INTERNAL KEYS TO DRIVE BUSINESS [1] INTERNAL DRIVERS: (I) PLACE (Prominent Location) (II) PRODUCT (Right mix of Products/Inventory Plans) (III) PEOPLE (Right mix of nationalities/skilled personnel) (IV) VISUAL MERCHANDISING PRINCIPLES (Layout Plans) (V) TRAINING & DEVELOPMENT (PK/SS/CS/TS/ASS) (VI) RETAIL BRAND STANDARDS (SOPS & AUDIT) (VII) TEAM LEADER (Commercial Manager) (VIII) CUSTOMER SERVICE (World Class Focus) (IX) PROMOTIONS & OFFERS (As per Market Trends) (X) SEASONAL & EVENTS LAUNCHES (Same as above) (XI) LEISURE & COMFORT FACILITIES (Extra on CS list) (XII) ADMINISTRATION (Correct Reports Mechanism) (XIII) EXTRA (WHY ONLY US)
INTERNAL KEYS TO DRIVE BUSINESS [1A] PLACE: (1) Meaning : To ensure that the location is prominent and fulfills all the important requirements of checklist selection criteria of Business. (2) Purpose : To reduce the chances of risks involved & to ensure the Business must stay profitable. (3) Mechanics : To understand the Business needs and to stay confident in terms of key potentials of the location. (4) Outcome : Helps in competing the market as Potential Retailer & hence the given Budgets can easily be achieved.
INTERNAL KEYS TO DRIVE BUSINESS [1B] PRODUCT: (1) Meaning : To ensure that a right mix of products are available for Trade which fits suitable as per the current market trends, customer’s & Business needs. (2) Purpose : To reduce the chances of loss of sales & to ensure each single customer is being served with their desire of needs. (3) Mechanics : To understand the Market & Competitors trends and to stay confident in terms of serving the right product always. (4) Outcome : Helps in competing the market as a Potential Retailer and hence helps us to choose only most demanding and Best Seller products.
INTERNAL KEYS TO DRIVE BUSINESS [1C] PEOPLE: (1) Meaning : To ensure that a correct mix of different nationalities of skilled personnel are being recruited who fits the best to the Business needs. (2) Purpose : To reduce the chances of lack of communication with the customers & to maintain a strong control over the customer service Management. (3) Mechanics : To understand the Multi-cultural mix environment of customers & to stay confident in terms of serving them with World Class Customer Service Focus. (4) Outcome : Helps in maintaining a lifelong relationship with our valued customers & hence
INTERNAL KEYS TO DRIVE BUSINESS [1D] VISUAL MERCHANDISING: (1) Meaning : To ensure that Tailor made VM Plans has been set in place based on past experiences & current market trends which suits the Business. (2) Purpose : To ensure that we have a competitive Product Presentation Plan implemented across our store which is unique in itself and helps us in representing us as a Brand. (3) Mechanics : To understand the current market trends & represents a Tailor Made VM solutions which suits the best to the Brand. (4) Outcome : Helps in competing the market as a Potential Retailer & hence we can maintain the Best Product Presentation all across the Store.
INTERNAL KEYS TO DRIVE BUSINESS [1E] TRAINING & DEVELOPMENT: (1) Meaning : To ensure that the Best material is gathered to educate our staff on continuous basis as it helps the Brand to create its image.. (2) Purpose : To motivate the Team and to create an inter staff challenge to check their learnt abilities & it increases their self confidence about the product as well as the Brand. (3) Mechanics : To represent a tailor made Training & Development Program which includes the product knowledge, customer service, great selling skills, after sale services & trouble shooting skills. (4) Outcome : Helps in Building a Team of Business Professionals being a leading Market Retailer.
INTERNAL KEYS TO DRIVE BUSINESS
[1F] RETAIL BRAND STANDARDS: (1) Meaning : To develop a Brief Project Plan on the Mission, Vision & Organization’s Goals which in return then drives the Whole Team in the same direction. (2) Purpose : It helps the team to Self boosts, make commitments & then strive for excellence. (3) Mechanics : A Tailor made Brand Standards needs to be set in Place including Work ethics & Code of Conduct. (4) Outcome : It helps to Develop Team Work, Creates challenges, helps the Team to be the Leader of their own self & delivers us the Best results in terms of maintaining the Store as a Brand always.
