Mount Saint Mary Business School NOM UNIT WORKING PAPER NO. 01-000
This manifesto serves as the intellectual property of VOSX Consulting. If anyone wants to reuse this material we ask for that entity to ask for permission first. NOTE TO OUR READERS: Our apologies. These IP are somewhat incomplete. There are places where material is missing or not fully developed. We are distributing this material to make it available to the Continental Organics executives and to facilitate discussion with our fellow classmates. Š Copyright 2012-2013. Jermaine D Huell, Kevin Hale, VOSX Consulting LLC. All Rights Reserved
TABLE OF CONTENTS 5.0 DIGITAL STRATEGIC IMPLEMETATION
1.0 ABSTRACT
4.0 BRAND IDENTITY
2.0 INFOGRAPHICS
3.0 EDUCATION MARKET EXPANSION
As more and ever-expanding retailer selection, accurate knowledge becomes an even more direct function in choosing the correct organic represented. Just using a product or even a set of products is not necessarily enough to optimize results. Product positioning, strategic planning are all decisive factors, any of which if left unattended could adversely affect product performance. We want to give Continental Organics a cornucopia of options to mull over for you want leave any potential money on the table. more products flood the market and increase . We want to bring to attention of all observers of this consultive suggestive paradigm that the possibility of aquaponics can transcend sustainability. Aquaponics can be a revolution. A movement that cause a shift of biblical proportions in expanding the quality of the human evolutionary experience.
This Is Not A Business. This is a revolution. Continental Organics has an extremely interesting challenge to tackle. Which is when placed in the assemblage among a dozen of other names with "Organic" in them how do you stand out? Our observation is that Continental Organics is a totally forgettable name and to stand out a mnemonic saying could help tie the concepts of the brand to a visual representation. When consumers think about Continental Organics they will not only think of a business. They will think of a business that is committed to making the difference for the future.
The unemployment rate for veterans of Iraq and Afghanistan is currently sits at 9.5 percent. The National unemployment rate is 8.7
Aquaponics eliminates the need for expensive fertilizers while reducing the environmental impact of growing fish, as the plants naturally filter the water as they take in nutrients .In addition, growing fish using aquaponic systems requires less water and land than traditional methods of production. This solution will provide malnourished people with a source of protein, a nutrient that is crucially important for maintaining a healthy body, but is often unavailable to people in impoverished areas .
2.1 Veterans employment We are all aware of the add benefits of hiring veterans. Veterans were put into leadership roles at early stages of their time in the service. Every member of the military is used to working in an environment that is focused on the mission at hand. They are not clock watchers, but rather are focused on what it takes to be successful in their mission. From the early stages initial training, all members of the military are used to working in a team environment. The work ethic of veterans is unparalleled due to the need to depend on each other for their lives. Today's military veteran has been trained in nearly every occupation imaginable, with a strong emphasis on technology. Veterans, through their proven experiences in the military, become valuable contributors from day one of employment. Veterans are used to being challenged, encouraged to demonstrate initiative, think quickly on their feet and give recognition for performance to those who earn it. Over 90 percent of those in the military have had extensive background checks for various levels of security clearances. When you hire a veteran, they are less likely to become a risk to your operation. There are specific tax credits available to employers that hire military veterans. Tax credits recovered may run from $1,500.00 to $8,000.00 per hire, and are a one for one dollar credit against the employer's income taxes payable. CRI is compensated through earning a percentage of the actual tax credits recovered for the employer. This unique new service is brought to you in partnership with Vet Jobs and CRI.
