CPhI Worldwide Brand Manual by Mark Williamson

Brand Identity Standards Manual

2009

Guiding the best interests of the brand

Introduction

The CPhI Worldwide Signature

CPhI Worldwide Print and On-line Communication

30 34

42 44

09 12 14 15 16

19 20 21 22 23 24 25 26 27 28 29

Logo Colour Palette Typography Strapline Exhibitor and Visitor Campaigns

Event Invitation & Event Update Visitor Invitation (Generic) Visitor Registration Ticket/Poster Event Catalogue Show Daily Exhibitor Party Invitation & Visitor/Exhibitor/Press Badges Forms - Contract, Stand Sharing & Stand Construction Website & Web Banner Email & Online Registration Form eNewsletter & Powerpoint Presentations Stationery

CPhI Worldwide Signage 31

Signage Examples

CPhI Worldwide On-Site Features 35 36 37 38 39 40 41

CPhI Worldwide Brand Identity Standards Manual

General Requirements CPhI Sales Stand Info Point/USA Lounge Innovation Award/Showcase Speakers' Corner Internet Point/Take 5 Island Take 5 Wall/Exhibitor No Show

Exhibitor Gifts and Visitor Give-aways 43 Gifts and Give-away Examples

Appendix

CPhI Worldwide Brand Identity Standards Manual

Introduction

Welcome to the CPhI Worldwide Brand

A poorly maintained brand will have

Identity Standards Manual. This is a tool

several adverse effects on the system

to help guide and strengthen the CPhI

it represents - loss of trust, a sense of

Worldwide body of visual communications. un-professionalism and a feeling of The information provided and discussed

confusion are but a few of the negative

in this manual illustrates a more clearly

values that can be bestowed on an un-

articulated brand for CPhI Worldwide,

standardised system.

providing the building blocks for supporting the brand system correctly and consistently across all media.

The Brand Identity Standards Manual seeks to provide guidance and examples on all major applications of the CPhI

Every application of the CPhI Worldwide

Worldwide Brand. With these standards in

brand - from logo to strapline to

place, they can be used to apply to other

colour palettes to advertising to the

communications that may be required.

web - communicates to the viewer, both visually and verbally, a set of core personality values. The brand aims to form a consistent, integrated system of communications. The standards identified in this manual are created to ensure the integrity of the brand is maintained throughout all applications.

Remember, if you have any questions, the UBMi marketing team in Maarssen, Netherlands are always ready to help guide you through any specific bespoke projects you may have. Please note that the standards set out in this publication are for 2009. 2010 will see a new look and feel to the CPhI Worldwide brand. Always operate in the best interests of the CPhI Worldwide brand.

Global Professional Confident Trustworthy Experienced

Core Brand Values

Connected Committed Performance Knowledge Customer Focus

CPhI Worldwide Brand Identity Standards Manual

Introduction | Understanding why...

Understanding Understanding why... why... To understand why building and

So, what IS the brand?

protecting a strong, cohesive brand

The brand is the promise, the big idea

is a neccessary step in the event

and the expectations that reside in

communication process, you must first

each customer’s mind about the CPhI

understand what the ‘brand’ is and why it

Worldwide product. It is the manifestation

is so important.

of the Core Brand Values through effective

What the brand ISN’T

communication throughout all media. The bottom line is a good brand builds the CPhI

The brand is NOT just the signature

Worldwide experience. Each touchpoint*

trademark (or logo), typeface, strapline or

is a huge opportunity to strengthen the

image. Adding the CPhI Worldwide logo

brand and communicate its essence. A

to an arbitary piece of communication or

weak touchpoint is very damaging to

using the typeface in a correspondence

the brand so getting it right first time is

letter doesn’t automatically then make

imperative.

that piece ‘branded’ and part of the portfolio. These components are merely symbols for the brand and have to be used in a considered and consistent way to start to build trust and familiarity with the

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Publi catio ns Ne ws let ter Fo s rm s

Pro Sales

c bli Pu

t la Re ic bl Pu

Dir ec

Advertising

visitor/exhibitor/supplier.

On-s ite

Word of Mouth

*Touchpoints

Voice Mails Websit es

We bb

ann ers Le tte rh ea ds

ds ar sC es sin Bu

y licit Pub

Services

g rkin two e N ns io at t en es Pr

Products

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ils E ma

Sp ee ch es Em plo yee s

CPhI Worldwide Brand Identity Standards Manual

Introduction | CPhI Profile

CPhI Profile

CPhI Worldwide was launched in 1990

Two sister events, ICSE and P-MEC now

as an international convention on

run alongside CPhI, a trio of events that

pharmaceutical ingredients and

is considered the must attend event for

intermediates. This inaugural CPhI

any individual or organisation within

attracted 250 visitors for the 16

the pharmaceutical manufacturing

exhibitors. Today this has grown to an

community.

unrivalled 25,000 industry professionals visiting some 1,500 exhibiting companies from over 125 countries. CPhI is the leading exhibition on pharmaceutical ingredients and allied industries. Each year the exhibition grows larger with exhibitors and visitors conducting significant levels of business at CPhI.

In 2000 CPhI was launched in Worldwide. ICSE Worldwide was launched in 2005 and P-MEC Worldwide in 2006. These three events in Worldwide are an integral part of the CPhI portfolio of events, creating an exciting and experienced brand across the globe.

CPhI Worldwide Brand Identity Standards Manual

Introduction | Exhibitor & Visitor Profiles

Companies that fall under the following categories can exhibit at CPhI Worldwide:

Exhibitor Profiles

• Active pharmaceutical ingredients

• Emulsifying/ solubilising agents

• Phospholipids • Plant/animal extracts

• Alkaloids

• Enzymes

• Prostaglandins

• Amino acids

• Excipients and drug

• Purification and separation

• Antibiotics

formulation

• Antibodies

• Fine chemicals

• Sera and vaccines

• Antimicrobial

• Flavours and perfumes

• Solvents

• Formulation development

• Stiffening agents

• Antioxidants

• Glidants

• Suppository bases

• Biocatalysts

• Herbal teas

• Suspending/viscosity

• Biotechnology

• Hormones & synthetic

preservatives

• Capsules/encapsulation

substances

techniques

increasing agents • Sweetening agents

• Chemical synthesis/analysis

• Immunochemistry

• Synthetic organic chemistry

• Chiral intermediates

• Intermediates

• Tablet binders

• Clinical trials phase i to iv

• Medical devices

• Tablet disintegrants

• Coating agents

• Medicinal plants

• Tablet filler-binders

• Colour and dispersions

• Microencapsulation

• Tablet lubricants

• Contract research

• Natural extracts

• Tissue culture medias

• Custom manufacturing

• Ointments bases

• Wetting/solubilising agents

• Cytokines

• Peptides

Please note that publishers cannot buy a stand and can only participate if they agree a barter deal with the organisers of the event.

CPhI Worldwide's target audience are:

Visitor Profiles

Decision makers and

• Cosmetic producers

• Original molecule designers

executives from General

• Custom synthesis producers

• OTC producers

• Educational institutions

• Regulatory institutions

• Engineering companies

• Research institutions

Management, Purchasing, Production, Quality Control, Engineering, R&D and Marketing &

• Generic producers

Sales departments from

• Government

the fine chemical and

• Intermediates producers

pharmaceutical industry:

CPhI Worldwide Brand Identity Standards Manual

The CPhI Worldwide Signature

Guiding the best interests of the brand

The CPhI Worldwide Signature The CPhI Worldwide Signature is the very foundation of the brand. Effective use of the signature elements creates the difference between a cohesive campaign and one that lacks professionalism, trust and consistency. This manual exhibits many helpful guidelines along with examples of good and bad applications. The Signature of a brand, however, is one set of standards that exhibit a strict set of rules to ensure sensitive and a consistent use of elements such as the logo, colour palettes, typography and straplines.

As a global brand, it is important that CPhI must preserve an international standard to send out a common universal message that speaks of professionalism and trust.

CPhI Worldwide Brand Identity Standards Manual

The CPhI Worldwide Signature | Logo

CPhI Worldwide mark

Generic CPhI strapline

The CPhI Worldwide trademark (logo) The CPhI Worldwide trademark is made up of two components: the CPhI Worldwide mark and the generic CPhI strapline. These two components are always placed in a fixed relationship and should never be altered, modified or reproduced in any way. When reproducing the logo, use only the artwork supplied with these guidelines. The logo must appear clearly and in the approved colors (see colour palette section). To ensure the consistency necessary to build a recognisable identity, it is critical that the CPhI Worldwide logo appears only in the colours approved in these guidelines.

CPhI Worldwide Brand Identity Standards Manual

The CPhI Worldwide Signature | Logo - acceptable applications

Logo clear space To ensure its integrity and visibility, the CPhI Worldwide logo

Minimum logo size

should be kept clear of competing text, images and graphics. It

The CPhI Worldwide logo has a minimum

must be surrounded on all sides by an adequate clearspace - a

size value to ensure legibility which is 22mm

space equal in size to the height of â&#x20AC;&#x2DC;worldwideâ&#x20AC;&#x2122;, as shown below.

wide for print and 100px wide for screen.

