ANIMAL FUR CURRENT ISSUE IN FASHION INDUSTRY
Table of
CONTENTS 0 1
WHAT
0 4
WHO
0 2
WHEN
0 5
HOW
0 3
WHY
0 6
CONCLUSION
What is happening?
When did it start?
Why should it stop?
Who uses it?
How is technology helping?
My thoughts.
WHAT “In a meat-eating world, the discussion of fur is childish.” - Karl Lagerfeld
What is ‌. FUR TRADE
The fur trade is a worldwide industry dealing in the acquisition and sale of animal fur. Since the establishment of a world fur market in the early modern period, furs of boreal, polar and cold temperate mammalian animals have been the most valued.
FUR FARM
Fur farming is the practice of breeding or raising certain types of animals for their fur. Fur used from animals caught in the wild is not considered farmed fur, and is instead known as 'wild fur'. Most of the world's farmed fur is produced by European farmers.
01 FUR FACT Animal Cruelty
Electrocuting fur-bearing animals anally and genitally is an agonizing slaughter method used frequently to limit damage to fur. New York is the only state in which this inhumane method is illegal.
02 FUR FACT Imprisoned
Eighty-five percent of the fur industry‘s skins come from animals who were captive on fur factory farms, where they are crammed into severely crowded, filthy wire cages and later often skinned alive.
03 FUR FACT Inhumane Action
There are no penalties for people who abuse animals on fur farms in China, which is the world’s largest fur exporter, supplying more than half of the finished garments in the United States.
04 FUR FACT Bloody Fashion
One billion rabbits are killed each year so that their fur can be used in clothing.
05 FUR FACT Injustice towards pets
In China, more than 2 million cats and hundreds of thousands of dogs are hanged, bled to death, and often skinned alive for their fur.
06 FUR FACT Water Pollution
Fur farms harm the environment. One million pounds of feces are produced annually by U.S. mink farmsalone. One dangerous component of this waste is nearly 1,000 tons of phosphorus, which pollutes nearby rivers and streams.
07 FUR FACT Unregulated Sector
Fur farms in the U.S. are the only sector of animal agriculture unregulated by the federal government.
08 FUR FACT Not Eco-Friendly
After an animal has been slaughtered, his or her skin is treated with toxic chemicals to keep it from rotting and decomposing in the buyer’s closet.
09 FUR FACT Indiscriminate Trap
One-third of all fur sold in the U.S. comes from animals killed in steel-jaw traps, which are legal in 43 states. These traps slam shut on an animal’s limb, which causes excruciating pain and leaves the animal stuck and starving, sometimes for days. The conibear trap crushes an animal’s neck by applying 90 pounds of pressure per square inch, leaving the animal to suffer for another three to eight minutes while he or she slowly suffocates.
Animals Used
1 4
CHINCHILLA
RABBIT
2 5
FOX
MINK
3 6
RACCOON
LYNX
“Fur had to be treated like just another material.� - Karl Lagerfeld
WHEN
History of Fur 1
OVERVIEW Animal pelts, or fur and leather, have been used by humankind as clothing since the earliest times to protect their bodies from climatic conditions and harm. Furs and leather have remained popular over the ages because of their warmth, durability, and their status symbol. In certain early societies animal pelts and their by-products took on mystical or spiritual powers when worn by hunters or the ruling classes.
SIGNIFICANCE IN EARLY SOCIETY
In early societies hunters believed in “contagious magic,� that is, in the transference of the strength, power, courage, skills, prowess, and fertility of a particular animal to a human being. .
2
3
TECHNOLOGICAL ADVANCEMENTS
Since the 19th Century, new machines have been invented to transform animal pelts at much lesser costs than in the past centuries. There are now machines that stir hides and skins as they soak, remove the hair and flesh from the hides, split the hides, soften them and even emboss patterns on the leather. As a result of new technologies, furs can now be made which are lighter and more manageable. There are now machines that can weave texture and pattern into furs in a variety of colorful, mod looks.
4
RELATIONSHIP BETWEEN FURS & RULING CLASSES
Since early times, particular animal skins or furs have been reserved for the ruling and elite classes. For example, in Egypt during the period 3000-300 BC, leopard skin and lion skin was worn only by kings as well as high priests when they performed symbolic ceremonies. Beginning in the 11th Century, in Western Europe, luxury furs such as ermine, mink, sable, and chinchilla, to name a few, were reserved for the royalty, nobility, high ranking clergy, and the bourgeoisie.
