2007 OVERVIEW Looking at some of the defining characteristics for 2007 firmly positioned at the top is Abundance: mature consumers live in an age of abundance; in fact, the average consumer is inundated with ‘stuff ’. Sign of the times: US families have more TVs than people. Innovation overload, status despair, life caching, experience economy are some of the other key expressions. Abundance literally is the ‘party’ and the ‘hangover’ to come as a backlash to this glut is a change that embraces a more considered approach to consumption, sustainability and the need to indulge in excess. If the early part of the century was about bling and the naughty noughts, then the latter part will be about balanced commerce, considered pleasures and quality experiences and journeys through the consumption arena. Politics, religion, ecology and even biology are now playing important roles in the conception of living and working spaces. Natural and Eco concerns are high on the agenda and recycling, transforming and customising will be central to cutting edge furniture and object design. ‘Make do and mend’ and ‘damaged goods’ will become buzzwords denoting innovation. From green consumers to recycled furniture saving the planet has never been so sexy, clever and wild!
Ethnic cultures continue to captivate and inspire and the role reversal of economy states in the coming years will see an even greater number of influences originating from Asia in particular. It is vital though that global influences are seen as a ‘patchwork’ of cultures and not a ‘melting pot’integrate not eradicate. Forward-thinkers will put craft and personality into existing form, giving them additional or totally new functions. Identity and Global Heritage as trends in Muse tap into this distinct ‘human’ element which is without doubt a backlash to the perfectionism of the internet and the increasingly virtual and inanimate worlds in which we live. Roughly 10 years after the first web sites started popping up, 1 billion consumers worldwide consider online access an absolute necessity, needing it like they need oxygen.
Muse.2007
Chic tribal neutrals punctuated with spots of real colour – orange, symbolic red and paprika – underscore the continuation of ethnic influences. Colours and textures exude warmth and spirit, and highlight the animation and multi-dimensional design of interior and exterior structures. Cork and pin dot patterns provide important duotone and tritone effects, while a shimmering soft bronze accent adds sensuality to this sophisticated spice range. Here, traditional decorating roles are reversed - walls are highly textured and often pale in colour, while floors are flat in rich dark hues. A strong human element, creating a sense of control in an increasingly techno world, is manifest in natural, emotional moods evoked by a rich cross-cultured patchwork of craft-based treatments.
Muse.2007
Colours are printed CMYK. For exact colour matches, please use Pantone速 references. Photography: Emma Neish +44 (0)7771 522725
Pantone 497C
White
Cork Board
Pantone 1797C
Metallic Pearl
Pantone 158C
Pantone 424C
Pantone 1805C
Trends for each show at The Interiors Event. Pgs. 18 - 29 Dreams/Amour-Propre - Design Interiors (Halls 9 & 10) Now in its tenth year, Design Interiors is seen not only as a must attend event at which to win new business, but also an authoritative source of new trends and ideas. Each year Design Interiors celebrates and explores the very latest colours, textures, products and ideas in a beautiful show packed with trend driven features. From the art of fine dining to the packed seminar schedule, the event is an inspiring journey through the very latest ranges shaping the interiors market for the coming year. The 2007 event will explore the emergence of a more sensuous colour palette as we experience the influences of the emerging trend
Amour-Propre and Dreams. In an age of cosmetic artifice, Amour-Propre looks at reality and distortion, perfection and imperfection. Iconic and vintage design with a contemporary feel or finish is underpinned by a mood of regeneration and preservation. Dreams is a theme that underscores our craving for fantasy and diversion and transports us to a place where we can find comfort and reassurance. Mixed scales, unexpected textures and surrealist touches complement this mood. Pgs. 30 - 33 Global Heritage - The Furniture Show (Arena, Pavilion & Halls 1 to 5) Hosted within the Arena, Pavilion & Halls 1-5 of the NEC Birmingham, The Furniture Show will bring together an unrivalled gathering of exhibitors, displaying a wide range of traditional and contemporary products from bedroom to dining room furniture, upholstery to cabinet, occasional to accessories. Influenced and themed by Global
Heritage the event will be styled by a union of cultures
– warm reds woven with natural hues will represent European traditional crafts and skills. A worldwide focus on this theme will be presented in the International Arena.
