How to Leverage Google Plus in the Investor Relations Industry
Although many social media experts do not consider Google plus to be a true social media platform, there are still over 250 million members that an investor relations professional can interact with. Google plus is one of the most important places for an investor relations professional to meet with people because most of the 250 million individuals are international, based in the tech industry and have plenty of expendable income. Here are just a few of the ways that an investor relations professional can leverage Google plus to his or her benefit.
First, Google plus is a great way to segment people into groups that can be advertised to individually The Circles within Google plus allow you to segment your followers in a way that no other social media network currently provides. Depending on the way in which you choose to market yourself, you can divide your followers by income level, geography or willingness to invest. Armed with appropriate automation programs, you can very easily target certain ads at groups of people who are the most likely to take the message into consideration. This will certainly save you a great deal of time and money in your outreach and PR.
Second, Google plus also gives your followers an easy format to reach out to their social circles. Google plus has one of the easiest “item pass along” features of any social media platform. With the Group features and the easy reblog feature, appropriate content can be passed along to interested parties in the blink of an eye. Do not forget to ask your followers to pass along information that they find relevant — messages with this direct inquiry are passed along approximately 35% more readily than messages without any sort of call to action.
Third, Google plus lets you transmit your YouTube videos easily You can easily set up a series of informational videos using YouTube and Google plus. Because of the highly integrated nature of the two platforms, you do not have to do anything more than place your content on YouTube for it to immediately be distributed to your audience on Google plus. Let your audience know about the format of your videos so that they will know when to expect new content. If this is done correctly, they will begin to look forward to this message in their Google plus profile. You will begin to see more views on your YouTube videos.
Jeff Ramson has over 25 years of Wall Street experience, investing in and raising money for emerging public and private companies in various stages of development.