WHISKERED - Winning Tablet Magazine Concept Pitch Deck - Spring, 2015 - S.I. Newhouse

Whiskered

Meet

Whiskered The Mission

“For men who value their personal appearance as a part of their identity, Whiskered Magazine engages men with a rugged style that’s fit for the modern world. With our unique and specialized content, we can help every man who wants to solidify his sense of self through personal presentation, style and appearance. ”

The Audience

The reader is a man in his mid 20s to early 30s who has an upper middle class job and time in his day to spend grooming his face. The readers either have a sense of style that they’re looking to upgrade or change, or they have basic style and are looking for a place to start building. The reader either has a beard or wants a beard.

Why

Whiskered?

“New retail concepts, such as creating more product sampling opportunities, can also help increase men’s engagement and spending in this market.” - Mintel (2014)

Why

Whiskered?

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What Makes

Whiskered The Aesthetic

It’s important that the Whiskered Brand emulates clean & simple design in order to highlight a mix of great photography, illustrations and graphics without overwhelming the content.

Typefaces Titles/Headers: Bebas Neue Body Content: Proxima Nova Color Palettes: Palletes are made up of neutrals and earth tones and their complementary colors as accents. Palletes may rotate with each issue.

Imagery

The content lends itself to great photos & simple graphics and imagery to contribute to great content.

What Makes

Whiskered The Tablet Mag The Cover: Readers will enter their beard photos into a contest via social media and other readers will vote on the best beards. The winner will be featured on the cover of the next month’s issue.

Exclusive Content: Exclusive tablet only content will include a mix of Features, Product Reviews & How-Tos about: ›› Beards & Beard Styling:

Moustache & Beard Maintenance, Types of Razors, Waxy Whiskers (products), Beard Health, Beardspiration ›› Beard & Barber Shop Culture:

Beard Competitions, Bearded Celebrities, ‘Why Women like Beards’, Playoff Beards

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What Makes

Whiskered Secrets of the Straight Razor

What to look for, What to expect, What to do

Beard-Friendly Barbers

Find Enter your zip code to find great barbers near you

Reviews for nearby barbers

Reviews for nearby barbers

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Image

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Related video content (how-to video)

Reviews for nearby barbers

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Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

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Image/visual

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What Makes

Whiskered The Beard Box

›› The Beard Box integrates the product reviews within the magazine into the physical realm. Readers have the opportunity to sample each of our reviewed products that month via the magazine feature or the website. ›› Readers will know what will be within their subscription box. Non-readers can order a subscription box as well, but will not know what the subscription box contains each month.

What Makes

Whiskered The Website

Whiskered About

Digital Downloads

Whiskers

Products

The Beard Box

Gallery

Content: Whiskered.com will include: ›› A few free articles from that month’s issue

Beard products, beard stories ›› Information about the Whiskered brand

History, contact information ›› Sponsored Content regarding products ›› “Beard Box” Ordering ›› Links to downloads for both Whiskered magazine & the Get Whiskered App.

What Makes

Whiskered The Website

Home Page

Article Page

What Makes

Whiskered Get Whiskered

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What’s the plan for

Whiskered The Business Magazine Subscription ›› 12 issues per year ›› $3.99/ month individual issues ›› $2.99/month with subscriptionBilled $35.88 all at once Potential Advertisers

Alternative Revenue Streams ›› Subscription box ›› Sponsored content on web ›› Web banner ads/in article ads ›› Beard Socials/events ›› Beard competitions judged by professionals for best beard

Why digital works for

Whiskered Digital strategy Taking Advantage of Cross-Platforms ›› By taking Whiskered beyond just a tablet magazine, we’re able to create an entire digital experience for our users, contributing valuable content to the community.

Opportunity for Interactivity ›› Whiskered integrates interactivity into multiple facets of the magazine. ›› How-to Videos- To provide better content for beard beginner readers, Whiskered embeds their video Use of Social Media content directly into the articles ›› Engaging our readers on social media ›› Best Barber Finder- The Barber platforms gives an additional dimension to our locater is interactive within the digital experience. magazine. User generated reviews ›› Instagram: Users can post and tag their curated by Whiskered also allow for beard pictures to enter the cover beard users to contribute and create more competition. authentic reviews.

Whiskered