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Pgs. 36 - 39 Silence - Collection (Halls 6, 7 and 8) and Outdoor Collection (Hall 6 & 7) Where modern luxury encompasses fine craftsmanship, simplistic shapes and high-grade materials, Collection presents the contemporary realm in interior chic. Dedicated to showcasing modern, design-led furniture, Collection has become the destination to source the iconic piece. Themed by Silence, Collection is set to create a warm and gentle experience juxtaposed against the natural effects of light. Turning the inside out, Outdoor Collection will present a new offering dedicated to showcasing mid to top-end, design-led outdoor furniture and accessories including wooden, metal and cane furniture, outdoor accessories, spas & hot tubs, loungers, barbeques, patio heaters, parasols and cushions. Taking place in halls 6&7 of the NEC Birmingham, Outdoor Collection will run alongside the highly successful contemporary furniture hall – Collection, allowing buyers to source with both the interior and exterior in mind. Continuing the theme of Silence, gardens will be expressing their personality through light refraction and soft iridescent hues. Pgs. 40 - 41 Arcane Wisdom - The Lighting Show (Halls 6 & 20) Lighting up halls 6 & 20 of the NEC Birmingham will be the ultimate collection of design-led, contemporary and traditional products for domestic and contract markets – a showcase of the opportunities lighting has in the world today, from functional and practical to decorative and creative. The Lighting Show, taking place in halls 6 & 20 of the NEC Birmingham, will be an enigmatic experience with a blackened palette of dark inkiness contrasting chalky slate surfaces to create a dark romantic setting in which to view the array of lighting products on show. The trend Arcane Wisdom provides a mystical and enigmatic story. Pgs. 42 - 43 Veiled - Lighting Collection (Hall 6) A new event complementing The Lighting Show and a portion of Collection offering high-end lighting for the high street, interior design and architectural markets. The show will present leading edge designer contemporary lighting, influenced by the central role lighting plays in interior design today. Showcasing the trend
Veiled which introduces a palette with a sense of greyness, manifested in a
studious, subdued, almost sepulchral mood then sharpened with surprising freshness with bright accent colours. This colour scheme has a unique depth and richness illustrated by opaque matt and hi-gloss finishes. Pgs. 48 - 49 Organic Con-science - Soft (Halls 11 & 12) Soft 2007 will present the very latest ranges across the entire volume soft furnishings and linens sectors. In 2007 the retail and contract linens and soft furnishings market will see a significant shift to a fresher more organic palette of colours. Soft 07 will explore the market’s response to the changing demands of this new eco-chic interior as Organic Con-science. Taking inspiration from regenerative nature, Organic Con-science references sprouting green shoots and botanical structures such as seed pods and stamens. Glasshouses blur the distinctions between outside and in, while the use of organic materials suggests the growing focus towards current eco-concerns.
CONTENTS Introduction.
12 Presenting the third edition of Muse which focuses on the emerging eco-chic culture. Reduce. Reuse. Recycle.
The Mix Interior. Dreams, Silence, Identity & Veiled - The new trends for 2007 provided for you by the third year of collaboration between Global Color and Muse. A return to sleek minimalism follows the richness of the Burlesque and Vaudeville in 2006.
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14 Trendwatching. In a consumer society dominated by experiences, a new phenomenom - INsperiences has started to emerge.
Future Interiors. Amour-Propre, Global Heritage, Organic Con-science and Arcane Wisdom - 4 exciting new colour stories for 2007.
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Land of Lost Content. The Land of Lost Content is the world’s largest archive of 20th & 21st Century popular culture. This online resource is the result of a lifetime of collecting by Stella and Dave Mitchell who house their collection in the wonderful LOLC museum in Shropshire, and a lifetime of building a design research and inspiration resource by Wayne and Gerardine Hemingway from their Red or Dead days through to HemingwayDesign...
Dean Keyworth. The new Chairman of the BIDA talks about Design Interiors and the exciting forthcoming trends for 2007 and beyond.
24 Eco-ecosystem - getting greener. The start of our section on colour stories inspired by the recent shift in global concern perceptions from Eco-Warrior to Eco-Chic.
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44 Perceptions. Perceptions is a tool for inspiration. It draws on the effects of general and long-term social and cultural tendencies... by mode...information.
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sourceBK. Your resource for new and exciting products from exhibitors at Design Interiors 2007.
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Muse.2007
11
Introduction& What is a trend?