INTERNAL KEYS TO DRIVE BUSINESS [1G] TEAM LEADER : (1) Meaning : To ensure to have a competitive Team Leader who in turn Leads the Team by examples & maintain the fixed assets as per the given SOPs. (2) Purpose : To ensure that a Custodian holds the Ownership of our premises & maintain all the given Audit & Company Policies & Procedures. (3) Mechanics : To recruit a well groomed and skilled Retail Store Manager who can practically comply with the given Instructions. (4) Outcome : Who helps in maintaining the maximum security controls, reduces the losses & Keeps the Business Profitable & develops more Leaders out his Leadership to fulfill the future Business needs. Who is very well versed in Cash Management & Inventory Management processes. A coach who is confident enough to Launch VM, Seasonal, Eventual, Promotional and Merchandise related changes on day to day basis.
INTERNAL KEYS TO DRIVE BUSINESS [1H] CUSTOMER SERVICE: (1) Meaning : To understand the Customer’s need and can fulfill them at earliest to make them satisfied. (2) Purpose : To ensure to comply with World Class Customer Service Focus and keeps the Customers, always happy. (3) Mechanics : To deliver extra value added Service by understanding their need in short course of time . (4) Outcome : Helps in achieving the given Budgets along with given Budgets on ATV, UPT by making Cross Sales, Link Sales and Up Sales & by applying Training & Development learnt skills.
INTERNAL KEYS TO DRIVE BUSINESS [1I] PROMOTION & OFFERS: (1) Meaning : To ensure that we comply with current Market Trends & Promotions onto current Trading Calendar which fits to best Business requirements. (2) Purpose : To reduce the inventory which is nonselling & helps to refresh the Inventory Cycle. (3) Mechanics : To understand the Market Trends and develop Plans accordingly to execute promotions. (4) Outcome : Helps in staying competitive in the market as other Potential Retailer & helps us to fulfill all the Business needs onto the checklist of Customer’s, Organization’s & Employee’s satisfaction index.
INTERNAL KEYS TO DRIVE BUSINESS [1J] EVENTS & SEASONAL LAUNCHES: (1) Meaning : To ensure that we stay competitive in terms of Highlighting our Inventory as per events & refreshing our Inventory as per seasonal changes. (2) Purpose : To fulfill the customer needs in terms of products in demand as per the events or seasons. (3) Mechanics : To understand the Market Trends and to develop Tailor made layout solutions for occasional & seasonal Product Presentation. (4) Outcome : Helps in staying competitive in terms of the Market Trends & hence can accomplish Best Product Presentation in terms of Occasional Or seasonal merchandise layout all across the store.
INTERNAL KEYS TO DRIVE BUSINESS [1K] LIESURE & COMFORTS: (1) Meaning : To ensure to add extra leisure facilities to customers comforts. (2) Purpose : To offer our customers a best shopping destination of their choice to experience a World Class customer serving Brand. (3) Mechanics : To develop strong strategies for serving all the customer leisure and comforts needs. (4) Outcome : Helps in establishing our Brand Image as a Leading Retailer in the market & hence fulfilling the Customer’s needs with a World Class Customer serving vision.
INTERNAL KEYS TO DRIVE BUSINESS [1L] ADMINISTRATION: (1) Meaning : To ensure that all the prominent communications in house and external takes place in time & with in work ethics & code of conduct. (2) Purpose : To ensure that we execute the given instructions with in given time line & utilize the best use of Reports . (3) Mechanics : To understand the incoming nature of instructions & Reports. And to utilize them effectively to prepare our action plans. (4) Outcome : Helps in accomplishing the given tasks with in a set of given time frame and hence helps us to enhance the Sales & effectively work on Inventory refresher cycle.
INTERNAL INTERNAL KEYS KEYS TO TO DRIVE DRIVE BUSINESS BUSINESS [1M] EXTRA: (1) Meaning : To ensure we always add extra value to Customer Service Part so that we have the best grades on our internal customers satisfaction checklist. (2) Purpose : To ensure the 100% customer satisfaction delivered. (3) Mechanics : To understand the customer’s needs & accordingly develop our plans so that our purpose is being achieved. (4) Outcome : Helps in competing the market as Potential Retailer and hence enhances the customer’s satisfaction level which lures and entice them to stay connected and shop again
EXTERNAL KEYS TO DRIVE BUSINESS
[2] EXTERNAL: (I) PUBLIC RELATIONS (PR Activities) (II) MARKETING STRATAGIES (Correct Choice of Modes) (III) SOCIAL RESPONSIBILITIES (Disease/Charity/Causes) (IV) GRADE ON CHECKLIST (Customer/Staff/Company) (V) PRIVILEGE CARD (Loyalty Program/ Card) (VI) BRAND IMAGE (Goodwill) (VII) COURIER SALES (An Edition to CS) (VIII) ONLINE STORE (An Edition to CS) (IX) ON WEB AVAILABILITY (Mass Public Awareness) (X) BRANDING (In Store/ Mall/ External) (XI) PARTCIPATION IN DUBAI EVENTS (Events Calendar) (XII) TIE UPS (Foundations/ Banks/ News Papers) (XIII) FASHION SHOWS (Organize Plans)
EXTERNAL KEYS TO DRIVE BUSINESS [2A] PR ACTIVITIES: (1) Meaning : To Emphasize on Dubai Event Calendar of Current Financial Year and Develop our Public Relations Strategies which suits the best to our Business needs. (2) Purpose : To stay ahead of Current Market Trends and helps in developing strong inventory plans. (3) Mechanics : To understand the type of upcoming events & prepare our inventory plans & stay intellectual in terms of effective participation in those events. (4) Outcome : Helps in Building strong Public Relationship and hence enhances the Public awareness & creates Organization's goodwill in the market.
