S
2 Contents
[
3 The Brand
contents
]
[
about the brand
]
4 Logo 5 Target Market 6 Persona
17
Trend Analysis
7 Segmentation
18
Competitor Analysis
8 SWOT : The Brand
20 Project Timeline
10
SWOT : Category
24
Concept Board
12
Niche
26
Mood Board
13
Brand Essence
27
Color Board
14
Product Category
28
Range Drawing
humorous & curiousity in Sydney. The brand sparks excitement in its people & life.
15
Sourcing
32
Range Overview
16
Distribution
32
Sales Page
39
Social Media
40 Catalog 42
Expériméntal Studio was born with a sense of
Lookbook
Expériméntal Studio commits to continuously experimenting with details & creating statement pieces for young women category. Expériméntal Studio believes in happiness for everyone. Through this brand, we’re creating a platform for everyone to express themselves by unlimited styling options & accessability.
[
target market
]
Demographic Gender : Female Age : 18 – 25 years old Region : Asia & Australia Pacific Demographics : Metropolitan
[
logo
]
S
Generational : Millennials Occupation : Full-time employment Income : AUD 55,000+ yearly disposable income Social Class : Medium to medium-high class Education : Bachelor and higher level of education Leisure Activities : Traveling overseas for holiday, shopping spree, drawing, sewing, modelling, flower arranging, creative writing Buying Habits : Fashion early adopters, trend driven, continuously buy and invest on fashion items
Consumer :
[
persona
]
“The IT-Girl”
D
arcy is 23 years old associate PR who works at creative design agency. She’s
a part time lifestyle & fashion blogger. She is very busy but she has a well-presented look in her everyday life, no matter what is she doing. She is determine & cheerful at work. She is visionnaire towards her long term & short term goal. She tends to be very open minded but deep inside she’s a very ambitious & sceptical person. She is caring, friendly, full of positive attitudes. She has flaws, for being impulsive sometimes. But that what makes her having one adventurous life, saying yes to those little things. Her style is unique, as people may say. She is good at mix and matched items, making a very pleasant look, and balancing her style with high and medium level brands. She is down to earth. Her approach to life is very organized and well-prepared.
Technology : Tech savvy and millennials
[
market segmentation
]
customer who are well informed about the most updated trend and news Media Consumed : Social media platforms such
Geographic :
as Instagram, YouTube, Facebook and Snapchat,
Region : New South Wales, Victoria,
as well as idea generator Pinterest
Queensland, Auckland, South East Asia
Magazine : Fashion magazine such as Vogue,
Country : Australia
Harper’s Bazaar to indie magazine such as
Population Density : CBD, Urban, Suburban
Frankies, Oyster, Nylon, etc
City / Town Size : 5-10mill people
Shopping Habits : They mostly shop anywhere,
Climatic Zone : Mediterranean, Temperate,
anytime, whenever they like to purchase. They
Sub-Tropical, Tropical
shop at indie sections of Myer, luxury brands in David Jones, to an international retailer like
Psychographic :
Harrolds and some pop up markets.
Lifestyle : Explorer, achievers, Personality : Promoter, motivator, executor,
Behavioural :
designer, planner, discoverer, producer
-Brand Loyalty : Experimental
Values : Independent, visionary, determine,
-Benefits Sought : Unique design, comfortability
energetic, fun, feminine, reliable, optimistic
-User Status : Potential user, first time user,
Attitudes : Cheerful, motivated, aspiring,
regular user
flexible, goodwill, friendly, responsible, easy
-Usage Rates : Medium & heavy product user
going
-Occasions : Daily wear, weekend wear, holiday
Opinions : Social issues, culture, humanity
wear
Interests : Fashion, recreation, arts, food,
-Readiness to buy : Knowledge stage, conviction
make up, lifestyle
stage, purchase
[
swot analysis : the brand
]
• Strong presence in capital cities such as Sydney,
methods, and packaging
• Simple and modern design to minimized waste • Strong presence on social media platform & brand awareness
• • • • •
Positive & encouraging brand image Accessible price points Ethically & socially responsible sourcing & production Providing excellent customer service Good quality products for the price point according to the performance ratio
cost time & money, can be controlled through a detailed communicartion
• Overseas outsourcing has to be strictly controlled to avoid compromising the quality
• Private company lead to difficulties in acquiring funding • Low number of stores and web advertising is minimal • Basic template of e-commerce website becomes less engaging for potential customer
• Inability to source environmentally friendly materials without compromising price points
brand such as Gorman may lead consumer to other brands rather than buying from a new brand
• Collaboration with other market category in order to raise brand awareness
• Expand the brand to other sections : kidswear, accessories, homeware, etc
• Increase local & international stockists and retailers • Use of innovative technology and design • Smart and engaging promotion including campaign & endorsements
threats
• Distinctive Unique Selling Point from design, handmade
• Trial and errors for making the right construction will
weaknesses
strength
happening
• High level of competition with bigger / well known main
opportunities
Singapore, and Jakarta where the fashion scene is
• Rising of commodity prices or reduced supply availabilities may affect the production and the costing sheet
• Different preferences of style, colours, and sizes for customer
• Profusion of imitations, copy cats, and counterfeit products