• “ A statistically significant change in performance measure data which is unlikely to be due to random variation in the process” • “A direction demonstrated through observation of data and/or indicators over time.” • “A general direction taken, a current style or preference, vogue.” • “ Simply the direction of a market, usually broken down to three categories... major, intermediate and short-term trends. Three directions are also associated with a trend; that is, uptrend, downtrend, and a sideways trend.” Muse is a visual discussion and presentation of trends, moods, marketing, colours and influences set to impact on/in the design world over the coming 12 to 18 months. However, if Muse is talking ‘trends’ then best to get some consensus on what constitutes a trend. The various definitions above are some out there, but the main problem is how does that relate to me, you, and all of us in our day to day lives? One massive mistake both trend spotters and brands make all the time, is to assume or pretend that a certain trend will affect or be embraced by ALL consumers whatever trading environment. No. In life and in trend: beauty is in the eye of the beholder! HSBC captures this well in their advertising campaign showing the same picture doubled up but with the positive and negative emotion attached both ways. Depending on your personal preference, depends on how you view a cruise for example; Holiday or Hell! So again: what is a trend? Well what seems to fit for the likes of The Mix, Trendwatching.com, Viewpoint and Mode Info is something along these lines... “A manifestation of something that has ‘unlocked’ or newly serviced an existing consumer need, desire, want, value.” At the core of this statement is the assumption that human beings, and thus consumers don’t change that much; their deep needs remain the same, yet can be unlocked or newly serviced. Example? One of the core human needs is to be in control, or at least to have the illusion of being in control. No wonder then, that the online world (born out of new technology) which firmly puts the individual in the driver’s seat is so addictive. This trend dubbed “Online Oxygen” is about needing online access like one needs oxygen to get through life, to feel and stay alive and as the Net continues to put even more control in the hands of mainstream consumers. Muse.2007
How to use this book Trendwatching is about observing what’s already happening, major and minor, mainstream and fringe. Observing, understanding and naming what is taking place will give you a point of view, a grip on things and like Muse it should inspire you. The new however does not necessarily kill off the old. E-commerce may be booming, but real world retail is far from dead, it just has to adapt and create a new retail experiences to allow for the change or shift in human desire. It’s important with trends to try to figure out what the ‘AND’ is, not just the ‘OR’. Trends lead to a point of view, feeding inspiration and innovation, leading to new goods, services and experiences for and with your customers to meet and anticipate their needs. Design and innovation is the new (or everlasting) Holy Grail for nations, economies and businesses across the globe. The Economist recently quoted in their 2020 Global business survey “Innovation is now recognised as the single most important ingredient in any modern economy.” So...how to apply trend information. Ask yourself if the trend you’re discussing has the potential to influence or shape your creative/practical vision. Come up with a new concept, mood board, idea, marketing angle or even new range or launch. Does it add something new for a certain customer segment? Tap into the ‘language’ of those already ‘living’ a trend? Has it got longevity or is it seasonal? There are trends for the here and now, evolving trends, throw away trends, sub trends and of course Mega Trends such as The Eco trend, The Pink trend, The Baby Boomer trend, the Beauty, Health and Wellness trend. They are researched to death but remain Mega Trends, I think you get the picture! There is more and more and more! In fact there is absolute inspiration overload for those who are open to it, who observe, as interesting new and variations on established ideas are popping up worldwide by the thousands. It’s definitely time
13
to innovate. Muse will provide all the inspiration you need!
Trendwatching
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Trendwatching
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Trendwatching
Surfaces Tactile Weathered Preservation Hidden beauty Cracked and aged Freeflowing embellishments
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Amour
Colours are printed CMYK. For exact colour matches, please use Pantone速 references.
Light Veiled Encased Soft focus Diffused tints Mood enhancing Distorted proportions
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Pantone 487C
Pantone 577C
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sin
Fabrics Gilded Vintage Delicate Sensuous Indulgence Contrasting colours Muse.2007
Mismatched textures
Products Retouched Old as new Theatrical excesses Beneath the surface Softly formed sculpture
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Renewed vision - looking inwards
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Dean Keyworth Dean Keyworth is a graduate in French from London University. Following a career in travel and hotel marketing, he set up Armstrong Keyworth Interior design in 1997, having studied for the Rhodec Diploma in Interior Design. Dean has been a member of the BIDA for seven years and was elected chairman in November 2006. He also sits on the editorial advisory board of BBC home magazines and has a weekly column on interior design tips in ‘thelondonpaper.’ www.armkey.co.uk
The BIDA The British Interior Design Association (BIDA) is a membership association that exists to promote and support the interior design and decoration professions. The BIDA is committed to the advancement of the professional practice of interior design and to the creation of a comprehensive vision for the design challenges of the future. The BIDA aspires to: * foster high standards of design and increase public awareness of the importance of good design in all aspects of daily life. * emphasise the environmental and aesthetic implications of design. * encourage excellence in design through education, training and continuing professional development of individual practitioners. * support the mentoring of students and new designers in order to create a solid foundation for the future strength of the profession. * e ncourage the commitment of members to make interior design more accessible to the public at large by participating in voluntary community programmes. * stimulate open debate with other professional institutions and bodies involved in the interior design industry, nationally and internationally. * achieve the registration of all practising interior designers.
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www.bida.org
Colours are printed CMYK. For exact colour matches, please use Pantone速 references. Photography: Emma Neish +44 (0)7771 522725
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The Mix (Global Color Research) is a design, publishing, trend and colour forecasting studio based in London. They produce and publish the international bi-annual colour forecasting book Mix Interior and the quarterly interior trend and colour magazine Mix Future Interiors. Global Color Research provides custom-made colour and trend development for some of the world’s leading companies. Their diverse international clients operate within a wide range of sectors including
dyestuffs, trade bodies and Government.
