Royal Show Sales Brochure

For more information visit

www.royalshow.org.uk

The UK’s leading international agricultural show 7th - 10th July 2009, Stoneleigh Park, Warwickshire NEW show days - Tuesday to Friday

Food

Farmin For more information visit

Rural Life

www.royalshow.org.uk

Welcome to the Royal Show, it means business in rural Britain A messa e from the President...

I’m excited about the Royal Show. I’m excited as President of the Royal Agricultural Society of England but also as a businessman, a consumer and a chef. I think we should be talking about what’s great about farming in this country, make it aspirational and inspire a love of good quality food in the general public. Specifically, I think it’s vitally important that every restaurant in the country is promoting the great produce that is on their doorstep. A vibrant and successful Royal Show can play a very strong role in making that happen.

John Torode, President of the RASE.

We ve listened to you!

Feedback from exhibitors is vital to us: it tells us what you really think and means we can improve the things that are important to you.

So, at the Royal Show 2009, you will see: • Focused marketing and PR initiatives including direct mail, print and online advertising. We are working harder to deliver more targeted visitors.

•A n improved Show layout including signage, maps and communication to help visitors find key areas and features around the Show.

• A BRAND-NEW website with a magazinestyle interface providing quick navigation, reasons to stay and come back and improved online ticketing.

• An extended and more comprehensive education area and trail, building on the success of 2008.

• Greater collaboration with media partners, key associations, societies and groups.

• An improved vehicle access scheme for exhibitors, with a ‘no deposit’ system during build up. This is in addition to free parking for exhibitors on site during show open days in some locations.

Food

Farmin

• Education for the consumers of tomorrow; schools and families will be encouraged to see, touch, interact and learn within dedicated, feature-rich activity areas.

