J Kembangkhana _ Branding Portfolio

Portfolio

A collection of work

by Jeann Kembangkhana

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Graphic Designer

Indonesian

Work Experience 2019 2018 - 2020 2017 2019 - 2019 2017 - 2018 2017 - 2018 2017 - 2017 2016 - 2018 2016 - 2018

Graphic Designer, Equilateral Studio Freelance Photographer, Various Clients Illustrator, Kana Internship, Graphic Designer, Bright Idea Education Graphic Designer, Kayu Gangsa Graphic Designer, ItikKu Productions Ltd Freelance Graphic Designer, Giffgaff Graphic Designer, Nada Budaya Restaurant Art Director, PretaMuse

Education 2018 - 2020

2013 - 2016 2012 - 2013 PORTFOLIO

Master of Arts - Design for Art Direction

London College of Communication University of the Arts London, 60% or 3.5 in GPA

Bachelor of Arts - Fashion Communication Promotion

Nottingham Trent University, 68% or 3.7 in GPA

Foundation Degree - Art & Design

Nottingham Trent International College, 67% or 3.7 in GPA

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Hello!

My name is Jean, I am an Indonesian graphic designer.

I am currently working as a full-time graphic designer at Equilateral Studio. This portfolio contains branding projects that I have been proudly managed or be a part of.

My work and project experiences are mostly based on sustainable design, cultural project and human-centred.

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Kana

decor & stationery brand

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Kana is a lifestyle brand made by an Indonesian graphic designer, Jean Ardhita Muis. The brand encapsulate Jean’s love for abstract art, composition and theory of colour.

Kana is a personal name for Jean, reserved only for family and relatives. Kana symbolises childhood, memory and sentiment. Kana provides a glimpse of colourful story and memory through decor and stationery.

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Kana’s branding and identity lies in the logotype only. It retains exclusivity and consistency throughout.

Kana logo specification ties in very well with the colour palette and must remain so.

The letter ‘n’ in the logo works as a spacing from such as margins, other logo, and text.

Kana logo specification is very important to hold in order to retain it’s identity. Kana’s logotype offers a sight of stylised and soft edge of the ascender, connoting feminity and intimacy. The sans serif choice reflect on the modernity of Kana.

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Selaras Biru sportswear brand

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The first sportswear made from recycled material in Indonesia and by Indonesian

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Selaras Biru identity is tailored specifically to them, in a way that it symbolizes their value and mission wrapped in one visual identity. Selaras Biru’s logomark is inspired by places that we conduct sporting activity, such as for example in this context as track-field. Where it connotes infinity, it also symbolizes activeness and with our greatest mission to tell the story of our place, Indonesia’s Nature; we thought our logo should also be symbolized by a place of sporting activity.

Selaras Biru’s logo symbolizes infinity, endurance, flexibility and elegance. We want to show that our brand is so much more than sportswear, it tells an infinite story of Indonesia’s Nature the best possible way.

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Ruang Tamu Records podcast brand

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ruang tamu records A podcast about cross-cultural experiences

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Ruang Tamu Records is a podcast series that examines and a look further into group of people called Cross-cultural Kids and Third-Culture Kids. a look further-into their lifestyle may offer a set of lens of our future in context of home and belonging.

visual context

the visual grammar comes from connecting with what feels comfortable or cozy, even when brainstorming for the name we really wanted to capture that aura. the initial idea comes from where we both sitting on our couch after a long day so capturing the sense of ‘kemageran’ is quite essential. vocabulary: comfort, cozy, mager, pewe, etc.

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accent

we also thought that colour won’t be enough to build upon our visual grammar, i really wanted a distinctive palette of pattern or brand accent that identify the couch collective. and i was inspired by using two colours in one visual because it represents both of us, ayu and jean. and the pattern specifically comes from the nature of our position in our couch- i wanted it to look flowy, because i thought it’s funny how we can be quite flexible in a couch, we can whatever position we can put our body into when it comes to sitting down in a couch, but... it is somehow hard when we’re doing yoga or whatever.

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position yourself

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SNPAK

fashion brand

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Built on the voices of dynamically real women SNPAK is a made to order fashion brand that is built around story telling; shared experiences and inspiration.

This is a collective dream.

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THE RED THREAD SNPAK branding is heavily inspired by the narrative of the brand itself. SNPAK is tell a collective stories of women, the brand it self becomes the red thread of these narratives. Which in turn inspired the branding to signify flexibility, personality, modernity and luxury.

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Equilateral Studio creative agency brand

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Creative Director: Ko Hypolite My Role: Pattern Design, Choosing Typeface.

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Equilateral Studio is a creative agency working with beauty, health and wellness brands to spread their purpose through the power of design. Equilateral Studio provides strategy led thoughtful design solutions for leaders in the beauty, health & wellness industries. We create unforgettable branded experiences using a holistic branding approach – an extensive thorough method of branding designed to leave memorable interactions for customers.

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Equilateral Studio’s pattern and accent is inspired directly from the logo. The shapes embodies again modernity, the simplicity and abstraction of it connotes elegance and simplicity.

The pattern & accent works to build the immerse environment of Equilateral Studio.

It works as a way to extend the brand’s identity beyond logo, colour and type.

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Lies in its name, Vision as a primary typeface symbolises and embodies Equilateral Studio.

Vision as typography connotes modernity and it gives Equilateral Studio a unique charisma.

To accompany Vision, Amurg as a typeface provides a good character to balance the palette of our typeface. Vision and Amurg gives Equilateral Studio a stand point on his own in terms of look and feel.

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Header

Amurg Vision Body Text

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Say Hi

jeanardhita@live.co.uk

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