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fashion, telecommunications, decorative, automotive,
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simplicity smooth seamless plastic bleeding watercolours poetic florals fantasy
This watercolour palette – alternating from fresh and pretty to sharp and offbeat – has a strange hallucinatory quality suggesting a bizarre childlike atmosphere. Intense lime, beetroot and metallic mink prevent the range from falling into the realm of saccharine sweetness. Taking it’s cue from adult toy mascots and cute cartoon animation, this theme underscores our craving for fantasy and diversion, and transports us to a place where we can find comfort and reassurance. Humour plays an important role and this is evident in the use of mixed scales, unexpected textures and surrealistic touches. According to official figures, society is now more depressed than it was 30 years ago, therefore, what better way to combat this tendancy to gloominess than to immerse oneself in a
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rainbow fantasyland.
Muse.2007
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Colours are printed CMYK. For exact colour matches, please use Pantone速 references.
Muse.2007
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Muse.2007
New Luxury Backlash Luxury is becoming more discreet and is now about the hidden and the ‘less is more’ ideal. Real luxury is about not having to show off and not flaunting a brand, but more about knowing that you’re buying a product of premium quality. As a new generation of conscience is dawning we are all seeking to justify purchases, luxury brands and lifestyles with products that re-embrace luxury’s early 20th century passion with individuality, provenance, authenticy and innovation. Add to this a need to create indulgence that is sustainable, recyclable and experimental, we are part of a movement called ‘austerity deluxe’; a new definition of luxury is being born. According to Viewpoint # 20, Luxury in austerity terms is all about carefully nurtured experiences. But it is also about stripping luxury back to first principles – the product that is impossible to replicate, the experience that is worth waiting a lifetime for, the object that is invested with layers of meaning that only the most discerning owner or customers can see. In lifestyle design particularly, names like Marcel Wanders, Jurgen Bey, and Zaha Hadid are experimenting with a combination of materials and rapid prototyping technologies to create artifacts that can be extruded or cast to look unique. Meanwhile companies like ‘Based Upon’ have developed a patented process that allows its technicians and designers to coat old chairs, tables, sofa wallpapers even textiles with a metallic skin of liquid that can replicate any kind of finish including gold, silver, wood even iodised or tainted metals. This technique is at the heart of a trends such as Veiled and Silence which heralds a new calm period in design and takes influence from pearl surfaces through to chrome and mercury glass; reflective surfaces and high grade materials. The trends over the following pages are a phase that describes an on going movement within the luxury sector which is about luxury re-aligning, moving away from bling and taking it back to its roots of authenticy, craft, innovation, originality and rarity. In addition mix in the idea that luxury can be and should be about sustainability, Eco-concerns and the need to use materials that are less damaging to the planet and you begin to see a true respect emerging for a new luxury that
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is about care, consideration, intelligence, insight and experience.
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Muse.2007
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es hapes and
Surfaces Eggshell ceramics
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Light Spacial depth Subtle reflections Graphic delicacy Rigid dynamics Translucent lightness
Fabrics Tangled and fibrous structures Metallic carpeting Waxed cottons Fragmented mosaics Lateral patterns
Products Organic forms Matching structures Soft curvature Solid materials Harmonious transitions
Muse.2007
automotive enamel harmonious transitions ovular marbled effects
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ARCANE WISDOM Surfaces Scared Slate Cut glass
Light Refracted Gentle Spirituality Moody
Fabrics Faded Beaded fringing Embroidery
Products Ancient symbolism Bewitching beauty Authentic forms
Pantone 7546 C Pantone 422 C
Pantone Cool Gray 11 C
Pantone 7499 C
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Pantone 175 C
Pantone 533 C
Pantone 476 C
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Colours are printed CMYK. For exact colour matches, please use Pantone速 references.
Ancient beliefs and black magic influences are combined in this mystical, enigmatic story. Pataphysics and alchemy fuel a dark palette, with charred levels of colour grounded in blue-black tones. Dark inkiness contrasts with chalky slate surfaces, whilst skeletal structures add a new level of intricacy to clean, slick forms. A dark, romantic narrative with ghostly, veiled fashion references; wisdom is underpinned by an
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appreciation for the insight and guidance offered by religion in this confused world of choice.
Surfaces Graphite sheen Electroplated Cast iron fittings
Light Inner glow The smell of metal Venetian blind
Fabrics Art deco stencils Typographic prints
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d d hich the palette an hen combine al palette, w ost sepulchr dramatised w m e al ar d, n ue ee gr bd d fir us, su ed n, oxblood an st in a studio k and colour s. Deep brow ness is manife ur ey lo gr co of nt llectual’ blac e te ce ns ‘in ac e ht th this se ig e br ik Unl s with one another. ishes. A sing freshnes intensified by d hi-gloss fin , has a surpri e lly an ar t ca , at xi rn m tu do ue ra in aq pa and by op true or deep lilac is illustrated -exists with a ladon, ginger ness, which ce ch ri ut d do an an h es, happily co st pt ap de sh r with a ue ea iq lin un ise sa ents, and prec ur scheme ha hes. dustrial elem 80s, this colo in e d th an of c historic touc ks ri et ac bl ugh geom hemian and ro bo th by ed d al te ve en ritage repres c aesthetic, re respect for he clean, graphi introduce a
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Colours are printed CMYK. For exact colour matches, please use Pantone速 references. Photography: Emma Neish +44 (0)7771 522725
Land of content
The Land of Lost Content is the world’s largest archive of 20th
and 21st century popular culture.
