Awards & Accomplishments Ranked #1 Realtor in individual sales for all Prudential Homesale Services Group offices for 2009 & 2010!
Total Sales in 2010: $20,080,590 Total Sales in 2007-2009: $65,163,365 Prudential’s Chairman’s Circle Platinum– 2008 & 2010 AND
Jim Pappas
Previously the # 7 Realtor in the 19 state Northern Region for the Prudential Franchise System in GCI AND Previously the # 1 independent Coldwell Banker Realtor in the state of Pennsylvania SSP0408Lanc1
Prudential Homesale Agents Bring More Buyers Consumers prefer to work with companies they know and trust • Our locations provide a network system of referring buyers throughout 12 Pennsylvania counties. • No other real estate firm will match our services.
• At 98% name recognition, Prudential is the most recognized of all real estate brands. • Prudential Homesale Services Group is associated with quality, experience, service, and exceptional results. • More local buyers select Prudential Homesale Services Group. SSP0408Lanc2
One Company. One Purpose. The HomeSale Complete family of services work from the same set of Core Values:
Complete real estate solutions from a neighbor you can trust.
Our HomeSale Complete family of services:
We help people achieve their dreams! •
We don't claim success until our customer declares success.
•
We want to earn our customers for life.
•
We set the standards for customer excellence.
•
We believe the quickest way to grow our organization is to grow our people.
•
We believe we achieve more together.
•
We think and act with a sense of urgency.
All first mortgage products are provided by HomeSale Lending, LLC. HomeSale Lending, LLC may not be available in your area. Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. ©2010 HomeSale Lending, LLC. All Rights Reserved.
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Lancaster County Top Ten Companies by 2010 Closed Volume All companies are the same? You decide. Prudential Homesale Services Group Re/Max Assoc. of Lancaster
7.19%
Kingsway Realty
6.72%
Coldwell Banker Select Town & Country Weichert Realtors Engle & Hambright Prudential Lancaster
6.38% 3.22% 3.01 % 2.99%
Gateway Realty
2.67%
Realty 1
2.65%
Hostetter Realty
37.34%
1.98% Sales results of 169 real estate companies were tabulated to produce this report of closed volume for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Closed Sales $500,000 and above Top Six Companies by 2010 Closed Units All companies are the same? You decide. Prudential Homesale Services Group Prudential Lancaster
9.86%
Re/Max Associates of Lancaster
9.15%
Coldwell Banker Select
6.34%
Kingsway Realty
6.34%
Realty 1
45.77%
3.52% Sales results of 169 real estate companies were tabulated to produce this report of closed units for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Lancaster County Top Ten Companies by 2010 Closed Volume All companies are the same? You decide.
Prudential Homesale Services Group Re/Max Assoc. of Lancaster
$117,165,761
Kingsway Realty
$109,560,300
Coldwell Banker Select
$103,959,743
Town & Country
$52,574,222
Weichert Realtors Engle & Hambright
$48,998,395
Prudential Lancaster
$48,717,610
Gateway Realty
$43,581,180
Realty 1
$43,190,313
Hostetter Realty
$608,816,943
$32,342,283
Sales results of 169 real estate companies were tabulated to produce this report of closed volume for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Cocalico School District Top Six Companies by 2010 Closed Units All companies are the same? You decide. Prudential Homesale Services Group 14.92%
Kingsway Realty
12.04%
Realty 1
Unruh Realty, Inc.
Exit Diamond Realty
Coldwell Banker Select
26.71%
4.97%
4.71% 4.19% Sales results of 169 real estate companies were tabulated to produce this report of closed units for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Cocalico + Ephrata School Districts Top Six Companies by 2010 Closed Units All companies are the same? You decide. Prudential Homesale Services Group Kingsway Realty
15.80%
11.09%
Realty 1 Re/Max Associates of Lancaster
4.81%
Unruh Realty, Inc.