Rural Life

E

NT

RANC

3

E

The Royal Show 2009 Site Plan

HS 7T E TR

EQUINE

ET

EQUINE LORRY PARKING

HEAVY HORSE & EQUINE BREEDS FEATURE

ET

D&S ACTIVITY

ET

RE

E

H

6T

ST

D&S ACTIVITY

AVENUE C

EQUINE DISPLAY ARENA

EQUINE TRADE

AVENUE D

MOTORING

AGRICULTURAL TRADE

AG TRADE

FARMERS CLUB

AGRICULTURAL TRADE

TECHNICAL FEATURES

SCIENCE & BUSINESS CENTRE

COMMUNITY

L’STOCK TRADE

L’STOCK TRADE

RANC

1

POULTRY MARQUEE

ALPACAS

GOATS

2ND STREET

AVENUE P

BREED SOCIETY

AVENUE L

FM FLOWER SHOW PARKING

NT

AVENUE N

SMALLHOLDER

BREED SOCIETY 5TH STREET

6TH STREET

7TH STREET

RING B

4TH STREET

FOOD AND DRINK HALL 1

CATTLE

GARDENING, HORTICULTURE AND THE COMMUNITY

PIGS AVENUE Q

FOOD AND DRINK BLACKDOWN VILLAGE

KEY: FARMERS’ MARKET NT

SHEEP

AGRICULTURE AND LIVESTOCK

RANC

5

E

E

FM

NATURAL ENGLAND

FLOWER SHOW

3RD STREET

RETAIL

AVENUE M

FOOD AND DRINK HALL 2

SCIENCE & BUSINESS CENTRE

TECHNICAL FEATURES

AVENUE K

AVENUE M

RETAIL

TECHNICAL FEATURES AVENUE J

AGRICULTURAL TRADE AVENUE K

RETAIL

EDUCATION

AVENUE H

E

RETAIL

EDUCATION 2ND STREET

FM

BAR

FARMERS’ MARKET

ITY

FM

NYFC ARENA

4TH STREET

GRAND RING

ROYAL PAVILION

CONFERENCE

IV

AVENUE G

FM RETAIL

CT

C’SIDE FEATURE

AVENUE A

IntP

RETAIL

SA

COUNTRYSIDE TRADE

AGRICULTURAL TRADE 6TH STREET

CONCOURSE

8TH STREET

BANDSTAND

AVENUE J

KEY: INTERNATIONAL PAVILION

D&

COUNTRYSIDE ARENA

AGRICULTURAL TRADE

IntP GRAND RING SHOPPING

AVENUE H

MOTORING

A

AVENUE E

SMALLHOLDER

ET

10TH STREET

11TH STREET

PARELLI UK

INTERNATIONAL VILLAGE

ITY

AVENUE F

EQUINE DEMO AREA

2

IV

UE

MOTORING

AVENUE F

LAKE

CT

AV

EN

MOTORING

AGRICULTURAL TRADE

EQUINE TRADE

SA

RANC

E

ET

EQUINE TRADE

D&

NT

1ST STREET

AVENUE E

RING 3

MOTORING

EQUINE ARENA 7TH STREET

10TH STREET

AVENUE D

MOTORING

EQUINE TRADE

ET 9TH STREET

10a STREET

HEAVY HORSE STABLING

E

11TH STREET

A

AVENUE B

COLLECTING RING

Z

ET

E

RE

AV EN U

ST

ET

E

H 4T

FM

FARRIERY

RANC

4

EQUINE LORRY PARKING

RE

NUE

AVE

E

NT

NON-SALEABLE AREAS

ST

ET

T

RE

EE TR

ST

G S TIN EC G LL CO RIN

a

H

ET

LA

ER

CH

BAR

ET

T EE

ST

RE

12

EQUINE STABLING

STRE

EQUINE STABLING

ET TRE

TR

TH

AV

10a

HS

11T

aS

11

12

NE

RY

9T

ET

EZ

U EN

H 5T

KEY: EQUINE TRADE

How to book a stand...

Contact the Royal Show team to discuss your options and then complete the stand application form enclosed, download it from www.royalshow.org.uk, call 02476 858 333 or email sales@royalshow.org.uk

www.royalshow.org.uk

The Society may change the content of the Show at any time without prior notification.

Waitrose Education were very pleased to be part of the event; the responses were fantastic and the results very successful Waitrose

Media & Marketin

Sponsorship

•P ress coverage for 2008 saw advertising secured in over 54 titles with press and PR secured in a further 131 regional and national titles.

The Royal Show provides a fantastic range of sponsorship opportunities. Each can be tailormade to meet the needs of your company or organisation. Associate your brand with exciting features, events, championships, education, science, food, equine, flower and garden, conferences, the countryside or farming business. With so much to offer and a wide variety of opportunities available, talk to us now to find out more.

• The 2008 Show attracted over 950 registered journalists, including 86 broadcast journalists.

• More media partners to be announced •P rint, press and publicity combined with both very soon in our key areas; food, farming local and national Radio and TV coverage and rural life. will offer exciting cross-media promotion.

• A NEW Royal Show website will be Would you like to be part of this? Ask for launched for 2009. more information.

This year we are already working with media partners including:

There is so much more to sponsorship at the Royal Show in 2009. Opportunities can include integration into our marketing and PR campaigns or into our education programme, brochure, schedules and catalogues.

Call now for more information on 0845 2706800 or email info@channellevents.com. Don’t miss out.

Essential contact details Main Switchboard 02476 696969 General Sales Enquiries 02476 858 333 Sponsorship 0845 2706800 info@channellevents.com

Agriculture & Livestock, Trade, Global Science & Business Centre, Technical Features 02476 858 294 agriculture@rase.org.uk technical@rase.org.uk

Retail, Gardening, Horticulture & The Community, Food & Drink 02476 858 284 retail@rase.org.uk food@rase.org.uk

Equine, Motoring 02476 858 294 equine@rase.org.uk motoring@rase.org.uk

International, Conference, Seminar & Workshops 02476 858 278 international@rase.org.uk conference@rase.org.uk

The Royal Show is proudly organised and presented by the Royal Agricultural Society of England.

Registered charity number: 209961. Royal Agricultural Society of England, Stoneleigh Park, Warwickshire, CV8 2LZ.

A food lover’s destination Be part of the Royal Show 2009, a real experience for everyone involved in food, farming and rural life!

Tempted by the promise of quality food and drink, affluent and committed food lovers will be seeking out the best ingredients, diverse flavours and finest produce available from farmers, manufacturers and producers in the UK. There’s no better place for your business to sell, promote, educate and inform people who really know about food.