From this January, Wayne Hemingway and his associates welcome
This online resource is the
you to step inside the Land of Lost Content, an online library dedicated
result of a lifetime of collecting
to preserving images of British popular culture from the 20th and 21st centuries.
by Stella and Dave Mitchell
Want an image of a lovely lady lying across the bonnet of a 1960ís hot rod?
who house their collection in
The contents of a Second World War bomb shelter? Or a classic mid century
the wonderful LOLC museum
modern room set? A collection of washing powder packets from every decade of
in Shropshire, and a lifetime of
the 20th century? Looking fordesign inspiration ? There are forgotton fonts and
building a design research and inspiration resource by Wayne
illustration techniques,vintage greeting cards , wrapping papers , fashion, textile and accessory designs by The tens of thousands. There are frront cover of the first editions of magazines from Jackie through Fab! and Nova . Want to see vintage
and Gerardine Hemingway from
adverts from your clients, your rivals, your industry, your own company?
their Red or Dead days through to
Try searching for ‘Cheesy model pointing into the distance’, ‘mini skirts’ or for
HemingwayDesign....
any youth culture you can think of. From cultural icons like Russ Abbott to Milli Vanilli they are all there. Much of LOLC is down to Stella and Dave Mitchell, whose own pop culture collection housed at the Museum of Lost Content in Shropshire has formed the basis of this project, as well as providing an inspirational resource much appreciated and used by Wayne and Gerardine throughout their careers. There are currently over a quarter of a million images which can be searched and in many cases, downloaded and used by designers, marketing folk and ad agencies and students for a fee.
Muse.2007
One of the main aims of Lolc.co.uk is to expand its database further and so designers and collectors
affordable. If you shut your eyes and think of your childhood experiences,
can have images of their collections included and earning them
chances are you can find images to match
some money when downloaded and used by subscribers.
all these memories on LOLC. Shell suits, straw
But this isn’t all about making a few pennies for these image librarians. All profits are going towards digitising collections that are being offered to LOLC with an aim of having 5 million digital images by 2008. “It’s about capturing images from across all aspects of our lives and making them accessible whether to be reproduced in ad campaigns or turned into a new series of T-shirts or being used in research
donkeys, shire horses and wallpaper are all valid members of this cultural community as is any image or icon that has impressed upon our consciousness - Lets not lose them! Like a queer old shop full of Curios or bustling Antiques Fair , but housed permanantly on your desktop LOLC are happy for you to just have a good rummage through. www.LOLC.co.uk
projects”. There are various end use agreements to be aware of but the creators are keen to keep the service
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practical and
Muse.2007
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ORGANIC CON-SCIENCE
Pantone 610 C
Pantone 375 C
Pantone 445 C
Pantone 5757 C
Pantone 532 C
Pantone 7417 C
Pantone 7518 C
Pantone 7482 C
Pantone 100 C
Surfaces Organic materials Carved and embossed Transparent Weathered and eroded Wrapped formations Camouflaged A youthful and uplifting story, Organic Con-science takes inspiration from regenerative nature, referencing sprouting green shoots and botanical structures such as seed pods and stamens. Glasshouses blur the distinctions between outside and in, while the use of organic materials suggests the growing shift towards current eco-concerns. Taking its cue from organic and artificial urban nature, colours of zesty, life-enhancing greens are grounded by deeper vegetal green cast blues. Intricate and refined organic forms complement transparent and ephemeral structures, while winding, wrapped formations imitate nature’s folding symmetry.
Light Ephemeral Brilliance Luminosity Fresh
Fabrics Intricate forms Folded symmetry Khaki chic
Products Natural modernity Liquid architecture Botanical structures Eco friendly Life enhancing Urban warrior
Colours are printed CMYK. For exact colour matches, please use PantoneÂŽ references.
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Dramatic perfection
Muse.2007
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Pantone 158C
Pantone 400C
Pantone 550C
Pantone 504C
Muse.2007
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Muse.2007
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Pantone 5825C
Pantone 1807C
Pantone 729C
Pantone 1516C
Pantone 7546C
PERCEPTIONS Perceptions is a tool for inspiration. It draws on the effects of general and long-term social and cultural tendencies. The needs which develop out of these factors are analysed in depth, in order to develop ideas and concepts for fresh marketing strategies and relevant design solutions.
