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SUMMARY OF RESEARCH & CONCEPT
LUXURY
LOW PRICE
HIGH PRICE
HIGH-STREET POSITIONING MAP
CONSUMER TRENDS
THE NEW YOUNG CONTEMPORARY 23 years old, a British student who loves the big designer labels. She also: • Uses high end beauty products • Loves to chat about social media with her friends at her favourite 22nd Mayfair restaurant in London • Shops in Selfridges, lusts over Miu Miu and Chanel • Follows the trends, always updating her Instagram feed • Has a YouTube channel and blog • Has her phone is glued to her hand CONSUMER
WHAT’S IN YOUR BOX?
CREATIVE CONCEPT
Brand onion
BRAND ONION
To make sure the product is exclusive yet affordable
Create a personal box of scents for our consumer Offer in.mate connec.on
BRAND ESSENCE
GRAPHIC DESIGN RESULTS
RE-WORKED MARBLE EFFECT
Big idea
RE-WORKED PACKAGING
Big idea
RE-WORKED PACKAGING
R = 243 G = 225 B = 237
Didot
Gill Sans BRAND IDENTITY
TEST SHOOT
PHOTOSHOOT
PHOTOSHOOT
PHOTOSHOOT
MAGAZINE DOUBLE PAGE SPREAD
VIDEO
SOCIAL MEDIA
WEBSITE
MOBILE SITE
APP
THANK YOU