J O I N U S O N L I N E S T L T O D A Y. C O M / B U S I N E S S
SUNDAY • 04.01.2018 • D
U. CITY FOCUSES ON OLIVE Developer is sought to help build on its potential; current residents, merchants fear being pushed out BY JESSE BOGAN AND JACOB BARKER St. Louis Post-Dispatch
UNIVERSITY CITY • Pull off Interstate 170 at Olive Boulevard and it’s the only place in the region that offers whole red snapper, bongs, a Korean brand of Catholicism, a Jewish school and Ukrainian mechanics. There are no fast-food chains. Instead, hungry customers wait patiently for anything from a Jamaican jerk chicken sandwich with a side of fruit for $7.95 to Taiwanese braised pork belly
snacks, two for $5.99. Behind a strip of small businesses such as these, residents, most of them African-American, might typically get $75,000 for 910-square-foot brick homes built in the early 1950s. But prices are going up here at University City’s backdoor. A developer, hat in hand, is angling to buy out both sides of Olive Boulevard between I-170 and Woodson and McKnight roads. Momentum seems to be building. The city hasn’t officially picked a
ABOVE: “The clientele will follow, but I don’t know if I’ll start again. They put you through so much,” said Easton Romer, owner of De Palm Tree, as he grilled Jamaican jerk chicken behind his restaurant in Jeffrey Plaza on Thursday in University City. Romer has owned the restaurant for 13 years. LEFT: Owner and sushi chef Noboru Kidera prepares an order at Nobu’s Japanese Restaurant on Thursday. Nobu’s has been in Jeffrey Plaza in University City since 1991. PHOTOS BY CHRIS LEE clee@post-dispatch.com
See OLIVE • Page D4
LOCAL TOY STORES SCRAMBLE TO SCOOP UP TOYS R US BUSINESS
Ascension outlines new strategic direction BY SAMANTHA LISS St. Louis Post-Dispatch
Will users ‘unfriend’ Facebook over abuse? It’s possible
Total of more than $7 billion in sales may be up for grabs
Ascension, the nation’s largest nonprofit health system, is pivoting away from its hospital-centric thinking as it forges a new strategic direction that focuses on improving overall health, CEO Tony Tersigni told the Post-Dispatch Thursday. The new “advanced strategic direction” comes at a time when the Catholic health system is experiencing a decline in inpatient admissions as patients seek more care in outpatient settings. Ascension operates 153 hospitals across the U.S. and is based outside of St. Louis in Edmundson. It operates two local senior facilities. “We’re going to focus on health as opposed to health care,” Tersigni said. “The mindset has to change from inpatient care to: How do we move away from our campuses and move into the community and move into settings that are easier to access, cheaper, quicker and have the same quality and safety and outcome standards?” So far the new direction has meant eliminating $400 million in cost from the administrative office. Another $65 million will be trimmed by July 1. The shift in strategy comes as others threaten to disrupt the traditional health care market. Late last year, drugstore chain CVS Health Corp. said it would purchase health insurance company Aetna Inc. in a $69 billion deal. The two have said they want to expand CVS’ MinuteClinics that give customers easy access to health care services for minor ailments. At the same time, rumors have swirled about online retail giant Amazon jumping into the health care sector.
izes in toy train sets, tracks and accessories. Local retailers, however, will have to wait out Toys R Us’ liquidation sale, which could last through June and provide shoppers with more than three months of enticing sales. Toys R Us also operates Babies R Us, which is shuttering after liquidation sales. “Liquidations don’t help, so we might be in for a bit of a crunch in the short term,” Ray said. “But long-term, it should push a flood of people looking where to go for a toy store.” Idanna Smith, president of The Good Toy Group, a cooperative of independent toy stores nationwide of which Happy Up is a member, said more stores were likely to go on
Perhaps Facebook should be required to remind subscribers every day that they are its product, not its customers. The company’s financial reports make clear that the real customers are the advertisers who spent almost $40 billion last year to reach Facebook users. They’re happy to pay because Facebook’s data lets them target consumers with very specific interests and demographic characteristics. Do you have a close female friend with a birthday next week? Facebook knows, and advertisers will pay to reach you. If you’re an avid baseball fan who travels frequently, that’s valuable information too. Facebook exists only because we trust it with such data. The implicit contract is that we sacrifice our privacy in exchange for the ability to share photos and political musings with friends. But what happens if that trust breaks down? That’s the question being asked in the wake of revelations that Cambridge Analytica improperly acquired millions of Facebook users’ data and used it to help campaigns target political ads. There’s clearly a backlash against the social media platform, although it’s too early to know how many people are doing as the #DeleteFacebook hashtag suggests. Importantly, a few advertisers have expressed displeasure, which is sure to get CEO Mark Zuckerberg’s attention. Aaron Perlut suspects, though, that Facebook will
See TOYS • Page D4
See NICKLAUS • Page D3
NIKOS FRAZIER • nfrazier@post-dispatch.com
Isaiah Reynolds (left), 8, and his brother, Joshua, 10, play with a pair of foam swords at Happy Up Inc. on Thursday in Edwardsville. BY BRIAN FELDT St. Louis Post-Dispatch
More than $7 billion in toy sales will be reallocated throughout the industry after Toys R Us finalizes its liquidation sale and closes 700-plus stores, including several in the St. Louis area. Local toy retailers and specialty shops are hoping some of that money trickles into their cash registers. “There is definitely an opportunity for us,” said Shawnta’ Ray, owner of Happy Up Inc., which has two toy stores in the region in Clayton and Edwardsville. “Something we need people to understand is there isn’t just one real toy store in the area. There are thousands of independent toy stores across the country, and there are four or
See ASCENSION • Page D2
five of us in St. Louis.” According to a survey from Coresight Research, a New York-based research firm that focuses on the retail industry, nearly 14 percent of Toys R Us shoppers have also browsed for products at independent toy stores in the last 12 months, suggesting those consumers could end up shopping there moving forward. Just more than 11 percent of the broader toy-buying public said they browsed for toys or games at independent toy shops, with 10.4 percent actually buying products from those stores over the last 12 months. “The hope is that it’s advantageous for us,” said Tom Berry, who along with his wife, Kristin, own the Frisco Train Store in Valley Park, which special-
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