22mm 100px

Alternate logo versions There will be certain instances when the CPhI Worldwide logo will need to be applied to backgrounds and products and the full colour version is not appropriate. Below are variations of the logo that are deemed acceptable.

Master logo - full colour

Single colour - Black

Single colour - White

Spot colour - Pantone 7474C

Single colour - Black alternate

Single colour - CPhI Worldwide Blue

The CPhI Worldwide Signature | Logo - unacceptable applications

CPhI Worldwide Brand Identity Standards Manual

UNACCEPTABLE logo applications The CPhI Worldwide logo has been considerately designed to be a flexible mark to use in a wide variety of applications. However, to maintain the impact and integrity of the logo there are certain situations that the logo should not be used in. Examples of these are clearly illustrated below. Remember, if you have any doubt about how to apply the CPhI Worldwide logo in different situations, please contact a member of the UBMi marketing team.

• Never use anything but the approved logo. • Never attempt to create your own logo.

Never stretch or compress the logo

Never alter the configuration of the logo

Never alter the colours of the logo to non-approved colours

Never display the logo on an angle that isn’t 0° or 90°

Never use the logo as part of a sentence,

Never use a low quality logo

Never apply a shadow to the logo

Never apply any effects to the logo

Never use the logo without its strapline

Never place the logo on busy imagery

Never place the logo on imagery that doesn’t provide enough contrast

Never place the logo on a colour clashing background

The CPhI Worldwide Signature | Colour palette (visual) Colour palette The CPhI Worldwide colour palette consists of a primary, secondary and supportive colour palette. The secondary palette consists of the entire range of tints that originate from the primary colours. The lighter tints were created by screening the primary colors, and the darker tints were created by adding black to the primary colours. The tints specified in the secondary palette are samples of this range of tints. The consistent use of these colours will create recognition and strengthen the identity. The CPhI Worldwide logo must always use the primary and supportive colour palette.

Secondary

Primary

B10

G10

Secondary

Supportive

CPhI Worldwide Brand Identity Standards Manual

The CPhI Worldwide Signature | Colour palette (references) Colour palette Use these references below to mix the appropriate colours. • Pantone references suitable for precise colour matching • CMYK references suitable for printed matter • RGB references suitable for on-screen use

CPhI Worldwide Blue (B)

CPhI Generic Green (G)

B10

G10

Black

White

Pantone Process Coated DS 221-9 C C 10 M 0 Y 0 K 0 R 225 G 244 B 253 Pantone Process Coated DS 232-8 C C 20 M 0 Y 0 K 0 R 199 G 234 B 251 Pantone Process Coated DS 232-6 C C 40 M 0 Y 0 K 0 R 142 G 216 B 248 Pantone Process Coated DS 232-4 C C 60 M 0 Y 0 K 0 R 68 G 200 B 245

Secondary

Primary

Secondary

Pantone Process Coated DS 232-1 C C 80 M 0 Y 0 K 0 R 0 G 185 B 242

Pantone Process Cyan C C 100 M 0 Y 0 K 0 R 0 G 174 B 239

Pantone Process Coated DS 233-1 C C 100 M 0 Y 0 K 15 R 0 G 152 B 210 Pantone Process Coated DS 227-3 C C 100 M 0 Y 0 K 30 R 0 G 132 B 181 Pantone Process Coated DS 235-1 C C 100 M 0 Y 0 K 45 R 0 G 111 B 154 Pantone Process Coated DS 228-1 C C 100 M 0 Y 0 K 60 R 0 G 91 B 127 Pantone Process Coated DS 224-1 C C 100 M 0 Y 0 K 75 R 0 G 69 B 99

Supportive

Pantone Solid Coated Process Black C C 0 M 0 Y 0 K 100 R0 G0 B0

Pantone Process Coated DS 326-9 C C 9 M 2 Y 4 K 1 R 225 G 235 B 237 Pantone Process Coated DS 236-9 C C 19 M 4 Y 8 K 1 R 201 G 221 B 225 Pantone Process Coated DS 248-7 C C 38 M 8 Y 16 K 2 R 152 G 195 B 202 Pantone Process Coated DS 244-6 C C 57 M 12 Y 24 K 4 R 105 G 174 B 183 Pantone Process Coated DS 249-5 C C 76 M 16 Y 32 K 5 R 35 G 156 B 165

Pantone Solid Coated 7474 C C 95 M 20 Y 40 K 6 R 59 G 135 B 148

Pantone Process Coated DS 253-2 C C 95 M 20 Y 40 K 16 R 0 G 129 B 137 Pantone Process Coated DS 253-1 C C 95 M 20 Y 40 K 26 R 0 G 118 B 125 Pantone Process Coated DS 249-1 C C 95 M 20 Y 40 K 46 R 0 G 94 B 100 Pantone Process Coated DS 327-2 C C 95 M 20 Y 40 K 66 R 0 G 69 B 74 Pantone Process Coated DS 327-1 C C 95 M 20 Y 40 K 86 R 0 G 40 B 44 Pantone Solid Coated Process White C C 0 M 0 Y 0 K 0 R 255 G 255 B 255

CPhI Worldwide Brand Identity Standards Manual

The CPhI Worldwide Signature | Typography

CPhI Worldwide Brand Identity Standards Manual

Typography - Print

Typography plays an important role in communicating an

Body text and headings should predominately be displayed

overall tone and quality. Careful use of typography reinforces

in ‘CPhI Green’ (see ‘Colour Palette’) on a white background.

the CPhI Worldwide brand and ensures clarity and harmony.

Secondary text should be black on white. CPhI Worldwide Blue

Frutiger should be used as the primary typeface for all CPhI

can be used to highlight key points within text.

printed collateral. Light weights are suitable for all body text, medium weights suitable for highlighting areas within body text and headings and bold weights are suitable for highlighting important data only. Italic versions should be considerately employed when emphasis on certain information is critical. Frutiger Light

Frutiger Roman Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Frutiger Light Italic

Frutiger Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Frutiger Roman

Frutiger Bold Italic with colour

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Typography - On Screen (or if Frutiger isn’t available) On Screen For on-screen use, it is not appropriate to use Frutiger as

considerately as you would type for print; use bold weights to

a typeface unless the type is embedded within an image.

highlight key phrases and italics to pull out quotes. However, use

Unfortunately, Frutiger is not a system font on many computers

of coloured text should be kept to a minimum as high-contrast

therefore, when read back in, will not display properly, if at all.

legibility is essential to deal with accessibility issues.

This is why for websites, emails and Powerpoint presentations,

Verdana must be used. Treat on-screen type as Typography Verdana

Verdana Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Verdana Bold

Verdana Bold Italic with colour

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

CPhI Worldwide Brand Identity Standards Manual

The CPhI Worldwide Signature | Straplines

CPhI Worldwide mark

Generic CPhI strapline

The CPhI Worldwide straplines The CPhI Worldwide trademark is made up of two components: the CPhI Worldwide mark and the generic CPhI strapline. The generic CPhI strapline sits with every trademark in the CPhI portfolio of events. This strapline, unlike the CPhI Worldwide mark can be used

CPhI Worldwide 2009

as a headline on its own to emphasise a

Exhibit at CPhl and attract a wealth of opportunities

brand message. In addition, to support other

The constantly changing nature of the global pharmaceutical

Make sure that you are part of the most prestigious exhibitor

industry means that it’s more important than ever that you

opportunity of the year. CPhl is the ideal forum to meet new

keep your fingers on the pulse and spread the word about

customers, develop existing partnerships, discuss trends and

your business. That’s why attendance at CPhl Worldwide

exhibit in front of people who can really make things happen

2009 is vital to anyone involved in this industry. Held over

for your business. Join us at CPhl Worldwide 2009 – the

three days in Madrid, this event will be attended by

place for networking opportunities.

pharma professionals from all over the globe, giving you

communication messages, CPhI Worldwide uses other straplines, for example;

“The source of new growth opportunities”

the opportunity to deliver your message worldwide.

13-15 October 2009 Feria de Madrid, Spain www.cphi.com

“A step ahead of change” “Exhibit at CPhI and attract a wealth of opportunities” Make consistent use of the chosen straplines to re-inforce and bring solidity to the brand. 3702-03 CPhI Worldwide Exhibitor1 1

15/9/08 10:20:49

All straplines need to be approved by the UBMi marketing team in Maarssen,NL.