• Importing & exporting laws in production / selling country might complicate the sales
• Economic scene changes that might lead to a smaller disposable income
work
• Complete control of distribution of products which maintain the exclusivity element of the products
• • • •
Freedom to innovate & designing new products Exclusive design with unique driven approach Unlimited possibilities of styling Growth in sales & large base of international markets
• Unawareness of the target market towards the new brand entrants
• Late entrant in international market • Seasonal market
• Increase stockist and retailers • Increasing the brand awareness in our market surroundings
• Use of innovative technology and design • Growing market place for statement jewelries, custom pieces and limited production items
• Selling the products globally through social media, e-commerce website, and international stockists
• Expansion in retail outlets and direct selling strategy in Australia
• Fast changing fashion trends may lead to the diversity of the designs
• Tying up the brand with sponsorship of beauty events
threats
• Flexibility to provide custom pieces or commissioned
opportunities
]
weaknesses
swot analysis : experimental wear
strength
[
• Economic devaluation • The mindset of fashion as a tertiary needs as a level of importance
• Market saturation
•
Experimental wear for occasional wear
Our experimental wear is specialized to cater special events like graduation or party. It’s uniquely design to capture the trend at certain season. Our experimental wear line offers different style that can be styled in many ways, up or down, that fulfill the market gap for customer needs. •
Comfortable for every season & every styling
[
niche
]
Our garment are carefully constructed to fit the most comfortable way for the customer. We understand that our customer wants to wear our products every day and in every season, so we constructed each of our garments to be comfortable to be styled in every way possible. •
[
essence
]
Ethically & socially manufacturing process
We would like to be 100% responsible with the outsourcing company
Confident
that we work with. We want to make sure that your garment doesn’t psychologically and physically harm the maker, the society, and the
Our IT girl is a confident young woman
environment where they were made.
Fun •
Company social responsibility to the community
who is continuously spread positivities around
them.
Through
our
collection
and campaign, we want our girls to be
Smart
Through this brand, we would like to make the customer together
Our brand shouts the excitement throughout
with us as a family, to build brilliant new generations in the
confident towards whatever they wanted
the time. We just want to be fun filled with joy
to wear. We want them to be confident in
We are a bit in between, not too sexy, not
community where we outsource the production. We would like to
and positivities no matter what the current
their own skin, body shape and their own
too much below the knee. We constantly
make an impact by sponsoring nominated kids throughout their
issues are. We desire a life full of happiness.
mind. Our clothing empowers women to
supporting our girl to dress it up or down –
education needs and updating their improvement to our customer
Through this approach, we wish to humanize
be an alpha lady who has a sense of humor.
style it however you like, but stands on their
based – who are indirectly helping them.
the human of the future.
own as gorgeus as when it’s being styled.
[
product
] [
sourcing
]
Product Category : •
Light Outerwears AUD 129 - AUD 249
•
Dresses AUD 269 - AUD 359
•
Skirts AUD 59 – AUD 239
•
Pants AUD 79 – AUD 279
•
Shorts AUD 49 – AUD 229
•
Tops AUD 49 – AUD 259
•
Bags AUD 39 – AUD 229
•
Shoes AUD 129 – AUD 229
•
Accessories AUD 39 – AUD 79
Our range of womenswear has a one-of-a-kind prints as a signature of the brand with a silhouettes of mostly A-line and shift line to support everyday wear. There’ll be few key pieces as an experimental wear to enhance the brand awareness and will be working as a marketing strategy. Our size runs from Extra Small to Large with 1-2-2-1 production ratio.
Our fabrics and trims are sourced in Guangzhou, China. Hardware is also customizable with the branding logo. Our garments are made through home production outsourcing in Indonesia. Indonesia had known for exquisite home production with low cost, medium to high quality, and caters small to medium quantity with reasonable production cost. Choosing Indonesia as a manufacturing location is quite easy as production will be closely maintained during the process.
[
distribution
]
[
trend
]
E - c o m m e r c e We b s i t e Online Stockists : • Peppermayo • ASOS • Nastygal • Shopbop • Matchesfashion
Tr a d e s h o w Curated market Independent label bazaar
•
We e k e n d & E x p e r i m e n t a l w e a r
Clothing that are specially made for weekend wear, looks that just right for any occasion in the weekend.
•
Colors, races, shapes, and styles issue
A greater variety of shapes, ages, races, religions and gender identities in collection & garments. Focus on the social responsibility to do the ‘right’ thing is set to be ever present. (adjustable & aline & shift silhouette)
•
A bit of the rawness in the future
Traditional weaving inspiration and hand rendered tactile multicoloured foam, knitted cords and plastic yarns create unexpected braids and ribbons with a handmade feeling (embroidery, embellishment)
Luxury
[
competitor analysis
]
Less Detailing
Mass-Production
More Detailing
• Price Point : $49 - $449
• Price Point : $160 - $1480
• Price Point : $700 - $10,300
• Target Market : Womenswear 18-25 yo.
• Target Market : RTW Womenswear 23-28 yo.
