getting
started
During a media tour in New York City for her new book, L.A. Candy, Lauren Conrad took a moment to interns. 1st row: Hanna Trudo, Ashleigh Angelette, Ashley Sutton, Kristiauna Mangum, meet the new Robbie Crowell. 2nd row: Taylor Skidmore, Hanna Uhling, Rachel Martino, Hannah Parrish, Lauren Conrad, Claire Artelt, Angela Meduri, Alison Jones.
Reps Regan Cheek and Kelly Ragle makeup looks show off their new before heading off to a night on the town.
makeup & fashion you can buy and sell
Reps were invited to L.A.’s Eight lucky hottest music awards ceremony! Here, Samina Piracha, Nadia Piracha and Ashlee Thomas strike a pose in front of a chic Santa Monica hotel before making their way through the paparazzi.
sweepstakes winner, Katie Lyle, won a trip to go to L.A. with her best friend. Together, they lunched with Lauren Conrad and spent an afternoon shopping at Lauren’s favorite L.A. boutiques. from left to right:
Ellen Abramowitz, Executive Director, Global Alliances; Lauren Conrad, spokesperson; Claudia Poccia, Global ; President, Lily DeStefano, Executive Director, Global Brand Marketing; and Kimberly Waite, Senior Manager of Public Relations. Rep, Rock and Roll! Regan Cheek, gets her hair curled and coiffed to perfection in preparation for the big night.
hello, rep!
It’s time to get started
TODAY 5-7 pages
DAILY
Right now is one of the most exciting Rep— moments for a new the beginning! The hottest beauty & fashion trends are at your fingertips, a world of networking awaits and, perhaps most importantly, your chance to start earning some serious cash is right around the corner. To make the most of your Rep experience, we’ve assembled this Getting Started guide to help you business. You’ll see launch your that it’s broken down into daily, weekly and monthly guidelines. But, as with , the hours you put in most things and when you put them in are all up to you! We’ve also included a helpful appendix for your reference. So enjoy! Now kick back, turn the page and start making your
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WEEKLY pages 9-10
MONTHLY 11 page
WORKSHEET 12-13 pages
LIP• GLOSSARY pages 14-15
For easy reference, log your ACCOUNT # and password here.
3TODAY
Account #: (
Rep ID)
Password:
LOGIN
Go to meetmark.com and log in as a Representative using your Account # and Password. Then, browse around! There’s a wealth of information and resources available.
MEET
The Getting Started Web Conference happens every Tuesday at 7 PM Eastern, and you’re invited! From the Rep home page, just dial the Getting Started number and click the link provided.
SET UP SHOP
Your eBoutique is your personalized online shop where Customers can buy products directly from you. You’ll receive 30% earnings on everything they buy. You can even upload a personal photo and select the virtual storefront you like best. To get started, click Open My eBoutique on your Rep home page and follow the easy instructions.
DESKTOP Decor
Download messenger from the Rep home page. This cute little widget will live on your desktop and keep you current on all things , including selling tips, exclusive videos, product highlights, horoscopes, weather, celebrity news and more!
forwardable e-mails
my account how to reach me
We provide you with e-mails that you can forward to friends and family to announce exciting news. Just upload or add your contacts into your Customer list and forward away. In fact, there’s an e-mail announcing your new business waiting for you right now! To get it, go to:
manage my eBoutique
How do you actually get your earnings? It’s simple. Your earnings will be directly deposited into a checking or savings account of your choice. You won’t have to lift a finger! Once you get your first order, you’ll be prompted to set it up. To set it up, go to:
profile & password
SPREAD THE WORD
Rep home page
Money Talks
shipping & billing my order history direct deposit
new Reps
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BASIC TRAINING
supplies its Representatives with a collection of amazing videos. You’ll find how-to videos on makeup application, styling and great behind-the-scenes footage, too. Check out the Starter Kit Video now! But visit often—there’s always something new. For training videos: Rep home page
training
videos
GO SHOPPING!