4.81%
Coldwell Banker Select
27.51%
4.18% Sales results of 169 real estate companies were tabulated to produce this report of closed units for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Columbia School District Top Six Companies by 2010 Closed Volume All companies are the same? You decide. Prudential Homesale Services Group
25.19%
Associates Real Estate
15.85%
Re/Max Associates of Lancaster
14.55%
Superior Realty
13.94%
Weichert Realtors Engle & Hambright Coldwell Banker Select
6.69%
3.88% Sales results of 169 real estate companies were tabulated to produce this report of closed volume for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Conestoga Valley School District Top Six Companies by 2010 Closed Units All companies are the same? You decide. Prudential Homesale Services Group
25.91% 10.52%
Kingsway Realty
8.21%
Coldwell Banker Select Re/Max Associates of Lancaster Town & Country
Realty 1
5.13%
5.13%
4.62% Sales results of 169 real estate companies were tabulated to produce this report of closed units for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Conestoga Valley + Elanco School Districts Top Companies by 2010 Closed Units All companies are the same? You decide. Prudential Homesale Services Group Kingsway Realty
12.80% 10.54%
Hostetter Realty
5.87%
Coldwell Banker Select Re/Max Associates of Lancaster
5.57%
Realty 1 Town & Country
23.49%
3.92% 3.92%
Sales results of 169 real estate companies were tabulated to produce this report of closed units for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Donegal School District Top Six Companies by 2010 Closed Volume All companies are the same? You decide. Prudential Homesale Services Group
44.31% 8.85%
Coldwell Banker Select Re/Max Associates of Lancaster Town & Country
Patriot Realty Weichert Realtors Engle & Hambright
5.39%
4.40%
3.75%
2.86% Sales results of 169 real estate companies were tabulated to produce this report of closed volume for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Elizabethtown + Donegal School Districts Top Six Companies by 2010 Closed Volume All companies are the same? You decide. Prudential Homesale Services Group John Smith Real Estate
7.22%
Coldwell Banker Select
7.05%
Town & Country
46.89%
4.73%
Re/Max Associates of Lancaster
2.83%
Realty 1
2.65%
Sales results of 169 real estate companies were tabulated to produce this report of closed volume for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Elizabethtown School District Top Six Companies by 2010 Closed Volume All companies are the same? You decide. Prudential Homesale Services Group
48.84% John Smith Real Estate
Coldwell Banker Select
Town & Country
Realty 1
Brownstone Real Estate
11.16% 5.70%
4.98% 3.15% 2.27%
Sales results of 169 real estate companies were tabulated to produce this report of closed volume for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Ephrata Area School District Top Six Companies by 2010 Closed Units All companies are the same? You decide. Prudential Homesale Services Group Kingsway Realty
16.38%
10.45%
Realty 1 Re/Max Associates of Lancaster Unruh Realty, Inc.
Gateway Realty
28.05%
5.92%
4.70%
4.36%
Sales results of 169 real estate companies were tabulated to produce this report of closed units for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Elanco + Ephrata Area School Districts Top Six Companies by 2010 Closed Units All companies are the same? You decide. Prudential Homesale Services Group Kingsway Realty
16.27% 9.56%
Hostetter Realty
8.02%
Realty 1 Re/Max Associates of Lancaster Unruh Realty, Inc.