• Target Market : Couture Womenswear 27-32 yo
• Style : Colorful, young, distinctive, brave, casual
• Style : Contemporary, streetwear, tailoring,
• Style : Elegant, immaculate, feminine, modern,
• Production : China
• Production : Milan
architectural
• Store Location : Australia & New Zealand
• Store Location : Italia, Hongkong, Dubai,
• Production : Spain
• USP : Exclusive prints, signature color & unique
Singapore, Beijing
• Store Location : Spain & London
design
• USP : Italian made, emerging designer, high
• USP : Expert garment craftsmanship, intricate
quality of finishing & fabrics
appliqué detailing
[
website
]
[
instagram mockup
]
[
timeline
We e k We e k We e k We e k We e k We e k We e k We e k We e k We e k We e k We e k
]
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2
Brand proposal & rational report Brand profile & logo development Design development & sketches Outsourcing toile & pattern production Technical & specification sheets Costing sheets ; Visual diary ; Sourcing fabrics & trims ; Toile production Delivery toile ; Review Revision Final look production Delivery final garment ; Collateral layout ; Delivery Model fitting ; Collateral realization ; Presentation layout Presentation ; Peer evaluations
Day / Date Mon Tues Weds Thurs Fri Sat Sun
19 20 21 22 23 24 25
Week 1 BRAINSTORMING IDEAS CLASS TARGET MARKET ; BRAND ESSENCE PRODUCTS & MANUFACTURE LOCATION ; DISTRIBUTIONS MARKET AREA ANALYSIS NICHE AREA (USP)
26 27 28 1 2 3 4
Week 2 COMPETITORS CLASS TREND ANALYSIS ; TIMELINE CONCEPT & MOODBOARD BRAND NAME ; LOGO DESIGN DEVELOPMENT & SKETCHES BRAND PROPOSAL DONE
5 6 7 8 9 10 11
Week 3 DESIGN DEVELOPMENT & SKETCHES CLASS FEEDBACK PROPOSAL FIXED DESIGN DEVELOPMENT & SKETCHES RESEARCH FABRICS VISUAL DIARY & JOURNAL LAYOUT ; PRINTING ASS 1 HAND IN
Week 4 12 KEYNOTES FOR ASS 1 PPT 13 ASS 1 DUE - PPT DAY 14 REVIEW ASS 1 & FIXING FEEDBACK 15 DESIGN DEVELOPMENT & SKETCHES 16 DESIGN DEVELOPMENT & SKETCHES 17 DESIGN DEVELOPMENT & SKETCHES 18 OUTSOURCING PRODUCTION
Day / Date Mon Tues Weds Thurs Fri Sat Sun
19 20 21 22 23 24 25
Week 5 CHOSEN DESIGNS CLASS TECHNICAL DRAWINGS F&B 6 TECHNICAL DRAWINGS F&B 6 SPECIFICATION SHEET 4 SPECIFICATION SHEET 4 SPECIFICATION SHEET 4
26 27 28 29 30 31 1
Week 6 COSTING SHEET 6 ; SOURCE FABRICS COSTING SHEET 6 ; SOURCE TRIMS TOILE PRODUCTION ; VISUAL DIARY TOILE PRODUCTION ; VISUAL DIARY TOILE PRODUCTION ; VISUAL DIARY TOILE PRODUCTION ; VISUAL DIARY TOILE PRODUCTION ; VISUAL DIARY
2 3 4 5 6 7 8
Week 7 TOILE CHECKED ON MODELS CLASS TOILE PRODUCTION ; VISUAL DIARY REVIEW DOCS ; DELIVERY TOILE REVIEW DOCS ; DELIVERY TOILE REVIEW DOCS ; DELIVERY TOILE LAYOUTING ; FABRICS BOARD ; PRINTING
Week 8 9 KEYNOTES FOR ASS 2 PPT 10 ASS 2 DUE - PPT DAY 11 REVIEW ASS 2 & FIXING FEEDBACK 12 REVISE TECH & SPECS 13 REVISE COSTING SHEET 14 REVISE TOILE 15 FINALISE TOILE & REVIEW
Day / Date Mon Tues Weds Thurs Fri Sat Sun
16 17 18 19 20 21 22
Week 9 ONE LOOK PRODUCTION CLASS ONE LOOK PRODUCTION ONE LOOK PRODUCTION ONE LOOK PRODUCTION REVIEW FINAL LOOK PHOTOSHOOT
23 24 25 26 27 28 29
Week 10 EDITING PHOTOSHOOT ; DELIVERY CLASS COLLATERAL LAYOUT ; DELIVERY COLLATERAL LAYOUT ; DELIVERY COLLATERAL LAYOUT ; DELIVERY COLLATERAL LAYOUT ; REVIEW COLLATERAL LAYOUT ; REVIEW
30 1 2 3 4 5 6
Week 11 COLLATERAL LAYOUT ; REVIEW CLASS MODEL PPT FITTING ; BOOK MODELS FABRICS BOARD ; PRINTING COLLATERAL MATERIALS ATTACHMENT PPT LAYOUT PPT LAYOUT
Week 12 7 KEYNOTES FOR ASS 3 PPT ; STEAMING 8 ASS 3 DUE - PPT DAY 9 PEER & SELF EVALUATIONS 10 11 12 13
Month
February Delivery
March
April
May
Playful Escapism ss 2019
broadness
“Playful Escapism”
[
concept
]
Taking place in 2020, we are forced to face the realities of fakes, sarcasm, chaos and absurdities in the modern world. It’s all around us, looking at the macros and the micros. Strong leaders may seem strong and huge to us, but looking at the amount of number that stays with us, escapism and fantasy is a logical response in order to stay in the nature of human, for as long as it might be possible.
ethereal escape
bold experimental
speak up
freedom of expression
As nothing would be real, we started to develop our own irony and surrealism to fantasy the ideal world. The pleasure of play and imagination will inspire a broad spectrum of creativity, which hopefully will light to our surroundings. Our escape is a short, blasting memory to a certain time. Imaginations will rise to extreme across all aspects of life. Through this collection, we will recall those good times, with just a bit of humor that may put your smile on. Through these visions, I am designing ten looks inspired by a short playful escape back in our happiest time crafted for future young woman. Prints, embellishments, beadings, and unexpected details and silhouettes will be developed throughout the collection.
