Move Up Issue 9

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LET’S DANCE

A MOM-TREPRENEUR STORY

START A BUSINESS 10 REASONS WHY YOU SHOULD

GO MIGHTY PEACE

TRAVEL & EXPLORE THE PEACE REGION

Local Features News Events Opportunities

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AMBITIOUS &

savvy

PEACE REGION BUSINESS LEADERS 35 AND UNDER

TAKE ONE


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AMBITIOUS &

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PEACE REGION BUSINESS LEADERS 35 AND UNDER

WINTER EDITION 2016

Contents >> VOLUME IX

PUBLISHERS

Tormaigh Van Slyke | tormaigh@pcpublishing.ca Jenelle Van Slyke | jenelle@thevaultmag.com EDITORS

Jenelle Van Slyke Tormaigh Van Slyke ADVERTISING SALES

Tormaigh Van Slyke | tormaigh@pcpublishing.ca LAYOUT DESIGN

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Aimie Williams Tormaigh Van Slyke Jenelle Van Slyke AD DESIGN

Aimie Williams PHOTOGRAPHY

Paul Lavoie Images, Tormaigh Van Slyke, Drew Rogers, Lydia Zilahy, Cait Davidson WRITERS

Justin Cantin, Community Futures Staff, Dan Dibbelt, Amanda Furlong, Billy-Joe Laboucan, Drew Rogers, Jenelle Van Slyke, Tormaigh Van Slyke, Lydia Zilahy Move Up is published by Plato’s Cave Publishing. No content herein can be reproduced without written consent of the publisher. 10,000 copies are printed and distributed throughout the Mighty Peace Region, Alberta and beyond. Move Up is 100 per cent funded by advertising dollars.

SKI INTO THE HEART OF THE PEACE

Also >>

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ICYMI

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Courage to Change Herstory

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Let’s Dance!

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Are you listening to your customers

Previously in the Peace

An Aboriginal Legend

FIND MOVE UP IN ALL 14 FRESON BROS. LOCATIONS

PREDA

PEACE REGION ECONOMIC DEVELOPMENT ALLIANCE

MOVE UP IS A PROUD MEMBER OF THE PEACE REGIONAL ECONOMIC DEVELOPMENT ALLIANCE

A Mom-trepreneur Story

Social Media Monitoring

COVER PHOTOGRAPHY BY PAUL LAVOIE IMAGES

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Have Your Say We asked our ever-growing Facebook following:

What is your favourite thing about winter in the Mighty Peace Region? Here’s what you had to say: Jordana G. I’d have to say the beauty of nature. Everything is so crisp and magical—especially when the frost is resting on the trees. It makes me feel like I’m living in a winter wonderland!

Sara Ellen T. Hot chocolate and skating with my family. Best feeling ever! Now I can share it with my babies.

Sharon K. I love the challenge of keeping warm when it’s -20o or colder. I am of Norwegian descent, and a common expression in Norway is, “There’s no such thing as bad weather, only bad clothing.” A few years ago, I went hiking in the Peace River hills when it was -40o and didn’t get cold at all. The battery in my camera died  but it was after I got the winter solstice shot I wanted  Winter’s beautiful!

Cynthia G. My fave thing about winter is my wood stove ;)

Kelsey C. How amazing the northern lights look.

Natalie S. Fresh “sparkly” snow on sunny days, tobogganing and rosy cheeks!

Susan M. The beauty of frosty trees, sunrises and sunsets, sparkly frost, wind-sculpted snow, animal tracks, the sky, the sky, the sky.

Have your say in the next issue of Move Up: www.facebook.com/MoveUpMagazine 4

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HEART OF THE PEACE ECONOMIC DEVELOPMENT COMMITTEE FORMED

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he Town of Fairview and the Municipal District of Fairview, conveniently located in the heart of the Peace Region, have partnered to create an economic development committee to take advantage of their prime location and unique opportunities. Aptly, it’s named Heart of the Peace Economic Development Committee (HOPEDC). The Town of Fairview and the Municipal District that surrounds the town have long enjoyed a stable economic environment. With the Grande Prairie Regional College Fairview Campus, a strong agricultural sector, a vibrant downtown and a strategic location, Fairview and region have remained one of the most stable regions in northwest Alberta. Many factors contribute to the stability of the region including the steady population growth, the College’s ability to attract a younger demographic and the stability of family farms. These are all factors that make the region a stable and promising region for growth and investment.

Even in this promising region, however, there has been concerned with the recent downturn in Alberta’s economy, leading both municipalities to work together to create HOPEDC. Both municipalities have contributed financially to fund an agreement with the Peace Region Economic Development Association (PREDA) that will assist the committee with economic projects for the region.

Working together will open new opportunities for our region. Ernie Newman, Reeve of the MD of Fairview

With a couple committee meetings already under their belt, the committee has already identified some projects to pursue, including a potential opportunity for a museum, completion

of a business survey analysis started two years ago and a retail gap analysis, which will help identify potential retail and commercial opportunities for the area. “Working together just made sense,” said Ernie Newman, Reeve of the MD of Fairview. “We [the Town and the MD] both have much to offer. Working together we have even more.” HOPEDC is made up of members from both municipal councils, the Fairview Chamber of Commerce, the College and two members at large. While the committee is looking at new opportunities they are also concentrating on what is already here. Work has begun on economic strategy, hoping to engage existing businesses in the community to ensure their success and prosperity. “Now, more than ever, is the time to work together,” said Newman. “Working together will open new opportunities for our region.”

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NEWS

MANNING FRESON BROS NAMED REGIONAL GROCER OF THE YEAR

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reson Bros. in Manning, is proud to have been awarded the 2015 Alberta/NWT/ Nunavut Regional Award – Small Surface Category. Each year, the Canadian Federation of Independent

Grocers (CFIG) Awards Program recognizes the success of outstanding independent retailers and each year, Independent grocery stores from coast to coast in Canada compete for the coveted title. Each

of the competing stores is visited personally by a highly respected retail management expert, who evaluates competing stores based on retailing excellence and innovation, store team performance, customer service, space utilization, freshness and cleanliness.

customers.”

Jacek Dryblak, Store Manager, Freson Bros. Manning was pleased with this latest addition to the series of awards Manning has received, “This award is a source of great pride and demonstrates our commitment to our community and my team’s dedication to provide the best possible food experience for our

Mike Lovsin, Chairman and Doug Lovsin, President attributes Freson Bros.’ continued success to the team’s unwavering commitment to Family, Community and Heritage. “These awards are a testament to Freson Bros.’ ability to offer Alberta with a unique fresh food shopping experience. This is the foundation of our brand and who we are.”

This Award comes on the back of the Canadian Independent Grocer of the Year National Gold Award – Small Surface Category, the most prestigious award CFIG can bestow that Freson Bros. Manning was awarded in 2010.

h freson Bros. Manning Store Manager, Jacek Dryblak, and team.

NORTHERN AIR EXPANDS ROUTES

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n November 5th, 2015, Northern Air introduced its expanded air service to include a Whitecourt-Calgary route, eight flights per week. The Whitecourt Airport, which is operated by Woodlands County, fully supported and endorsed this expansion. “From the perspective of Woodlands County, Northern Air will take our community a huge step ahead

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in the way we service our business community,” said Woodlands County Mayor Jim Rennie in an October 15 press release. “For all our residents travelling to Calgary to meet with their company headquarters, they will be able to have both breakfast and supper at home with their families.” According to Rennie, the expansion is important for the growth of the region as it provides an important transportation link between the

more remote communities in the Woodlands County to the bustling cultural hub of Calgary, and the convenience this provides residents is paramount. A one-way Peace River to Whitecourt flight is $141.69 and same-day travel is available on Tuesdays and Thursdays.


photo taken by Peace River Town Councillor Colin Needham - it shows the installation of fibre optic cable over the summer of 2015.

Town of Peace River

INFRASTRUCTURE RENEWAL PROGRAM

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n 2015, Peace River got in the digital fast lane. Peace River’s Mayor, Tom Tarpey, believes this boost will help to motivate a sluggish economy in 2016. Not only was 2015 the year that Telus rolled out their fibre optic internet plan in Peace River, but the municipality was able to kick start important infrastructure renewal programs in the town’s residential neighbourhoods. The Peace River Airport also received substantial upgrades with the help of federal grant money. Out of everything that was accomplished in 2015, Mayor Tarpey said the fibre internet installation was his favourite. “Capable of providing users with internet speeds of one gigabyte per second (100x faster than most internet connections), fibre-optic cable is a transformative technology,” said Mayor

Tarpey. “It has not only consolidated the Town of Peace River as the financial, administrative and retail centre of the region, but it has created a universe of future economic opportunities for our residents.” On the infrastructure improvement front, major upgrades at the airport were completed. “The airport provides a valuable link between Peace River, the region and major centres in the south,” said Mayor Tarpey. “Improvements like the ones undertaken this year help to cement our connection with the rest of the province, the country and the world.” Closer to home, major changes took place on the streets of Saddleback, in the first stage of what Mayor Tarpey hopes will be an annual invest in local infrastructure.

