PEARLS
Visit Us LUXURY - Salon 532 JCK - PC550
Signature Collection Fireball necklace featuring a bevy of Baroque freshwater cultured pearls with 18K gold links. 38 inches. SKU: N2173-8
MASTOLONI
The Most Beautiful Pearls In The World â„¢ NYC www.mastoloni.com 800.347.3275
Cultured Pearl Association of America
WHY PEARLS? In today’s retail climate you need product that offers value and variety for your customer and profit and potential for you. Pearls offer transformation. We believe this word could not be more relevant than it is today. Transformation holds the promise of new beginnings, and in the pearl world this is a common occurrence. While most of the world is on the fast track, pearls are on Mother Nature’s schedule, not mans. Each time a pearl is harvested, brought to market, turned into a piece of jewelry, it is a cause for celebration… and reminds us of the reasons people buy jewelry. The journey of the pearl, from the magical moment it is conceived, to its long, complex, and unpredictable voyage into the world; echoes the human journey—and makes clear why the pearl has long been considered a symbol of love, friendship, and memories. Consider pearls for your store and begin your economic, fashion, and business transformation.
Sincerely,
Peter B. Bazar, President The Cultured Pearl Association of America
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COVER IMAGE AND EARRINGS: GORGEOUS COLLECTION BY JEWELMER, JEWELMER.COM; WELCOME LETTER EARRINGS COURTESY OF ELIZABETH BLAIR FINE PEARLS
Welcome to Pearls
Cultured Pearl Association Foundation Members are trusted pearl specialists with the knowledge and product to expand your business or get you started. Many are exhibiting at JCK, please see page 20 for a list of our entire membership, their contact and booth information.
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WELCOME
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CONTENTS
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MAKING FASHION WORK FOR YOU
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FALL 2017 PEARL FORECAST
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PEARL PRODUCT SHOWCASE
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CPAA FOUNDATION MEMBERS
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WINNERS OF THE 2016/2017 INTERNATIONAL PEARL DESIGN CONTEST
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PEARLS AS ONE EDUCATION COURSE
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CPAA NEW DESIGNERS
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2017/2018 INTERNATIONAL PEARL DESIGN COMPETITION
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CPAA BENEFACTORS
BRACELET COURTESY OF IMPERIAL; NECKLACE COURTESY OF BAGGINS, INC.
Contents
StUo R R E N D E R
PEARLS
CONTINENTAL PEARL
Wholesalers of Tahitian, South Sea, Keshi and Akoya Pearls T:(213)612-0252
E:sales@continentalpearl.com
W W W. CO N T I N E N TA L P E A R L . CO M JAPAN USA CANADA
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JCK LAS VEGAS, BOOTH B-45187
MAGNIFICENT is
FRESH
The Bangle 21, 8 - 81/2 mm Akoya Cultured Pearls set in 18K Yellow Gold
COUTURE SHOW JUNE 2 THROUGH 6 L AFITE BALLROOM SALON 426 FOR AN APPOINTMENT CALL 212.819.0060 OR INFO@ASSAEL.COM ASSAEL.COM
MAGNIFICENT is
RARE
South Sea Gem Cultured Pearl Earrings 28.3 x 24.5 x 19.2mm set in 18K White Gold 154 Diamonds 5.43cts
The Pearl Exporting Company 40 Strand Japanese Akoya Keshi Pearl Necklace with Sapphires 50,000 Individually Strung Pearls
JCK/AGTA Section Booth 222 The Pearl Exporting Company 1-866-6PEARLS | www.pearlexporting.com | info@pearlexporting.com | USA | Japan
MAKING
FASHION WORK FOR YOU 2017 NEW YORK FASHION WEEK: THOMAS CONCORDIA/GETTY IMAGES
THIS IS THE BEST TIME TO BE IN THE PEARL BUSINESS. IF YOU’RE NOT YET — YOU SHOULD BE.
While pearls maintain an icon legacy, they are equally modern and current today. Jewelry editors, journalists, stylists, and bloggers call pearls “a top trend that happens to be an eternal classic.” The influence of pearl is far reaching extending beyond jewelry into accessories, fashion, cosmetics, even home decor. What‘s ahead? In the following pages you’ll recognize and discover some of the country’s finest pearl brands, suppliers, designers, and artisans along with strategies for success with pearls. DO WE HAVE YOUR ATTENTION?