Finally, it’s time to use that fabulous Rep discount of yours! makeup, fashion, jewelry—all of these products are offered as demos at 35% off (see page 14). Excited to start shopping? Now’s the best time! You earn double rewards points on your first $100 in sales (at your Rep price). For more info on our amazing rewards program, turn to page 10.
sites to see
Your Rep home page isn’t the only place on the web to find We’re also on Facebook, Twitter and MySpace. On all of these sites, you’ll find frequent product and promotional update postings. Let everyone know about your latest must-have or just browse what others have to say. Have Customers who want to know more about ? You can direct them to these sites, too!
The Site The Link
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facebook.com/mark-girl
twitter.com/markgirl
MySpace
myspace.com/markgirl
YouTube
youtube.com/user/MarkgirlTV
POP QUIZ
Take the Skin Quiz and a customized regimen will pop up before your very eyes!
Rep home page
shop the store skincare
your eBoutique
skin quiz!
shop
It’s also a great tool to share with Customers so they can find out the best skincare regimen for them and then place their orders with you. Everyone takes care of their skin! Make sure your friends and family are doing it right.
tip
Rep
kristiauna mangum “When the weather starts to change, I e-mail out the link to the Skin Quiz to all of my Customers. Depending on the season, everyone’s skin has different requirements and this helps them treat their skin right. Sometimes, they even double their orders!”
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3Daily You’re officially up and running as a Rep! Now it’s time to start building your Customer base and your bottom line.
DRESS TO IMPRESS
Be prepared. When you wear fashion, makeup and fragrance, you’ll get “Where did you get that?!” all the time. Your answer: “It’s I’m actually a Rep...” You take it from there!
ARMED AND FABULOUS
Always keep your business cards on hand. If you’re carrying a large bag, toss in a few magalogs and samples as well. When opportunity knocks, you’ll be ready.
Status Symbol
Facebook, Twitter and MySpace offer many opportunities for you to share info on the latest products, special offers and other exciting news. So update your status and tweet often. Don’t forget to add a link to your eBoutique, too!
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3weekly There are 168 hours in a week. Set aside at least one of them (or more!) to focus on your business. Remember, the more you put in, the more you get out of it.
Own It
Just like a real-life store, you’ve got to manage your eBoutique. Luckily, you can do it all from your web office (while hanging out on your couch at home). Rep home page
manage my eBoutique
Here, you can: • Update your storefront • Alert Customers to new promotions • Check up on your sales • Send out forwardable e-mails—there’s a new one almost every week!
DIAL IN
Join your Regional Sales Manager’s weekly call. (Days and times vary—click on Meet the Managers from the Rep home page for details.) Here, you can get to know other Reps in your area, learn about special incentives and hear the latest on all things
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Whenever!
Rep Forums Rave, comment or question—with Forums, you can discuss all things with other Reps. To get there, log on to your Rep home page and click on Forums.
Extra! Extra!
From the Rep home page, click on the News From section. Here, you can kick back and catch up on the latest current events.
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Tune In
Keep yourself on-trend and in-the-know with videos. They cover needto-know info and topics for the seasoned fashionista, such as:
• marketing yourself • makeup tips and tricks • Experts how-to’s
Watch at least one training video a week and you’ll always have new ways to sell! For training videos, go to: Rep home page
training
videos
Dream Trips make it happen
Study Up!
Like any good Rep, get to know your glow baby glows from your juice gems. How? With the Product Reference Guide. Here, you’ll find details on more than 80 items and helpful selling tips on each product.
Reward Yourself!
Check in on your rewards points once a week. They add up fast! For every $100 of product you buy or sell, you earn five points. With your points, you can shop more than 3,000 items (including event tickets, electronics and fitness gear) and you don’t pay a cent! For more details on the rewards program, visit: Rep home page
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rewards
Top sellers win Dream Trips. What’s that? Well, it’s hard to say, because each one is totally different! They revolve around the hottest celebrities, biggest concerts and most exciting hot-spot vacations, so no two are the same. There’s one thing that they all have in common, though: each Dream Trip is just plain awesome.