“Our Neighbourhood Renewal Project took its maiden voyage this year,” said Mayor Tarpey. “It’s part of a concerted effort to tackle infrastructure deficits in town in a timely and efficient manner.” Underscoring all of these projects was an infrastructure renewal and upgrade theme, something Mayor Tarpey said he supports. “Fibre optic internet, street renewal projects and all the work done this year help to make the town run better, connect us more and are sound invests in ourselves locally,” said Mayor Tarpey.

Adam Dietrich Communications Coordinator Town of Peace River

ADVERT ISE ME N T

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WEST FRASER ACQUIRES MDFP

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t has been a year of change for Manning Diversified Forest Products Ltd (MDFP). In early October, it was announced that West Fraser had purchased the Alberta Company. The sawmill has history to those in the region, being in operation since 1993. Yet the changes will be preserving some of the past while taking on a new direction in the future. Rodger Hutchinson, Vice President, Finance/ Corporate Controller and Investor Relations, shared some of West Fraser’s plans in an interview with Move Up.

we went ahead and bought Manning Diversified Forest Products Ltd. It was a fortunate opportunity because it is a solid operation,” said Huchinson. “We are keeping all of the current 120 employees, including the manager,” said Hutchinson. “They are doing a great job. We will be completing some minor capital expenditures— worth between $5 million to $10 million—to bring up production from 100 million board feet of lumber to 130.” According to Hutchinson, the mill is well situated for such an expansion and, as a larger producer operating within Alberta, British

Columbia and the southern United States, West Fraser has the knowledge base necessary to take the next steps forward. Since 2012, West Fraser has invested in three sawmills within Alberta—in Edson, High Prairie and now Manning. Hutchinson was optimistic about the latest acquisition. “We see Alberta as a good place to do business. It has highly qualified individuals, good transportation and connections. That is why

Apart from finding Alberta a favourable place to do business, the resources surrounding the mill played, and will continue to play, a pivotal role in the mill’s future. The wood supply is enough to support the completed expansion. By keeping the existing staff, adding expertise in relation to new markets and expansion, this is one business to keep on the radar for 2016.

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IN CASE YOU MISSED IT

The show travelled to four different Peace Region communities showing off the resulting photography.

Picturesque Photo Tour

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he Picturesque Photo Tour and Showcase Reveal was held on October 24 at the Sawridge Inn in Peace River with a gala

event of chocolate, cheese, wine and art. The reveal followed an impressive

During its tour, over 350 visitors took in the gallery, which started in Peace River, moved to Manning, then Fairview and ended in Grimshaw. The art was made available for sale to the public and will ultimately be used in marketing materials for the many municipalities and towns that partnered in the project.

i The Sawridge Inn in Peace River created an amazing spread of wine, chocolate and cheese spread for the Picturesque gala on October 24 | Photography By Jenelle Van Slyke

regional photo project whereby nine local photographers had the chance to shoot with world-renowned photographer Jeff Bartlett. The Picturesque Photo Tour and Showcase offered an abundance of amazing shots from all over the Mighty Peace Region.

If a tree Falls in the Forest

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he Peace River Museum & Archives held an opening reception for their latest exhibit in the Main Gallery titled “When a Tree Falls in the Forest.” Partnering with NAIT Boreal Research Institute, Daishowa-

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Marubeni International Ltd., Alberta Forestry, Alberta Environment and Parks, Mighty Peace Watershed Alliance, Boreal Bird Centre for Conservation and various local artists, the Museum examines the boreal forest environment in our

own backyard—how this landscape has in the past, and continues to be, a determiner—shaping our identity and informing who we are. Visitors enjoyed guitarist Vernon Ledger, conversations and refreshments. The exhibit runs until May 2016.

i The Peace River Museum’s Newest exhibit | Photography Submitted

Boreal forest exhibit runs until May 2016


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IN CASE YOU MISSED IT

High Level caps off 50th year with Frostival Celebration Photography By Cait Davidson

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n December 5th, the Town of High Level hosted “Frostival,” the final celebration for their 50th anniversary year. Partnering with the Ice on Whyte Festival Society, The Town of High Level delivered an amazing snow and ice event to residents. With a carving team made up of lead carver Peter Fogarty and his two aides Cliff Vacheresse and Mark Burge, preparation for the Frostival site took ten days to develop. During those ten days, the team constructed two ice slides, a snow maze, three snow carvings and two ice carvings. Two days leading up to Frostival, an Adult Ice Carving workshop took place in which eight community members got to try their hand at creating their own ice creations, which were displayed for the Frostival. Also, in the week prior to the event, school tours were arrange and 23

classes were able to tour the site and ask the carvers questions. The Frostival day kicked off with a free community pancake breakfast at the Spirit of the North Community School’s gym. About 300 residents enjoyed a hot breakfast of pancakes and sausages before heading over to Jubilee Park to take in the festivities. The Frostival officially started at 11:00 am and residents filled the park on the beautiful sunny morning. The ice slides were a major hit with the crowds as was evidenced by the steady line up of kids waiting for their chance to slip down the icy slope. In the snow maze, surprises awaited around each corner as smaller ice carvings were placed in the maze’s dead-ends. Another big draw was the giant inflatable igloo that housed the Lil’ Chippers program in which youths aged six and up got to chip away at a piece of ice and create a design of their

choosing. Families warmed up around the fire pit, watching children skate around the skate path as classic Christmas music played in the background. Many photos were taken beside the snow and ice carvings which included a momma bear and her two cubs, a caribou, a picture frame, a raven’s head and a flame inspired from the Town of High Level’s logo. Frostival-goers were invited into the Town Hall’s warm up room where they enjoyed free hot chocolate, coffee and hot dogs. As well, games and activities and 50th Anniversary merchandise was for sale. The day wrapped up with the closing ceremonies at 6:00 pm with an address from the 50th Anniversary Planning Committee Chair, Mike Morgan, followed by MLA Debbie Jabbour and, finally, the Town of High Level’s Mayor Crystal McAteer. An amazing display of fireworks lit up the sky at 6:30 and audible “Ooohs” and “Ahhs” were heard from the park as the fireworks exploded overhead. In addition to the Frostival, other community events took place on December 5 including: The Mackenzie Crossroads Museum and Visitors Centre’s annual Museum Open House; the Parent Link Centre’s Christmas Bazaar in Florence MacDougall Community School; the Senior’s Centre hosted pie and coffee; the Santa Claus Parade and the High Level Running Club hosted their 5 km Northern Lights Christmas Shuffle. #Li fesBetterUpHere | WI NTER 20 1 6 M OV E U P

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COURAGE TO CHANGE HERSTORY Aboriginal Legend submitted by Billy Joe Laboucan, Chief, Lubicon Lake #453 (as shared by his sister, Gladys Calliou)

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t was a sad day when Nootigeo (Old Woman) was told to get ready for the end of her life. She lived with her granddaughter, and both were devastated of the news.

A messenger had come bearing materials with which to make a dress, moccasins and the rest of her regalia to wear when she met her slayer. The granddaughter cried and could not be consoled by her grandmother whom also cried. Finally Nootigeo said, “Come now. No use in crying, help me with the sewing of my dress and moccasins.” The two sewed for days until Nootigeo was content with the beautiful items she would wear when the invited neighbouring Chief would arrive to kill her. The day finally came. A messenger said, “Get ready! The time has come. Get dressed and go out to the edge of the parade ground.” Nootigeo dressed with care. She braided her hair with ermine, and strung a small hatchet on a rawhide thong and put it around her neck.

