Whiskered
Meet
Whiskered The Mission
“For men who value their personal appearance as a part of their identity, Whiskered Magazine engages men with a rugged style that’s fit for the modern world. With our unique and specialized content, we can help every man who wants to solidify his sense of self through personal presentation, style and appearance. ”
The Audience
The reader is a man in his mid 20s to early 30s who has an upper middle class job and time in his day to spend grooming his face. The readers either have a sense of style that they’re looking to upgrade or change, or they have basic style and are looking for a place to start building. The reader either has a beard or wants a beard.
Why
Whiskered?
“New retail concepts, such as creating more product sampling opportunities, can also help increase men’s engagement and spending in this market.” - Mintel (2014)
Why
Whiskered?
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What Makes
Whiskered The Aesthetic
It’s important that the Whiskered Brand emulates clean & simple design in order to highlight a mix of great photography, illustrations and graphics without overwhelming the content. Typefaces Titles/Headers: Bebas Neue Body Content: Proxima Nova Color Palettes: Palletes are made up of neutrals and earth tones and their complementary colors as accents. Palletes may rotate with each issue.
Imagery
The content lends itself to great photos & simple graphics and imagery to contribute to great content.
What Makes
Whiskered The Tablet Mag The Cover: Readers will enter their beard photos into a contest via social media and other readers will vote on the best beards. The winner will be featured on the cover of the next month’s issue. Exclusive Content: Exclusive tablet only content will include a mix of Features, Product Reviews & How-Tos about: ›› Beards & Beard Styling: Moustache & Beard Maintenance, Types of Razors, Waxy Whiskers (products), Beard Health, Beardspiration ›› Beard & Barber Shop Culture: Beard Competitions, Bearded Celebrities, ‘Why Women like Beards’, Playoff Beards
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What Makes
Whiskered Secrets of the Straight Razor
What to look for, What to expect, What to do
Beard-Friendly Barbers
Find Enter your zip code to find great barbers near you
Reviews for nearby barbers
Reviews for nearby barbers
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Image
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Related video content (how-to video)
Reviews for nearby barbers
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Image/visual
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What Makes
Whiskered The Beard Box
›› The Beard Box integrates the product reviews within the magazine into the physical realm. Readers have the opportunity to sample each of our reviewed products that month via the magazine feature or the website. ›› Readers will know what will be within their subscription box. Non-readers can order a subscription box as well, but will not know what the subscription box contains each month.
What Makes
Whiskered The Website
Whiskered About
Digital Downloads
Whiskers
Products
The Beard Box
Gallery
Content: Whiskered.com will include: ›› A few free articles from that month’s issue Beard products, beard stories ›› Information about the Whiskered brand History, contact information ›› Sponsored Content regarding products ›› “Beard Box” Ordering ›› Links to downloads for both Whiskered magazine & the Get Whiskered App.
What Makes
Whiskered The Website
Home Page
Article Page
What Makes
Whiskered Get Whiskered
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What’s the plan for
Whiskered The Business Magazine Subscription ›› 12 issues per year ›› $3.99/ month individual issues ›› $2.99/month with subscriptionBilled $35.88 all at once Potential Advertisers
Alternative Revenue Streams ›› Subscription box ›› Sponsored content on web ›› Web banner ads/in article ads ›› Beard Socials/events ›› Beard competitions judged by professionals for best beard
Why digital works for
Whiskered Digital strategy Taking Advantage of Cross-Platforms ›› By taking Whiskered beyond just a tablet magazine, we’re able to create an entire digital experience for our users, contributing valuable content to the community.
Opportunity for Interactivity ›› Whiskered integrates interactivity into multiple facets of the magazine. ›› How-to Videos- To provide better content for beard beginner readers, Whiskered embeds their video Use of Social Media content directly into the articles ›› Engaging our readers on social media ›› Best Barber Finder- The Barber platforms gives an additional dimension to our locater is interactive within the digital experience. magazine. User generated reviews ›› Instagram: Users can post and tag their curated by Whiskered also allow for beard pictures to enter the cover beard users to contribute and create more competition. authentic reviews.
Whiskered