The CPhI Worldwide Signature | Exhibitor and Visitor Campaigns

CPhI Worldwide Brand Identity Standards Manual

Exhibitor Campaign

The Lily and Butterflies - Visitor Campaign

A key element in the CPhI Worldwide Exhibitor campaign is

• Always use the images on a white background. This white

the pink Gerbera flower as seen below. This is classed as a core

space is also an integral part of the CPhI Worldwide brand.

signature image and should be used in one capacity or another

This is a particularly important point to consider when

for most exhibitor collateral output. This Gerbera conveys

adding multiple languages.

a strong visual mesage and should be used frequently but respectfully. Also included in the 2009 campaign is the use of the hummingbird - this is to signify prosperity and wealth and adds visual solidarity to the campaign. Bear these following points in mind when using this imagery for any purpose;

•A void overlaying any part of the images with either text or other images. Give the images room to breath and present the message. • Don’t attempt to change the colour of the flower or bird to suit a specific purpose - the colours have been chosen for specific design reasons and that should be respected.

CPhI Worldwide 2009

Exhibit at CPhl and attract a wealth of opportunities The constantly changing nature of the global pharmaceutical

Make sure that you are part of the most prestigious exhibitor

industry means that it’s more important than ever that you

opportunity of the year. CPhl is the ideal forum to meet new

keep your fingers on the pulse and spread the word about

customers, develop existing partnerships, discuss trends and

your business. That’s why attendance at CPhl Worldwide

exhibit in front of people who can really make things happen

2009 is vital to anyone involved in this industry. Held over

for your business. Join us at CPhl Worldwide 2009 – the

three days in Madrid, this event will be attended by

place for networking opportunities.

pharma professionals from all over the globe, giving you the opportunity to deliver your message worldwide.

13-15 October 2009 Feria de Madrid, Spain www.cphi.com

3702-03 CPhI Worldwide Exhibitor1 1

15/9/08 10:20:49

CPhI Worldwide Brand Identity Standards Manual

The CPhI Worldwide Signature | Exhibitor and Visitor Campaigns

Visitor Campaign As you can see below, the CPhI Worldwide Visitor campaign contains another element in the signature image - butterflies. The usage of these should carry the same guidelines as the Exhibitor campaign. However, this does not mean the messages have to be the same consider your target (exhibitor or visitor) when producing any piece of work for print and screen and make sure you are communicating the appropriate key messages.

The source of new growth and opportunities

Event Invitation Pre-register today at www.cphi.com

30 September â&#x20AC;&#x201C; 2 October 2008 Messe Frankfurt, Germany

3192-33 CPhI Worldwide 2008 Visi1 1

8/5/08 10:54:48

CPhI Worldwide Brand Identity Standards Manual

Print and On-line Communication

Guiding the best interests of the brand

CPhI Worldwide Print and On-line Communication In the previous section, the signature for the CPhI Worldwide campaign was identified. These are the building blocks for creating a cohesive and consistent brand. The following section illustrates examples of how these building blocks can be used successfully to create a whole host of different types of communication through print and online media. Use these examples as templates or as visual prompts to make decisions that reflect uniformity and are in the best interests of the brand.

* Templates are available from the CPhI marketing team in Maarssen, NL.

* Necessary translations and adaptations for Asian markets to be completed by marketing team in Worldwide.

*Standard formats for printed materials are A4 and A5. * Consider your responsibility to the environment. Carefully

check quantity of print runs to avoid waste, print on FSC or PEFC certified paper and recycle wherever possible.

CPhI Worldwide Brand Identity Standards Manual

Print and On-line Communication | Event Invitation & Event Update

Exhibitor Event Invitation Used as a selling tool and an informational piece for exhibitors that also includes stand prices and exhibitor profiles. Note the use of blue text to highlight the web address.

CPhI Worldwide 2009

Exhibit at CPhl and attract a wealth of opportunities

CPhl Worldwide 2009 is the perfect chance to showcase your company to a global audience. Attendance at CPhl Worldwide has been increasing year on year and it is now firmly established as the largest event of its type in the world. It offers a truly unique opportunity for networking across the whole pharma industry sector.

ICSE and P-MEC will run alongside CPhI Worldwide to offer a trio of events covering all your pharmaceutical ingredients, outsourcing and equipment needs in one location.

Pavilions Our dedicated pavilions for 2009 include:

ICSE 2009 will bring together the largest gathering of worldwide outsourcing specialists under one roof. It’s the ideal event to make connections and learn about new developments.

Brazil, CCCMHPIE, CCPIT, France, India, Ireland, Japan, Korea, SOCMA, Switzerland and the US.

P-MEC

Location

P-MEC 2009 is the perfect opportunity to showcase cutting-edge pharmaceutical manufacturing equipment to a knowledgeable, international audience including senior buyers and executives.

ICSE

Halls 1 (Registration), 3, 4, 5, 6, 7 and 10.

(Hall 8)

Prices for stand locations in 2009

The constantly changing nature of the global pharmaceutical

Make sure that you are part of the most prestigious exhibitor

industry means that it’s more important than ever that you

opportunity of the year. CPhl is the ideal forum to meet new

keep your fingers on the pulse and spread the word about

customers, develop existing partnerships, discuss trends and

your business. That’s why attendance at CPhl Worldwide

exhibit in front of people who can really make things happen

2009 is vital to anyone involved in this industry. Held over

for your business. Join us at CPhl Worldwide 2009 – the

three days in Madrid, this event will be attended by

place for networking opportunities.

Space only `406 per m2

Space & Shell Scheme type A `550 per m2

Space & Shell Scheme type B `585 per m2

Space & Shell Scheme type C `718 per m2

US Pavilion `627 per m2

Stand cleaning: `6 per m2. Stands are allocated according to a Priority Point System. Please contact the sales team for more details.

Profiles

pharma professionals from all over the globe, giving you the opportunity to deliver your message worldwide.

13-15 October 2009 Feria de Madrid, Spain

Visitor profile:

Exhibitor profile:

Decision makers and executives from marketing & sales, purchasing, production, quality control, engineering, R&D and general management throughout the fine chemicals and pharmaceutical industry, from:

Manufacturers of active pharmaceutical ingredients, intermediates, excipients and natural extracts will be at CPhI 2009, as well as experts in custom manufacturing and marketing services. Don’t miss the chance to display your own competitive advantages.

Cosmetic producers, Custom synthesis producers, Educational institutions, Engineering companies, Generic producers, Government, Intermediates producers, Original molecule designers, OTC producers, Regulatory institutions, Research institutions

www.cphi.com

Active Pharmaceutical Ingredients: Alkaloids, Amino acids, Antibodies, Antibiotics, Cytokines, Enzymes, Hormones & synthetic substances, Peptides, Phospholipids, Prostaglandins, Sera and vaccines Chemicals, Intermediates etc.: Biocatalysts, Chiral intermediates, Fine chemicals, Intermediates, Tissue culture medias

Colour to highlight web address

Excipients and Drug Formulation: Antimicrobial preservatives, Antioxidants, Capsules/encapsulation,

Contact addresses

Coating agents, Colour and dispersions, Drug delivery systems, Emulsifying/solubilizing agents, Flavours and perfumes, Formulation development, Glidants, Microencapsulation, Ointment bases, Solvents, Stiffening agents, Suppository bases, Suspending/ viscosity increasing agents, Sweetening agents, Tablet binders, Tablet disintegrants, Tablet filler-binders, Tablet lubricants, Wetting/solubilizing agents Natural extracts: Herbal teas, Medicinal plants, Plant and animal extracts General: Analytical services, Biotechnology, Chemical synthesis/analysis, Contract research, Custom manufacturing, Diagnostics, Immunochemistry, Purification and separation techniques, Synthetic organic chemistry

Hotel and venue information

International

CMP USA

EXPOTEL

Venue address:

CMP Information P.O. Box 200 3600 AE Maarssen The Netherlands

R.R. # 1 Box 1547-A Baylor’s Lake Road Nicholson, PA. 18446 USA

Kingsgate House, Kingsgate Place London NW6 4HG United Kingdom

IFEMA Feria de Madrid 28042 Madrid Spain

T + 44 20 7372 2001 F + 44 20 7624 4847 E CPhI@expotel.co.uk

T +34 90 222 1515 F +34 91 722 5801 E infoifema@ifema.es

T +31 346 559487 F +31 346 573811 E narcher@cmpi.biz Contact: Ms. Nicky Archer

T +1 570 945 3207 F +1 570 945 9550 E dbrennan@cmpi.biz

www.expotel.com/CPhI2009

Contact: Mr. David Brennan

For further contact details of CMP China, Hong Kong, India, Japan and Korea, please visit www.cphi.com

3702-03 CPhI Worldwide Exhibitor1 1

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3702-03 CPhI Worldwide Exhibitor2 2

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Event Update Front cover and inside spread for the Event Update. Used to convey data to potential exhibitors and also existing exhibitors as part of customer retention. Effective use of the colour palette is illustrated here along with a key strapline used as a header on the front page.