25.48%
6.01% 3.66%
Sales results of 169 real estate companies were tabulated to produce this report of closed units for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Hempfield School District Top Six Companies by 2010 Closed Units All companies are the same? You decide. Prudential Homesale Services Group
36.96%
Re/Max Associates of Lancaster
12.03%
9.62%
Coldwell Banker Select Weichert Realtors Engle & Hambright
4.18%
Kingsway Realty
3.80%
Prudential Lancaster
2.53% Sales results of 169 real estate companies were tabulated to produce this report of closed units for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Lampeter-Strasburg School District Top Six Companies by 2010 Closed Units All companies are the same? You decide. Prudential Homesale Services Group
29.39% Kingsway Realty
14.69%
Gateway Realty
10.63%
Re/Max Associates of Lancaster Coldwell Banker Select
Hostetter Realty
8.13%
5.31%
2.82% Sales results of 169 real estate companies were tabulated to produce this report of closed units for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Lancaster City Top Six Companies by 2010 Closed Volume All companies are the same? You decide. Prudential Homesale Services Group
29.10% 9.12%
Coldwell Banker Select
Kingsway Realty Re/Max Associates of Lancaster Weichert Realtors Engle & Hambright
Puffer/Morris Real Estate
7.18% 6.97%
6.22%
5.55% Sales results of 169 real estate companies were tabulated to produce this report of closed volume for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Lancaster Township Top Six Companies by 2010 Closed Volume All companies are the same? You decide. Prudential Homesale Services Group 11.65%
Coldwell Banker Select Re/Max Associates of Lancaster Prudential Lancaster
Cavalry Real Estate Weichert Realtors Engle & Hambright
35.50%
9.68%
6.86%
4.47%
4.06% Sales results of 169 real estate companies were tabulated to produce this report of closed volume for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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School District of Lancaster Top Six Companies by 2010 Closed Volume All companies are the same? You decide. Prudential Homesale Services Group
32.47% Coldwell Banker Select
10.23%
Re/Max Associates of Lancaster Weichert Realtors Engle & Hambright Kingsway Realty
Prudential Lancaster
7.94%
5.18%
4.40%
4.07% Sales results of 169 real estate companies were tabulated to produce this report of closed volume for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Manheim Central School District Top Six Companies by 2010 Closed Units All companies are the same? You decide. Prudential Homesale Services Group Coldwell Banker Select
9.55%
Re/Max Associates of Lancaster
7.05%
Kingsway Realty
7.04%
Gateway Realty
Unruh Realty, Inc.
30.91%
5.91%
4.32% Sales results of 169 real estate companies were tabulated to produce this report of closed units for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Manheim Township School District Top Six Companies by 2010 Closed Volume All companies are the same? You decide. Prudential Homesale Services Group Re/Max Associates of Lancaster Prudential Lancaster
Coldwell Banker Select
11.15%
39.90%
6.84%
6.39%
Kingsway Realty
4.44%
Weichert Realtors Engle & Hambright
4.39% Sales results of 169 real estate companies were tabulated to produce this report of closed volume for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Penn Manor School District Top Six Companies by 2010 Closed Volume All companies are the same? You decide. Prudential Homesale Services Group Re/Max Associates of Lancaster Coldwell Banker Select Weichert Realtors Engle & Hambright
10.96%
38.56%
5.56% 4.47%
Charles & Associates
3.87%
Kingsway Realty
3.86% Sales results of 169 real estate companies were tabulated to produce this report of closed volume for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Solanco School District Top Six Companies by 2010 Closed Units All companies are the same? You decide. Prudential Homesale Services Group Beiler Campbell
13.99%
Realty Professional Group
29.72%
9.44%
Kingsway Realty
6.64%
Re/Max at Jennersville
3.85%
Town & Country
3.50%
Sales results of 169 real estate companies were tabulated to produce this report of closed units for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Solanco + Lampeter-Strasburg School Districts Top Six Companies by 2010 Closed Units All companies are the same? You decide. Prudential Homesale Services Group
29.54% 10.90%
Kingsway Realty
Beiler Campbell
Gateway Realty Re/Max Associates of Lancaster Realty Professional Group
6.77%
5.94%
5.61%
4.95% Sales results of 169 real estate companies were tabulated to produce this report of closed units for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Solanco + Penn Manor School Districts Top Six Companies by 2010 Closed Volume All companies are the same? You decide. Prudential Homesale Services Group Re/Max Associates of Lancaster Kingsway Realty