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After she dressed, Nootigeo walked to the end of the prairie to wait for the invited Chief. After a lengthy wait, finally, the Chief on his spirited war horse rode to the far end of the clearing. He nudged his horse so that it started prancing sideways, back and forth, in a display of fine horsemanship. As soon as Nootigeo saw the horse prancing, she too started dancing, back and forth. Back and forth she danced as she watched the Chief on his fine horse come closer getting ready to charge. The Chief had his spear ready. The huge horse charged. The Chief, leaning sideways, cocked his arm back readying the deadly spear for the killing thrust at Nootigeo. She danced to one side and, as the Chief on this horse swept closer, she started swinging her sharp hatchet on its rawhide tether. As the horse and rider drew close, the hatchet was a blur. Then at the right moment, she struck and cut off the rider’s head. The horse charged on with its headless rider. The onlookers

were shocked at the audacity and the courage of Nootigeo. Amazed that she would oppose a long standing tradition—the granddaughter and other people could not believe what they had just witnessed. But she had only begun. Once again, Nootigeo started dancing. This time it was in the direction of her own Chief who was with a group of people on the edge of the parade ground. As she danced closer, she started swinging her hatchet. At this point, the Chief stepped out and held out his hands, “Whoa! Stop! No more! From this time on, there will be no more killing of old women.” Then, the cheers started! The people rushed forward to hug and kiss the brave and fearless Nootigeo. The granddaughter with happy tears ran to her grandmother. They hugged and kissed amazed at the turn of events. From that day on, there would be no more killing of old women.


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* Denotes Professional Corporation

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In an Ideal World

Peace River’s new weight loss clinic gets results, changes lives

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my body needed,” said Fickle. “The Ideal Health Clinic taught me I need to eat what my body needs to survive and feel good. Some days I feel like I eat more than I did before Ideal Protein. I make better decisions now. I’ve learned more about me. I have more energy and I feel healthier than I have felt in years,” said Fickle.

ichelle Belzile, 42, is excited. In April of last year she launched The Ideal Health Clinic, a Peace River health and weight loss business, and she’s already making a huge difference in people’s lives. Originally from Quesnel, BC, Belzile relocated to Peace River with her family at the age of 15. After finishing high school, Belzile continuously sought positions where she could help people—as a lifeguard, then as a career counsellor and then as an emergency medical technician. During her personal quest for health and weight loss, Belzile found outstanding success with a system called Ideal Protein. “I tried Ideal Protein myself and after two weeks I could see my own progress. Based on the medical science behind it, I knew it was a good, solid weight loss program,” said Belzile. She believed it was so solid, in fact, that she built a business around it. And, The Ideal Health Clinic was born. Today, it employs five people. It has grown from a small office space to a downtown location in Peace River and now to a second office location in Fort St. John, BC. “The program uses a process called Ketosis and has a four phase protocol. There is a beginning and an end. Clients that give 100 per cent will get 100 per cent

BEFORE results. Our goal is to reeducated clients to a new eating pattern, creating a new lifestyle,” said Belzile. Tania Fickle, 42, pictured above, is a Behavioral Consultant for Alberta Health Services’ multidisciplinary Community Support Team. She has experienced the success of The Ideal Health Clinic first hand, losing a whopping 110 pounds in six months. “I decided to try The Ideal Health Clinic because I had a friend who was doing it. She encouraged me and I saw her success. I was skeptical at first, but I saw results right away. Our minds are very tricky; I still had a hard time believing it would work, even after losing 50 pounds. I think that was the toughest part— making my mind accept it

AFTER working,” said Fickle. Though Fickle had tried dieting in the past—drinking meal replacement shakes, she once lost 29 pounds in six months—this is the first time she has experienced this kind of weight loss. “I was worried at first because I have always been a very busy person, and I thought, ‘if this isn’t super easy I won’t be able to maintain.’ That’s probably why I gained so much weight because I was always looking for fast and convenient. What I like most about this [diet] is that it leaves few decisions for me to have to struggle with,” said Fickle. During the process, Fickle says she has learned a great deal about food. “I really had no clue what

Fickle looks forward to losing 50 more pounds and reaching her goal weight, and she knows she can do it with the help of Belzile and the staff at The Ideal Health Clinic. “The staff have been really great. When they took the second picture of me they said, ‘Look at you. You look so great.’ It made me cry. They were so supportive,” said Fickle. Belzile lives for success stories like these. “I love to help people in any way I can. I want to make a difference in people’s lives. I have several goals with my clinic. My main goal is to significantly reduce the number of metabolic syndrome cases in our region. I want to teach people how to eat and by doing so, help reduce obesity and health issues. Food is our medicine,” said Belzile. For more information about The Ideal Health Clinic, call Michelle at 780-617-9010 or drop in to 9907 101 Avenue, Peace River.

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RELOCATION STORY

AMANDA ZIRICINO MOVED UP FROM BRITISH COLUMBIA Amanda Rose Ziricino, 34, is originally from Ontario, but has spent the past nine years in Whistler and Squamish, BC. Amanda moved up to the Peace Region in July 2014.

Where in the Peace Region did you move to? We currently live in St. Isidore, which is wonderful, but Peace River feels so magical and is also home right now.

Where do you work? Good question, but I don’t

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like to call it “work.” I call it joy or passion. I am blessed to work mostly for myself. I own a company called La Dolce Vita Healing Arts and Education. You might have heard of it before or met me at the local farmers market. In Italian, “La Dolce Vita” means “the sweet life,” so I try to do more of what I enjoy every day by teaching workshops and/or private treatments around being healthy and happy. I’m blessed to be learning every day on my personal journey. That’s what motivates me to be the best me I can be every day and share my passion with as many people as I can around the world.

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My passion is holistic and alternative healing from around the world. I love to teach people of all ages about intuition, sound therapy, mindfulness, meditation, shamanic yoga, crystals, angel cards and Reiki. I can be found in my homebased wellness studio, the local farmers market, which I love or The Bodhi Tree. We also just opened a new wellness studio (in Valley Health, Main Street Peace River). I encourage you to stop by and say hello. I will also be teaching snowboarding this winter at Misery Mountain. I’m

hoping to inspire others to get active and spend time in nature. My partner Chris works for CN rail and we have been blessed with the opportunity to travel.

What was your first impression of the Peace Region? My first impression was to keep an open mind and heart. I was excited to move here. I found Peace River much smaller than any other place I have lived before which is kind of nice and refreshing. The cost of living is cheaper and there are more opportunities


To be honest, I was a bit scared to move to Northern Alberta for a number of reasons and was not sure what to expect. However, I have been greatly surprised. I have met so many wonderful, warm and kind people who have welcomed us into their lives, homes and businesses. It’s a very special place. The river, hills and valley hold a magical healing energy and community feel that I am thankful for everyday.

What would be your advice to anyone thinking of relocating here? I would tell people to dress warm, and to make sure to look up so not to miss the outstanding northern lights. I would also encourage others who want to move to Peace River to take a walk down Main Street and visit the local shops and to come visit me and the other local vendors on Saturdays at the Peace River Farmer’s Market. This is where you can find many homemade gifts and foods.

How do you entertain out-of-town guests? What are some must-try Peace Region experiences? I invite family or friends over for a snowshoe in the winter or walk in the forest any time of year. Take time to be still and enjoy the natural beauty that surrounds us. My mom would say stop and smell the roses.

I grew up just outside of Toronto and spent many years at Ryerson University. I then followed my heart to live in BC and play in the mountain fresh air. I still miss the mountains everyday and they call me back often for school or personal adventure.

I will be teaching snowboarding this winter at Misery Mountain. I’m hoping to inspire others to get active and spend time in nature.

Have you had any wildlife encounters since you’ve been here? I’ve seen more wildlife than I can count—bears, moose, deer, foxes, coyotes and eagles. It’s a powerful place to observe your spirit animals and connect with Mother Nature.

What’s your ideal Sunday in the Peace Region? I usually see clients and share treatments with them on Sunday in the wellness studio, but if it’s a stay-athome kind of day, I love to sleep in. Rest is so important and most people don’t get enough of it. I always say you’re not being lazy, you are taking care of yourself and recharging your battery. Chris and I usually take our Bear

Dog for a hike in the hills or back forest and make a good healthy meal together. We might play in the shop and build something fun for the house out of up-cycled materials. I will spend some time during the day doing my daily meditation practice, painting, crafting for the market, yoga or Reiki, as well as spend time connecting with family and friends in Ontario. Family and friendships are very important to me. I wouldn’t be who I am today without the support of my loved ones and community.

What is your ideal night out/date night in the Peace Region?

RELOCATION STORY

here to share and grow myself and my company.

We love to have people over or just lay low and relax. In the summer, date night would be in the backyard with a good meal grown from our garden. A few of my favourite places for a date night when we want to treat ourselves would be eating out at one of the locally-owned restaurants such as Kita North, TJs, Alz Donair or River Rock. On occasion, adding a movie into the mix is fun or just going to the river to enjoy its natural beauty.