5
DESIGNERS & FASHION FURS
Early French fashion designers such as Jeanne Paquin (1869-1956) and Paul Poiret (1897-1944) started to use fur regularly in their collections in the early 1900s. By the 1930’s, fur was used in abundance by designers as trim for coats, collars and cuffs. Fortunes have been made over the centuries from the exploitation of fur-bearing animals to satisfy human needs and vanities. The technological sophistication and application of artistic skills in the treatment of pelts have opened the doors to seductive new designs and styles.
6
ACCESSIBILITY OF FASHION FURS
Fur and leather garments have become available to the masses in the last century, thanks to the advancement in technologies for processing pelts. However, luxury furs still confer a super wealthy cachet. Since the early 20th Century, the rising classes with disposable income have been demanding fur coats and garments dressed or trimmed with fur thus opening the market for less expensive furs such as muskrat, wolf, racoon, hare, lamb, and others.
WHY “Fur is no longer just about coats but also dresses, bags, jewelry and adorable charms.� - Karl Lagerfeld
Reasons To STOP Fur farms
Trapping
Worldwide there are farms where millions of raccoon, dogs, rabbits, and other animals spend their lives in wire cages. These animals are killed with inhumane methods like electrocution or neck-breaking.
America is the world’s top producer of wildcaught animal fur. In addition to killing millions of animal for fur, traps accidentally harm pets, hunting dogs and even endangered species.
Alternatives
Consumer protection
There are substitutes to fur that look and feel real. The quality of faux fur has improved over the years, bringing faux fur sales to an all-time high.
Continuing the demand for fur creates more potential for fraud. Humane Society investigations have discovered jackets trimmed with animal fur being sold across the country without labels or falsely advertised as "faux fur.�
Environment
Making fur products requires toxic and carcinogenic chemicals.
Food chain
Everything in an ecosystem is connected, so if you get rid of one animal all the other creatures will be affected. The animal could be an important element in a certain food chain and all other creatures which are part of that food chain would have affected.
WHO “Fur is Fendi and Fendi is Fur.” - Karl Lagerfeld
Who uses it? Fashionsta
Designers
PETA believes that animals have rights and deserve to have their best interests taken into consideration, regardless of whether they are useful to humans.
Who’s supporting? MISSION Manly VISION
Focus attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: factory farms, laboratories, the clothing trade, and the entertainment industry. We work through public education, cruelty investigations, research, animal rescue, special events, celebrity involvement, and protest campaigns.
Who’s supporting? MISSION Manly VISION The Humane Society of the United States is the nation’s largest animal protection organization, rated the most effective by its peers. Since 1954, The HSUS has been fighting for the protection of all animals through advocacy, education, and hands-on programs. We rescue and care for tens of thousands of animals each year, but our primary mission is to prevent cruelty before it occurs. We're there for all animals, across America and around the world.
MISSION Manly VISION
ACTAsia for Animals is a local charity set up by experienced animal protectionists after witnessing the huge amount of animal suffering in Asia in combination with a lack of animal advocates who can speak out for them. They have launched a public awareness campaign. They urge the Chinese people to stop buying fur products stained with so much appalling animal suffering.
HOW “Fashion is supposed to be about change. I mean, we're supposed to be about cutting edge! I think people in fashion are pretty heartless. Why on earth would they use fur otherwise?� - Stella McCartney
Design Competition Viral Video Peta & other organization go to the fur farms to capture shots of animal slaughter and ill treatment towards them in order to show the world the truth behind.
Freedom To Share Today people can use Social Media to express their emotions and thoughts towards the horrible treatment given to animals at the fur farms.
Ad Campaigns Advertising and marketing groups are focus their time to support such causes to impact the audience with thoughts about the cruelty against animals.
TECHNOLOGY Manly
Environmental friendly organize competition based on photography and design to use strong and meaningful images for the pictorial representation of the cause.
Cruelty-Free Fashion Show
SOCIAL MEDIA
Motivating young designers and upcoming fashion individuals to come up with collections that are both organic and eco-friendly. To understand that the importance of animal lives.
Faux Fur The advancements in manufacturing technology make it difficult to distinguish fake fur from real fur.
Thank You For Listening.