[
mood
] aqua
ss 2019
Playful Escapism
titanium white
cadmium yellow
millenial pink
cerulean blue
[
color palette
]
[
range illustration
ss 2019
Playful Escapism
]
[
range illustration
ss 2019
Playful Escapism
]
DRESS TOP
Top TOP
Tied Strap Dress ESDS001 $270
Tied Obi Dress ESDS002 $270
Empire Cut Dress ESDS003 $270
Tied Skirt Dress ESDS004 $290
Printed Tied Dress ESDS005 $320
Printed Hi-Lo Dress ESDS006 $350
[
range plan
]
Tied Accent Blouse ESTP001 $110
Off-Shoulder Printed Blouse ESTP002 $190
Overlap A-Line Top ESTP003 $250
Printed Belt Straight Pants ESPS002 $270
Tied A-Line Pants ESPS003 $270
PANTS TOP
JUMPSUIT
A-Line Printed Jumpsuit ESJS001 $290
Tied Accent A-Line Pants ESPS001 $270
[
sales page
Overlap A-Line Top ESTP003 $250 Main : Printed Poly Suede Twill Lining : Cotton Lining
]
Printed Tied Dress ESDS005 $320 Main : Printed Poly Suede Twill Lining : Cotton Lining
Tied Strap Dress ESDS001 $270 Main : Printed Poly Suede Twill Lining : Cotton Lining
A-Line Printed Jumpsuit ESJS001 $290 Main : Printed Poly Suede Twill Lining : Cotton Lining
Printed Belt Straight Pants ESPS002 $270 Main : Printed Poly Suede Twill Lining : Cotton Lining
Empire Cut Dress ESDS003 $270 Main : Printed Poly Suede Twill Lining : Cotton Lining
Tied Skirt Dress ESDS004 $290 Main : Printed Poly Suede Twill Lining : Cotton Lining
Tied Obi Dress ESDS002 $270
Printed Hi-Lo Dress ESDS006 $350
Main : Printed Poly Suede Twill Lining : Cotton Lining
Main : Printed Poly Suede Twill Lining : Cotton Lining
[
brand identity
]
Off-Shoulder Printed Blouse ESTP002 $190 Tied Accent Blouse ESTP001 $110
Main : Printed Poly Suede Twill Lining : Cotton Lining
Main : Printed Poly Suede Twill Lining : Cotton Lining
#ESJS001 JUMPSUIT MULTI M AUD 249
#ESJS001 JUMPSUIT MULTI M
hides in the seams and whispers from the folds. Behind the production, there’s laughters, burst of creativities, endless exploration, and an obvious sewing machine hums. Trace each stitch back to hand like yours...
AUD 249
care for the earth ethical production trade fair
www.experimental-studio.com.au
Tied Accent A-Line Pants ESPS001 $270
Tied A-Line Pants ESPS003 $270
Main : Printed Poly Suede Twill Lining : Cotton Lining
Main : Printed Poly Suede Twill Lining : Cotton Lining
02479 3 7366 73 3 02479 3 7366 73 3
www.experimental-studio.com.au
www.experimental-studio.com.au
www.experimental-studio.com.au
gift box
Dear, Here’s a $ Before
voucher to spend - -
tissue paper
We can’t wait to see you in store :)
02479 3 7366 73 3
www.experimental-studio.com.au
gift card
gift box ribbon
ua.moc.oiduts-latnemirepxe.www
business card
sticker letterhead
paper bag
STYLE Style number/name: Date: Season: Factory:
Designer: Department:
#ESJS001 - A-Line Printed Jumpsuit 30 March 2018 Spring/Summer 2019 Benang Kusut Jeannie Octaviani Womenswear
FRONT
[
look specification
BACK
] A-Line Printed Jumpsuit ESJS001 $290 Main : Printed Poly Suede Twill Lining : Cotton Lining
Fabric :
DESCRIPTION: MAIN FABRIC:
Midi Length A-Line Jumpsuit with Adjustable Knotted Strap 100% Polyester
COLOURWAY 1:
MULTI PRINT
FABRICS Style number/name: Date: Season: Factory:
Designer: Department:
MAIN FABRIC: COMPOSITION:
Attached in documents
TRIMS & COMPONENTS #ESJS001 - A-Line Printed Jumpsuit 30 March 2018 Spring/Summer 2019 Benang Kusut Jeannie Octaviani Womenswear
POLYESTER TWILL SUEDE 100% POLYESTER
Style number/name: Date: Season: Factory:
Designer: Department:
LINING: COMPOSITION:
Attached in documents
MAIN THREAD:
100% COTTON
ZIPPER:
1 X 12.5 CM YKK INVISIBLE ZIPPER
HOOK & EYE:
1 PAIR REGULAR HOOK & EYE
RUBBER:
2 X 3CM WIDTH POLYESTER RUBBER
COTTON 100% COTTON
Attached in documents
FUSING: COMPOSITION:
#ESJS001 - A-Line Printed Jumpsuit 30 March 2018 Spring/Summer 2019 Benang Kusut Jeannie Octaviani Womenswear
FUSING TRICOT WOVEN INTERLINING
COLORWAYS
TRADE SKETCH
Style number/name: Date: Season:
Style number/name: Date: Season:
Factory:
Designer: Department:
#ESJS001 - A-Line Printed Jumpsuit 30 March 2018 Spring/Summer 2019 Benang Kusut Jeannie Octaviani Womenswear
Factory:
Designer: Department:
COLOURWAY 1: MULTI
MAIN FABRIC:
LINING:
THREAD:
RUBBER:
ZIPPER:
HOOK & EYE:
PANTONE 11-0601 TPX BRIGHT WHITE
PANTONE 11-0601 TPX BRIGHT WHITE
#ESJS001 - A-Line Printed Jumpsuit 30 March 2018 Spring/Summer 2019 Benang Kusut Jeannie Octaviani Womenswear
Rounded the neckline +3cm high according to the sketch facing
A-line shape starts from the armpit point. The neckline opening needs to be a little loose Front dart’s position & length are adjustable according to the standard Front & back middle cutting
PANTONE 11-0601 TPX BRIGHT WHITE
PANTONE 11-0601 TPX BRIGHT WHITE
PANTONE 11-0601 TPX BRIGHT WHITE
PANTONE 11-0601 TPX BRIGHT WHITE
Pocket shape & position are adjusted according to the sketch. Pocket lining are to be done in cotton.
Crotch needs to be lowered by +- 3-5cm to avoid being too thight. Front length of neckline to crotch needs to be a bit long
Jumpsuit is lined with cotton from the bottom of the neckline facing until the bottom of the pants. Lining hemlines needs to be spared by 3cm for the folds
Please make the A line pants to be very wide (please follow the sketch)
Shoulder strap sewn between lining & main material. Strap width according to the sketch(3-4cm wide) & has a pressed interlining with cotton lining then ironed together. Strap is NOT perpendicular to the neck (slightly tilted into the corresponding picture) Between neckline facing & main material please topstitch 2mm by the edge towards facing & ironed. Open seam between facing & lining . Facing is lined with thin interlining & attached with rubber at the back part(for excess -> read spec size). Rubber is as wide as facing
BUST
lo
pocket care
WAIST
go
Back neckline slightly curved to the extent of the waist line. Please smoothen the curve between the armpits to the waist Add white silk hanging ribbon on both side seam +-20cm.
SMALL HIP Strap from the front continues to the back neckline ... then through the back of the lining CROTCH (the main material-> lining-> strap) comes in until after facing. There are buttonholes + 4.2cm wide (depending on the width of the strap + 0.5cm) in the material main & lining (see red horizontal line). Strap comes out through the hole & tied up ... the rest of the straps dangle untill around the knees
Invisible zipper in white attached on the middle back cutting. Above the invisible zipper please attach the hook & eye closure
The pants’ hemline needs to be curved according to the sketch.
ART PAGE #ESJS001 - A-Line Printed Jumpsuit 30 March 2018 Spring/Summer 2019 Benang Kusut Jeannie Octaviani Womenswear
Factory:
Designer: Department:
BL 1 - BRAND LABEL
ALL ART IS 100% TO SCALE
QUALITY : Woven 100% Polyester CW/ 1: White
SL 1 - SIZE LABEL
QUALITY : 100% Polyester CW/ 1: Pink
PANTONE 18-4005 TPX STEEL GRAY PANTONE 15-1717 TPX PINK ICING
when attached.... 12mm
PANTONE 11-0601 TPX BRIGHT WHITE
M
PANTONE 15-1717 TPX PINK ICING
8mm
8mm
PANTONE 11-0601 TPX BRIGHT WHITE
30mm
M
SWT 1- SWING TAG
QUALITY : 10 gsm transparent paper CW/ 1: Multi PANTONE 18-4005 TPX STEEL GRAY
60mm
PANTONE 11-0601 TPX BRIGHT WHITE
CL 1 - CARE LABEL
QUALITY : 100% Polyester CW/ 1: Pink PANTONE 15-1717 TPX PINK ICING
hides in the seams and whispers from the folds. Behind the production, there’s laughters, burst of creativities, endless exploration, and an obvious sewing machine hums. Trace each stitch back to hand like yours...
60mm
PANTONE 19-4006 TPX CAVIAR
60mm
ALL ART IS 100% TO SCALE
5mm
Factory:
Designer: Department:
Style number/name: Date: Season:
#ESJS001 - A-Line Printed Jumpsuit 30 March 2018 Spring/Summer 2019 Benang Kusut Jeannie Octaviani Womenswear
45mm
ART PAGE Style number/name: Date: Season:
care for the earth ethical production trade fair
www.experimental-studio.com.au
30mm
60mm
60mm
LABELS
ART PAGE
Factory:
Designer: Department:
PT 1- PRICE TAG
#ESJS001 - A-Line Printed Jumpsuit 30 March 2018 Spring/Summer 2019 Benang Kusut Jeannie Octaviani Womenswear
ALL ART IS 100% TO SCALE
QUALITY : 3mm Thick Matt Cardboard CW/ 1: Pink
BELOW ART IS NOT TO SCALE
PANTONE 11-0601 TPX BRIGHT WHITE
QUANTITY
Stitched with a pink thread, Attached in back right facing.
x1
Inserted on the middle right side of the brand logo.
x1
Inserted in between right side seam in the waistline’s lining.