Where do you see yourself in five years? In five years from now I would love to be doing what I’m already doing. I see myself in a small mostly off-grid cabin in the woods—something simple with a huge garden that can help feed my family, friends and community. My dream is to have a holistic healing wellness studio right in the middle of the yard. A place where others can come together and relax, take classes/ learn or just spend time in nature. I would also love to get the motivation to put my ideas into a book or a healing deck of cards and sell them worldwide online or on my holistic healing tours I take to different provinces to share my dreams. #Li fesBetterUpHere | WI NTER 20 1 6 M OV E U P

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Versitile and Strong

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ot one region of Alberta has escaped the political and economic changes in the province this past year. Regardless of your political leanings or your opinion on recent provincial government legislation, the bottom line is Alberta has changed dramatically in 2015. Perhaps the greatest economic adjustment has been the drop in oil prices and the decline of the oil industry in Alberta. In addition to a decline in oil exploration and extraction, service industries that support the oil industry are feeling the pain as well. The question on everyone’s mind is, “How will the Peace Region fare through these difficult times?” The Peace Region of Alberta has a long history of pioneer spirit and diversification. Pioneers came to the region despite the poor road conditions, the muskeg, the lack of

people and services and the challenge of clearing forested lands. The farming potential of the Peace Region was first promoted by the federal government in the early 1900s, but it was not until the opening of farmland for homesteaders in 1910 and the arrival of the rail in 1916 that farming and ranching really took off in this region.

in politics, commodity prices and demands and industrialization that have forced the region to evolve. In today’s uncertain economic and political times, the Peace Region is once again evolving—its people apt to change. The people of the Peace thrived prior to a booming oil industry and they will thrive again.

Prior to this the area, explored by Sir Alexander Mackenzie in 1792, was a hub for forts built along the Peace River and a vibrant trapping and fur trade. In the 1970s the massive Elmsworth natural gas field was discovered. Soon after, the Peace River oil sands and other oil finds throughout northwestern Alberta would change the region’s economy for many decades to come.

The region has a healthy forest industry. The agricultural sector is home to some of the finest agricultural land in the country. There are opportunities in tourism, promoting the amazing and beautiful landscapes we share. There is room for growth in the areas of guiding, fishing and hunting. And there are new opportunities that will take an entrepreneurial spirit and a willingness to thrive.

Blessed with a wealth of commodities, the region and its people have adapted to the many changes

Green energy is inevitable, whether that be wind, geo-thermal or solar. These may not be our norm, but

they just may be our new reality. We are evolving as a knowledge-based society and we are keeping pace with that in the Peace. The Town of Peace River now has fibre-optics and many of our other communities are resolving their internet issues, making them viable options for web-based industries. The Peace is evolving, just as it has in the past. Muskeg and poor transportation options haven’t slowed us down in the past and they won’t stop us now. The times may be changing, but few regions of the province can boast a better track record than the Peace for keeping up with change—it’s just what we do.

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DAN DIBBELT | MANAGER, PEACE REGIONAL ECONOMIC DEVELOPMENT ALLIANCE //

THE NORTH

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COLUMN AMANDA FURLONG | COMMUNITY LIAISON OFFICER, SHELL CANADA, PEACE RIVER //

Shell Gives Back taking a look back at 2015 S

ometimes it’s easy to forget how much can happen in 365 days. As we bid farewell to 2015, it’s fair to say that it was a busy year. Even though Shell had to make a very difficult decision to halt the Carmon Creek Project, as we continue operating the Peace River Complex and Cliffdale Battery Operations, it remains important to us to continue supporting our community. We are proud to say that Shell employees volunteered 491 hours in the Peace Region in 2015—as officially submitted with Shell. We encourage all current and retired Shell employee volunteers to apply for grants by logging their hours via the Community Service Fund process (at shell.ca under “Environment & Society”). Aside from funding from our Social Investment budget or earlier Operations support in 2015, we’d like to reflect more recently in October and November. We had a variety of fundraising

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activities and raised $4,233.55. Shell matched this amount, so $8,467.10 was donated in total. Together, we came up with some inventive ideas of how to raise money. It was amazing to see the collaboration of all of the different groups—Shell employees, contractors and their families. Our most successful and simplest event was “The Giving Wall.” Everyone dug deep into their pockets and purchased fake money which was displayed at each site. We even had donations come all the way from Calgary. The Giving Wall raised $1,800.45. Tina Commandeur was especially helpful at the Peace River Complex. She coordinated the fundraising there. The Bluesky Lodge donated some yummy chili and homemade buns, which were sold at the Peace River Complex. We also had a swear jar on each site, which charged $1 for every foul word used for an entire

month—we had a lot of fun with it. Evelyn Mankowski of Cliffdale personally purchased food and supplies for a BBQ, bake sale, popcorn and soup sale. With zero overhead, $586.73 was raised. Another great fundraising event, back by popular demand, was Chicken Poop Bingo—where plots are sold and the winner is determined by the plot the chicken relieves himself on. Each of the 288 squares sold. Special thanks to Karen Whitney who sold the majority of these squares at $5 each. Lucky #34 was the winner after 30 minutes. The wait was entertaining to say the least. On top of all of the donations, we had at least nine employees volunteer with the Salvation Army Christmas Hampers. One employee graciously donated a Craft Beer Advent Calendar. We raffled this prize and the winner then donated it back and


was sold to the highest bidder. One of the most heartfelt moments we had over the holidays was with the Woman’s Shelter. At the shelter’s biggest fundraiser of the year, the Festival of Trees, Operations Manager Dino Colbourne was awe struck when he first set his eyes on a beautiful tree. It was more than just a tree. The tree held 60 handcrafted angels made by the Peace River Regional Woman’s Shelter. Each angel represented one of the missing and murdered Aboriginal

women honoured at the Peace River’s 2015 Sisters in Spirit Walk. It was an emotional evening for everyone. Shell Peace River Operations purchased the tree for $3,500. The next day when watching Elder Dave Matilpi bless the tree and its decorations in thanks of the Creator who provided its materials, it was obvious what to do. Shell donated the tree back to the Woman’s Shelter. The hard work of the Shelter was cherished over Christmas and will continue to be displayed each year for

future woman to see and enjoy it. Shell Operations also funded the Kid’s Christmas Event for the Festival of Trees. It was so enjoyable volunteering with the glitter tattoos; there are so many wonderful children in this region. What was even better was calling the door prize winners. The looks on their faces when they came to claim their prizes were priceless.

As we look ahead to 2016, we will continue to support the community through social investments and volunteerism. In the meantime, we appreciate your patience and understanding as we work through this challenging business environment together. Have a safe and happy 2016.

AMANDA FURLONG | COMMUNITY LIAISON OFFICER, SHELL CANADA, PEACE RIVER //

h Shell employees enjoy themselves at the Cliffdale BBQ | Photography Submitted

We’re pleased to announce that Social Investment has approved $385,500 worth of grants to the Peace River Region. #Li fesBetterUpHere | WI NTER 20 1 6 M OV E U P

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SKI INTO THE HEART OF THE PEACE The Fairview Ski Hill is perfect for families and thrill seekers alike WORDS BY DREW ROGERS PHOTOGRAPHY SUBMITTED BY THE FAIRVIEW SKI CLUB

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he Peace Region has no shortage of winter recreation opportunities for families and thrill seekers alike.

Since 1974 the Fairview Ski Hill has been providing smooth rolling runs, exciting steeps and, more recently, progressive freestyle terrain in the heart of the Peace. It’s equipped with a lodge offering high

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quality rentals, a cozy atmosphere and a place for families to come together and enjoy a fun filled day of snowy adventures. “The hill is 15 min south of Fairview. It’s generally protected from wind or bad weather. The views here are amazing,” said Fairview Ski Club President Darian Armstrong in an interview with Move Up.