8.60%
5.46%
Beiler Campbell
4.56%
Coldwell Banker Select
4.30%
Weichert Realtors Engle & Hambright
35.10%
3.79% Sales results of 169 real estate companies were tabulated to produce this report of closed volume for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Solanco + Penn Manor + Lampeter-Strasburg School Districts Top Six Companies by 2010 Closed Volume All companies are the same? You decide. Prudential Homesale Services Group Re/Max Associates of Lancaster
8.46%
Kingsway Realty
8.18%
Coldwell Banker Select
4.51%
Gateway Realty
4.32%
Town & Country
33.54%
3.63%
Sales results of 169 real estate companies were tabulated to produce this report of closed volume for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Warwick School District Top Six Companies by 2010 Closed Volume All companies are the same? You decide. Prudential Homesale Services Group 9.77%
Kingsway Realty
Dennis Beck Real Estate
Town & Country
Coldwell Banker Select Re/Max Associates of Lancaster
32.26%
7.51%
5.97%
5.31%
4.82% Sales results of 169 real estate companies were tabulated to produce this report of closed volume for 1/1/10 through 12/31/10. Prudential HSG data based on Prudential HSG records; other companies’ data based on Keystone Multi-List. Keystone MLS neither guarantees nor is in any way responsible for the accuracy of its data. Data maintained by Keystone MLS may not reflect all real estate activity in the market.
“Central & southeastern PA’s #1 Homeseller”
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Residential Real Estate Agencies – Top 10 Ranked by dollar volume of sales.
Prudential Homesale
Superior service and expertise make Prudential Homesale the leader in real estate sales.
Date published is June 2010. The Central Penn Business Journal’s list of residential real estate agencies is limited to those in or near Adams, Cumberland, Dauphin, Lancaster, Lebanon, Perry, or York counties. Information came from the individual companies and other Business Journal research. To access the Business Journal’s online database, visit www.centralpennbusiness.com and click List Central in the quick-links menu. Sales data for Jack Gaughen was not available from the Central Penn Business Journal. It was retrieved from the CPML and RAYAC MLS systems on December 1, 2010.
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The only firm in south central PA with sales of more than $2 Billion
$2,092,800,000 $1,404,000,000
$535,000,000 1997
2001
2007
2001 was Homesale’s first complete year of operations after expansion into the York/Adams and Eastern Regions. SSP0408Lanc31
Lancaster County’s Broker of Choice Prudential Homesale is the #1 resource for Lancaster County home buyers & sellers.
• •
•
Ranked by Central Penn Business Journal as the #1 home seller in the region. Honored by REALTrends as a national leader in home sales, mortgage services, and settlement services. Award We’re Most Proud Of: Preferred choice of Lancaster Newspaper readers, every year since inception of Readers’ Choice Awards.
Core Value: We don't claim success until our customer declares success.
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Who is the Target Audience? Age of First-Time and Repeat Buyers All Buyers
First-Time Buyers
Repeat Buyers
Use Internet in home search
95%
63% of buyers are 44 or younger.
18 to 25 years
6%
11%
*
25 to 34 years
36%
56%
15%
35 to 44 years
21%
19%
23%
95% of buyers in this age group use the internet for their home search.
45 to 54 years
17%
10%
24%
55 to 64 years
13%
4%
22%
65 to 74 years
6%
1%
12%
75 years or older
2%
<1%
4%
95% 87% 62%
• Most first-time buyers were born between 1985-1976. • The median age of first-time buyers is 30-Gen X. • The median age of repeat buyers is 49-Baby Boomer. • 89% of buyers overall use the Internet in their home search. Source: National Association of REALTORS® “2010 Profile of Home Buyers & Sellers,” Exhibit 1-12 Source: National Association of REALTORS® “2010 Profile of Home Buyers & Sellers,” Exhibit 3-4
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The Strength of the Brand Awareness of the Prudential Brand is almost universal among Americans
General Public
Affluent Americans
Data Source: 2007 Wave 38 brand image study SSP0408Lanc34
Highest Average Sale Price
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MARKETING: How do buyers find the home they buy? • 38%
From their Real Estate Agent
• 37%
On the Internet
• 11%
Yard Sign
• 6%
Friend, neighbor, or relative
• 4%
Home Builder
• 2%
Print Newspaper Ad
• 2%
Directly from the Sellers
• < 1%
Home Book or Magazine
86% of homes purchased are found through these top 3 sources
Less than 3% of homes are purchased as a result of print marketing.