3monthly
Trends move fast! Luckily, every four weeks, launches amazing items. Translation? New products, exciting promotions and parties, all on a monthly basis. your chance to throw more
First & Foremost
As a Rep, you’ll receive a Rep-only “sneak peek,” a preview of all the new items launching in the next magalog. One of your most important tools, it allows you to:
• Know the trends before anyone else! • Get a 35% discount! • Order demos and samples to share with Customers • Get special bundles of product at amazing discounts • Order magalogs to pass out to Customers
Party Line
Just like your Regional Sales Manager hosts a weekly call, New York City headquarters hosts a monthly call of its own. Not only is it fun, but you’ll get to meet Reps from all over the country and chat with top Executives. To find the date, time and call-in number, go to your Rep home page and click on Getting Started.
Get Together
What’s the most fun, easy and successful way to sell? According to Reps across the country, the answer is unanimous: Parties! Schedule them around your favorite TV show or invite the girls over before a big night out. However you do it, group selling is a hit.
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Whenever!
411! Got a question? Hit a snafu? The team is always on call and happy to help. Click Customer Service from the Rep home page. E-mail: customerservice@meetmark.com Call: (513) 551-2900
tip
Rep
rachel martino
“I became a Rep because I love doing people’s makeup. I did makeovers for a sorority philanthropy fashion show, and the girls loved the makeup and bought some products after the show!” meetmark.com
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Reach Your Goal How two Reps did it in only five weeks
Claire Artelt
Hometown: Athens, GA Rep since: September 2004 Her Goal: I have to save $ 400 for a Spring Break trip to Costa Rica. It won’t be easy, but I love a challenge!
Robbie Crowell
Hometown: Asheville, NC Rep since: July 2008 Her Goal: My favorite band is coming to my city and I desperately want backstage passes. But they’re $175 each and I only have five weeks to save up to buy mine.
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WEEK 1
I start by handing out magalogs to all of my friends. I also update my Facebook group and tell everyone they can get free shipping on orders over $25. makeup Plus I wear and fashion anywhere I go. Once people see it, they want it!
WEEK 1
I pass out my business card, which lists the URL to my eBoutique, to everyone I know—and even some I don’t! By the end of the week, I have three new orders. Score!
WEEK 2
WEEK 3
WEEK 2
WEEK 3
This week, I take my new bag with me to class (full of magalogs, of course!) and two of my classmates order it. Later at the gym, I skincare and sell use a cleanser, moisturizer and scrub to two of my friends.
A bunch of my friends and I are getting ready for a big birthday party. I do makeup for two of them using my favorite flip for it. They get compliments all night long! The next morning, they each order one and the mini brush kit.
I send out a forwardable e-mail to everyone telling them about special deals— like a buy one, get one free juice gems offer.
Another great way to keep products on hand for instant sales are the remarkable Rep offers in my sneak peek. Once my friends try new products, the orders pour in!
CLAIRE’S TOTAL SALES Week 1=$160 Sales Tip: Hand out magalogs and wear the product. Week 2=$300 Sales Tip: Skincare is a big seller. Week 3=$250 Sales Tip: Spread the word about special offers. Week 4=$450 Sales Tip: Parties are fun and big money-makers.
WEEK 4
I decide to throw a party and offer a discount to everyone who brings a friend. Not only do I get new Customers, but I get tons of orders too.
WEEK 5
Seven days later and I’m still getting orders from new Customers I met at my party. Not only do I meet my $400 goal, I beat it!
Week 5=$190 Sales Tip: eBoutiques make it convenient for anyone to shop. Total Sales=$1,350.00 Claire received $405.00 (30% earnings).
ROBBIE’S TOTAL SALES Week 1=$175 Sales tip: Don’t be shy! Week 2=$200 Sales Tip: Getting ready to go out in a group is a great way to show off product. Week 3=$34 Sales Tip: Letting Customers try products leads to instant cash!
WEEK 4
I make my own video about the hottest new makeup looks using my favorite hook ups and forward it to all of my friends on Facebook.