SWT 1 - SWING TAG
x1
Attached with the price tag with a hemp rope to the main label.
PT 1 - PRICE TAG
x1
Attached with the swing tag with a hemp rope to the main label.
H&M
PANTONE 18-4005 TPX STEEL GRAY PANTONE 19-4006 TPX CAVIAR
SL 1 - SIZE LABEL
#ESJS001 JUMPSUIT MULTI M
M CL 1 - CARE LABEL 120mm
#ESJS001 JUMPSUIT MULTI M
02479 3 7366 73 3
care for the earth ethical production trade fair
www.experimental-studio.com.au
AUD 249
02479 3 7366 73 3
www.experimental-studio.com.au
www.experimental-studio.com.au
40mm
hides in the seams and whispers from the folds. Behind the production, there’s laughters, burst of creativities, endless exploration, and an obvious sewing machine hums. Trace each stitch back to hand like yours...
02479 3 7366 73 3
AUD 249
PLACEMENT
x1
BL 1 - MAIN LABEL
PANTONE 15-1717 TPX PINK ICING
AUD 249
Factory:
Designer: Department:
Style number/name: Date: Season:
#ESJS001 - A-Line Printed Jumpsuit 30 March 2018 Spring/Summer 2019 Benang Kusut Jeannie Octaviani Womenswear
#ESJS001 JUMPSUIT MULTI M
Style number/name: Date: Season:
40mm www.experimental-studio.com.au
when attached....
DESIGN SPEC 30/03/2018
DATE : CUSTOMER :
A-Line Printed Jumpsuit Jeannie Octaviani
COMMENTS :
Comment
DESCRIPTION :
STYLE #
ESJS001 Womenswear
DEPARTMENT :
Spring / Summer 2019
SEASON :
ESJS001
BLOCK # :
Benang Kusut
PATTERN MAKER :
SM / ML
SIZE RANGE : TRADE SKETCH / IMAGE
[
yardage artwork
]
[
tech pack
]
“Ridey” Artist : Jeannie Octaviani Year : 2017 Place : Sydney, Australia BOM
SELF CONTRAST 1 CONTRAST 2 LINING FUSING LABELS BRAND LABEL SIZE LABEL CARE LABEL EXTERNAL LABEL HANGING RIBBON
DESCRIPTION
POLYESTER TWILL SUEDE
COTTON LINING ONE SIDED FUSING POSITION
MIDDLE BACK ON THE RIGHT PANEL FACING UNDER THE BRAND LABEL (IN THE MIDDLE) IN BETWEEN RIGHT SEAM WAIST AREA ARMPIT SEAM BOTH SIDES
DESIGN FEATURES
CODE
SEL 1
1
C1 C2 LIN 1 FUS 1 CODE
2 3 4 5
BL 1
A
SL 1 CL 1 EL 1
B D
HR 1
E
C
6 HALF PRINTED (RIGHT PANEL) ADJUSTRABLE TIED STRAP 7 TWO BUST DARTS FULLY LINED 8 MIDDLE FRONT & BACK CUTTING 9 TWO POCKETS ON THE WAIST SIDE 10 ULTRA FLARE PANTS GARMENT FINISHES
STRAP : DOUBLED WITH FACING (NO PRINT FABRIC) NECKLINE : DOUBLED WITH FACING (NO PRINT FABRIC) +- 4CM LINING : OVERLOCKED OPEN SEAM HEMLINE : FOLDED WITH HEM +- 3CM SPARE FOR FOLD
DETAILS ORDER DATE : PATTERNMAKER : CUTTER : MACHINIST : QC ASSESSOR :
30-Mar-18 Benang Kusut Benang Kusut Benang Kusut Benang Kusut
DATE & SIGN APPROVAL : PAGE : DELIVERY DATE : ARCHIVE NO.:
5 PAGES 19-Apr-18
TRIM SPEC 30/03/2018 A-Line Printed Jumpsuit
DATE : DESCRIPTION :
DEPARTMENT : SEASON :
Jeannie Octaviani Comment
CUSTOMER : COMMENTS :
STYLE #
BLOCK # : PATTERN MAKER : SIZE RANGE :
FABRIC
COLORWAYS 1
SELF
PANTONE 11-0601 TPX BRIGHT WHITE
COLORWAYS 2
ESJS001
SIZE SPEC
Womenswear Spring / Summer 2019 ESJS001 Benang Kusut SM / ML
COLORWAYS 3
STYLE #
30/03/2018 A-Line Printed Jumpsuit
DATE : DESCRIPTION : COMMENTS :
J
P K
FUSING
I
O
B
PANTONE 11-0601 TPX BRIGHT WHITE
Benang Kusut SM / ML
