or brand.

The Kentucky Community and Technical College System has developed brand guidelines to help all colleges, departments, programs and immediately recognizable as a part of the WKCTC/KCTCS family.

A searchable copy of the KCTCS Branding Guide can be found online at: http://www.kctcs.edu/News_and_Events/Marketing_and_ Communications/Brand_Guide.aspx There are also Microsoft Word publication templates, graphics, logos, Relations or by going to

\\wk-nas\wk-branding * From this site, which is available on campus only, you will be able to download read-only copies of branding elements. Note: If you want

* materials

WKCTC is an equal educational and employment opportunity institution.

Public Relations Staff Janett Blythe

Director of Marketing/Public Relations 534-3079

Marketing plans, advertising, news releases,

publications and design, branding questions,

media relations and PR budget planning

Tammy Thompson

Public Relations Coordinator 534-3215

Media relations, special events, news releases,

marquee, publications, video producing,

WKCTC Intranet (formerly thePoint)

e-mail digest, branding questions, and photographer

Mary Beth Head

Graphic Designer/Public Relation Coordinator 534-3075

Provides graphic design assistance with

college publications and other materials;

Coordination and management of WKCTC’s

web site; assists with maintaining information

on the home page of the WKCTC Web site,

assists programs and departments

with development of web pages

PUBLIC RELATIONS HANDBOOK

Information You Need to Know About the West Kentucky Community & Technical College Office of Public Relations Carson Hall 2014

Blair Travis

Public Relations Specialist 534-3083

Photographer, special events coordinating,

office management of Public Relations Office

oversees WKCTC’s social media efforts,

maintains inventory of PR materials and

equipment such as displays, cameras, and

college tablecloths

Kentucky Community & Technical College System