Visit CPhI and extract a wealth of opportunities

The focus of attention at CPhI Worldwide 2009 Visitor analysis

Product & service interests of visitors

Development

20%

Research

18%

13-15 October 2009 Feria de Madrid, Spain

Sales & Marketing

17%

Purchasing/Procurement

www.cphi.com

Quality Control

Production

Product Planning

Use of strapline as header

Management

13%

Intellectual Property, Patent

Other

APIs, Intermediates

64%

Drug Formulation

Fine Chemicals

37%

11%

Drug Discovery

10%

Excipients

19%

Consulting

Contract Manufacturing

18%

Computer Services

Biotechnology

16%

Human Resources

Drug Development

13%

Other

Business categories include Pharmaceutical Manufacturing/

Fine Chemicals Manufacturing 14%

Pharmaceutical Contract

Intermediate Manufacturing 6%

Manufacturing

23%

Trading Company

21%

API Manufacturing

Please note: Example shown is a draft, created for illustrative purposes only.

11%

Testing, Analytical Services

Synthetic Organic Chemistry 28%

CPhI Worldwide Brand Identity Standards Manual

Print and On-line Communication | Visitor Invitation (Generic)

Visitor Invitation The example below shows a single-page visitor invitation. An invitation is created as a call to action to either visit the event, a prompt to visit the website to register (below) or to fill out a registration form (which may be attached/included with the mail-out).

The source of new growth and opportunities

Event Invitation Pre-register today at www.cphi.com

30 September â&#x20AC;&#x201C; 2 October 2008 Messe Frankfurt, Germany

3192-33 CPhI Worldwide 2008 Visi1 1

8/5/08 10:54:48

CPhI Worldwide Brand Identity Standards Manual

Print and On-line Communication | Visitor Registration Ticket/Poster Visitor Registration Ticket A visitor registration ticket is a powerful marketing tool whose purpose is to drive visitors to the event. It serves a dual purpose in being not only a brochure but also a data collection form. The use of signature standards for the design of such an important piece of material is imperative to achieve maximum impact and brand integrity.

Visit CPhI Worldwide Visit CPhI Worldwide Visit CPhI Worldwide 30 September - 2 October 2008 30 September - 2 October 2008

30 September - 2 October 2008 CPhI Worldwide 2008 is nearly upon us, so make sure you take this

The CPhI Innovation Awards continue a tradition of rewarding and The CPhI Innovation Awards continue a tradition of rewarding and acknowledging outstanding innovation throughout the industry.

Worldwideas2008 is nearly for upon so make opportunity CPhI to pre-register an attendee theus, event. Join sure otheryou keytake this to wide pre-register as an attendee the event. Join other key professionalsopportunity from far and in the search for new for suppliers, CPhI Worldwide 2008 is nearly upon us, so make sure you take this professionals fartechnologies and wide in and the search for new suppliers, potential partners and thefrom latest innovations. With opportunity to pre-register as an attendee for the event. Join other key potential partners and theon latest technologies and innovations. With exhibiting companies increasing year year and over 22,000 visitors professionals from far and wide in the search for new suppliers, companies increasing year and over 22,000 visitors in 2006, do exhibiting not miss to be aand part of on thisyear unrivalled potential partners and theyour latestchance technologies innovations. With in 2006, do not miss your chance to be a part of this unrivalled pharmaceutical exhibiting companiesexhibition. increasing year on year and over 22,000 visitors pharmaceutical exhibition. in 2006, do not miss your chance to be a part of this unrivalled pharmaceutical exhibition.

innovation throughout the industry. Visit theseacknowledging awards at CPhIoutstanding Worldwide 2008 in Frankfurt and find out for The CPhI Innovation Awards continue a tradition of rewarding and Visitwill these at CPhI Worldwide 2008 in Frankfurt yourself who be awards setting the standards for the upcoming year. and find out for acknowledging outstanding innovation throughout the industry. yourself who will be setting the standards for the upcoming year. Visit these awards at CPhI Worldwide 2008 in Frankfurt and find out for yourself who will be setting the standards for the upcoming year.

The winners of 2007 include: The winners of 2007 include:

Gold:of 2007 include: The winners Gold:

Gold:

specialists instate-of-the-art a of single location. P-MEC showcases a unique visitors with the of largest number highly qualified outsourcing collection the latest pharmaceutical machinery collection of P-MEC the latest state-of-the-art specialists in a single location. showcases a uniquepharmaceutical machinery and equipment.

atorvastatinBronze: chiral building block

and equipment. collection of the latest state-of-the-art pharmaceutical machinery www.icsexpo.com www.p-mec.com and equipment. www.icsexpo.com www.p-mec.com www.icsexpo.com www.p-mec.com

30- Sept 2 Oct 2008 30 Sept 2Germany Oct- 2008 Frankfurt, Frankfurt, Germany Frankfurt, Germany

Visitor registration ticket registration VisitorVisitor registration ticket ticket

BioCatalytics, Inc. – Human Cytochrome Biocatalyst BioCatalytics, Inc. – Human Cytochrome Biocatalyst

Where a world of opportunities gathers Where a world of opportunities gathers As well as seeing an array of specialist pavilions with companies Where a worldwell ofasopportunities seeing anand array of gathers specialist with companies dedicated toAsvarious countries products, CPhIpavilions Worldwide dedicated various countries andcompanies products, CPhI Worldwide As well as seeing analongside array ofto specialist pavilions with 2008 will run two associated events. ICSE provides 2008 will runnumber alongside two associated events. ICSE provides dedicated to with various and products, CPhI Worldwide visitors thecountries largest of highly qualified outsourcing with the largest number highly qualified outsourcing 2008 specialists will run alongside two associated events. ICSEofprovides invisitors a single location. P-MEC showcases a unique

CPhICPhI Worldwide Worldwide CPhI Worldwide 30 Sept - 2 Oct 2008

Where hard work Where hard work Where hard work is rewarded is rewarded is rewarded

BioCatalytics, Inc. – Human Cytochrome Biocatalyst Silver:

Silver:

Codexis – Directed evolution of three biocatalysts to enable a Codexis – Directed evolution of three biocatalysts to a Silver: commercial and green biocatalytic process for manufacture of enable the commercial and green process for manufacture of the atorvastatin chiralof building blockbiocatalytic Codexis – Directed evolution three biocatalysts to enable a building block commercial and greenatorvastatin biocatalytic chiral process for manufacture of the

Bronze: PhosphonicS Ltd – Novel functionalised materials – enhanced solid Bronze: phase metal PhosphonicS Novel functionalised materials – enhanced solid scavengers Ltd and –catalysts phasefunctionalised metal scavengers and catalysts PhosphonicS Ltd – Novel materials – enhanced solid phase metal scavengers and catalysts

Speakers’ Corner Speakers’ Corner ThisCorner year we are also introducing a Speakers’ Corner to the Speakers’

This year we are also introducing a Speakers’ Corner to the exhibition, which provides exhibitors with the opportunity to This year we are alsoexhibition, introducing a Speakers’ Corner to thewith the opportunity to which provides exhibitors present you directly with their company and products. Just exhibition, which provides withwith the opportunity to and products. Just presentexhibitors you directly their company another great networking opportunity at CPhI Worldwide 2007. present you directly another with theirgreat company and products. Just at CPhI Worldwide 2007. networking opportunity another great networking opportunity at CPhI Worldwide 2007.

Dates and opening hours Dates and opening hours Dates and opening Tuesday 2 October, 9.30hours -17.30 Tuesday 2 October, 9.30 -17.30 Tuesday 2 October, 9.30 -17.30 Wednesday 3 October, 9.30 -17.30 Wednesday 3 October, 9.30 -17.30 Wednesday 9.30 -17.30 Thursday3 4October, October, 9.30 -16.00 Thursday 4 October, 9.30 -16.00 Thursday 4 October, 9.30 -16.00

CPhI Worldwide takes place in CPhI Worldwide takes place in CPhI Worldwide place halls 9-11, 12,takes 14, 18, 20 in halls 9-11, 12, 14, 18, 20 halls 9-11, 12, 14, 18, 20

Please note: Example shown is a draft, created for

Enlarged Gerbera flower

illustrative purposes only.

Poster Posters should keep information to a bare minimum. They should be a teaser to create interest rather than display paragraphs of text.

Teaser information

CPhI Worldwide 2009

Visit CPhI and extract a wealth of opportunities

13-15 October 2009 Feria de Madrid, Spain www.cphi.com

Print and On-line Communication | Event Catalogue

Event Catalogue The Event Catalogue is often a bulky piece that requires complicated display of large amounts of information and images. This does not mean the design should be compromised. A simple inner pages template should not conflict with the visually busy pages. Format: 285 x 210 mm Layout: 3 columns per page and up to 10 CPhI Worldwide Frankfurt 2008

Event Catalogue 30 September â&#x20AC;&#x201C; 2 October 2008 Messe Frankfurt, Germany www.cphi.com

Price: `100

profiles per page (example below). Exhibitor profiles: All to follow the same layout system, e.g. how addresses, phone numbers, stand numbers etc are indicated. Advertisements: Must be placed throughout the catalogue - not all at the beginning. If possible, ads should be placed next to equivalent exhibitor.