Buyers rely primarily on their Real Estate Agent. It is important to select an Agent working with a large network of other Agents who may have buyers interested in a home like yours.
Source: National Association of REALTORS® “2010 Profile of Home Buyers & Sellers” Exhibit 3-9 SSP0408Lanc36
PrudentialHomesale.com More features than any other local real estate Web site. •
Featured New Listing – Qualifying listings will appear on the home page and will be included in the New Listing Archive for 30 days.
•
Target marketing with My Home Finder.
•
Highly-visible property search at top of every page
•
“Click & Zoom” Search by Map from the home page
•
Advanced property search lets buyers search by county, area, city, schools, zip code, price, property type, and more.
•
Bold open house search from home page.
•
Buyers can request a showing online, anytime.
•
Part of the Delta Network which gives Prudential Homesale listings exposure on 32,600 Websites! SSP0408Lanc37
More Buyers Visit PrudentialHomesale.com • •
The result - PrudentialHomesale.com is the most visited local broker’s site in the region. This means that more buyers are visiting PrudentialHomesale.com to find properties like yours.
• The result - PrudentialHomesale.com is the most visited local broker’s site in the region. • This means that more buyers are visiting PrudentialHomesale.com to find properties like you
SOURCE: January 1, 2010 through December 31, 2010 data from Compete.com. PruHomesaleServices.com and PrudentialHomesale.com URL’s combined to show all traffic to the Prudential Homesale website. Some companies’ websites not included, either because their web traffic was too small to illustrate on this graph, or because their web traffic can not be articulated to Homesale’s local geographic footprint.
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Listing Activity E-Mails Alerts Every Day Every day, until your property sells, you’ll receive email alerts that let you know: • how many times your listing has been returned in Search Results. • how many times the Property Details for your listing have been viewed. • how many times your listing has been added to a prospective buyer’s portfolio.
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PrudentialHomesale.com Property Detail Pages •
Unlimited property photos
•
Mortgage calculator
•
School reports
•
Community information
•
Link to Google Maps with driving directions
•
“E-mail To Friend” feature lets interested buyers share your home with others.
•
Bold “Request a Showing” button - 45% of showing requests are made after hours. The Online Showing Request feature is an important strategy to create a showing for your home at the moment the buyer is excited about seeing it.
•
Choice of four printable flier formats
•
Online activity reports available upon request SSP0408Lanc40
Prudential Homesale properties are advertised on an exclusive network of 32,600 websites.
In addition, homes are advertised on Realtor.com, Trulia, PrudentialProperties.com, Zillow, PropertyPursuit.com, Oodle, Homes.com, RealtyTrac, and CyberHomes, to name a few...
Weâ&#x20AC;&#x2122;ve got connections! Our extensive marketing network is available to Central PA home sellers only through Prudential Homesale.
Everywhere. All the time. SSP0408Lanc41
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Because Realtor.com has millions of listings . . .
I will make yours stand out •
Enhanced marketing includes: – Up to 25 jumbo PLUS photo emblem – open house alerts – attention-getting banners – virtual tours – printable brochure
•
This enhanced marketing sets Prudential Homesale listings apart from the crowd
•
Benefit: additional buyer excitement and interest in your home. SSP0408Lanc45
Prudential Homesale Property Marketing
*Your Prudential Real Estate agent may elect to market your home on their FaceBook profile.
