JEMMA HEATHFIELD CREATIVE NETWORKS FASH10106 N0565547
CONTENTS
1. ADVERT ANALYSIS 2. FRAGRANCE TREND BOOKLET 3. GRAPHICS BRIEF BOOKLET 4. TEAM CONCEPT PRESENTATION 5. TEAM DEVELOPMENT PRESENTATION 6. TEAM LAUNCH PRESENTATION 7. PROMOTIONAL PLAN 8. BLOG LINK 9. EXTRA WORK
ADVERT ANALYSIS An analysis of the 2010 Yves Saint Laurent fragrance, Belle d’Opium using the FCP process.
FRAGRANCE TREND BOOKLET A booklet identifying four key trends for the fragrance industry for 2016 including the bottle caps, the narrative colours connote, the handling of the bottle and the location of the advertising campaigns.
GRAPHICS BRIEF BOOKLET As a team we had to create an A4 12 page spiral bound booklet for a briefing session with second year Graphic Designs students. The booklet had 4 sections, where we had to discuss our concept, consumer, competition and then the bottle and packaging.
TEAM CONCEPT PRESENTATION Our task was to demonstrate an understanding of the fragrance market, identify potential opportunites, research target consumers and start to develop possible ideas for our brand.
TEAM DEVELOPMENT PRESENTATION Present our brand development, primarily focusing on the creative concept. We presented our practice photoshoot of freezing real and artificial flowers in ice as preparation for our photoshoot in a studio with a photographer.
TEAM LAUNCH PRESENTATION The launch of our brand, Little Box of Fragrances using the FCP process as a structure. Divided into 4 sections exploring the context, the big idea to the creative concept and finally to the execution.
PROMOTIONAL PLAN Promotional plan for the launch and first six months promotional activity for our fragrance brand, Little Box of Fragrances.
BLOG LINK I love to write reviews from beauty products to films. I use my blog to express my love of photography and print, as well as sharing fashion and lifestyle posts.
EXTRA WORK
CV
I redesigned and updated my CV using a simple and bold design. My previous CV greatly lacked creativity and I did not feel the layout was visual enough.
JEMMA HEATHFIELD aspiring creative
EDUCATION Nottingham Trent University 2014-2017 BA Fashion Communication and Promotion Chatham Grammar School for Girls 2012-2014 3 A Levels (A*AB) Media Studies, Fine Art, English Language 2 AS Levels (AD) Photography, History
jemmaheathfield@blueyonder.co.uk 07720 878748
ohsojem.blogspot.co.uk
JEMMA HEATHFIELD
Address: 178 Maidstone Road, Chatham, Kent, ME4 6EN DOB: 15th June 1996 Home telephone: 01634 811861 Mobile number: 07720 878748 Email: jemmaheathfield@blueyonder.co.uk
PERSONAL I am sixth form student in year 13 currently studying my A Levels. I have already completed my Fine Art A Level, and am studying Photography at AS Level and English Language and Media Studies at A2. SKILLS • I am a hardworking and determined individual • I have strong communication and team work skills • I am organised and committed EDUCATION 1. Fort Pitt Grammar School for Girls September 2007 – May 2012 GCSEs: B -‐ Additional Science A* -‐ Art B -‐ Religious Education A -‐ Media Studies B -‐ Statistics A -‐ English Language B -‐ Sociology A -‐ Core Science C -‐ Psychology B -‐ Business Communication Studies B -‐ English AS Level: B -‐ History B -‐ Fine Art B -‐ Mathematics 2. Chatham Grammar School for Girls September 2012 – May 2014 A Level: AS Level: A -‐ Fine Art A -‐ Media Studies – predicted A B -‐ English Language – predicted A D -‐ History ? -‐ Photography – predicted A at AS Level WORK EXPERIENCE • Butterfly Art October 2012 – July 2013 I hand cut acetate butterflies for home decoration for a local business. • Revlon International 1st-‐5th July 2013 I worked within the Commercial Operations and Merchandising team on a variety of projects and completed tasks such as artwork checking and depicting striking elements from competitor displays. INTERESTS • I enjoy reading and socialising with family and friends, and have a passion for photography, which I incorporate in my blog. • In April 2012 I took part in a 10 day World Challenge expedition to Morocco where I developed and strengthened my communication and teamwork skills. • Deputy Flagship leader in Year 12 in which I helped run school events. • I was a Brownie and a Guide, and have helped at another local Brownie unit.
Kent / Nottingham
ABOUT ME I am an undergraduate student studying Fashion Communication and Promotion at Nottingham Trent University. Design, creativity and fashion has always been an important part of my life and I aspire to have a creative career.
Fort Pitt Grammar School for Girls 2007-2012 13 GCSEs (A*AAABBBBBBBBC) including Art, English Literature and Mathematics
WORK EXPERIENCE RAW Print - Intern
June 2015 - present I help run RAW Print events and help run the social media using promotion and communication skills.
Homebase - Retail Assistant
June 2014 - present Work on the shop floor, inspiring customers about interior decoration and assisting them, also work on the tills.
Revlon International - Merchandising Assistant
• I am a hardworking and determined individual
July 2013, July 2014, September 2014 Working with the Commercial Operations and Merchandising Team on a variety of projects and completed tasks such as proofing artwork and depicting striking elements from competitor displays.
• I have strong communication and team work skills
Medway Council - Concert Photographer
• I am organised and committed
HOBBIES & SKILLS • I enjoy reading and socialising with family and friends, and have a passion for photography, which I incorporate in my blog. • In April 2012 I took part in a 10 day World Challenge expedition to Morocco where I developed and strengthened my communication and teamwork skills. • I was Deputy Flagship leader in Year 12 in which I helped run school events. • From a young age I have always thrived in creativity and inamgination, and in my spare time I use this to create extra work such as magazine spreads and booklets. To view my work:
issuu.com/jemmaheathfield
July 2013, July 2015 Photographed acts who performed at Rochester Castle Concerts, including Status Quo, The Wanted and The Vamps on behalf of Medway Council for promotional use online and print publications.
MyButterflyLove - Production Assistant
October 2012 - June 2013 Hand cut acetate butterflies for home decoration for an online business.
Photoshop InDesign Illustrator Microsoft Office
MAGAZINE LAYOUTS I love the studying and analysing the layout of different magazines and creating my own layouts. I take particular inspiration from publications such as Zeum, Caboodle and Suitcase. I have always adored magazines and I love to design my own magazine layouts.
A range of individual double page spreads. I love working with full-bleed photograph or block of colour and experimenting with typography.
Exploring the fonts used by some of the most recognisable brands in the world by replacing the copy with my name.
pinterest.com/ohsojem
Jemma Heathfield
issuu.com/jemmaheathfield
2015