CPhI Worldwide Brand Identity Standards Manual

Print and On-line Communication | Show Daily

Show Daily The Show Daily is often, by its very nature, a publication that is driven by tight deadlines. Therefore, a simple yet solid template design will carry the CPhI Worldwide signature through and act in the best interests of the brand.

Tuesday, 30 September CPhI, ICSE, P-MEC Exposition Hours 09.30–17.30 Awards Program . . . . . . . . . . . . . . . . . . . . . . page 1 CPhI Speakers’ Corner . . . . . . . . . . . . . . . . . . page 3 ICSE Speakers’ Corner . . . . . . . . . . . . . . . . . . page 4 CMP 2008-2009 Show Schedule . . . . . . . . . . page 3 Index to Advertisers . . . . . . . . . . . . . . . . . . page 44 Exhibitor party: 17.30, Europa Hall Innovation Award winners to be announced Show Daily On Line Each issue of the CPhI Show Daily will be available on line shortly after its publication: www.cphi.com; icsexpo.com; or p–mec.com. Also accessible at www.showpress.com.

elcome to Frankfurt, and to our CPhI Worldwide with ICSE and P-MEC events. This is our fifth visit to the city for CPhI Worldwide—and this week’s 1,800 exhibitors and expected 24,000+ attendees will mark a 50% growth since our last visit, in 2003. Together, the three exhibitions form the largest annual trade event in pharma production services. More importantly they are an unrivaled meeting and networking opportunity— and we hope will directly benefit your business before we gather next year in Madrid. A new feature at this year’s event are the 90-minute “Breakfast Briefings,” combining expert presentations on key issues with roundtable and Q&A elements—08.00–09.15 in the Europa Hall. Covering challenges in three sectors, today’s is focused on API Manufacturing, with Bio Production on Wednesday and Clinical Trials on Thursday. Following its debut in Milan, “Speakers’ Corner” is back for both CPhI (Stand 42J45) and ICSE (Stand 41H49), featuring a combined selection of nearly 60 presentations over the three show days. You will notice that the ICSE branding is moving closer to the CPhI “host.” This recognizes the dramatic increase in contract services—from innovation a decade ago to today’s senior partner within the pharma and biotech development and production communities. With its 250 exhibitors from over 30 countries, ICSE is

in Frankfurt this week for the second time, whereas it’s a city debut for P-MEC, featuring 60 exhibitors from 19 countries. Don’t forget that the 2008 CPhI Innovation Awards winners will be announced this evening at the Exhibitor Party in the Europa Hall—with all our finalists featured on the Innovation Awards stand (Stand 40C05). Whatever your plans, we hope you will enjoy this week and exceed your expectations ! —Annemieke Timmers, Event Director CPhI —Haf Cennydd, Event Manager ICSE & P-MEC

Brand Revision Brings ICSE Closer to CPhI

isitors to Frankfurt will notice that branding of the ICSE outsourcing event has been revised for closer alignment with its CPhI “host” exhibition. Organizers CMPi say the move is a natural step recognizing the dramatic and continuing rapid increase in contract services across the pharma production community. The fresh design and graphics for ICSE were completed over the summer, ready for introduction in Frankfurt. The new brand will also figure at future ICSE events in China, Japan, India, and South America. Outsourcing and contract services exhibitors will continue to have dedicated halls and zones within CPhI events to highlight this fast expanding industry in its own right. ICSE 2008 in Frankfurt has over 250 exhibitors from 31 countries. “Contract services have grown from an innovation a decade ago to an increasingly

senior partner in pharma and biotechnology production—and this trend is set to continue and accelerate further,” said Haf Cennydd, CMPi’s Event Manager for ICSE and P-MEC. “We will fully retain the dedicated areas and zones for contract service exhibitors—and convenience for their visitors—while making the brand more clearly part of the wider CPhI family.” As the pharma industry increasingly looks to focus upstream in response to cost and other competitive drivers, outsourcing has spread well beyond the classic confines of API manufacture. R&D, process development, formulation, and clinical trial manufacturing are all generating opportunities for outsourcing partners. Approximately 80% of ICSE exhibitors are concentrated in the contract manufacturing, analytical, formulation development, packaging, biopharmaceutical, and contract research sectors. To give special focus to the then new activity of outsourcing and contract services, ICSE was launched alongside CPhI Worldwide in 2000. After steady growth, 2005 saw the debuts of ICSE alongside both CPhI China and CPhI Japan. Last year it was successfully trialed in India.

Technoflex

echnoflex, global independent leader in design and production of flexible bags and connectors for IV drugs, acquired Bioluz Pharmaceutical Laboratory in 2007, to launch its own full service division. For the first time, Technoflex and Bioluz will exhibit together at ICSE 2008, and will propose a complete outsourcing for the development and production of IV drugs, integrating the latest in flexible packaging materials. Our combined strengths create an independent outsourcer that can manage projects from pilot batches through scale-up to full commercial batches. Technoflex and Bioluz propose the following: To define the suitable packaging option for your injectable drug; either standard design or a customized solution. To ensure total quality control, Technoflex offers a range of drug delivery bags and transfer sets made of its own raw materials—Inerta PP or Clarima PVC. Technoflex R&D resources offer innovative customized solutions development. � Injectable drug development and

�

stability studies. With 30 years of experience, Bioluz offers development services for IV drugs as well as compatibility and stability studies Dossiers and registration. Technoflex and Bioluz have dossiers in CTD format for standard IV solutions and a range of IV drugs in flexible bags. Necessary documentation to gain regulatory approvals from national and international authorities for both EU and U.S. markets is also available Contract manufacturing. Technoflex and Bioluz propose contract manufacturing services in production facilities, working according to the highest international standards (cGMP, FDA approved).

We propose contract manufacturing options from pilot batches through scale-up to full commercial batches, to address any market in the world. Visit us to learn more about our capabilities and how we can partner with you to bring your drug to the market in the shortest time, with the highest quality in every bag. Stand 41D32

CLL Pharma CLL Pharma is a research and development company founded in 1995. CLL specializes in the development of drugs with high added value: generic drugs and new galenical formulations until marketing authorization. CLL Pharma owns 50 MAs (pending: trimetazidine modified release tablets 35 mg) and is handling 30 development projects (for example: tramadolparacetamol tablets 37.5 mg–325 mg). (www.cllpharma.com) Stand 31H14

Recordati SpA

ecordati is an Italian research-based company with worldwide operation and customers in over 100 countries. Recordati has two fine chemical facilities in operation for production of APIs and advanced intermediates: a Campoverde site (Italy) with an installed capacity of more than 800 cubic meters, and the Cork plant (Ireland) with a production capacity of 50 cubic meters. Each manufacturing site has an R&D center, including a pilot plant for scaling up of new products and technologies. Stand 31F04

Aptuit: Reinventing Research & Development

rug developers are continually facing pressures to increase R&D productivity and reduce cost and time to development while maintaining profitability. In addition, companies need to strengthen waning pipelines that will be further weakened by looming patent expirations, stringent regulatory guidelines, and competition, especially by generics. Over the next five years, more than three dozen drugs will lose patent protection and generics are projected to comprise $67 billion in marketshare. In 2007, approvals of new molecular entities reached the lowest levels in over 20 years. Drug developers are investing increasing time and funds into development with fewer results. Based on this trend, it is projected that global drug development costs will exceed $105 billion by 2010, thus making time of the essence. Aptuit has formulated a fast-to-IND program that addresses each of the industry needs—Aptuit INDiGO.

FMC, Lithium Division

MC Corporation, Lithium Division, continues to expand its presence as a global leader in the supply of organometallic reagents and intermediates to the pharmaceutical industry. With new facilities around the world and an increasing pipeline of new products, FMC Lithium continues to serve its customers promptly with quality products. As India continues to develop as a major player in the pharmaceutical industry, FMC Lithium is expanding in this region. A permanent and experienced sales staff is located in Bangalore. A new n-butyllithium plant near Hyderabad was commissioned in April 2007 and has been a great success. This facility is already being expanded to keep up with demand. To further support customers in India, a new Lithium R&D center has been opened in Bangalore. A larger butyllithium plant will come on-line in China in Q4 of 2008 and will be serviced by a dedicated sales force. FMC Lithium continues to broaden its product portfolio as well. In addition to the butyllithiums, lithium amides, and alkoxides, FMC Lithium’s technology in producing and handling tert-butyllithium has made it a leading producer of a number of specialty tertiary butylphosphines and silanes, such as tri-tert-butylphosphine and its air-stable equivalent tetrafluoroboric acid salt, and di-tert-butylsilane ditriflate, a selective protecting group for ribonucleosides. FMC Lithium produces bulk quantities of Grignard reagents and now offers transition metal-based organometallics used in catalysis and electronic chemical applications. Also available are hydride reducing agents, lithium aluminum hydride, lithium borohydride, and lithium tri-tert-butylaluminum hydride. Stand 40D51

Aptuit INDiGO accelerates early small and larger proteinbased drug candidates into the clinic by reducing time from API to IND. Accelerated development is achieved through the integration of traditional silos—pre-formulation, drug substance, pre-clinical, drug product, clinical trial materials, and analytical—thus eliminating barriers and opening the lines of communication among scientists. Aptuit INDiGO is designed according to four principles of development science. The first element streamlines the preIND process into three tracks, pre-clinical toxicology, clinical

supplies, and IND preparation, which operate in parallel to reduce time to clinical trials. The program incorporates modern approaches to increase solubility and bioavailability of the test compound, as well as utilization of Quality by Design strategies throughout the drug development cycle. Unique to the platform is the introduction of information for patent filings and maintaining the seamlessness and integrity of all data. With this program, Aptuit has taken a bold step to reinvent the drug development process. Stand 40H13

CPhI Worldwide Brand Identity Standards Manual

Print and On-line Communication | Badges & Party Invitation Exhibitor/Visitor/Press Badges These often have very strict 3rd-party guidelines to adhere to but the example below left illustrates how the brand can still be communicated across to the recipient. Example below right shows a simplified version if your budget doesn't allow a full colour version.