WEEK 5
I check up on my rewards points and have enough to get a gift card to a music store. Now I can pick up my favorite band’s new album right before I get to meet them!
Week 4=$50 Sales Tip: Nothing spreads the word faster than Facebook. Week 5=$121 rewards Sales tip: The program is good motivation. Total SALES=$580 Robbie received $174.00 (30% earnings).
lip • glossary eBoutique \e•Bou•tique\ noun
An online boutique. Each Rep gets her own. She can customize the storefront however she chooses, and she receives 30% of the revenue from all sales.
daylighting \day•light•ing\ verb
The opposite of moonlighting; it’s the concept of working multiple jobs during the day—sometimes even at the same time. It’s using your time wisely to maximize your earning potential.
demo \dem•o\ noun
“Demo” is an abbreviation for “demonstration.” You can purchase demos through the sneak peek at 35% off their regular price. The purpose of a demo is to have the item on hand to show your Customer in person. Demos are particularly great for parties.
forwardable e-mail \for•ward•able e•mail\ noun These appear in your web office inbox each Wednesday. Created by the sales team, forwardable e-mails highlight new products, special promotions and other initiatives.
hook up \hook up\ noun The iconic product, hook ups allow you to take two products (either makeup, skincare or fragrance) that a Customer selects and connect them with a small plastic piece called a hook up connector. All hook ups can be mixed and matched with ease.
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Come to terms with all things
m.powerment \m•pow•er•ment\ noun An initiative by and Lauren Conrad to educate young women about partner violence and raise funds for the cause through exclusive m.powerment by products. These items are available through the magalog, online at meetmark.com and through individual Rep eBoutiques. magalog \mag•a•log\ noun
Part magazine, part catalog, the magalog is put out about every month and showcases merchandise. It also features how-to’s and advice from Experts for a more editorial look and feel.
Dream Trips \
dream trips\ noun
Part of the rewards program, Dream Trips happen 2-3 times a year. Only top sellers during each campaign get to go. While no two trips are the same, they all revolve around hot-spot vacations, big-time concerts and major celebrities.
experts \ ex•perts\ noun From wardrobe stylists to nutritionists, Experts are women at the top of their beauty & fashion fields. They are featured prominently in the magalog, on meetmark.com and during special in-person events.
messenger \ mes•sen•ger\ noun A special widget that can be uploaded to your desktop. messenger delivers business tips, exclusive videos, product highlights, daily horoscopes, weather, information and celebrity news from InStyle magazine—all tailored to you!
rewards \ re•wards\ noun Available exclusively to Reps, with rewards you earn points for every item you buy or sell. (This is in addition to your earnings!) There are even special promotions that can earn you double points. Points can be redeemed for whatever prizes you want. There are more than 3,000 amazing items—including electronics, fitness gear and concert tickets—to choose from. REP \Rep\ noun Short for Representative, a Rep not only sells in person and online, she is also an ambassador of the brand wherever she goes.
shade selector
almond
golden
honey
natural
buff
nude
ivory
place on cheek to find your match
mocha
girl \ girl\ noun girls can be Reps, Customers—anyone! The only requirement is that they love, use and wear product.
samples
\sam•ples\ noun Samples are trial-sized products that are good for one or two uses. Reps purchase samples and distribute them to Customers so that they can try before they buy.
sneak peek \sneak peek\ noun A preview of the magalog exclusively for Reps, showcasing new items and special offers. Items debuting in a sneak peek are called demos and are offered at 35% off their regular price. Special offers range from re-demos of existing products to one-time-only pricing for a collection of items. Inside you’ll also find handy sales tips! Social Beauty
tm
\so•cial beau•ty\ noun The idea that while you’re sharing the hottest beauty and fashion, you’re also developing important relationships. The term is founded and trademarked by
web office
\web off•ice\ noun A virtual office located on a Rep’s home page. Just log in to your Rep home page, click on Manage My eBoutique and you’re there. From your web office, you can customize your storefront, keep an address book of Customers’ e-mails and track order activity. Forwardable e-mails will appear here in your inbox each Wednesday.
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