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Cultured Pearl Association of America
Fall 2017 Forecast PEARLS THE MOVEMENT
GOOD FOR BUSINESS: Pearls offer it all. Selection, tradition, trend, uniqueness, innovation, beauty, and rarity coupled with margin, profit, turn, and originality for your market. INNOVATION: Technology and innovation have not forsaken the traditional pearl. Today, new pearls no one thought possible are being harvested, jewelry designs of all types
CURRENT PEARL TRENDS • Long, single or multilayered, mixed with chains • Chokers, y-necks, tassels • Rings—bold, geometric, asymmetric, modern • Earring jackets, frontback earrings, classic studs
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can and are being interpreted in pearl. • Large statement earrings—hoops, linear • Bracelets—classic, modern, bold cuffs • Baroque shape or classic round in larger sizes • White pearls and natural colored pearls
JENNY PACKHAM – 2017 NEW YORK FASHION WEEK: PETER WHITE/GETTY IMAGES
RENEWAL: Like the little black dress, pearls are a must-have jewelry staple. Their appeal never goes out of style. Mix classic with modern at the same time—it’s all about discovery.
RING COURTESY OF TARA PEARLS
Pearl jewelry design is fresh, new, and exciting. Whether organic, geometric, hardedged mixed with soft lines, or wearable in interesting new ways, the landscape of design options has grown. Pearls have a new profile and new following.
STYLISH WOMEN HAVE KNOWN FOR YEARS WHAT A NEW GENERATION IS JUST DISCOVERING—PEARL. While pearl’s traditional domain is the classics, today’s designs are no longer restricted to the classics as we know them. The classics are reinterpreted and redefined in ways that broaden their appeal and scope for a new audience–reinvigorating the classification.
STREET STYLE – 2017 MILAN FASHION WEEK: CHRISTIAN VIERIG/GETTY IMAGES; FASHION DESIGNER RACHEL ZOE: PAUL ARCHULETA/GETTY IMAGES; 2017 NEW YORK FASHION WEEK: RANDY BROOKE/GETTY IMAGES NECKLACE COURTESY OF MASTOLONI
Jewelry designers are choosing pearls. Fashion designers are featuring pearls on the runway. Stylists are picking pearls for red carpet, movies, and television. Consumers see pearls throughout all media—the demand is on.
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Cultured Pearl Association of America
Fall 2017 Forecast PEARLS & MORE PEARLS
BE INFORMED & ENGAGE Educate yourself and your team, we offer free education to help you sell pearls. Next, follow jewelry editors, sign up for newsletters like CPAA’S Shells, follow JCK, bring that knowledge and energy into your store and share it with your customers. Once you know the season’s trends and your merchandise and displays reflect that, create a slide show with your selections and how they complement the trends of the season. BE VISUAL Visuals are powerful tools. Incorporate pearl trends into your window and showcase display. Remember your mix should tell a story. Step out of your comfort zone, use color, textures, and seasonal elements to draw attention to your pearls. Put yourself in your customer’s place—look at your store as they do. BE SOCIAL Share. Post. Engage. Social media is public relations for you as well as an advertising and marketing driver for your business.
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DARBY STANCHFIELD: FRAZER HARRISON/GETTY IMAGES; LONDON FASHION WEEK: CATWALKING/GETTY IMAGES
Savvy retailers can curate boutique-style pearl presentations to capture the eye and attention of new clients as well as repeat customers. Pearls offer it all: selection, tradition, trend, uniqueness, innovation, beauty, and rarity coupled with margin, profit, turn, and originality for your market.
EARRINGS COURTESY OF ASSAEL
We believe pearl is the right product for every jeweler and specialty retailer today, thanks to the extensive variety of product, price point, jewelry design, versatility, and profit.
