WHISKERED - Winning Tablet Magazine Concept Pitch Deck - Spring, 2015 - S.I. Newhouse

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Meet

Whiskered The Mission

“For men who value their personal appearance as a part of their identity, Whiskered Magazine engages men with a rugged style that’s fit for the modern world. With our unique and specialized content, we can help every man who wants to solidify his sense of self through personal presentation, style and appearance. ”

The Audience

The reader is a man in his mid 20s to early 30s who has an upper middle class job and time in his day to spend grooming his face. The readers either have a sense of style that they’re looking to upgrade or change, or they have basic style and are looking for a place to start building. The reader either has a beard or wants a beard.

Imagery

The content lends itself to great photos & simple graphics and imagery to contribute to great content.

The Aesthetic

It’s important that the Whiskered Brand emulates clean & simple design in order to highlight a mix of great photography, illustrations and graphics without overwhelming the content.


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