EXTERNAL KEYS TO DRIVE BUSINESS [2B] MARKETING STRATAGIES: (1) Meaning : To understand the core of Marketing and choose the Best mode of Media to develop our strong Marketing Strategies. (2) Purpose : To stay competitive in terms of Competitors Marketing Strategies and to develop a Strong Marketing Plans in terms of Media relations & other customer facing activities. (3) Mechanics : To Understand the Budgets & Outcomes of Events & Promotions & accordingly develop plans to select the best ways to reach out to the Society. (4) Outcome : Helps in creating a good Public awareness on large volumes and hence enhances the in store customer’s footfall traffic.
EXTERNAL KEYS TO DRIVE BUSINESS [2C] SOCIAL RESPONSIBILITIES: (1) Meaning : To Emphasize on the Social Responsibi-lities of an Organization being an International Retailer and to touch the emotions of millions by doing little efforts. (2) Purpose : The Primary aim of these initiatives are to serve a platform to focus on ill effects of sedentary lifestyles. (3) Mechanics : To understand the social needs of society and to stay intellectual in terms of effective particip-ation in such responsibilities. (4) Outcome : Helps in Building strong Social Relationship and hence enhances the Public awareness towards several diseases & creates Organization's goodwill in the society.
EXTERNAL KEYS TO DRIVE BUSINESS [2D] GRADE ON CHECKLIST (1) Meaning : To Emphasize on our Brand Internal Checklist in terms of Customer’s, Company’s & Employee’s satisfaction index. (2) Purpose : To stay ahead of in terms of Building Lifelong Relationship with our Valued Customer, Employees and Management Team within the Organization. (3) Mechanics : To understand our Customer’s, Employee’s & Organizational needs and to stay intellectual in terms of serving them effectively. (4) Outcome : Helps in Building strong Customers network and hence enable us to increase Sales. Motivates the employees and hence helps in cost cutting plans. Enhances the Organization's profits hence helps in maintaining the Organization profitable.
EXTERNAL KEYS TO DRIVE BUSINESS [2E] LOYALTY PROGRAME: (1) Meaning : To Emphasize on Winning their hearts by offering them what they deserve and create our own space of what we deserve. (2) Purpose : To stay ahead in terms Customer’s satisfaction index & offer them a loyalty program which enable them to earn while shop and enable us to increase Sales. (3) Mechanics : To understand our Customer’s needs and to stay intellectual of serving them with an appropriate loyalty program helps us all to stay connected. (4) Outcome : Helps in Building strong Customer relationship network and enable us to show how we share our rewards equally.
EXTERNAL KEYS TO DRIVE BUSINESS [2F] BRAND IMAGE & GOODWILL: (1) Meaning : To Emphasize on creating Brand Image as a loyal Brand in terms of Quality & Service Standards. (2) Purpose : To stay ahead of in terms of Building a Brand which is being acknowledged as International Standards of Organizations by practices. (3) Mechanics : To understand the market needs & fulfill them to the desired levels being professional by standard practices of International Organizations. (4) Outcome : Helps in Building a Good Brand Image and Goodwill in the market as well as the society we were born in, survived, lived and reached our mile stones and after all being recommended by our customers through consumer poll or being recognized by the Association of International Standards of Organizations as a award winning Brand.
EXTERNAL KEYS TO DRIVE BUSINESS [2G] COURIER SALES: (1) Meaning : To Emphasize to develop our plans which can help to raise our Service Standards. (2) Purpose : To stay ahead in terms of reach out to know the customer’s needs & puts in all our best efforts to fulfill them & makes our customers happy. (3) Mechanics : To develop connections with Courier Companies to deliver the ordered stocks at their door step. (4) Outcome : Helps in Building strong Customers network, helps us to raise up our Grades on Customer’s Satisfaction Checklist & hence enable us to recover all the sales we can without loosing a single opportunity.