Visit www.royalshow.org.uk

The Royal Show is a fantastic event for me as a farmer but also as a businessman looking after local producers...

Anthony Davison, Director, BigBarn.co.uk

Fresh British food will be at the heart of the Royal Show We are serious about food, with a real focus for 2009, tackling the major issues of the day from seasonality and food security to traceability and food miles.

What you can expect from us at this year’s more ‘foodie’ Royal Show.

• Targeted marketing & PR to buyers from major retailers, farm shops and restaurateurs, giving you the opportunity to raise your profile amongst established and potential new customers.

• Opportunities to be involved in our NEW hands-on workshops, demonstrations, tastings and ‘how to?’ sessions - tell the real story about food production.

• Greater collaboration with key food associations, societies, groups and our media partners to ensure the best possible coverage of our event and your produce.

• NEW improved RASE Food & Drink Champion Awards. Be part of these prestigious awards to guarantee maximum interest in your products and extra PR opportunities.

Tell us YOUR story!

From the farmer’s field to the dinner plate, we want to tell the real story of food.

WHO is championing the ‘Best of British’?

WHAT does it mean for small producers to sell in supermarkets?

WHEN is it right to buy cheap food?

WHY should we pay that little bit more for our beef?

HOW do we persuade consumers to choose locally sourced food?

The Royal Show is the perfect platform from which to answer all of these questions but whilst we recognise the importance of education and information, we never forget that you want to SELL on the day.

So, how are we going to make it easier for you to do this?

• The NEW Food & Drink Hall will deliver more than double the space available for trade stands, demonstrations and food theatres, making food a key reason for visitors to come to the Show.

• Targeted marketing and ticket offers for committed food lovers, guaranteed to spend with you on the day.

• Create the perfect food experience with celebrity chefs and exciting NEW features to keep visitors in the Food & Drink Hall all day!

Call to reserve your stand today.

Food and Drink: 02476 858 284 | food@rase.org.uk

Visit www.royalshow.org.uk

Promote great British farming Be part of the Royal Show 2009, a real experience for everyone involved in farming, food and rural life.

The Royal Show 2009 will deliver sound technical and business solutions to farmers seeking to exploit the opportunities of a much changed market place. In livestock, arable and diversified income streams, our farming visitors will be looking to make the key investments that will reduce costs and build profits in the next few years.

Visit www.royalshow.org.uk

We have found the Royal Show a worthwhile platform to promote Kubota’s products to the agricultural and equine industries Dave Roberts, Kubota UK Ltd

The Royal Show 200 , it means business in rural Britain In the UK, farming contributes £5.8 billion to our economy and employs over half a million people in the community. Delivering sound farming business solutions in uncertain times is what the Royal Show is about for 2009. Our core farming audience will come to the Show seeking solutions to challenges in order to grow their farm business for a stronger future. Promote your business to our premier farming audience and help move farming forward in 2009 and beyond.

So, what is the Royal Show 2009 going to be doing to help your farming business grow?

• A NEW focus on Technical Features.

• Showcasing the latest technology, research and information for both now and in the future, focusing on broad issues for all farmers and landowners, regardless of sector. These features will form the central focus of the agricultural area including: • Energy on farm - from cost savings today and small scale renewable energy options, to energy crops and long term, large scale energy production for the national grid.

• Waste, water and soils - maximising production and cutting costs whilst managing these precious resources in a responsible and sustainable way, maximising utilisation of on-farm nutrients.

Agriculture and Livestock • The Royal Show 2009 is driving NEW technologies, including a brand-new focus on concept machinery.

• Showcase debut machinery and equipment in the prestigious and unique RASE Machinery Awards Scheme promoting innovation, technical excellence and proven reliability.

• Smallholder Area - never has there been a better time to exhibit and sell your products to an audience that is educated and informed about the benefits of smallholdings.

Global Science and Business Centre (GSBC).

• NEW for 2009 - flexible packages combining shell scheme and outdoor space for maximum visual impact.

• Business advice for farmers and experts in all major sectors of UK agriculture, technology plus agri-science.

• Education and information on business innovation, in-keeping with RASE’s motto ‘Practice with Science’.