DSL Pearl
JCK 2017 AGTA 510 212•575•9127 www.dslpearl.com
Cultured Pearl Association of America 2
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1 Mastoloni Ph: 800-347-3275 www.mastoloni.com
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2 Baggins, Inc. Ph: 213-624-2277 www.bagginspearls.com
3 Imperial Ph: 800-556-7738 www.imperialpearl.com
4 Tara Pearls Ph: 212-575-8191 www.tarapearls.com
5 Lust Pearls lust@lustpearls.com www.lustpearls.com
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1 Imperial Ph: 800-556-7738 www.imperialpearl.com
2 Mastoloni Ph: 800-347-3275 www.mastoloni.com
3 Baggins, Inc. Ph: 213-624-2277 www.bagginspearls.com
4 Assael Ph: 212-819-0060 www.assael.com
5 Classic cultured pearl bracelet contact any CPAA member
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Cultured Pearl Association of America 2
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1 Imperial Ph: 800-556-7738 www.imperialpearl.com
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2 Pearl Paradise Ph: 310-474-8788 www.pearlparadise.com
3 little h by hisano shepherd sales@littlehjewelry.com www.littlehjewelry.com
4 Brenda Smith Jewelry orders@brendasmithjewelry.com www.brendasmithjewelry.com
5 Lust Pearls lust@lustpearls.com www.lustpearls.com
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HARMONY 1 Baggins, Inc. 2 Veronica Eckert Studio Ph: 213-624-2277 connect@veronicaeckert.com www.bagginspearls.com www.veronicaeckert.com
3 little h 4 Eliko Pearl by hisano shepherd Ph: 800-538-0017 sales@littlehjewelry.com www.elikopearl.com www.littlehjewelry.com
5 Barbara Heinrich Studio Ph: 585-383-1089 www.barbaraheinrichstudio.com
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The Cultured Pearl Association of America
2017 FOUNDATION MEMBERS American Pearl 212-764-1845 www.americanpearl.com
Eliko Pearl Co., Inc. JCK FIRST LOOK B21135 800-538-0017 www.elikopearl.com Frankl Trading Corp. JCK FIRST LOOK B24129 212-575-9333 Galatea: Jewelry by Artist JCK DESIGN CENTER B15129 909-592-0877 www.galateausa.com
American Pearl Company, Inc. 615-298-4111 www.americanpearlcompany.com
Gems of the World 212-840-1117 www.gemsoftheworldinc.com
Assael International, Inc. COUTURE-LAFITE BALLROOM 426 212-819-0060 www.assael.com Baggins, Inc. JCK LUXURY LUX 703 213-624-2277 www.bagginspearls.com Carol Goldstein Co. 212-768-7205 Continental Pearl JCK FIRST LOOK B45187 213-612-0252 www.continentalpearl.com Cybel-Belpearl LUXURY LUX B1707 212-752-6600 www.cybelco.com D.S.L. Pearls, Inc. JCK AGTA GEMFAIR AGTA 510 212-575-9127 www.dslpearlinc.com
Leys, Christie & Co., Inc. 914-725-4100 www.leyschristie.com Mastoloni Pearls JCK PLUMB CLUB PC-550 800-347-3275 www.mastoloni.com M. Lange Co., Inc. 262-567-0602 pearlman@mlange.org
Grassmann-Blake, Inc. 973-379-6170 www.gbclasp.com Hanadama Pearls JCK CURRENTS S11316 800-PEARL-00 Honora JCK PLUMB CLUB PC-200 212-371-1515 www.honora.com Imperial JCK PLUMB CLUB PC-520 800-556-7738 www.imperialpearl.com
The Pearl Exporting Company JCK AGTA GEMFAIR AGTA222 866-673-2757 www.pearlexporting.com Pearl Paradise.com little h by hisano shepherd JCK DESIGN CENTER B16137 310-474-8788 www.littlehjewelry.com www.pearlparadise.com Pearls of Joy.com 800-451-1411 www.pearlsofjoy.com The Pearl Source.com 213-622-3843 www.thepearlsource.com
Jaco Import Co. JCK AGTA GEMFAIR AGTA1033 212-298-9220
Pure Pearls.com 800-762-0977 www.purepearls.com Edgewater Pearl and Jewelry 305-373-8955 www.theedgewatercollection.com
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King’s Ransom 415-331-2650 www.pearlgoddess.com
Stanley Robin Inc. / White Isle 212-871-0007 Tara Pearls JCK LUXURY LUX 601 212-575-8191 www.tarapearls.com
A Clasp for Every Strand 973 379 6170 | sales@gbclasp.com | gbclasp.com
2016-2017 INTERNATIONAL PEARL DESIGN COMPETITION WINNERS Congratulations to the winners of this year’s International Pearl Design Competition. Pearl designs such as these deserve to be seen and enjoyed by the jewelry community.
Yi-Shiun Tsai–President’s Trophy
Wan-Fang Ting–Designer’s Award
The Pearl Exporting Company– Luster Award
Brenda Smith–Orient Award
Susan Hogue–Orient Award
Yi-Hsien Lu–Visionary Award
Sameena Anjum–Wedding Day Pearls
Ching-Ting Han–Brilliance Award
Murugesh Manickam–Fantasy Award
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2016-2017 International Pearl Design Competition
COMMENDATIONS Commendations were also given to entries which demonstrated high standards of achievement, in accordance with the judging criteria. Randy Coffin
Paula Crevoshay
Lynn Gambino, Lilly Street Fine Jewelry
Barbara Heinrich
J. Hunter
Michael Jensen Designs, Michael and Catherine Jensen
Elizabeth B. Kirby, Elizabeth Blair Fine Pearls
Adam Neeley
Hisano Shepherd, little h jewelry
Link Wachler
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FREE
WITH SPONSORSHIP CODE
THE DEFINITIVE COURSE ON CULTURED PEARLS
PEARLS AS ONE ENROLL TODAY AND BECOME A CERTIFIED PEARL SPECIALIST
Cultured Pearl Association in cooperation with
NOW WHEN YOU ASK… How can we improve pearl sales? Where can I learn more about pearls? How can I train my sales team?