2.2 360 Digital Strategy The 360 degree marketing concept looks holistically at all of the touch points surrounding the consumer, wherever they are. You can think of it as the next evolution of "cross-channel" marketing, as it's less about media integration and more about a consumer-centric media strategy. It not only includes a heavy online component. It involves implementing a conversation that organically give s patrons, and prospects access to engaging with these touch points without an navigational presence stirring the activity
2.3 Corporate Social Responsibility As the food crisis increases and the demand for fresh local food increases it would be a prudent for CO to create an arm of the enterprise that is dedicated to decreasing the global hunger pandemic. By delivering a small portion of the inventory to local homeless shelters on a monthly weekly basis they can support the mission to make sure everyone is
Day 1 Day 2 Morning – Classroom Morning – Classroom Aquaponics – The basics Aquaponics – Systems Design The Nitrogen Cycle System types The Role of pH Combining system types Water quality Component selection Dissolved Oxygen Construction tips Important ratios Water flow and pumps Business – What you need to consider before becoming a farmer Afternoon – Hands on at Flourish Farms Afternoon – Hands on at Flourish Farms System construction Water Quality and Testing Fish Tank connections Seeding DWC or raft bed construction Plant handling and insect control Media bed construction Fish handling Seedling system construction
3.0 Bus Tour Giving interested consumers from metropolis and opportunity to observe the aquaponic process might be an intelligent way to educate individuals that are interested in this field.
3,1 Aqaunomic 2-Day Certificate Course This is designed to educate students, industry leaders potential aquaponic business and farmers, and anyone interested. An integral part in any aquaponic farm is the business aspect. Ordinary people can do it, but they also need to have the tools and skills to manage the business and market their product. The course is architecture is a logical progression that builds on itself over the four days. goal is not to sell you systems or consulting services at the end of this course.
Advertising Spokes -Character A cartoon spokes-character might be exactly what you need to set your company apart and get your message out. Your competitive advantage might be injecting the element of fun into traditionally neutral consumer environments.
Organic wine Is wine made from grapes grown with principles of organic farming, which typically excludes the use of artificial chemical fertilizers, pesticides, fungicides and herbicides. The consumption of organic wine grew at a rate of 3.7 percent over the year ending September 19, 2009,out-pacing growth in the consumption of non-organic wine which grew 2% during a similar period. There are estimated 1500-2000 organic wine producers globally and we found 4 that are housed in the Hudson Valley area. We suggest that it would be a good idea to par with one of them to support the sustainability of the community. Editorial Marketing Continental Organics can expand their business past local earshot by providing a montly Aquaponic or aquanomic newsletter about the industry and how it net/net relates to the commodities market. Our culture book on how to create a veteran friendly business.
Product Marketing branding to employers, is nonlinear way that will convey to the world why your workplace is appealing and unique. It will encourage employers to talk favorably to the community about the company .
Brand Placement When Continental Organics commandeers a van for delivery. Our suggestion is to place a logo and an online Barcode on that vehicle for on lookers can get basic about the business,
Alternative Distribution Model We think it would be genius to deliver aquaponic fish already frozen would be a genius way to ship the fish to longer distance and
F=MC2 F=MC2, Facebook=Marketing/ Communication squared. The rise of Facebook has moved well beyond just being a social network, it’s also a vital marketing channel for businesses of all sizes. While most businesses have taken the first step of setting up a standard Facebook page which includes a feed of comments, photos and helps them gather fans; few have taken their Facebook pages to the next level. This is making it interactive and having it grow organically. We have proven success with creating Fan Pages and Facebook groups. Our secret sauce of success is yielding a community of commonality around the industry or business so that the users feel comfortable collaborating and coordinating with other members. We also have a proprietary model that will add 1,000 people to your fan page and twitter account within a week.
5.0 F=M/C2 According to Knowledge@Wharton, firms using a wider array of social networking technologies for ongoing interactive communication create a greater richness of consumer inputs in real-time for adaptive market response in future product/current service offering releases.. We assert that effectively using Facebook groups and fan pages to market and communicate can assist continental Organics to the level of critical mass. VOSX Consulting has a propriety strategy that increase the fan page population by 1,000 members with in a week.. As an addendum we say that your existing fan page fails to engage it’s fans in an organic way that will spark a shift transcended past aquaponics but into a revolution of heath consciousness.
5.1 Go Fish App The Go Fish App is designed for aquaponics lovers for they can know what restraurants, and fish markets that carry aquaponic products. 5.2 Virtual Aquaponic Farm Tour One thing we got from the tour guides was that the tours were time consuming and deviate them from tending to the farm. This virtual tour will illuminate the inquiring minds on the aquaponic process.
End Notes