4 Ways to Proactively Monitor Your Companies' Reputation Online
Are you aware of the overall perception of your company online? Unfortunately, what customers share about your business online has the potential to make or break your success. At one time, blogs were high influences as to how customers purchase items. Social media networks have now taken the place of blogs. Customers believe social media networks provide unbiased information.
It also allows them to keep up with company activities and learn more about a company's products and services. Because of this, it is important to establish an Internet presence and have a positive reputation online. Here are four ways you can proactively monitor your company's online reputation.
Create Google Alerts
With Google Alerts, you will receive emails alerting you every time your company's name is mentioned and where it was mentioned on the Internet. By setting up alerts based on specific keywords that relate to your business, you are able to take advantage of this cool tool and manage your company's reputation online.
Social Media Management Tools
There are a variety of tools that you can use on various social media platforms that will allow you to track any mention of your company's name. This will allow you to respond rapidly if needed. Some of the most popular social media platforms are Facebook, Twitter, and Instagram. If you don't have the time and resources to manage all social media platforms, you should try to manage the three most popular. You can use Tweet Alarm for Twitter and Hyper Alerts for Facebook.
Leveraging the Better Business Bureau
The Better Business Bureau profile is used by thousand of consumers daily. This will often tell consumers how credible a business is. It can also be the deciding factor as to whether or not the customer will purchase from a company. It also allows business owners to dispute improper comments, and it offers a way of building trust for existing customers.
Free Monitoring Tools
There are a variety of free monitoring tools that you can use. Topsy is a great tool, for it allows you to scan the World Wide Web for any mention of your company's name. One amazing feature about this service is that it has indexed every tweet that was ever posted. If an individual has something negative to say about your company, the individual is likely to post it on a complaint website. With Go Fish Digital, companies can search over 40 complaint websites at once. This is a valuable tool because a standard Google search may not reveal all complaints relating to your business.
Jeff Ramson, Founder and CEO of ProActive Capital Group (PCG), LLC, has a reputation for innovation.