EXTERNAL KEYS TO DRIVE BUSINESS [2H] ONLINE STORE: (1) Meaning : To Emphasize on developing an online store at later stage so that we don’t miss out the opportunity of loosing connections or sales with the people who usually buy online. (2) Purpose : To stay ahead of in terms of understanding the changing trend of shopping & to fulfill them efficiently. (3) Mechanics : To represents the current seasonal collection with running promotions or offers at online store which gives a wide idea of products range, features & available colors to buyers online. (4) Outcome : Helps in Building strong Customers network online & fulfills the current shopping trends & demands of buyers online. Enable us to stay effective in terms of cost cutting & gives us our own space & way of representing us as a Brand.
EXTERNAL KEYS TO DRIVE BUSINESS
[2I] ON WEB AVAILABILITY: (1) Meaning : To Emphasize on Socializing and having our accounts at Face book, Twitter & Other Social Networks across the web. (2) Purpose : To stay ahead in terms of collecting the insights data likes, dislikes and feedback of our valuable customers to keep our self up to date in terms of product selection and service standards. (3) Mechanics : To develop Tailored Plans of representation & stay widely connected to our Customer’s network online to represents us as a up- to- date Brand. (4) Outcome : Helps in Building strong Customers network online along with Socializing with our customers & hence enable us to increase public awareness at a mass scale with free marketing space across the web.
EXTERNAL KEYS TO DRIVE BUSINESS [2J] BRANDING: (1) Meaning : We need to emphasize to accelerate the building of a concept & create a Brand. (2) Purpose : To be well known as the best-in-shoe for the fashion right consumer looking for statement-making footwear in the bridge market. (3) Mechanics : We need to understand the Brand’s Democracy, Architecture & its Philosophy as in fashion goods industry a combination of all has design & signature style( therefore a sharply defined Brand Identity or DNA) coupled with the creation of Masterful Marketing Buzz as the key elements in sustaining the Brand Strategy. (4) Outcome :It is what it gives identity to the Brand. Differentiates it from its competitors & allow it to sell multiple categories, thereby widening its Audience & Achieving High Sales Densities & Margins.
EXTERNAL KEYS TO DRIVE BUSINESS [2K] PARTICIPATION IN DUBAI EVENTS: (1) Meaning : To Emphasize on Dubai Events Calendar & focus on to those events which fits best to footwear Industry & can help us to develop our merchandizing plans for the current Trading Year. (2) Purpose : To stay ahead of in terms of eventual & athletic needs of current market demand & to ensure we serve the right products at the course of eventual duration being in right competition in the market. (3) Mechanics : It helps to develop strong merchandising plans & opportunities for the retailers to effectively participate & showcase their Branding & Marketing widely via partnership platform. (4) Outcome : It helps in building strong advertising base, increases the public awareness towards the Brand & enhances the in store footfall which in return gives a boost to the Business.
EXTERNAL KEYS TO DRIVE BUSINESS [2L] TIE UPS: (1) Meaning : To Emphasize on triangular benefit Tie-Ups for instance; Banks, Foundations & Other Non Profit Organizations which benefits all three parties partnered in it in one way or another. (2) Purpose : To ensure we project our footfall traffic count during one financial year on tips while developing such plans & closing the partnerships of such Tie-Ups. (3) Mechanics : Analytically Khalifa Gift Vouchers, NBAD Touch Points & Mashreq Salaam Points are the best partnerships so far in UAE which has proven their practical positive impact on Business in terms of higher contributions. (4) Outcome : Tie-Ups works like a privilege for the customers being connected to these firms to hold their members to maintain a strong bond of good trust with them finally ends with high contribution of role in Business of partnered retailers.
EXTERNAL KEYS TO DRIVE BUSINESS [2M] FASHION SHOWS: (1) Meaning : Minimum one Fashion Show must be set up prior to seasonal launches which helps in Branding Publicity well in advance. (2) Purpose : To increase the public awareness among society & to attract heavy footfall traffic in store upon the launch is being implemented. (3) Mechanics : We need to develop plans in co-ordination with the Mall Management or Other Fashion Brands with in the Mall to participate in Fashion Shows for a widen broadcast of Brand’s collections live in show. (4) Outcome : As its an inseparable part of youth, it gives both men & women opportunity to imagine & Judge themselves on their appearance. Helps to go live in Public to collect data insights about what next is in demand of the customer’s pick list. And hence the in store footfall can be increased.