Cornerstone Partnership Overview
Cornerstone Goals for the Northeast Florida Region
Increase per capita income/wealth
Create higher paying jobs
Position area for the new economy
Increase and enhance the workforce
Expand the tax base
Encourage business and industry development within the region
Grow without sacrificing quality in the environment
Why Do ED Regionally?
Partners vs. Competitors
More Resources
Creates Efficiencies
Combined Research
Prospects Demand It
More Opportunity for First Coast Counties
CORNERSTONE MANAGEMENT ASSIGNMENTS Jerry Mallot- President Headquarters
John Haley- SVP
Mike Breen- Director
•Aviation & Aerospace •Advanced Manufacturing
•International •Logistics & Transportation •Information Technology
Cathy Chambers- VP
Broderick Green- S. Manager
•Financial Services
•Life Sciences
Melanie Moore- Senior Director Tien Flowe- Coordinator •Research & Business Intelligence
Key Elements of Partnership
Research
Marketing
Prospecting/Recruiting
Communications/Strategies
Closing the deal
Research
Demographics/Labor
Buildings/Real Estate
Targeted Industries
Specific Prospect Needs
Software for Prospect Management Website
Research – Commute Zone & Labor Force Analysis Study
Ulrich Research
Labor Force within 20-, 40- and 60Minute Commute Times
22 Employment Nodes Throughout Region
Study Components Demographic Analysis Maps Phone Survey
Commute Zone / Labor Analysis Study 2004 Labor Force by Zone: 20 Minutes (green) =164,567 40 Minutes (yellow) = 503,186 60 Minutes (red) = 673,848
Online Properties Database
Online Properties Database Property Listings
Available Properties Westside Industrial Park
Eastpark Business Center Hercules Building
Perimeter West Industrial Park
Capital Plaza III
Cypress Point Business Park
Regional Programs Bi-Monthly Partner Meetings
Prospects Strategic Issues
County Visits Regional ED Forums
Regional Issue Briefs
PROSPECT MANAGEMENT PROCESS Lead / Prospect Intake
Initial Community / Site Visit
Prospect Classification
Subsequent Site / Prospect Visits
Initial Response
Negotiation
Sales Plan Development
Announcement
Relationship Building
Start Up
Follow Up
Existing Business Retention & Expansion
Cornerstone Marketing Program
Marketing Philosophies
Research/Information-Based Differentiation Direct Contact when Possible “Market” the Information Never Assume they Know Develop Relationships
The Most Important Sources of Business
Marketing Program Site Consultants Enterprise Florida Local Referrals
www.expandinjax.com
Site Consultant e-Newsletters
Direct Marketing to Targeted Companies
Researched Letter and Industry “Tip Sheets” Follow Up Project Manager Specialist
Business Missions, Conferences & Trade Shows
CoreNet IAMC Sales Missions EFI Missions Trade Shows
2011 Cornerstone Budget Business Climate/ Public Policy, $276,567, 13.9%
Business Recruitment/ Expansion, $1,710,875, 70% Small Business/ Entrepreneurship Development, $178,297, 7.4%
Work Force Development, $396,417, 15%
Total Cornerstone 2011 Budget: $2,871,000
Recent Announcements in Targeted Industries
Recent Announcements Headquarters Company Name
Employees
Adecco
100
Fidelity National Financial
200
I.B.A. (Ion Beam Applications)
50
InEnTec Chemical
10
Nemours Home Office
25
Pilot Pen
66
PSS World Medical
277
RailAmerica
95
Smurfit Stone
61
Recent Announcements Finance & Insurance Services Company Name
Employees
CIT
300
Deutsche Bank
1,000
Digital Risk
300
Enhanced Recovery Corporation
274
EverBank
120
Fidelity Investments
1,200
Lender Processing Services (LPS)
600
Bank of America/Merrill Lynch
1,000
PNC Mortgage
200
Tax Defense Network
150
Recent Announcements Information Technology Company Name
Employees
AT&T Florida
266
BellSouth/AT&T
300
Blue Cross Blue Shield of Florida
60
Comcast
160
Meridian Development Center
27
Ultramatics
50
Web.com
139
WebEx
50
Recent Announcements Advanced Manufacturing Company Name
Employees
Florida Boilerplate
25
Gerdau Ameristeel
5
J.C. Renfroe & Sons
32
Oshkosh Truck
100
St. Johns Ship Building
73
Saft America
279
Recent Announcements Aviation & Aerospace Company Name
Employees
Airborne Tactical Advantage Company
60
Aviation Systems Engineering Company (ASEC)
10
AVMAX Montana Inc
100
Boeing Company
125
Capital Avionics
30
FlightStar Aircraft Services
350
SSE, Inc.
60
Recent Announcements Distribution & Logistics Company Name
Employees
Bridgestone Americas Tire Operations
250
COACH
80
Dr. Pepper-Cadbury Schweppes
40
ICS Logistics
90
Interline Brands
70
Mercedes-Benz
98
Michael’s
60
Mitsui O.S.K. Lines
200
Samsonite
53
Unilever USA
150
Volkswagen of America
60
Volvo/Mack Trucks
52
Wal-Mart Distribution
600
Recent Announcements Life Sciences Company Name
Employees
Bodytel
13
Eurofin Scientific
12
PSS World Medical
50
Ranbaxy Pharmaceuticals
12
Specialty Disease Management Services
40
W. Lorenz Surgical/Biomet Microfixation
20
Factors for Our Success
Workforce Availability & Cost
Building & Sites
Quality of Life
Business Environment/Tax or Permitting
Regional Options
Incentives