&OR NEW GROWTH OPPORTUNITIES ONE EVENT STANDS OUT 9OUR PERSONAL EXHIBITOR BADGE

3EPTEMBER /CTOBER

9OU HEREBY RECEIVE YOUR PERSONAL EXHIBITOR

Halls 3.0 / 3.1 / 4.0 / 4.2 / 5.0 / 5.1 / 6.0 / 6.1

BADGE 4HIS IS AN OFĂźCIAL EXHIBITION PASS VALID

-ESSE &RANKFURT 'ERMANY

FOR BUILD UP OPENING DAYS EXHIBITOR COCKTAIL PARTY AND BREAK DOWN OF THE EVENT "ADGES MUST BE VISIBLY WORN AT ALL TIMES TO ALLOW YOUR ENTRY IN THE HALLS AS WELL AS FOR SECURITY REASONS $ONlT FORGET TO BRING THIS PERSONAL BADGE TO THE EVENT

!NY INCORRECT DETAILS ON YOUR BADGE CAN BE AMENDED AT THE REGISTRATION DESKS AT THE VENUE OR PRIOR TO YOUR VISIT BY CONTACTING 3UMMIT AT ,ANYARDS CAN BE COLLECTED AT THE VENUE

By allowing this badge to be scanned you consent to the information you submitted on your registration document being given to that company so that they may contact you in the future.

Allowing room for printed info

Your badge is sponsored by:

stand 31D18

Your badge is sponsored by:

stand 31D18

1. Remove badge by peeling from LEFT OR RIGHT EDGE. Do not peel from corner. 2. Fold in half on central perforation, pressing hard to remove any air pockets. 3. Remove eyelet near the top.

Exhibitor Party Invitation Below is an example of a party invitation. It should in all cases follow the same signature standards as all other printed pieces. It should be eye-catching and the party aspect can be brought out by the addition of a few extra graphical elements/effects.

EXHIBITOR party invitation 7E ARE HAPPY TO INVITE YOU AND YOUR COLLEAGUES TO ATTEND THE %XHIBITOR 0ARTY Join us for drinks at the Europa Hall on Tuesday, 30 September 2008 from 17.30 p.m. - 19.30 p.m. This party is a unique chance to network

Please note:

and meet other pharmaceutical professionals.

Example shown is a

placeholder, created

During the Exhibitor Party the CPhI Innovation Award winners

purposes only.

We look forward to seeing you there.

will be announced.

for illustrative

The Organisers

4065-cmp-uitnodiging#1_#6.indd 1

21-07-2008 10:17:25

CPhI Worldwide Brand Identity Standards Manual

Print and On-line Communication | Forms

Forms Forms have many different purposes and often it is not suitable to add colour images. However, even within these strict physical constraints, you can still use the correct typeface and mono/one-colour logos.

Stand Sharing Form 2009 Please fax this form to +31 346 559 438 to the attention of the S If more companies are sharing, please photocopy this form.

ales Department CPhI Worldwide.

Main exhibiting company Contact person Mr./Dr./Mrs./Ms. Address Postal code / City

Country

Phone

Fax

Personal e-mail* Website

Sharing company Contact person Mr./Dr./Mrs./Ms.

1 col logo

Address Postal code / City

Country

Phone

Fax

Personal e-mail* Website An additional administration fee of ` 250 (excl. of VAT) will be charged to the main exhibiting company.

Sharing company Contact person Mr./Dr./Mrs./Ms. Address Postal code / City

Country

Phone

Fax

Personal e-mail* Website An additional administration fee of ` 250 (excl. of VAT) will be charged to the main exhibiting company.

The organiser allows the number of represented companies on your stand according to your stand size: 12 m 2 - 20 m 2 21 m 2 - 40 m 2 41 m 2 - 60 m 2 61 m 2 - 80 m 2 81 m 2 - 100 m 2 101 m 2 or more

1 stand sharer 2 stand sharers 3 stand sharers 4 stand sharers 5 stand sharers no limit

The company on the exhibition contract is obliged to fill out complete details of the stand sharing companies (General Conditions, see Article 7.1).

Priority Booking Rules

v Number of points is decisive in the priority ranking. Ranking decides order of allocati v All contract forms for first priority booking must be received on October 2, 2008 latest,

on.

second deadline for priority booking points is December 8, 2008.

v All contracts received after the deadline of December 8, 2008 will be allocated on first first served basis.

How to earn priority points

v 9 points for companies applying for CPhI Worldwide 2009 in the first priority period (October 2, 2008).

v 3 points for companies applying for CPhI Worldwide 2009 in the second priority period (December 8, 2008).

v 1 point per 12 m

Note: Priority points will be added after payment. All previous earned points remain valid. The general conditions of Expoconsult BV, trading as CMP Information apply to all contracts received.

Signature:

Date: *UBM Information may from time to time send relevant updates about CPhI Worldwide and other relevant UBM Information events. Your e-mail will not be passed to 3rd parties. By providing your e-mail address you consent to being contacted by e-mail for direct marketing purposes by UBM Information and its appointed contractors.

come

Print and On-line Communication | Website & Web Banner

CPhI Worldwide Brand Identity Standards Manual

Website The CPhI Worldwide website has been created to reflect and protect the interests of the brand. However, when uploading new material always consider position, file size and whether it follows the signature guidelines.

No large file sizes

Web Banner Web banners and buttons are just as important as the website. Often uploaded in places that are competing for visual authority, it is essential that a strong brand identity is maintained. Donâ&#x20AC;&#x2122;t be tempted to add non-approved colours in an attempt to catch the viewersâ&#x20AC;&#x2122; attention.

Standard Banner Sizes: 120 x 60 pixels 125 x 125 pixels 468 x 60 pixels

Print and On-line Communication | Email & Online Registration Form

Emails Communication by email is an integral part of modern business practice. Hundreds, maybe thousands of emails are sent to exhibitors, visitors, sponsors and associates across the CPhI portfolio each day. The design and content of these emails are often overlooked. However, a carefully formatted email can speak volumes about a brand and what it stands for. Emails should be written in Verdana font no smaller than 12 pixels and no larger than 16 pixels. Email signatures should also follow this rule and only include essential information. Keep attachments to a minimum and only send attachments that you are sure will be able to be handled and read by the recipient. Not only will this save time but it shows professional practice and pride in the brand. It shows that you take time over what you do and what you write. As a guide, a CPhI Worldwide logo attached as part of an email signature should be no more than 20kb in size and no wider than 200 pixels. If you are insure on file sizes and how to modify them, seek out assistance from a design professional.

Online Registration Form An online registration form needs to be clear, concise, intuative and above all, consistent. With registration forms often being hosted by external suppliers, make sure these suppliers are aware of the CPhI Worldwide brand and its signature standards.

Please see Appendix for Data Capture information.

CPhI Worldwide Brand Identity Standards Manual

Print and On-line Communication | eNewsletter & Powerpoint

eNewsletter An eNewsletter can be an effective form of communication. However, a poorly designed template can have a disasterous effect on the brand. If you are sending out eNewsletters, make sure total file size (including images) does not exceed 100kb and that all the typographic standards mentioned earlier are adhered to.

Powerpoint Whether internal or external, presentations are an essential tool to communicate your message. If you are backed up by a cohesive Powerpoint presentation template, your presentation will be given professionalism and integrity whilst protecting the best interests of the brand.

Visitor analysis

CPhI Worldwide 2008

Product & service interests of visitors

Development

20%

Research

18%

Sales & Marketing

17%

Management

13%

Purchasing/Procurement

Quality Control

Production

Product Planning

Messe Frankfurt, Germany 30 September - 2 October 2008

Intellectual Property, Patent

www.cphi.com

Other

APIs, Intermediates

64%

Drug Formulation

Fine Chemicals

37%

11%

Testing, Analytical Services

11%

Synthetic Organic Chemistry 28%

Drug Discovery

10%

Excipients

19%

Consulting

Contract Manufacturing

18%

Computer Services

Biotechnology

16%

Human Resources

Drug Development

13%

Other

Business categories include Pharmaceutical Manufacturing/

Fine Chemicals Manufacturing 14%

Pharmaceutical Contract

Intermediate Manufacturing 6%

Manufacturing

23%

Trading Company

21%

API Manufacturing

CPhI Worldwide Brand Identity Standards Manual

Print and On-line Communication | Stationery

Letterhead When using an approved letterhead design, make sure the approved fonts are used in the body of any communication.