• NEW four-day conference programme, free to attend with afternoon seminars and workshops.

Call to reserve your stand today.

Agriculture: 02476 858 294 | agriculture@rase.org.uk Technical: 02476 858 268 | technical@rase.org.uk Conference: 02476 858 278 | conference@rase.org.uk

Visit www.royalshow.org.uk

Enjoy a taste of

ural life

The Royal Show 2009, a real experience for everyone involved in rural life, food and farming.

Attracting a diverse audience of people who are interested in all aspects of rural life, the Royal Show will offer opportunities for exhibitors to display and sell their products ranging from aspirational country clothing and accessories to garden furniture, equipment, plants and tools. Inspire, motivate and educate this informed audience with your products and services.

Visit www.royalshow.org.uk

Despite unpredictable weather, the event was enjoyed by all and we are now looking towards 2009 for an even bigger and better show!

Joules Clothing

Realise the opportunities presented by the Royal Show 200 Here is your opportunity to put your business in a prime location in front of a large, diverse, informed and established audience at the country’s leading agricultural event. With the Show’s new layout, there are clearly defined exhibitor areas to maximise your business potential.

Retail • Berkeley Square is back as part of the Show’s improved retail format.

• This year there will be limited stands in each category to ensure that we are working towards a diverse range of products and services for our visitors.

• Targeted marketing & PR within local and national press and TV, giving you the opportunity to raise your profile on a national level and attract potential new customers.

• Return of the prestigious Grand Ring Bays in prime location to sell to a captive audience.

Equine • A new layout for this area of the Show in 2009.

• Attracts visitors from all equine disciplines.

• Featuring Equine Area, Display Arena, Equine Breed Societies, Feature and Trade Areas.

Gardening, Horticulture and the Community • The interest and growth in gardening shows no sign of slowing. 2009 sees a NEW and exciting focus on the community, working allotments, vegetable competitions and horticultural displays.

• NEW location, back in a bright, fresh, traditional flower marquee for 2009.

• Featuring tips and advice from gardeners, flower arranging demonstrations, show gardens and the ever-popular Flower Show competition.

Motoring • Exclusive to the Royal Show, a unique 4WD course giving manufacturers the chance to demonstrate and showcase the performance capabilities of their new and existing vehicles.

• A fantastic opportunity to enhance your brand, market and sell to customers with real interest.

Call to reserve your stand today.

Retail: 02476 858 284 | retail@rase.org.uk Equine: 02476 858 294 | equine@rase.org.uk Motoring: 02476 858 294 | motoring@rase.org.uk

Visit www.royalshow.org.uk

A unique International destination The UK’s leading international agricultural show.

Wherever you are based in the world, the Royal Show is the place to network and do business. Education, agri-sciences, technology and research are just a few examples of what the Show will offer, providing a truly international platform for showcasing your business. Plus, there will be a full, four-day conference programme with additional seminars and workshops.

Visit www.royalshow.org.uk

An excellent opportunity to meet international visitors with influence in their countries over where to send staff for training.

Reading University

The best of both worlds - promote to a UK and international audience at the Royal Show 200 The business and technology platform for agriculture.

Great stand options for internationally-focused exhibitors: 1. The Global Science and Business Centre (the GSBC).

• Showcase your organisation’s science, technology and services.

•F ind UK and overseas business opportunities.

•G et UK government export and regulatory advice.

• Meet agriculturalists seeking career, education and research opportunities.

•Q uality stands co-located with seminar and presentation facilities.

Exhibit in the Global Science and Business Centre if...

•Y ou are an overseas or UK company focusing on international trade.

•Y ou want to promote agriculturally-related - science, technology, research, education - products and services.

• You want to reach a UK and an international audience.

2. The International Village.

• PRIME location at the heart of the show.

•P resent your country’s agriculture, produce and culture to a UK and international audience.

•M eet buyers and agents from the leading UK produce retailers.

Exhibit in the International Village if...

•Y ou wish to take a government stand or you are a national organisation or company representative of your country.

Call to reserve your stand today.

International: +44 (0)2476 858 278 | international@rase.org.uk

Visit www.royalshow.org.uk