Unscrambl Brand Update

Page 1


Two chat balloons coming together in an exchange develops into a synergy symbolising more than just binary oppositions: human vs machine, provider vs customer, logic vs magic etc. In this brand mark, they meet first as opposites only to merge and form a coherent partnership. Its penumbric center denotes the ultimate fusion and coming together: a transformation. We are in the business of enabling transformation by conversation. Why not let that succinct and direct impression be Unscrambl’s defining brand feature?

BRANDMARK


More than just a brandmark, these symbols act as the soul of the brand: the feminine to the masculine and the child to the parent. It should be allowed to be expressed creatively and not be hindered by too many rules. The following pages express only some of the imaginative ways in which we can push its potential. Here is where vibrancy is translated to represent magic and imagination.


BRANDMARK EXPRESSION As you have already noted by now, this playful use of gradients and excerpted use of the brandmark as colourful abstracts can be juxtaposed to form rich tapestries such as this here: used as a support base for all kinds of frontof-house information.


BRANDMARK EXPRESSION


When used against a neutral base such as white or black, the brandmark can also be expressed in it’s signature gradients. The first character mark will run a 78%-to-12% Regal-to-Citrus ratio and vice versa for the second mark.

BRANDMARK


BASIC COMMUNICATION STATIONERY


VISITING CARD BACK

VISITING CARD FRONT

unscrambl.ai

shankar ramesh strategy + operations e shankar@unscrambl.ai m +65 9726 8588

Let’s talk change.™

m + 91 95660 94326


LETTERHEAD BACK

LETTERHEAD FRONT

unscrambl.ai #5 Dee Bee Tower, South Main Road, Koregaon Park, Pune 411001 India

Let’s talk change.™


STANDARD CORPORATE DOCUMENT


INSPIRATION HUT - 0.25CM GRID

GENERIC CORPORATE DOCUMENT

Transform your business with Augmented Intelligence

unscrambl.ai

Democratise data with the power of a thousand analysts at your fingertips. Conversational business analytics – anywhere, anytime – right in the hand of business users.

40% of time saved

13X

ROI on every dollar

time freed for business

Lower dependence

with analytics and

spent on analytics

users and senior

on technology teams

management

and infrastructure

insights on tap

18%

Unscrambl Cognitive Analysts bring together AI and NLP to enable business users get access to answers and insight to their most important questions instantly, through a secure, mobile-native conversational interface. Converse with your data

Next-gen collaboration

Ask data questions using nontechnical language, and get answers in beautifully formatted charts and insights that speak the language of your businesses. Iteratively refine any query and empower decision makers to access and unlock the power of data.

Accelerate decision making by sharing analysis and insights with collaboration across crossfunctional teams. Answers is supported on leading platforms including Microsoft Teams, Slack and Web / Mobile Applications.

Deep domain specific insights

Don't be dependent on IT and Analytics teams to search and retrieve data for analysis. Answers lets you access sensitive and realtime information at source, from any data, on any platform.

No movement of data required

COPYRIGHT © 2019 UNSCRAMBL INC.

Stop missing out on opportunities and insights to make a difference to your business. Let our advanced analytics and data science algorithms help you discover serendipitous insights on the most relevant metrics and segments that matter to your business.

Real-time updates Answers is powered by an enterprisegrade real-time data ingestion and assimilation platform. Access continuous intelligence that gives you instantaneous answers on always upto-date information.

Let’s talk change.™


DYNAMIC CORPORATE DOCUMENT


BACK

FRONT unscrambl.ai

“What is my account balance?” …and other smart questions never before answered more easily, richly and quickly.

Let’s talk change.™

The Brand Logotype is now positioned at the EXTREME RIGHT of any layout. The JOURNEY LINE extends itself out of the page to signify that change is organic and ongoing.


CONSERVATIVE

DYNAMIC unscrambl.ai

COPYRIGHT © 2019 UNSCRAMBL INC.

COPYRIGHT © 2019 UNSCRAMBL INC.

unscrambl.ai

Let’s talk change.™

Conservative Option: Use this for official or legal exchanges and communications requiring a serious tone.

VS

Let’s talk change.™

Dynamic Option: Use this for all marketing purposes or all communications requiring attention or prominence.


POWERPOINT PRESENTATION

Note that in all environments up to this page, the brand and its Journey Line are able to be presented on the bottom right position. This is because these are all environments within our design control. The following pages display environments that are “beyond our design control�.


TRADE SHOW FLAGS/BANNERS


TRADE SHOW UNFORMS


TRADE SHOW HANDOUTS


TRADE SHOW SHOWBAG


TRADE SHOW MERCHANDISE


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