Armstrong has been actively involved at the hill for the past nine seasons. From running the snow cat to re-shingling the roof and perfecting the terrain park, he’s a staple at the hill. The condition and maintenance of snow on the runs is one of the club’s priorities. “We try to make sure the grooming is always well done. The families appreciate it when it’s easier for the little ones. The freestyle riders value our work because we always make sure our terrain park is well maintained for them,” said Armstrong. Armstrong knows having something for everyone makes the hill more appealing. “For quite a few years our terrain park set the bar for the area. Riders from all over the Peace come here because they’ve seen the photos or heard about it from a friend,” said Armstrong. With three surface lifts servicing the runs, from beginner to expert you won’t be disappointed with the natural snow covered terrain. “The large t-bar on the far side of the hill has one of the steepest runs in the Peace. When we get a big dump of snow the turns you get here are some of the best,” said Armstrong. “It’s a great expert run that a lot

of people don’t realize we have.” As a not-for-profit community ski club, partnering with the MD of Fairview has been invaluable. Armstrong knows without the support of community and local government the hill wouldn’t be where they are today. “We have to be pretty creative with our funding at times but we were able to do some work stabilizing a land slide on the hill this summer and replaced the shingles on the roof of the lodge. Those kinds of projects really stand out and will help us for years to come,” said Armstrong. Armstrong also appreciates the volunteer hours the board of directors contributes. “We have a few paid positions but most things get done by people who just want to lend a hand. They make a huge difference, and we couldn’t do it without them. We are a community ski hill and we are here for the community.” As the snow starts to fly this winter get the family together, load up the skis and boards and ride in the heart of the peace. For opening hours, daily conditions and more information visit: Facebook.com/skifairview or SkiFairview.com move up

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GO Mighty Peace Stay Active Pond Hockey Skiing Upcoming Events

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GO Mighty Peace elcome to “Go Mighty Peace,” the place to turn for exciting seasonal activities and events in Northwestern Alberta. Go Mighty Peace lays out the fun for everyone.

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Go Mighty Peace is a collaborative supplement exclusive to Move Up. With winter in full force, there are tons of great activities and events to enjoy around the entire Mighty Peace Region--Go Mighty Peace is your guide for seasonal events, activites and groups to keep us busy during these cooler months. Check out our variety of upcoming events, facilities to help you stay active this winter, local ski hills to hit the slopes and more. For more additional details and up-todate information, go to www.mightypeace.com 10

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Signature Events Find more events like these at www.mightypeace.com

he Carnaval de StIsidore is Northern Alberta’s favourite winter festival. Celebrating Francophone culture in a fun, family-friendly atmosphere, this year’s Carnaval is set to take place on February 12 & 13 at the St-Isidore Cultural Centre.

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Patrons will enjoy a wide range of activities, suitable for all ages, including hay rides, live music, dancing, snow sculptures, log sawing, and so much more. No Carnaval experience is complete without sampling some of the amazing French-Canadian cuisine! The poutine and tire sur la neige (maple snow taffy) are not to be missed! For more information: 780-624-8481 carnavaldestisidore.ab.ca explorestisidore@gmail.com

Carnaval de St-Isidore

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Signature Events Find more events like these at www.mightypeace.com

Alberta Pond Hockey March 4-6, 2016| Lac Cardinal, AB

The Alberta Pond Hockey Championships take us back to a time when hockey was simpler. In this tournament, two 4-player teams face off in a 30 minute game with no goalie. As many as 40 teams will compete in four divisions: competitive, recreational, women’s and juniors, with each team playing five games over the weekend-long tournament.

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Played on Lac Cardinal, located between Peace River and Grimshaw, the tournament has been a highly-anticipated event in the region since 2007. The winners of Alberta Pond Hockey Championships recieve an entry into the World Pond Hockey Championships and $2,000 toward travel expenses. This year’s tournament will be

held March 4, 5 & 6 with registration ending on February 15th. The Alberta Pond Hockey Gala will be held at the Mile Zero Regional Multiplex and will feature opening act the Midnight Lights and headliner Suite 33. AlbertaPondHockey.com


Upcoming Events

Winter 2016

PEACE RIVER FARMER’S MARKETS

10301 101 ST. PEACE RIVER 10-1PM ON SELECT SATURDAYS & WEEKENDS Local vendors, produce, artisan products, baked and canned goods and more! PeaceRiverFarmersMarket.com

AFTER SCHOOL YOUTH FUN

TUESDAYS (FROM SEPT. 8 TO JUNE 21) MILE ZERO REGIONAL MULTIPLEX GRIMSHAW, AB 4 - 6PM Free open court time in the field house. Sponsored by Grimshaw FCSS. 780-332-4005

PARENT AND TOT GYM TIME MONDAYS AND THURSDAYS (FROM SEPT. 14 TO APR. 28)

MILE ZERO REGIONAL MULTIPLEX GRIMSHAW, AB 10 - 11:30AM Program sponsored by the FCSS. Make new friends and stay active in a safe indoor environment. Free. 780-332-4005

INDOOR WALKING PROGRAM FOR SENIORS MONDAYS & THURSDAYS

(FROM OCT. 19 TO MAR. 31)

MILE ZERO REGIONAL MULTIPLEX GRIMSHAW, AB 10:30 - 11:30AM Sponsored by the Town of Grimshaw. 780-332-2122

FCSS ACTIVE PLAYTIME

TUESDAYS & THURSDAYS 9:30 - 11:30AM PEACE PLAYLAND 9403 94 ST. PEACE RIVER Free , drop-in social time at Peace

Playland designed for families with children under the age of 6. 780-624-1000

HOTCHKISS COMMUNITY CLUB WHIST DRIVE EVERY SUNDAY | DOORS AT 7PM (FROM JANUARY 10 - MARCH 6) HOTCHKISS, AB Games start at 7:30pm.

JANUARY ART EXHIBIT AT THE MUSEUM

JANUARY 1 - 31 PEACE RIVER MUSEUM Enjoy the Val Palmer’s exhibit of delicate spore prints from mushroom found in the boreal forest, will entice visitors to appreciate the biodiversity of our forest. Rhonda Warren will also have art featured created from merino and buffalo wool. 780-624-3720

TEEN NIGHT

JANUARY 15 | 6PM HIGH LEVEL TOWN HALL Sledding and bonfire. Free! 780-821-4026 | highlevel.ca

FAIRVIEW FLYERS HOME GAME JANUARY 15 | 8:30PM FAIRVIEW ARENA www.fairviewflyers.com

IDA ADULT SKATE

JANUARY 16 | 8-9PM HIGH LEVEL SPORTS COMPLEX Full Equipment needed. Free event! 780-821-4026 | highlevel.ca

FREE PUBLIC SKATE

JANUARY 17 | 4:45 - 6PM

HIGH LEVEL SPORTS COMPLEX 780-821-4026 | highlevel.ca

KATE’S BOOT CAMP

JANUARY 19 | 6:30PM HIGH LEVEL ARENA HALL 780-821-4026 | highlevel.ca

FREE PUBLIC SKATE

JANUARY 20 | 3:30 - 4:45PM HIGH LEVEL SPORTS COMPLEX 780-821-4026 | highlevel.ca

SENIORS POTLUCK AND MUSIC NIGHT JANUARY 21 | 6PM HIGH LEVEL SENIORS CENTRE 780-821-4026 | highlevel.ca

GET LIT BOOK CLUB

JANUARY 21 | 7PM DIXONVILLE LIBRARY 780-625-7388 or 780-971-2593

FREE FAMILY SWIM

JANUARY 23 | 3-5PM R.E. WALTER MEMORIAL AQUATIC CENTRE HIGH LEVEL, AB 780-821-4026

FAMILY YOGA

JANUARY 23 | 2-3PM ADULT EARLY LEARNING COUNCIL 780-821-4026 | highlevel.ca

FAIRVIEW FLYERS HOME GAME JANUARY 23 | 8:30PM FAIRVIEW ARENA www.fairviewflyers.com

LONESTAR

JANUARY 24 | 6:30PM MILE ZERO REGIONAL MULTIPLEX GRIMSHAW, AB


Upcoming Events Get your tickets at ticketmaster.ca. 780-332-4005

EATING HEALTHY ON A BUDGET

JANUARY 25 | 7-9PM SPIRIT OF THE NORTH COMMUNITY SCHOOL HIGH LEVEL, AB 780-821-4026 | highlevel.ca

FREE AQUA FIT

JANUARY 26 | 7-8PM R.E. WALTER MEMORIAL AQUATIC CENTRE 780-821-4026 | highlevel.ca

COUPONING CLASS

FAMILY POTLUCK SUPPER

JANUARY 29 | 5:30 - 7:30PM HIGH LEVEL PARENT LINK CENTRE 780-821-4026 | highlevel.ca

FREE PANCAKE BREAKFAST

JANUARY 30 | 9:30 - 10:30AM HIGH LEVEL PARENT LINK CENTRE 780-821-4026 | highlevel.ca

FAIRVIEW FLYERS HOME GAME JANUARY 30 | 8:30PM FAIRVIEW ARENA www.fairviewflyers.com

JANUARY 27 | 10-11AM PARENT LINK CENTRE HIGH LEVEL, AB 780-821-4026 | highlevel.ca

GROCERY STORE TOURS

FAMILY LITERACY DAY

MEDITATION CLASS

JANUARY 31| 2 - 4PM HIGH LEVEL EXTRA FOODS 780-821-4026 | highlevel.ca

JANUARY 27 NAMPA LIBRARY Crafts, light snacks, refreshments and a special reading by a local author! 780-322-3954