“Hey chair, be a Bookshelf� Maarten Baas
Muse.2007
Perceptions – The Easy Issue is subtitled:
The five themes in the
“The Next Level of Simplification”. It follows on from the
in every design solution:
themes of changes in the world of work and new ways of living in the Work Issue from 2004 and dealing with truth and brandname images in the Reality Issue in 2005. The
Easy Issue contributes yet another spectrum to
Easy Issue correspond to five basic elements
LINK – The Freedom of Interaction. How can we make non-verbal communication between the user and the product easier? The interface is the gateway between functionality and usefulness, the relationship between rationality and intuition.
current Zeitgeist themes, with an additional facet: this time it FORM – The Emancipation of Character. The central issues here are takes a look at design and marketing concepts which enable
the practical, representative, semantic and general aesthetic aspects
us to orientate ourselves more easily through the complex
required for developing shapes, forms, surfaces and decoration.
jungle of options, alternatives and multi-functionality. Our
USE – The Sovereignty of Function. How important is the function of a
daily life is being characterised by increasingly complex
product – compared to its other attributes? An analysis of the immediate
contexts. It is often no longer possible to filter out the
interface between aesthetics and utility.
essential information we actually want, or require – because
KEEP – The Sense of Evolution. The balance between status and
of the flood of options and cross-connections on offer. There
innovation, the past and the future, man and technology, resources
is, therefore, a danger that the functionality and meaning
and consumerism, authenticity and modernity …industrial strategies
of things will become blurred. Terms like simplification,
concerned with sustaining the quality of life.
transparency, clarity, understandability and authenticity are
PULSE – The Spirit of Energy A discourse about immaterial design
increasingly forming the central issue for new concepts – not criteria: The charisma of products, creating emotions with shape and only in the product world and customer services, but also for form, surface, fragrance, touch and sound. Using associations as all spheres of communication.
rational and emotional bridges between the product and the user.
This is not, however, a re-interpretation of the phrase “less is more”. Simplification does not equal mere reduction. On the contrary: comprehensibility, easy-handling and clearly obvious functions require an optimum rapport between technical perfection and human needs. These factors also provide the key for an emotional and intuitive approach
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towards everything new.
CLEAN&SIMPLE Wall-Mounted CD Player Muji - www.muji.co.uk
Faced with multi-button gadgets and too many remote controls, leading edge consumers are reaching instead for pared-down, elegant technology design that can serve all their needs, but with a simple interface. According to Ian Pearson, BT’s futurologist, many of the added features on new gadgets are going to waste. “We’ve done 20 years of adding functionality, and 99 percent of that functionality isn’t needed,” says Pearson. “There will be an enormous market over the next several years for really simple stuff”. As a result, Japanese brand Muji is gaining popularity among the new generation of postminimalists, while its designs, from its wall-mounted CD player to its paper-shredder have garnered awards all over the world for design and functionality. Meanwhile, Tokyo’s PlusMinusZero is leading the market in luxurious, but Muse.2007
minimalist, technology designs..
Web 2.0 The current buzzword in the tech world is Web 2.0. – the idea that the internet is now returning to its original democratic ideal. Websites are no longer “silos of information”, but interactive sources of creativity and stimulation. As Ross Mayfield, CEO of collaborative software company Social Text, says, “Web 1.0 was commerce. Web 2.0 is people.” Blogging, shared image sites such as Flickr.com, and “social bookmarking” sites such as del.icio.us, rather than Amazon.com, are the new face of the internet.
The Simple Life A growing group of consumers
the Slow movement, aims to create an environment where people can resist living by the clock. The movement preserves traditional architecture, crafts and cuisine. Small family-run businesses are given the best commercial rates, while shops are closed on Thursdays and
want to simplify their lives, with the numbers of people
Saturdays to guard against overwork. Meanwhile, in Austria, the Society
“downshifting” on the rise. Datamonitor estimates that there
for the Deceleration of Time encourages prolonging the time it takes
are already 1.9m “holistic simplifiers” and 12m downshifters
to do everyday things. According to its manifesto, “Speed has become
in Europe, who have reduced their workload to spend more
the yardstick through which we measure the value of our activities. It is
time with their families, or moved out of busy towns. “Our
becoming more and more difficult to take a contemplative view.”
research finds that many people employed in full-time jobs
Easy Intellectualism Thanks to 24-hour media and the
from the mounting number of things they have to deal with daily. Too many demands on time, too much information and even too many choices leave many feeling “burned out” at the end of a day.
Slowing Down The slow movement has been
internet, it is now easier than ever to have advanced knowledge at our disposal. In response to this, a number of publishers are launching new series of books designed to help us understand the ideas of great thinkers and writers. However, these are not merely potted histories or “for Dummies” books. The new generation of guides aim to enable readers to truly understand the work, by bringing them face to face
gaining ground in recent years, as people are realising the
with the writing itself, in the company of an expert guide. Icon Books
need to stop and appreciate the world around them. Slow
has recently re-launched its “Introduction to…” collection, which
Food is perhaps the best-known area of the movement,
deal with concepts as diverse as postmodernism and existentialism,
promoting artisan and traditionally-made foods through its
while Granta’s new “How to Read…” series, offers readers a way in to
headquarters in Bra, Northern Italy. Citta Slow, inspired by
complex writers such as Darwin, Freud and Marx.
