1
2
3
MONOGR AM / AVATAR
4
FULL BR AND LOCK-UP STACKED
5
DUOTONE P R IMARY COLOUR S
6
HOR IZONTAL P ER MUTATION
7
SUP P OR T FOOD W R AP P ER # 1
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SUP P OR T FOOD W R AP P ER # 2
9
MONOGR AM / AVATAR
10
FAMILY
11
In a radical shift from the previous directions proposed, Halia Pantry is expressed as a modern, dynamic and creative endeavour; not merely a celebration of past victories in the culinary landscape but an exploration of terrain yet uncovered. The stenciled style of this typeface hints at a “workin-progress” attitude – because excellence is a process, not a destination.
R ATIONALE
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S UP P OR TING GR AP HIC ELEMENTS
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SP ECIALS MENU
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COMMUNICATION STATIONERY
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MULTIP UR P OSE W R AP P ING PAP ER
16
LOYALTY STAMP
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TAKE-AWAY CUP
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TAKE-AWAY FOOD PACKING
19
STICKER ;ABEL
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SERVICE UNIFOR M
21
SOCIAL MEDIA
22
SIGNAGE
23