JANUARY 31 | 2-3PM CHINCHAGA CENTRE HIGH LEVEL, AB 780-821-4026 | highlevel.ca

FAMILY LITERACY DAY CHALLENGE

FEBRUARY 2 | 8:30PM FAIRVIEW ARENA www.fairviewflyers.com

JANUARY 27 DIXONVILLE LIBRARY Read for 15 minutes and report your reading to the library via Facebok, Email (dixread15@gmail.com) in person. We are competing to have the highest percentage of our community read for 15 minutes. 780-625-7388 or 780-971-2593

CARD MAKING CLASS

JANUARY 28 | 7PM HIGH LEVEL LIBRARY 780-821-4026 | highlevel.ca

FAIRVIEW FLYERS HOME GAME JANUARY 29 | 8:30PM FAIRVIEW ARENA www.fairviewflyers.com

FAIRVIEW FLYERS HOME GAME

SHANGRI-LA

FEBRUARY 5 BELLE PETROLEUM CENTRE PEACE RIVER, AB One of the picks of the Edmonton Fringe. 6pm for dinner. 7:30pm show time. Tickets are $35/adv. or $40/door for dinner & show or $20/adv. or $30/ door for the show only. www.bpcentre.ca | 780-624-8318

LADIES CURLING BONSPIEL FEBRUARY 5, 6 & 7 MANNING CURLING CLUB Kevin: 780-836-5734 Will: 780-836-3739

HOMEMADE PAPER CARDS WORKSHOP

FEBRUARY 6 | 2 - 4PM PEACE RIVER MUSEUM Help protect the boreal forest by creating something new from something old. Make a homemade Valentine’s card with recycled paper, grass and leaves with instruction from fibre artist Rhonda Warren. Please pre-register. $20/person. 780-624-4261

FREE SWIM

FEBRUARY 12 | 6:30 - 8:30PM PEACE RIVER POOL Sponsored by DMI. 780-624-3720

FAIRVIEW FLYERS HOME GAME FEBRUARY 12 | 8:30PM FAIRVIEW ARENA www.fairviewflyers.com

FANCY NANCY TEA PARTY

FEBRUARY 13 | 2-4PM DIXONVILLE LIBRARY 780-625-7388 or 780-971-2593

BURN ‘N’ MAHN DUELING PIANOS

FEBRUARY 13 BELLE PETROLEUM CENTRE PEACE RIVER, AB Doors at 8pm. Tickets are $30 or 2 for $50. www.burnnmahn.com www.bpcentre.ca | 780-624-8318

FAMILY DAY CELEBRATION

FEBRUARY 15 MILE ZERO REGIONAL MULTIPLEX GRIMSHAW, AB 780-332-4005

NAMPA FAMILY DAY CELEBRATION

FEBRUARY 15 | 1-4:30PM NAMPA & DISTRICT COMPLEX Skating, shinny hockey, crafts, games,


Winter 2016 hot chocolate, maple icicles, hot dogs and more. 780-322-3954

$20/adv. or $30/door. Lindsay: 780-965-1783

COUNTY SNOW DAYS FAMILY FUN DAY

FEBRUARY 27 MANNING CURLING CLUB Kevin: 780-836-5734 Will: 780-836-3739

FEBRUARY 15 | 1 - 3PM CECIL THOMPSON PARK (7KM EAST OF PEACE RIVER) Family activities and wiener roast. In partnership with the ERSD. 780-625-3287

FAMILY DAY FUN RACES FEBRUARY 16 & 17 FAIRVIEW SKI HILL 780-835-4725 info@skifairview.com

GET LIT BOOK CLUB

FEBRUARY 18 | 7PM DIXONVILLE LIBRARY 780-625-7388 or 780-971-2593

FREE SWIM

FEBRUARY 22 | 6:30 - 8:30PM PEACE RIVER POOL Sponsored by AUPE (Food Bank donations are appreciated). 780-624-3720

TOYS FOR BOYS FUNDRAISER PARTY

FEBRUARY 27 BELLE PETROLEUM CENTRE PEACE RIVER, AB Cocktails, Silent and Live Auction, BBQ Buffet, Live band and more! Tickets are $75/adv/ or $100/door. bpcentre.ca 780-624-8318

PRAS BARN DANCE

FEBRUARY 27 | 7PM PEACE RIVER FAIRGROUNDS Join us for a good old fashion barn dance.

2X2 CURLING BONSPIEL (2 KIDS, 2 ADULTS)

COUNTY SNOW DAYS SNOWSHOE DAY

FEBRUARY 27 | 1 - 3 PM PEACE RIVER FAIRGROUNDS In-class presentation by Norm Brownlee at 1pm. Showshoe walk at 1:30pm. Snacks and light refreshments available. In partnership with ERSD. 780-625-3287

NORTH PEACE PERFORMING ARTS FESTIVAL

MARCH 5 - 19 VARIOUS LOCATIONS IN PEACE RIVER Grand Concert on March 19 at 6:30pm at the First Baptist Church in Peace River. northpeacefestival.ca

NORTHERN LIGHTS HUMANE SOCIETY’S NEWFIE NIGHT

MARCH 12 (TENTATIVE) HIGH LEVEL, AB northernlightshumanesociety.ca

2016 ATOM C HOCKEY PROVINCIALS MARCH 17 - 20 MILE ZERO REGIONAL MULTIPLEX GRIMSHAW, AB 780-332-4005

BANTAM D PROVINCIAL HOCKEY TOURNAMENT MARCH 17 - 20 HIGH LEVEL, AB Eight teams of 13 - 15 year olds. hockeyalberta.ca

FARMERS AND MERCHANTS BONSPIEL MARCH 18, 19 & 20 MANNING CURLING CLUB Kevin: 780-836-5734 Will: 780-836-3739

21ST CENTURY HOMESTEADING - PERMACULTURE IN THE PEACE COUNTRY CONFERENCE

APRIL 6 | 8:30AM - 4:30PM GPRC FAIRVIEW CAMPUS with speakers Rob Avis with Verge Permaculture and Jim Hole, International speaker and bestselling author. $80 per person, lunch inculded. 780-835-6614 kacurrie@g prc.ab.ca

WOMEN IN THE NORTH CONFERENCE

APRIL 13, 2016 | 8:30AM - 4PM BELLE PETROLEUM CENTRE PEACE RIVER, AB Once a year, Community Futures Peace Country, hosts a fun and motivational day focused on women for women. Join us for our fantastic guest speakers and enjoy a gourmet lunch at the Belle Petroleum Centre in Peace River, Alberta! facebook.com/womeninthenorth 780-624-1161

NORTH WEST REGIONAL SKILLS CANADA COMPETITION

APRIL 21 & 22 GPRC FAIRVIEW CAMPUS, FAIRVIEW HIGH SCHOOL & ST. THOMAS MORE SCHOOL Skills Canada Competitions feature the talents of Alberta’s trade and technology students. Regional Skills Canada Competitions (RSCC) connect students to local post-secondary and industry leaders. Registration and opening ceremonies on Apr. 21 & Competition Day on Apr. 22. skillsalberta.com/region/north-west


Stay Active this Winter Bowling Unchaga Lanes and Lounge | Fairview, AB 5-pin bowling, rentals, leagues & glow bowling on Fri & Sat. 780-835-2695

Rock & Bowl | Peace River, AB 5- and 10-pin bowling, rentals, leagues, western and asian menu. 780-624-8866

Gyms Al Adair Rec Centre | Peace River, AB Drop-in sports, gym with trainer and classes peaceriversportsclub.com | 780-624-2464

Fitness on the Go | Peace River, AB Fitness classes, weight room, spinning bikes, supplements, trainers, tanning, child care and more! fitnessonthegoltd.com | 780-624-2639

Mile Zero Regional Multiplex | Grimshaw, AB Spin classes, cardio equipment, strength machines, free weights and more! FB: Mile Zero Regional Multiplex | 780-332-4005

GPRC Fairview Fitness Centre Two racquetball courts, squash court, co-ed sauna, full weight and cardio room, 3-hole golf course, trout pond and more. Classes available. gprc.ab.ca | 780-835-6689

Jagged Edge Fitness Centre | High Level, AB Self-directed workouts or private sessions available. 24 hour access available. FB: Jagged Edge Fitness Centre | 780-926-2672


Swimming Peace Regional Pool 7201 98 St. | Peace River, AB Aqua aerobics, classes, courses, waterslide, hot tub, steam room and more. peaceriver.ca | 780-624-3720

R.E. Walter Memorial Aquatic Centre 10001 105 Ave. | High Level, AB 4-lane, 25 metre pool, tot pool, whirl pool, climbing wall and viewing deck. highlevel.ca | 780-926-3662

Fairview Regional Aquatic Centre 11235 98 Ave. | Fairview, AB 5-lane, 25 metre lap pool, zero depth wading pool, hot tub, climbing wall, water slide, tarzan rope, lessons, free swims, activities room and more! fairview.ca | 780-835-2812

Arenas Baytex Energy Centre | Peace River, AB 85’ x 200’ ice surface, outdoor rink, concession area, meeting rooms, press are and dressing rooms 9810 73 Ave. | 780-624-3204

High Level Sports Complex | HIgh Level, AB Regulation-size hockey rink and outdoor rink. 10511 103 St. | 780-821-4011

Mile Zero Regional Multiplex | Grimshaw, AB Regulation-size hockey rink, dressing rooms, concession and outdoor rink. FB: Mile Zero Regional Multiplex | 780-332-4005

Nampa and District Complex | nampa, AB Canteen and surface available for hockey and community skates.