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are increasingly looking to simplify their lives as they suffer
IS NOT
FUNCTIONALITY
A MODERN INVENTION.
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MAGICAL
**Although eating and drinking do not form an absolutely integral part of the character of a room or a product, they can however intrinsically influence them by highlighting the atmosphere
DECORATION
Colours are printed CMYK. For exact colour matches, please use Pantone速 references.
Pantone 586C
Pantone 190C
Silver
Link
Pantone 535C
Pantone 438C
Pantone 485C
Muse.2007
In the colours, motifs, and symbols of street art, individual experiences, associations and statements are becoming fleeting visual poetry. Stickers, copied images, cut-outs and letters illustrate surfaces interacting with their surroundings. Empty urban space becomes a playground for symbols which can also be interpreted as codes or signals. An iconography of the street has arisen, who’s modern picture language has re-defined art and decoration in urban contexts and is still provoking reations. Amongst the omnipresent excess of global information these personal statements are local signals and accents. Apart from the informative value for insiders, they lead an aesthethic life of their own for the uninitiated.
Wandering through a foriegn city, another country, a distant culture amongst the world wide web. I encounter brand names, links and signs, whick kept me on the right track- without any translation or explaination. And then suddenly a red cross is flashing green, yellow instead of white zebra stripes leading the way and the heading reads from the right instead of the left... the attraction lies within re-discovering things we have become apparently familiar with adopting something, making it unmistakeable,
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giving it an identity with more variations.
Colours are printed CMYK. For exact colour matches, please use Pantone® references.
Pantone 432C
Pantone 7485C
Pantone 412C
Pantone 5185C
Form
Pantone 7410C
Intially, form describes an object both physically and understandably, in it’s dimensions, in it’s shape, silhouette and contour. It defines size, proportion,and details and is influenced by material, structure and pattern. Forms create a relationship between inside and outside. They mark boundaries of space distinguished media, by doing that, they create an interface for communication. From language imparts sensual impressions - from hardness or softness, lightness or heavyness, from dynamism or status... On a semantic level, it often looses it’s ability to be decoded or interpreted clearly. Along with functionalism, the term “GOOD FORM” (after Max Bill’s book with the same title) has become a synonym for design, which is very useful, longlasting, safe, ergonomic, reduced, functional, sensible... “Good” was, what satisfied both functional and aesthetic demands, and justified the claim of being timeless. The omnipresence of media imagery is making phantoms and fictions increasingly commonplace. At the same time the more tangible and physical presence of things is being forced more out of our lives and has started to adopt an extraordinary character. The more the real, everyday materiality of things is replaced by pure imagination, the Muse.2007
more changeable and quickly replaceable reality becomes.
Pantone 5493C
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Colours are printed CMYK. For exact colour matches, please use Pantone速 references.
Pantone 194C
Pantone 432C
Pantone 560C
Use
Pantone 7451C
Pantone 141C
Pantone 534C
Muse.2007
Learning from nature. “Mother Nature is the epitome of functionalism. She never does anything wrong. Already, before Darwin, Kant saw Nature as being purposeless and therefore merely beautiful, functional but without any real intention. What Kant in fact meant is that functionalism is of no use to the observer. Darwin introduced other aspects to natural functionalism. Natural forms are tested in a struggle for existence. What we see in our natural environment are the surviving and therefore most appropriate forms. …”
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Lucius Burckhardt, Design = invisible
Colours are printed CMYK. For exact colour matches, please use Pantone速 references.
Pantone 7504C
Pantone 7546C
Pantone 876C
Keep
Pantone 1807C
Pantone 607C
Pantone 520C
Muse.2007
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Colours are printed CMYK. For exact colour matches, please use Pantone速 references.
Pantone 258C
Pantone 387C
Pantone 279C
Pulse
Pantone 504C
Pantone 2767C
Pantone 338C
Muse.2007
Light is part of our nature. It determines the rhythm of our life - from being active to regeneration. Light helps in perceiving things consciously. It also generates moods beyond our conscious awareness, which is only indirectly connected with the things that we see. Light arouses our attention and stimulates fantasy. Its softness and intensity shapes our emotions. Out of the harmony of pulsating colours develops tension. Magic colours glow brilliantly in front of saturated depth. Dark burgundy red, midnight-blue, glowing
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aqua marine, fluoric-violet, intensive sulphate, electric green.
