SMELL THE FUTURE FRAGRANCE TRENDS 2016
4 trends identified for the fragrance industry in 2016 regarding the location, the handling, the caps and the narratives colours connote.
CONTENTS 1. introducing nature 2. captivating caps 3. crush the blush 4. hybrid hold
The dark and urban monochrome city scene is erupted with a burst of light and nature.
introducing nature location & place
CAPS
shape & silhouette
The evolution of the statement bottle top.
Mini sculptures of art are topping fragrance bottles moving away from the classic caps.
Soft and sweet powder pink shades are hit with punches of deep berry pink pop.
crush the
blush story & narrative
The innocent and delicate pretty girl pink grows up with a smack of attitude.
H Y B R I D function & handling
HOLD
Combining of the tough angular edges with the smooth spherical shapes of the bottle.
Jemma Heathfield