Fairview Fairplex Arena | Fairview, AB Skating/hockey rink and outdoor rink. 10317 109 St. | 780-835-2723


SKI THE PEACE Whispering Pines in Worsley, AB

Fairview Ski Hill

The Whispering Pines Ski Area is located in beautiful Clear Hills County in Northern Alberta. A community-run ski hill with indoor areas to warm up in at the top and bottom. If downhill isn’t your thing, they offer free cross country ski trails—a great way to see nature. Toted as “Northern Alberta’s best kept secret,” head out and see for yourself.

Another great river valley ski hill! Fairview Ski Hill has 3 tow lifts with a full spectrum of terrain choices. They have made a name for themselves in the area for their snowboard park. If you or a friend loves freestyle riding, this is your hill.

skiworsley.com 780-685-2594

Misery Mountain Ski Area

Manning Ski Hill Located five miles east of Manning (Hwy 691) and three miles north (Range Road 224), the T-bar lift operates five different runs—entertainment for all levels of ski/snowboarding enthusiasts. The Manning Ski Hill offers affordable winter fun for the whole family. Feel free to bring your own snacks. The Manning Ski Hill plans to open for the season in January 2016. The Ski Hill will not operate in temperatures colder than -25 degrees celsius.

Facebook.com/ManningSkiHill 780-836-2655

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skifairview.com 780-835-4725

Peace River’s Misery Mountain Ski Area is back for the 2015/2016 season with a lot of changes afoot. With over 25 runs for all skill levels, a chair lift, daily and seasonal rentals, lessons and ski programs to suit everyone’s needs and more. Bring your friends! Misery loves company! Note: The Ski Hill will not operate in -25 degrees or colder (including wind chill).

miserymountain.com 780-624-4881


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MILE ZERO MACKENZIE HIGHWAY

Mile Zero regional Multiplex The Mile Zero Regional Multiplex has been a cherished resource in the Peace Region since it has opened its doors in 2011. In addition to the amazing amenities, the Multiplex has hosted a number of sports tournaments, concerts, training camps and fitness classes. Be sure to check out this amazing local facility.

Les Shaw Fitness Centre

Get your full body workout by using our cardio equipment, strength machines and free weights. Also offered through the gym are “Spin” group exercise classes

Arena

The Multiplex boasts a 200’ x 85’ NHL regulation size ice surface. Seating in the bleachers accommodates 1,000 spectators.

Field House

The Multiplex also offers three full size gymnasium courts. Court markings on each include the following sports: basketball, volleyball, badminton and soccer. The playing surface is made of pulastic flooring, which is a stable floor system featuring special recycled rubber shock pad for resiliency and ball rebound with superior strength.

Northern Air Walking Track

The Northern Air Indoor Walking Track is a three-lane, 175.3 metre track.

The Mile Zero Regional Multiplex is located at 4609 50 St. in Grimshaw, AB. 780-332-4005 | www.grimshaw.ca

Don Stannard Meeting Room

The meeting room can accommodate 25 to 30 people comfortably. Everything from meetings to birthday parties are booked weekly in this space.

Pro Shop

The on-site pro shop is leased annually to OT Sports.

Concession

The on-site concession is open year round and is leased to C-Ken’s Concession and features a variety of homemade treats.


Available in all 13 of our Communities Barrhead Brooks Drumheller Fairview Fox Creek Grande Prairie Hanna

High Prairie Hinton Manning Peace River Stony Plain Valleyview

We have carefully selected some of our most popular items to feature at everyday low prices. Feed your family with the same great quality and save every day. Look throughout the store for specially marked Freson Bros. Family Essentials products.

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Let’s Dance! MOVEMENT SPEAKS DANCE AND PERFORMING ARTS CENTRE A MOM-TREPRENEUR STORY BY LYDIA ZILAHY

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here are some things in life that are simply bigger than us. This was on Annette Eddy’s mind when she named her dance studio in 2012. “I wanted a name that spoke to the creativity of dance. I also wanted to speak to the artistic community and dance is a universal language. It breaks all barriers. That is how ‘Movement Speaks’ was born,” said Eddy.

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Breaking barriers and fanning the creative spark until it burns bright are what differentiates Eddy’s Movement Speaks Dance and Performing Arts Centre from the others. So too are the goals that Eddy sets for her students. “For me, the most important things are correct technique and a safe, supportive atmosphere. The kids often feel like they can’t be themselves in other

aNNETTE eDDY, oWNER OF mOVEMENT sPEAKS DANCE AND PERFORMING ARTS CENTRE

aspects of their lives. We encourage them to express themselves here,” said Eddy. Personal growth is prioritized alongside professional growth. “Seeing change in the kids is the most rewarding element. Within months of starting with us, even withdrawn children are talking, sharing the art and we see it make them happy,” said Eddy.

The theory that dance helps children to learn and develop is not at all abstract for Eddy. She has a four-year-old daughter, Autumn, who is as much a fixture at the studio as Eddy is. “We see that the music and dance education help with problem-solving and communication skills,” said Eddy. Not all of Eddy’s students are children however. Eddy provides adults

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with a place where they don’t have to worry about feeling afraid to try something new or feel that they might look silly. At Movement Speaks one can never be too old to learn to have a sense of whimsy and to express oneself. For the Eddys, the love of dance is a family affair. Eddy’s mother, Shelley Giesbrecht, who is a professional vocalist, now teaches dance to the younger children. Even Eddy’s husband, Nicholas, is heavily involved, mixing music for the performances and performing any odd duties that Eddy needs. While not all families could weather the storm of owning a business, the Eddy family flourishes under it.

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“It has brought so much joy into our lives. We are an artsy family; this makes our lives special. Through the studio, we have met so many amazing friends,” said Eddy. Eddy has a background in dance and has been certified through the Associated Dance Arts for Professional Teachers for nine years now. Her love for teaching happened quite by chance when a local teacher gave her an opportunity. It started a life-long passion and Eddy jokes, “I don’t ever plan on retiring.” The centre is effused with her energy and it is reflected in the program as the centre currently offers dance, vocal coaching, themed

birthday parties, summer camps and workshops. Eddy has seen the centre evolve and it continues to do so. “I like that we are evolving and becoming a cornerstone for performing arts in the community,” said Eddy. The students of Movement Speaks are extremely active, not only putting on two annual showcases, but also volunteering for events within the community. The reason Eddy never turns down an opportunity to perform is simple.

Eddy has recently completed her training in junior level Acrobatique certification for AcroDance, and she is studying for entry as a teacher with the Society of Russian Ballet to bring precision technique and the artistry of the Vaganova Method to the Peace Region. With her current ambitions, it is a good thing she has no plans to quit anytime soon, much to the benefit of the region. Facebook: The Movement Speaks Dance & Performing Arts Centre http://movementspeaks. wix.com/movementspeaks

“The arts are just too awesome not to share. We hope to keep growing our programs,” said Eddy.

Super heros about to perform from the May 2015 showcase (left to right Lucy Basco, Bianca Zilahy and Autumn Eddy) | Photography by Lydia Zilahy

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COLUMN COMMUNITY FUTURES PEACE COUNTRY //

10 Reasons to

Start a Business Right Now

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conomic uncertainty brings about a myriad of challenges to the business community. Some businesses choose to siphon off their cash reserves to survive, others cut back production or services and others decide to permanently close their doors. The net result, of course, is that people lose jobs. But it’s not all doom and gloom. Business startups can take advantage of a slow economy and, with the right plan, they can become very successful.

Here are the Top 10 reasons to Start a Business during an Economic Slow Down:

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startups to create innovative solutions to these problems and build successful business.