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Leading National & Local Media Your property will be advertised in the most effective national and local media including:
Lancaster
Craigslist.org
*
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Local Print Media including Prudential Homesale Magazine! Homes and Land Magazine of Lancaster County ($79,000+) PLUS – Your home will be advertised on an Exclusive Network of 32,600 websites. Prudential Homesale is the ONLY local broker with access to this network.
* Your agent may advertise your home on his or her Facebook profile page.
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Standout on CraigsList.org Typical CraigsList Ad
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CraigsList.org receives over 50 million unique visitors monthly!
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People are looking for real estate on CraigsList.org
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Your property will appear on CraigsList as a professional online flier complete with multiple photos and full description
Prudential Homesale CraigsList Ad
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Mobile Marketing Network Your home will be advertised on the leading local and national mobile real estate portals: •
PrudentialHomesale.com Mobile
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Realtor.com Mobile
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Homes.com Mobile, iPhone, and Blackberry Apps
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Trulia Mobile and iPhone App
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Zillow Mobile and iPhone App
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Info 24/7 – Unique service featuring voice descriptions – can be used with any phone!
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National Search Engines The most popular search engines have discovered that real estate is a hot search item, and have developed real estate portals to help consumers find properties. Prudential Homesale markets all properties for sale on these sites, including:
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Prudential Homesale Magazine • The largest distribution of any local broker magazine. • 19,000 copies distributed throughout Lancaster County • Buyers Love It! Reader friendly format displays properties in price order. • Full color photo for homes $75,000+ • I will advertise your property in this popular magazine beginning with the next available issue – and every issue thereafter until its sold! SSP0408Lanc51
Prudential Homesale Magazine Listing featured in Prudential Homesale Magazine every issue until home is sold!
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Our Relocation Network Brings Buyers No other realty firm in our area sells as many homes to out-of-town buyers. • Prudential Brokers throughout North America also refer their buyers to us. • Added to this, we receive buyer leads from hundreds of other relocation sources. • If you want to reach the out-oftown market, go with the leader. We sell thousands of homes to relocating buyers every year.
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Relocation and Business Development Prudential Relocation offers a full-service global mobility management firm. •
A client base from global Fortune 500 companies to U.S. government agencies.
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Global locations include Canada, France, Hong Kong, Mexico, Shanghai, Singapore, Taipei, Tokyo, United Kingdom and the United States.
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Prudential Real Estate certification programs assure that you get the benefits of working with the best of the best. J.D. Power agrees: Prudential Relocation represents some of the most influential corporate clients in the country.
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Marketing for Open Houses • •
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Open House and Directional Signage Local Marketing – PrudentialHomesale.com – WGAL.com – LancasterOpenHouses.com – Lancaster Sunday News – Additional Local Print Media* National Advertising – PrudentialProperties.com – PrudentialRealEstate.com – Realtor.com – Trulia.com – HDTV’s OpenHouse.com – RealEstate.MSN.com Mobile Marketing – PrudentialHomesale.com MOBILE – Realtor.com MOBILE – Trulia.com Mobile and iPhone app
*Depending on the location of your home, an open house may be advertised in additional local print media. SSP0408Lanc61
Buyer calls handled efficiently by Call Center •
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When a buyer calls, it’s critical to address their needs promptly to avoid their calling another real estate Company about another home. Many buyers look for homes on the weekend, when most real estate offices are closed. Only Prudential Homesale has a seven-day-per-week Call Center dedicated to systematically handling the valuable leads we receive. You will have the reassurance of knowing that I will personally answer the vast majority of calls on your home. Call Center – Prudential Homesale – actual Typical Firm – est. SSP0408Lanc62
Showing Center . . . Ensures You the Most Showings •
Only Prudential Homesale takes a systematic approach to working with Buyers’ Agents to scheduling showings on your home.