THERE IS AN ANSWER...WWW.PEARLSASONE.ORG And it’s FREE. Pearls as One is the most up-to-date, comprehensive, inclusive pearl course available. This is a $600 market value but we’re making it available to you for FREE!
HOW? The CPAA will sponsor you and your entire sales team for free. We believe knowledge is powerful, builds confidence and helps sell with certainty. We want you to have this advantage. We want you to have extraordinary pearl sales.
INCREASE pearl sales for FREE. Go to www.PearlsAsOne.org Enroll & redeem the coupon code: CPAA789
After taking the course and passing the tests, a “CPAA Certified Pearl Specialist” certificate will be awarded and shipped to you.
The Cultured Pearl Association of America
2017 CPAA NEW DESIGNERS
Lee Wiser McIntosh KATURA Design 404-455-8989 www.katuradesign.com Geralyn Sheridan Designs 530-519-GEMS gg@geralynsheridan.com Clare Ullman Design clareullman@gmail.com www.clareullmandesign.com
RW Gems 713-562-8295 www.rwgems.com
Edgewater Collection 305-373-8955 www.ewjewelry.com
Jewels by Design loft+atelier www.jewelsbydesign.com designer@jewelsbydesign.com
Veronica Eckert Designs 425-233-9014 www.veronicaeckertdesigns.com
Etienne Perret 207-236-9696 EtiennePerret@gmail.com
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KARY KJESBO KK 208-720-5957 www.karykjesbodesign.com
ZHULIA julia@zhulia.com www.ZUHLIA.com
International
Pearl Design COMPETITION EIGHTH EDITION: 2017-2018
What will you create? Officially launching during the JCK show in Las Vegas on June 5, 2017 and accepting entries until September 21, 2017. Winners will be announced November 1, 2017. Winning entries will be on display during the AGTA and JCK shows in 2018. Celebrating one of the world’s most prized and mysterious gems, this contest invites artistic expression inclusive of all pearl varieties. Winners will enjoy award designation along with the prestige of recognition from this worldwide event.
For complete contest details visit www.cpaa.org.
The Cultured Pearl Association of America, Inc., founded in 1957, is a nonprofit group composed of the finest manufacturers, wholesalers, dealers, and suppliers of Cultured Pearls in the United States. Our intention is to cultivate awareness, interest, demand, and successful marketability of Cultured Pearls for the retail community and at the consumer level. Through promotion, education, public relations, and unwavering commitment we aim to inspire an authentic passion for all Cultured Pearl varieties.
We’re excited to announce our 2017 initiatives. Please visit www.cpaa.org for details. 1) EDUCATION: PEARLSASONE.ORG We believe knowledge is powerful, builds confidence and helps sell with certainty. Pearls as One is the most up-to-date, comprehensive, inclusive pearl course available. Our program not only teaches the science of how and where pearls are created but offers components vital to your success with pearls and the science of selling them— filling a void that exists for many retailers. It’s FREE. The CPAA will sponsor you and your entire sales team for free. Go to www.PearlsAsOne.org. Enroll & redeem the coupon code: CPAA789 2) 8TH ANNUAL INTERNATIONAL PEARL DESIGN COMPETITION: 2017-2018 Accepting entries June 5th, 2017. Visit www.cpaa.org for details. 3) NEWSLETTER: SHELLS Our newsletter will keep you in the know regarding pearl innovation, celebrity pearl sightings, pearl trends, pearl farming, and pearl happenings around the world. To sign up for your free copy, visit www.cpaa.org. 4) PEARL RESOURCES: CPAA MEMBERS Our association members are trusted pearl specialists with the knowledge and product to expand your business or help you get started. Please visit them during the show or contact them direct. You’ll find a full member list and contact information on page 20.
A SPECIAL THANKS TO OUR BENEFACTORS We’d like to acknowledge our benefactors and extend our sincere appreciation for their continued support to the Cultured Pearl Association of America Inc.
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