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Portobello Art
3
www.portobelloart.co.uk
Portobello Art is the UK’s leading digital printer specialising in the manufacture and supply of bespoke canvas artwork. Renowned for super-scale and high impact multiple tiled canvas art, 2007 sees Portobello showcase their most exciting products to date at Design Interiors. Create a mesmerizing feature wall with photographic WALLPAPER either by using a personal photo or select from the inspiring online galleries. Open up new decorating opportunities within bathrooms, spa and pool areas as well as in garden and landscape design with the highly innovative WATERPROOF CANVAS. Reassuringly Portobello continually strives to deliver the very best and latest in digitally printed artwork. Portobello posess an extensive library of images that can suit any mood or setting but are also able to accommodate any bespoke requirements that you may have as a private or trade customer. 1. Image M824. 2. Images M677, M676, M674 & M675. 3. Images M797 & M798.
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Prestigious Textiles
www.prestigious.co.uk
Founded in 1988 by current Managing Director Trevor Helliwell, Prestigious Textiles began operating from a small office in Bingley, West Yorkshire, carving out a niche as a specialist textile wholesaler and distributor supplying the retail sector in the UK and Ireland. Today, the Prestigious name is known throughout the world, and is a brand which has become synonymous with innovative design, an adventurous spirit, a kaleidoscopic portfolio and a trend-leading ethos. 1. Dynamic. 2. Maison Decor.
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2
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nono
www.nono.co.uk
nono are a dynamic family business where new things are happening all the time. Based in Cheshire, their products are widely available throughout the UK, and they export to more than 20 countries around the world. 1. Follow your Heart.
The Little Greene Paint Company www.thelittlegreene.com
The Little Green Dye Works of Collyhurst Wood on the outskirts of Manchester is one of the ancient industrial sites in England. The manufacture of Little Greene paints is carried out with care and attention to the environment: their factory has been recognised by European Standards for the manufacture of paints, which covers the management and control of emissions and wastes and establishes the company as a responsible maker of paints with reduced waste and emissions. 1. Citrine. 2. Portland Stone. 3. Kitchen Green.
1
2
3
Muse.2007
Sanderson
www.sanderson-online.co.uk
Established in 1860, Sanderson is internationally renowned in the field of interior design and decorating. In 1923 Arthur Sanderson & Sons was awarded the Royal Warrant as Purveyors of Wallpapers to the King and in 1955 the company was again awarded the Royal Warrant to supply wallpapers, paints and fabrics to Queen Elizabeth II and continues to supply the Queen today. Although its range has always been diverse, Sanderson established a reputation for the production of floral furnishing fabrics as long ago as the 1930s. Sanderson continues to forge ahead by producing market-driven designs suitable for today’s lifestyle. 1. Athene. 2. Delphi. 3. Tinta Silk. 4. Charleston, Rhythm, Tempo. 5.Maia. 6. Kiki.
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Valsan 1
5
6
www.valsan.co.uk
2
For over eighty years, this family company has specialised in the quality design and manufacture of fine lighting and is still run today by the Santos family to the same aspirations that lead to its conception. This superb collection of classic and contemporary lighting is the culmination of excellent design, high quality materials and attention to detail. 1. Hollington. 2. Kew (9 Arm).
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4
3
2
Tektura
www.tektura.com
For 40 years, Tektura has supplied wallcovering for commercial and residential interiors; helping designers, specifiers and contractors. They offer total start-to-finish project management; product selection; samples; delivery; on site/technical advice; maintenance manuals and after care. Their warehouse/distribution hubs are in London, Manchester and Holland. All from the New Eco Front collection. 1. Swirl 5749. 2&3. Nouveau Damask 5763. 4&5. Wavy lines 5761.
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3
2
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Jacaranda Carpets
5
www.jacarandacarpets.com
Crisp textures, clean lines and subtle colouring, sum up the appearance of Jacaranda’s new Paper & Wool Collection. It is made from tightly spun paper, interwoven with pure wool yarn. Two designs and 6 colours make up the ‘Paper & Wool’ range: Basketweave - Graphite, black, russet, oatmeal and wheat, Herringbone – Graphite, black, russet and cream.
Muse.2007
James Hare Silks
www.jamesharesilks.co.uk
Established in 1865, James Hare Ltd were originally merchants and manufacturers of Woollens and Worsteds for the mens and ladies tailoring trade. Today James Hare Solks remains a family business passionately committed to bringing new silk products to the trade and continuing to deliver a service of which James Hare the founder would be proud.
Kobe
1 www.kobe.eu
Kobefab International is an International “Interior Design House” with worldwide distribution. The Kobe headquarters is situated in Valkenswaard-Netherlands, very central in Europe. Kobe has earned its reputation in the interior design market World-wide where it has been operating for the past 26 years. The designs shown come from Kobe’s ‘Chic’ and “Polo’ collections. Kobe Chic is stylish and classical, with a touch of Italian design while Kobe Polo is inspired by the traditions of the Classical English Country Life. 1&2. Kobe Chic - Zaffiro. 3&4. Kobe Polo - Creekwaters.
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