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Showing Center staffed seven days per week with professional scheduling coordinators.
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The efficient way for Agents from ALL companies to show your home, so you get MORE showings.
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More showings mean a greater likelihood of finding the right buyer in the fastest time possible.
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Showing activity reports and feedback Only at available through your Prudential Homesale Prudential Homesale Services agent. Group! One good showing = One good sale
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I Guarantee Your Experience in Writing
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You’ll receive a signed contract outlining what Prudential Homesale Services and I will do for you.
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Enjoy Peace Of Mind. If I cannot perform the services outlined in the Guarantee, you will be released from your listing agreement.
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This level of safety and assurance is only available with Prudential Homesale Services Group.
See the Seller Services Guarantee for complete details. SSP0408Lanc67
The Growth of Prudential Network Growth
Approximately 62,000 sales professionals
Nearly 1,940 offices
406,000 transactions
$129.4 billion in sales
Presence in 50 states, nine Canadian provinces and Mexico 1991
2009
Data Source: Prudential Real Estate Report on Key Historical Statisics SSP0408Lanc68
American Home Shield •
Help protect yourself from unexpected home repair costs and add value to your home with an American Home Shield warranty.
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In 2010, American Home Shield paid $233,000 in warranty claims on behalf of Prudential Homesale customers.
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One out of four home warranty claims are placed by the seller prior to closing.
Statistics show that homes sell for more money in less time with an AHS Warranty.
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Give buyers the info they want… …before they drive away. Buyers can: • Call from any phone to listen to current property details instantly • Hear the estimated monthly mortgage payment • Have the option to connect to your Prudential Homesale real estate agent to schedule a showing • Have the option to receive information via text message • Plus, photos available on iPhone, Blackberry, and other smart phones
24 HOURS A DAY • 7 DAYS A WEEK ONE NUMBER TO CALL • 717-715-1835 Info 24/7 is Your Curbside Connection Learn more at AllHomesAllPhones.com SSP0408Lanc70
Your Needs Come First The process of marketing and selling your home must match your objectives, priorities and needs. In order to best serve you, I will want to learn more about your plans, so please feel free to ask questions and share your concerns with me. In this way, I will understand your goals, helping us build a strong working relationship.
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It will help me to know what you want to achieve from the sale of your home and the support you expect to receive from me.
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Together, we can decide how the homeselling process should be tailored to fit the unique characteristics of your home.
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Understanding your Expectations Price. Do you have specific expectations as to the selling price of your home? If so, what do you base this figure on? Do you anticipate a certain amount of net proceeds from this sale? Marketing Plan. Are there any specific activities you expect to see included in the marketing of your home? Previous homeselling experience. Have you ever sold a home before? If so, how many and how recently? Positive experiences. What were the most positive features of your previous homeselling experiences? If you have never sold a home before, what would help make this a positive experience? Concerns. Were there any unsatisfactory features of your previous homeselling experiences that you hope to avoid this time? If you are selling your first home, are there any problems or concerns about which you are worried? Expectations. What are your expectations of me as your real estate professional? What specific services and support do you look forward to receiving from me?
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What Should I Know About Your Home? Each home has special features that may interest buyers. Please tell me about your home. What do you feel are the most appealing features of your home? What features does your home have that differentiate it from other similar properties? What changes or enhancements would you suggest to make your home as marketable as possible? What are the most attractive features of the surrounding neighborhood? Do you have any special terms or conditions regarding the sale of your home, such as items of personal property to be excluded? Are you aware of any problems or concerns regarding your home or the neighborhood that will need to be disclosed to prospective buyers?
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Strategy: Determine Buyer Quality •
Is this buyer actually able to purchase your home?
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Are there mortgage-related “conditions” that are likely to impede a successful closing?
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What is the true negotiating strength of the buyer?
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If you have multiple offers, which offer really is the strongest?
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Depending on your risk tolerance, the best offer might not be the highest price.