Business Card

Expoconsult B.V.B.V. Expoconsult trading trading as as Information CMPCMP Information Industrieweg 54

Industrieweg 54 P.O. Box 200 P.O. Box 3600200 AE Maarssen 3600The AENetherlands Maarssen The Netherlands

T + 31(0)346 559 444

F + 31(0)346 811 T + 31(0)346 559573 444 cphi@ubm.com F + 31(0)346 573 811 www.cphi.com cphi@cmpi.biz www.cphi-sa.com

www.cphi-china.com www.cphijapan.com www.cphi-india.com www.cphi-china.com www.cphi.com www.cphijapan.com www.cphi-india.com www.cphi.com

UBM International Media, Industrieweg 54, P.O. Box 200, 3600 AE Maarssen, The Netherlands T +31 (0)346 559 444

F +31 (0)346 573 811

cphi@ubm.com

www.cphi.com

General conditions are filed with the Utrecht Chamber of Commerce No. 2496 Handelsregister Utrecht 30076951

Only use approved fonts in the body of a letter

Compliments Slip with compliments Expoconsult B.V. trading as CMP Information Industrieweg 54 P.O. Box 200 3600 AE Maarssen The Netherlands T + 31(0)346 559 444 F + 31(0)346 573 811 cphi@ubm.com www.cphi.com

CPhI Worldwide Brand Identity Standards Manual

CPhI Worldwide Signage

Guiding the best interests of the brand

CPhI Worldwide Signage Signage plays an important part in communicating CPhIâ&#x20AC;&#x2122;s messages, information and, above all, brand identity. The reputation and integrity of the CPhI group brand relies heavily on a considerate and consistent signage scheme wherever the venue or event. Not only will integrated signage enhance the visitorsâ&#x20AC;&#x2122; experience of the show, it will reinforce CPhIâ&#x20AC;&#x2122;s position as the pharmaceutical meeting place, where intelligence gathers. Various types of signage will have to be used during an event, many of which will no doubt have to escape the constraints of the standard format. Therefore, the examples laid out on the following two pages are for use as a guideline only; to offer a visual starting point for all signage and to illustrate how different orientations can be approached from a designbranding perspective.

CPhI Worldwide Brand Identity Standards Manual

CPhI Worldwide Signage | Signage Examples

Please note: Examples shown are placeholders, created for illustrative purposes only.

Box Banner Note the clearly visible arrows using text that has a high contrast value against the background.

Portrait Banner Adhere to the signature typography standards.

CPhI Halls 3.0 CPhI Halls 3.0 - 6.2 ICSE Hall 4.1 P-MEC Hall 4.1 Registration Showcases

ICSE Hall 4.1 P-MEC Hall 4.1 Registration

Sales Stand

Portrait Sign Ensure that punctuation is correct and all banners are proofed internally before

Landscape Banner

using an external supplier to print.

Sales Stand

Organiserâ&#x20AC;&#x2122;s Office

CPhI Worldwide Brand Identity Standards Manual

CPhI Worldwide Signage | Signage Examples

Please note: Examples shown are placeholders, created for illustrative purposes only.

Finger Board Alternative versions depending

Landscape Sign

on budget.

Organiserâ&#x20AC;&#x2122;s Office Fascia Board A plain, text-only version may be used if there are budget constraints.

K51 Company Name

Wide Banner

Showcases

K51 K51

CPhI Worldwide Brand Identity Standards Manual

CPhI Worldwide Signage | Unacceptable Signage Examples

Please note: Examples shown are placeholders, created for illustrative purposes only.

Unacceptable Portrait Banner

Unacceptable Box Banner

Directional banners are hung at least 6m

Make sure all text is legible on a clean background with plenty

from the ground so text should be as large

of contrast. Do not overlay text over image.

and readable as possible.

CPhI Halls 3.0 - 6.2 ICSE Hall 4.1 P-MEC Hall 4.1 Registration Showcases Sales Stand

Unacceptable Landscape Banner Do not use unapproved colours in signage.

Sales Stand

CPhI Halls 3.0 ICSE Hall 4.1 P-MEC Hall 4.1 Registration

CPhI Worldwide Brand Identity Standards Manual

CPhI Worldwide On-Site Features

Guiding the best interests of the brand

CPhI Worldwide On-Site Features With so much going on and so many messages in an exhibition environment, the visitor/exhibitor is saturated with brands, imagery and sound. It is essential, therefore, that any special features or sales areas relating to CPhI are presented correctly and clearly so that they are as easily identifiable as every other piece of CPhI brand communication. The visitor to a stand or area must be fully aware where they are and the purpose of the area they find themselves in. This next section details requirements of how to present these special areas from a build and graphics perspective.

CPhI Worldwide On-Site Features | Requirements

CPhI Worldwide Brand Identity Standards Manual

General feature requirements Below is a list detailing specific requirements for all potential feature areas at CPhI Worldwide.

Registration • Signage • Enough counters, computer equipment, personnel • Enough space for number of expected attendees • Storage for required materials (catalogues, badges, lanyards etc)

Sales Stand If size and budget of show allows, there should be a UBMi sales stand where exhibitors can rebook for following year to include; • Reception counter • Meeting tables • Display racks for brochures • Signage for next year's event If there is no sales stand, there should at least be a UBMi Info point.

Internet Point If size and budget of show allows, the organisers can offer an internet point to visitors where they have free access to internet. • Always follow signage guidelines • The area can be sponsored • Display racks for brochures are required • A number of computers depending on size of event/budget have to be provided • If space is available, additional seating area can be created

Showcases If there is a showcases programme, a dedicated area has to be offered where the speakers can give their presentations. • Always follow signage guidelines • Provide audio and visual equipment • Seating depending on expected no of viewers • Display racks for brochures of speakers

Seating Area ("Take 5" - take 5 minutes of rest) At least one seating area per hall should be available for visitors to relax. The size and number of chairs/tables depends on visitor numbers and size of show. • Always follow signage guidelines

Feature Area Carpet Colours Feature areas should always be clearly marked by approved and visible signage. In addition, all feature areas should always be marked by a different coloured carpet from that chosen for aisles and shell scheme. Colour for these carpets should not stray from the CPhI signature colours and their variants. For example, if 'CPhI Green' has been chosen as an aisle carpet colour, then the feature area may make use of 'CPhI Worldwide Blue' or a darker/lighter tint of either of these colours.

CPhI Worldwide On-Site Features | CPhI Sales Stand

CPhI Worldwide Brand Identity Standards Manual

Feature examples The following pages offer guidance on how specific feature areas should be dressed with graphics and floral. The examples offer a variety of methods depending on budget, size and shape for the area. They do not intend to be a prescriptive representation of a particular area, they merely offer guidance and illustrate how the CPhI standards can be upheld in the exhibition environment.

CPhI Sales Stand

Use marketing from other Pharma shows to promote CPhI's global influence Make good use of the show flower throughout the stand graphics - dressing tables with the Gerbera will re-inforce teh Worldwide brand

CPhI Worldwide On-Site Features | Info Point/USA Lounge

CPhI Worldwide Brand Identity Standards Manual

Information Point

Please ensure that all graphics used are of sufficient resolution for the size and purpose.

USA Lounge Located centrally within the US Pavilion, the USA Lounge is used as a selling point for UBMi for exhibitors in the pavilion to rebook stand space for the forthcoming year. Colours for this may reflect those below although all typface used for the stand must be in the signature font and posters displayed must relate to CPhI events.

If graphics budget is limited, vinyl lettering can be used but please ensure vinyl is cut in the correct typeface (Frutiger) and colour (or as close to 'CPhI Green' as possible).

CPhI Worldwide On-Site Features | Innovation Award/Showcase

CPhI Worldwide Brand Identity Standards Manual

Innovation Award/Showcase Now an annual feature in the CPhI Worldwide programme, the Innovation Awards/Showcase stand serves a dual purpose throughout the duration of the show. For the first day, the stand is a presentation area where the award nominees speak in allotted time slots to an audience (see fig1). For the remainder of the show, the stand becomes a showcase for Award nominee and exhibitor products and display stands move into place as shown in fig2. It is also important to note that the branding on the stand is from the CPhI Innovation Awards collateral, NOT the CPhI Worldwide collateral.