SIZE RANGE :
CONTRAST 2
PANTONE 11-0601 TPX BRIGHT WHITE
ESJS001
BLOCK # : PATTERN MAKER :
H F
A
LINING
Spring / Summer 2019
SEASON :
L
CONTRAST 1
Womenswear
DEPARTMENT :
Jeannie Octaviani Comment
CUSTOMER :
ESJS001
N
C
Q R
G
D FRONT SKETCH
HOOK & EYE TYPE COLOR SIZE POSITION QUANTITY
BACK SKETCH
METAL HOOK & EYE SILVER SMALL TOP OF THE ZIPPER 1 PC
S
ZIPPERS TYPE COLOR
YKK INVISIBLE ZIPPER WHITE 15 CM MIDDLE BACK
SIZE POSITION QUANTITY
E
1 PC
ELASTIC TYPE COLOR SIZE POSITION QUANTITY
RUBBER ELASTIC BAND WHITE 5 CM HEIGHT INSIDE BACK FACING ONLY 1 PC
BEADS 1 TYPE COLOR SIZE POSITION QUANTITY
PLASTIC TUBE BEADS WHITE
PLASTIC TUBE BEADS SKY BLUE
7MM FABRIC EMBELLISHMENT 1/4 PACK
7MM FABRIC EMBELLISHMENT 1/4 PACK
MEASURING POINT
DESCRIPTION
A B
1/2 BUST
PLASTIC SPHERE BEADS WHITE DIAMETER 5MM FABRIC EMBELLISHMENT 1/4 PACK
PLASTIC SPHERE BEADS YELLOW DIAMETER 5MM FABRIC EMBELLISHMENT 1/4 PACK
S/M (CM)
37 36
1/2 WAIST 1/2 BIG HIP 1/2 THIGH 1/2 PANTS HEM FRONT NECK TO CROTCH LENGTH
53 30 48 57
G H I
BACK NECK TO CROTCH LENGTH CURVE HEIGHT OF THE FRONT NECKLINE CURVE HEIGHT OF THE BACK NECKLINE
34 7.5 11
J K
FRONT DART LENTH DART POSITION FROM ARMPIT POINT STRAP WIDTH
8 5 3 133 15
L M O
TYPE COLOR SIZE POSITION QUANTITY
TOL +/-
C D E F
N
BEADS 2
INCREMENT (cm)
STRAP LENGTH POCKET HEIGHT POCKET POSITION FROM THE ARMPIT POINT
R
FACING HEIGHT WIDTH OF THE STRAP HOLE LENGTH OF THE BACK ZIPPER
S
INNER LEG LENGTH
P Q
17 4 1.75 18 81
M/L (CM)
REMARKS
EXCESS MAX 5 CM, PLS DISTRIBUTE ADVISE ACCORDING TO SKETCH ADVISE ACCORDING TO SKETCH ADVISE ACCORDING TO SKETCH
ADVISE ACCORDING TO SKETCH ADVISE ACCORDING TO SKETCH INDUSTRY STANDARD SIZE INDUSTRY STANDARD POSITION 0.5CM BIGGER THAN THE STRAP INDUSTRY STANDARD LENGTH ADVISE ACCORDING TO SKETCH
COMPONENT SHEET
STYLE #
30/03/2018 A-Line Printed Jumpsuit Jeannie Octaviani Comment
DATE : DESCRIPTION : CUSTOMER : COMMENTS :
ESJS001
COSTING SPEC
Womenswear
DEPARTMENT :
DATE :
ESJS001
BLOCK # :
Benang Kusut
PATTERN MAKER :
DESCRIPTION :
SM / ML
SIZE RANGE : FABRICS
NAME SELF LINING CONTRAST 1 FUSING
CODE SEL 1 LIN 1
SUPPLIER ALTA MODA ALTA MODA
DECRIPTION POLYESTER SUEDE TWILL COTTON LINING
YIELD / UNIT 3.00 2.00
FUS 1
TOKO MAJU
ONE SIDE FUSING
0.30
CODE
SUPPLIER
DECRIPTION
YIELD / UNIT
TRIMS
NAME BUTTONS PADS HOOK & EYE ZIPPER ELASTIC STUDS / EYELETS FUSING COST BEADS BEADS NOTIONS & EMBELLISHMENT NAME APPLIQUES EMBELLISHMENT LABELS NAME BRAND LABEL SIZE LABEL CARE LABEL INTERNAL LABEL EXTERNAL LABEL HANGING RIBBON PACKAGING NAME SWING TAG PRICE TAG TISSUE PAPER HANGER PAPER BAG STICKER CONSTRUCTION
H&E 1 ZIP 1 ELA 1
TOKO MAJU TOKO MAJU TOKO MAJU
METAL HOOK & EYE YKK INVISIVLE ZIPPER 5MM WIDTH ELASTIC
1.00 1.00 0.20
BEA 1 BEA 2
TOKO MAJU TOKO MAJU
PLASTIC TUBE BEADS PLASTIC SPHERE BEADS
0.25 0.25
CODE
SUPPLIER
DECRIPTION
YIELD / UNIT
EMB 1
DESIGNER WORK
ONE FRONT PANEL
1.00
CODE BL 1 SL 1 CL 1
SUPPLIER TOKO MAJU TOKO MAJU TOKO MAJU
DECRIPTION 3X4CM BRAND LABEL 1X1 CM SIZE LABEL 4X3 CM CARE LABEL