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Performance-Based Compensation •
Commission is an Expense if you choose the wrong agent, an Investment if you choose the right one.
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You don’t “save money” on a commission, because commission savings versus value can only be determined at settlement.
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When you Invest in me, you can expect a Return on Investment.
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Positioning Your Home For The Market CMA Pricing versus Market Value •
Determining the price of your home through a Competitive Market Analysis, or CMA, is not the only way to position your home in the current market.
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A CMA looks at properties that have already sold and often doesn’t include private sale data.
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However, you are competing for buyer attention against properties that are currently for sale (the total available inventory).
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It is important to determine the Correct Positioning Price to achieve the highest Market Value for your home.
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Transaction & Risk Management As part of my Transaction and Risk Management strategy, I will help you maintain negotiating strength by identifying potential problems early. •
Most problems that delay settlement are caused by title issues, failed inspections and insurance issues.
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Preliminary review of the settlement sheet can reveal potential issues.
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Problems that are uncovered too close to settlement may result in additional out-ofpocket expenses for the seller, postponement of settlement or killed contracts.
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Better to be proactive in the beginning than to be reactive near settlement. Review our risk management guidelines to see how we protect your interests. SSP0408Lanc77
Understanding your Expectations The following questions will help me understand what is most important to you in the sale of your home.
Communication. How important is regular communication with your real estate professional? What information is important to you? How often do you want to be contacted, and what is your preferred way of staying in touch? Motivation. Why are you considering selling your home at this time? How far along are you in the homeselling process? Are you just exploring the possibility of selling, or are you definitely committed to putting your home on the market? Time frame. Is there a certain date by which the sale of this home needs to close? How flexible are you on this time frame? Relocation assistance. Will you need information or assistance in moving to a new area? Homeselling decisions. Are there any other individuals who will be involved in your home sale decision? May I please have permission to speak with them?
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Contract Negotiation Skills & Strategies I will use proven strategies to establish, then maintain a strong negotiating position for you: â&#x20AC;˘ Contract Negotiation Skills & Strategies â&#x20AC;˘ Transaction & Risk Management â&#x20AC;˘ Advertising, Marketing & Merchandising
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Exclusive Marketing Sources Generate Buyer Inquiries! • In 2010, Prudential Homesale received 24,290 buyer inquiries from property advertising. • These are leads delivered to real estate agents working for Prudential Homesale right here in Pennsylvania. • 57% of these inquiries were generated by marketing sources that are ONLY available through Prudential Homesale. • When you list your home for sale with Prudential Homesale, you will benefit from the most extensive and effective property advertising available in the market. SSP0408Lanc80
Is now a good time to sell? •
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Myth: “If I wait, my home will be worth more, and I’ll make more of a profit.” Fact: As your home’s value increases, so does the value of other homes. Example: – – –
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Your home may sell for $200,000 today, but you think it would sell for 10% more, or $220,000, next year. You want to buy a home that is $250,000 today. Assuming a 10% increase in home values, the home you want to buy would be $275,000 if you wait. You’d need an additional $5,000 to buy the home you want if you wait.
And if mortgage interest rates rise, your buying power is decreased further.
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The Strength of the Brand The Prudential name and “Rock®” logo have stood for strength, stability, integrity and trust for over 30 years.
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Prudential Real Estate benefits from the name recognition and outstanding reputation of Prudential Financial.
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The Prudential Real Estate brand represents service, quality and exceptional value.
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Homesale VIP Services Need to spruce up your home before you put it on the market? Never Fear – Homesale VIP is Here! • Prudential’s Free Homesale VIP Services can recommend quality, pre-screened, pre-approved vendors to get your home ready for the market. • Homesale VIP Services is exclusive to Prudential Homesale. • Buyers moving into the area love the convenience and security of our Homesale VIP Services. • More buyers means more people looking at your home!
“We Help People Achieve Their Dreams” SSP0408Lanc83