Research+Concept
CONTEXT – 2O15 macro trends
MACRO TRENDS
Technology
Ecological
Jewellery
Customisation
CONTEXT – filtered macro trends
CONTEXT - trends – what we found
Beauty
Food
OTHER INDUSTRIES
Fragrance
CONTEXT - other industries
Jewellery
The new age of girls wearing make up and cosmetics is now 11 - it used to be 14 CONTEXT - consumers
MARKET - consumer profile mood board
“Consumers are trying to find space and silence in an over crowded world� - WGSN
MARKET - consumers
MARKET - consumer trends
54%
Aren’t satisfied with how long their fragrance lasts throughout the day
56%
find it difficult to purchase fragrance as a gift
79% Interested in a primer to make their fragrance last longer
KEY INSIGHTS – our survey results
sample
boxes
THE BIG IDEA – initial ideas
primer
THANK YOU