Fig1 Printed voile with the Innovation Awards collateral

Carpet colour based on CPhI Inovation Award Gold

Fig2

Seats removed

Display cases

CPhI Worldwide On-Site Features | Speakers' Corner

CPhI Worldwide Brand Identity Standards Manual

Speakers' Corner

Make good use of the show flower throughout the stand graphics - dressing tables with the Gerbera will re-inforce teh Worldwide brand

Magazine distribution

CPhI Worldwide On-Site Features | Internet Point/Take 5 Island location

CPhI Worldwide Brand Identity Standards Manual

Internet Point Corner units - good area to re-inforce the brand

Make good use of the show flower throughout the stand graphics - dressing tables with the Gerbera will re-inforce teh Worldwide brand

Take 5 Seating Areas Providing public seating areas for your visitors on a crowded exhibition floor is not an easy task; size, orientation and shape differ from event to event and from year to year. However, illustrated below and on the following pages are several examples of how a shell scheme Take 5 area, of differing orientation, can be dressed with graphics and floral. Depending on budget, there are several different options that will not only clearly identify the purpose of the area but also uphold the best interests of the CPhI brand.

Island Take 5

Each Take5 area within the show can be themed on a specific event in the CPhI global portfolio

CPhI Worldwide On-Site Features | Take 5/ Exhibitor 'No-show' Quick Fix

CPhI Worldwide Brand Identity Standards Manual

Back Wall Take 5 Area

Magazine distribution

Sponsorship opportunities

Exhibitor 'No-show' Example If an exhibitor fails to arrive at the event, rather than have an empty space in amongst other exhibitors, dress the area with show colours and branding using fast and inexpensive graphics and furniture; to create and additional visitor seating area. Please note that not all the methods shown below need be used. A combination of one or all could be incorporated. Print multiple or one large CPhI Worldwide logo to place on most visible wall

Paint the system panels or use pre-coloured panels in CPhI Worldwide's core colours

Strips of coloured vinyl around the walls are cheap and effective. Be sure to use the best match to CPhI Worldwide's core colours as possible

CPhI Worldwide Exhibitor Gifts and Visitor Give-aways

CPhI Worldwide Brand Identity Standards Manual

Guiding the best interests of the brand

Exhibitor Gifts and Visitor Give-aways Partner/Exhibitor/Visitor giveaways are a great way to reinforce the CPhI Worldwide brand whilst giving the recipient a tangible artifact that will hopefully be used in a day-to-day context. Different printing techniques offer many possibilities with regards application of the brand. A pen, for example may only be printed with a single colour logo whilst a ballot box will most probably have full colour printing capability. No matter what method of printing is used, the CPhI signature/logo standards still apply. Consider your responsibility to the environment and use recycled/eco-friendly materials wherever possible.

CPhI Worldwide Brand Identity Standards Manual

CPhI Worldwide Exhibitor Gifts and Visitor Give-aways | Examples

Give-aways Only use approved palette colours for 1 colour logos. Generally, a visitor give-away will be less expensive than an exhibitor gift.

Pen is just an example. Depending on budget, a variety

of give-aways are available. Please see local promotional item suppliers for more information.

Exhibitor Folder/Pack If a reference to next year’s event is required and a style for 2010 has not been approved, do not attempt to create your own style. Use the 2009 style and substitute in text accordingly.

www.p-mec.com

Carrier Bags

www.icsexpo.com

Material should be stable enough to carry brochures and catalogues. Models

www.cphi.com

with long handles are preferred as they

3EE YOU NEXT YEAR

welcome to

Frankfurt08 30 September – 2 October 2008 Messe Frankfurt, Germany

13 – 15 October 2009 Feria de Madrid, Spain

www.cphi.com

www.icsexpo.com

www.p-mec.com

p /CTOBER &ERIA DE -ADRID 3PAIN

can be carried on the shoulder.

CPhI Worldwide Brand Identity Standards Manual

Appendix

Guiding the best interests of the brand

Appendix

CPhI Worldwide Brand Identity Standards Manual

Appendix | Data Protection

Guidelines for the successful capture of data The following is a check list for all UBMI online registration pages. Please ensure that your website offers the following when capturing customer details.

Section 1 – Data Capture and Best Practise

• A Title field displayed as a drop down box with

TOP TIP - At the point of capturing Telephone Number, you

appropriate options, this improves the match rate for

should provide an example of the format you would like e.g.

de-duping or suppressing.

+44 207 921 8180 or 02079218180

• Separate First Name and Family Name boxes.

TOP TIP - Ensure that the information you capture can be used

• Company name box should be mandatory.

by validating it using the following rules:-

• A job title is a salutation, the same as Mr or Mrs. It is a way of

• Does NOT contain all the same number

addressing an individual. Although you should capture it, it is

• Does NOT contain any alpha characters or dashes

worth little unless accompanied by a Job Function.

• The Telephone number should be truncated so there

• If there are multiple address fields in the form, they should each be labelled to avoid confusion when data is delivered by the website host, and ‘address 2’ and ‘address 3’ should NOT be mandatory. • A ‘Country’ field displayed as a drop down box that is defaulted to contain the country that drives the most traffic. In the majority of cases this will be United Kingdom. • Email address field should be long enough to capture an email address (50 Characters) TOP TIP - Ensure that the information you capture can be used by validating it using the following rules:• Contains at least one full stop (.) • Contains one @ sign

are no spaces • When asking demographic questions, use drop down boxes wherever possible. This maintains data quality. • Where you have bandings on questions these should not overlap and should start on a even number e.g you should have 01

0-49

02 50-99 03

100-199

You cannot have 01

1-50

02 50 -100 03

100-200

CPhI Worldwide Brand Identity Standards Manual

Appendix | Data Protection

Section 2 – ABC Compliance

If your event is ABC audited and you are doing a Profile audit

• The Email Capture Data Protection Statement should be

then the following questions are mandatory for the audit

placed beneath the email field (see Appendix A). Alternatively

• Company Activity

you can replace this with a tick box that states ‘I have read and

• Job Function

agree to your Privacy Policy. The words Privacy Policy should

No other demographic questions can be mandatory . If your

always link to the Privacy Policy page.

event is not ABC audited, you cannot make any demographic

• Telephone capture should not be mandatory

questions mandatory. If people choose not to answer

TOP TIP – The data protection laws are different for telephone demographic questions, they are treated as unspecified in the capture and mobile capture, so if you use the word telephone ABC audit certificates. you do not need to have the additional data protection • A ‘Job Function’ field displayed as a drop down box with

appropriate options. If you do not know which options to provide contact rob.waller@ubm.com who will be able to advise. • Wherever choices are provided, an OTHER choice should also be provided failure to do this will mean that the question cannot be audited for a profile audit. If this is an ABC mandatory question i.e. Job function/company activity then a profile audit will not be allowed and the event will have to undertake a basic audit. • Wherever OTHER is chosen, a free text box should be displayed. This free text box should be held in a unique column within the file feed. • ABC PIQ for websites the wording should be as per this example - “International Confex is audited by ABC to authenticate your registration please answer the following question.” This is useful as it makes the registrant aware of ABC which in turn helps ABC if they contact them during the audit process.

statement. • The Mobile Capture Data Protection Statement should be placed beneath the Mobile field (see Appendix B). Alternativly you can replace this with a tick box that states ‘I have read and agree to your Privacy Policy. The words Privacy Policy should always link to the Privacy Policy page. • You must have a tick box that confirms they have read and understood the Privacy Policy. This should be mandatory. • Everywhere that you use the words Privacy Policy should link to the Privacy Policy. • All Websites should contain the company house information which should be accessible from all pages. TOP TIP – Add the Company house information beneath the footer of the webpage. All registration pages should be sent to rob.waller@ubm.com for approval prior to going live. The standard turnaround time is 5 days.

• The ABC PIQ MUST be made mandatory.

APPENDIX A

Section 3 – Data Protection Compliance

• Email address cannot be mandatory, unless you require it to fulfil the product/service you are offering e.g. electronic badge fulfilment, or if they’re signing up for a newsletter. If mandatory, there should be a sentence explaining why you require it at point of capture. TOP TIP – Encourage people to give you their email address by adding the following statement ‘Help us to reduce our carbon

"UBM Information Ltd may from time to time send updates about XXX and other relevant UBM Information products and services. Your email will not be passed to 3rd parties. By providing your email address you consent to being contacted by email for direct marketing purposes by UBM Information Ltd" • The above text to be placed at site of email collection • XXX to be replaced with the name of the event/publication

footprint by providing us with your email address so that we

APPENDIX B

can communicate with you in a greener way’

Phone By providing your mobile no. you consent to UBM Information Ltd contacting you with mobile text updates prior to the event only • (Specific to what they have supplied information for in the first place, show / publication etc).

Appendix | Useful Contacts

All enquiries relating to the creation, use and application of any of the brands in the Pharmaceutical portfolio, please contact: International: UBM International Media P.O. Box 200 3600 AE Maarssen The Netherlands T +31 346 559444 F +31 346 573811 E cphi@ubm.com

Internet www.ubm.com www.cphi.com

CPhI Worldwide Brand Identity Standards Manual

Brand Identity Standards Manual

Guiding the best interests of the brand 25 January 2009