How to Get the Most Out of Twitter Analytics
The rise of social media has been one of the most important trends in marketing in the past several years. Being able to work with social media, especially Twitter, requires being comfortable and familiar with Twitter Analytics and how they can help with SEO. A business needs to invest in its visibility if it wants to be able to stand out in the crowd. It isn’t enough to just demonstrate value: it is critical to monitor and understand how the business’s social media presence is making an impact, and use that social media presence to manage the brand’s image, respond to feedback, and harvest information to use in product and web design.
Twitter Analytics is a powerful set of tools that Twitter provides to help owners of Twitter accounts understand where their tweets are going and who is reading them. Every user gets free access to Twitter Analytics by default, and they can log in at analytics.twitter.com using their usual account credentials. From there, there are many options available. For example, Twitter can provide goals like increasing follower count or increasing conversions, along with specific advice about how to attain those goals. Twitter Analytics displays monthly totals of tweets, images, and video, along with detailed breakdowns of how many users saw each tweet and how they interacted with it. Did they retweet it? Favorite it? Twitter Analytics tracks it all, so that it is easy for you to see exactly which tweets and what kind of content makes the biggest splash. You can also track how well you are doing with conversions, see how many new followers you are gaining, and purchase advertising on Twitter to boost your visibility, all from one simple dashboard.
Twitter Analytics is excellent for anyone who wants to understand how their social media efforts are paying off. It is one thing to sit back and tweet about the brand, and another thing to see how those tweets are leading directly to more site visitors, more sales, and more popularity. Heavy engagement with Twitter is exactly the kind of extra mile that business and brands need to stand out in the current saturated marketplace. However, the investment can really pay off in the form of increased site traffic and sales. Smart use of social media depends on a good working knowledge of tools like Twitter Analytics, so be sure to stay on top of this dashboard.
Jeff Ramson pioneered the intelligent use of social media to advance investor relations goals.