YIELD / UNIT 1.00 1.00 1.00
HR 1
TOKO MAJU
0.5X20 CM RIBBON
2.00
CODE SWT 1 PT 1
SUPPLIER SNAPY PRINTING SNAPY PRINTING
DECRIPTION 10 GSM TRANSPARENT PAPER 3MM THICK MATT CARDBOARD
YIELD / UNIT 1.00 1.00
TIS 1 HAN 1 PAP 1 STI 1
SNAPY PRINTING SNAPY PRINTING SNAPY PRINTING SNAPY PRINTING
20 GSM PRINTED WOODEN HANGER 26X33.5 CM BAG ROUND STICKER O 8CM
1.00 1.00 1.00 1.00
UNIT M M M FABRICS SUB TOTAL : UNIT
PAIR PC M
$
UNIT PC PC PC PC PC PC PACKAGING SUB TOTAL :
SUPPLIER
DECRIPTION
YIELD / UNIT
UNIT
TOILE PER 20 PCS PRINT COPYRIGHT PER 50PCS
1.00 1.00
PC PC
GRA 1
BENANG KUSUT
GRADING SM ML PER 20 PCS
1.00
CODE CMT 1
SUPPLIER BENANG KUSUT
DECRIPTION JUMPSUIT CMT PER 20 PCS
YIELD / UNIT 1.00
NAME ADVERTISING
CODE ADV 1
SUPPLIER INSTAGRAM
ACCESS / FREIGHT AIR / SEA FREIGHT FREIGHT TO STORE
FRE 1
FEDEX
PC CONSTRUCTION SUB TOTAL : UNIT PC
PRINT 2X50X130 CM PANEL
1.30
DECRIPTION
YIELD / UNIT
UNIT
INSTAGRAM ADVERTISEMENT PER 50 SHIPMENT PER 50 PCS
1.00 1.00
PACKAGE PACKAGE
SUNDRIES
M CUT, MAKE, & TRIM SUB TOTAL :
$ $ $ $ $ $ $ $ $ $
PRICE
0.50 0.10 0.20
$
0.05
$ $ $ $ $ $ $
PRICE
SUNDRIES SUB TOTAL : TOTAL COMPONENT COST:
ESJS001
0.50 0.25
$ $ $ $
0.20 0.50 0.50 0.15
$ $ $ $ $
0.20 0.50 0.50 0.15 2.10
0.75 1.00
$ $ $
PRICE
1.00
$
1.00 2.75
COST
15.00
$
27.50
$ $ $ $
19.50 47.00
PRICE
COST 1.00 1.00
$ $
$ $ $
TOTAL
18.45 2.05 15.00 0.90
$ $ $ $
2.10 2.75 47.00 2.00
15% $ $
13.54 103.79
50% $
51.89
$
155.68
80% $
124.55
RRP (EX. GST)
$
280.23
RRP (INCL. GST)
$
308.25
RRP
$
290.00
SUNDRIES SUBTOTAL : OVERHEAD COST : TOTAL COST MARGIN : WHOLESALE (EX. GST) MARK UP
0.75 1.00 -
$
27.50
SM / ML
$ $ $ $
LABELS SUBTOTAL : PACKAGING SUBTOTAL: CONSTRUCTION SUBTOTAL : CMT SUBTOTAL :
COST
PRICE
ESJS001 Benang Kusut
ITEM
FABRICS SUB TOTAL : TRIMS SUBTOTAL : EMBELLISHMENT SUBTOTAL :
COST $ $
$ $
SIZE RANGE :
Womenswear Spring / Summer 2019
TRADE SKETCH / IMAGE
0.50 0.10 0.20 0.10 0.90
0.50 0.25
$
BLOCK # : PATTERN MAKER :
15.00 15.00
$ $
$
Comment
COST
$ $ $
$
Jeannie Octaviani
COMMENTS :
SEASON :
0.05 0.80 0.20 0.50 0.50 2.05
$ $ $
PRICE
$ $
CUSTOMER :
DEPARTMENT :
COST 15.00
$
IMPORT DUTIES
15.00 3.00 0.45 18.45
30/03/2018 A-Line Printed Jumpsuit
COST
PC EMBELLISHMENT SUB TOTAL : UNIT PC PC PC
PC LABELS SUB TOTAL :
$ $ $ $ $
PRICE
2.00 2.00
BENANG KUSUT DESIGNER WORK
SHRELO PRINTING
1.50
$ $
DEV 1 ART 1
PRI 1
$
PACK PACK TRIMS SUB TOTAL : UNIT
CODE
PRESSING FUSING PRINTING
COST 5.00 1.50
0.05 0.80 1.00
NAME
NAME MAKE PRICE
PRICE $ $
$ $ $
DEVELOPMENT ARTWORK AWTA TEST GRADING CUT, MAKE, & TRIM
STYLE #
Spring / Summer 2019
SEASON :
1.00 1.00 2.00 90.25
FABRICS
LINING
FUSING
THREAD
[
catalog
]
Printed Silk Scarf ESAC001 $45 Main : Silk
A-Line Printed Jumpsuit ESJS001 $290 Main : Printed Poly Suede Twill Lining : Cotton Lining
S
Playful Escapism ss 2019
Model : @cindysusantio MUA : @beauty.byjeanni Photographer : @rntangela Studio : @ourhour_studio Digital Imaging : @jeannieoct Wardrobe : @experimental_studio
S jeannie octaviani 00158822t Š2018