2. Everything is Cheaper Weak economic growth typically means that ailing businesses are selling off assets and are more willing to discount product or services. Overhead costs such as leased office space, office furniture can be negotiated more easily. Large asset purchases such as equipment may go to auction or buildings may be priced for quick sale. This is a prime opportunity for business startups to get off the ground with very minimal investment.

1. People Want Innovation

3. Good People Are Looking for Work

Economic slow-downs often create a host of business problems. These problems need solutions. Opportunities exist for business

Starting a business and finding the right staff is always a challenge. However, often during an economic

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downturn, highly skilled people are looking for work. This gives new business startup the ability to hire qualified, talented, effective staff at a lower salary than might be expected in a strong economy.

4. Big Corporations Are Vulnerable Just as an economic downturn makes investors more conservative, large corporations become much more cautious about spending money or expanding their operations. Large corporations, typically, are unable to change quickly. Business startups, on the other hand, are agile and flexible and can operate with low overhead. Decisions can be made quickly to compete with large corporations and be in position to capture a share of the marketplace.


COMMUNITY FUTURES PEACE COUNTRY //

5. Customers Want to Save Money

7. Fewer Competitors

With low overhead costs and fewer expenses, business startups can sometimes compete in the marketplace on price. Consumers are watching their pennies too and are looking for cheaper alternatives for goods and services. With a good product or service at a competitive price, business startups can develop and grow their client base during an economic downturn.

During an economic downturn, it is not uncommon for businesses to either scale back production or choose to close their doors. This opens the marketplace for new business startups to step in.

6. Lower Interest Rates Not only do products and service cost less during an economic slowdown, sometimes central banks will drop interest rates to keep consumer spending high. This also means a business startup can borrow money at lower interest rates with better terms than during a period of economic growth.

8. Lean Startup A business startup built during tough times is designed from the ground up to be a lean and mean efficiency machine. Lean habits tend to stay with the business as the market recovers, and when products/services prices increase, so too will profit margins.

9. Investor Opportunities

opportunities. When the economy falters, angel investors, in particular, may be looking to move their money out of a volatile stock market and into a new business startup.

10. You have lost your job; you have to do something‌ Sometimes the best business decisions are the ones you are forced into. When the incentive to generate income pushes you to strike out on your own, you can finally fulfill that dream of having your own business and being your own boss. Visit your local Community Futures office for help to start a business!

If a business startup requires a large investment of buildings or equipment, there may be plenty of investors looking for new business

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8

yOUNG

AMBITIOUS &

savvy

PEACE REGION BUSINESS LEADERS 35 AND UNDER

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LIVING THE DREAM

Dan Ducharme & Jessie Krushel | Java Domain

BY TORMAIGH VAN SLYKE | PHOTOGRAPHY BY PAUL LAVOIE

Names: Daniel Ducharme, Jessie Krushel Birth Years: 1983, 1984 (respectively) Grew Up: Joliette, Quebec, and Peace River, Alberta (respectively) Spouses: Each other

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ava Domain has been described as a cultural hub. In addition to hosting community art and music, Java Domain is a unique place in the community where people convene to enjoy specialty coffee, homemade food and good company. But, this atmosphere doesn’t come about by accident. Love birds Daniel and Jessie have spent years elevating this longstanding community fixture to a new level of business sustainability. And now, rumour has it, 46

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it could be for sale—to the right buyer.

in your current position?

Learn more about Java Domain and Daniel and Jessie’s exciting business adventure and you’ll see why they made our “8 Young, Ambitious and Savvy” list.

JK: Well, my mom called and told me it might be for sale. She knew that we had dreamed about one day owning our own coffee and bake shop. She thought this would be a major opportunity for us and it would also involve us moving to Peace River, so I know that made her happy as well.

Move Up: What are your current positions at Java Domain? DD: Owners/Managers/Plumbers [laughs] What is your background experience? DD: I was a helicopter mechanic and an apprentice electrician.

DD: We had a chance to follow our dream, of owning this type of business, and we basically didn’t let anything stop us. By a total miracle everything lined up and we were able to make that dream a reality.

JK: I was a baker in Nanaimo, BC.

At a young age, most people don’t grab the bull by the horns. What made you decide to go into business for yourself?

Tell us your story. How did you come to be

DD: It was a once in a lifetime


opportunity. And, the fact that the existing owner was willing to give us a good price, and was willing to help make the transition with us, was the deciding factor. We wouldn’t have been able to borrow the money if there wasn’t already an existing business and an owner that was there to ensure a smooth transition. JK: We could not have done it without Community Futures [a government lending institution for business loans]. We didn’t own much for collateral and we had yet to fully prove ourselves, so Community Futures really helped to make it possible. DD: Initially though, it was just a dream. It was completely just a dream until Sharon [Krushel’s mother] gave us that phone call and said I think they might be ready to sell. From a dream, it

actually became a possibility. We spent just a few days discussing it, and then we made up our mind and we dove straight in and started clearing hurdles. What goods or services do you offer? JK: We offer specialty, handcrafted coffee and homemade baked goods— homemade bread, homemade soups; the good ol’ fresh, homemade lunch. Would you consider yourself a natural leader? What skills do you find help you most in your day-to-day routine? JK: [to Daniel] You are. You’re a natural leader. DD: A business sense and business gut feelings are about the only thing that we have to survive on [laughs]. I had a chance to prove my leadership in our

student union back in college but not in a commercial sense. So I had leadership skills to build on but management skills are different. Survival skills are what we had to start with and grow on. JK: I fall back on my education in baking, which is a Professional Baking and Pastry Arts certificate from Vancouver Island University in Nanaimo, BC. I worked during school as a baker as well as afterward, so I draw from that experience. I worked in a really cool place and we used some really challenging baking techniques. It has really helped me in product development and that side of the business. I don’t consider myself a natural leader but I feel comfortable with one-on-one training. I also have a Bachelor of Arts in Linguistics and Psychology too.

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or every so often. From the beginning, we’ve always wanted to create an experience and a specific vibe—one where things are homemade and you’re at home. You meet your friends there and other people you love. JK: And the art and the music and the events are important too. It sets us apart from other businesses, the extent to which we are involved in the community and have a community of our own. How has your age given you a competitive edge?

What sets your business apart? What do you offer that others don’t? DD: Blood, sweat, tears and love. JK: Not a lot of restaurants or coffee shops offer homemade products to the extent that we do. Few places offer homemade bread daily and things like that. DD: It’s about qualitybased homemade products. We take the time to craft low volume, high quality products. That’s what goes against the grain of most other restaurants, which aim to make higher volume, lower quality products. We’d rather do something really, really well, and make a limited amount of it, and 48

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get outstanding quality. JK: And, really be able to get behind it.

DD: The fact is we’re very critical of certain aspects of society in general, and we’re in-tune with people’s needs. We stay current with food trends, like dairy free or gluten free. I guess if you were more set in your ways, then that would be more difficult or less important to adapt to what people want. Being young helps us to stay current. And, it also helps when it comes to technology.

How do you engage with your customers and position yourself in the marketplace?

Also, being young and healthy helps when you’re putting in 12-14 hour days.

JK: We respond to the feedback we receive. We have a relationship with our customers and they tell us what they want to see.

Do you feel your age has worked against you? How?

DD: We also strive for consistency. If they like it the first time and we can reproduce that quality, they will keep coming back. They’re hooked. It becomes routine. There is a trial period for most customers and then they usually find what they like and they want to recreate that experience every day

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JK: It’s not really age as much as it’s experience, which can be tied to age. We’ve learned a lot in a relatively short amount of time. DD: Yeah, we’ve had to learn a lot of things and improvise for a lot of things. For example, what do the banks want to hear? What do some of our older customers want to hear? We

need to take the pulse of the community, and we know what some of the younger people want, but we’ve had to sometimes learn what others sometimes want. We’re just learning now, after four years, that we should maybe make more chicken noodle soup and not always coconut curry soups. Where do you see you and your company in a year? How about five years from now? DD: Well, we would like to develop more products. The business is always evolving. So, in the next year we would like to see a bit more diversity in our products. We keep improving the physical place. In the next five years, if we don’t sell, we would like to at least bring in some additional management skills so we can put on more art and music shows and other community-focused events. Ultimately, we’re forever striving for a more selfsufficient Java. This is what makes it easier for the right people to come along and take over. By all means, we would help and guide them by ultimately let them further the endeavor. In the meantime, we will continue to improve it as we go, and every day is a little easier building on what you’ve learned before. JK: I agree, we’re always making improvements and making things more streamlined and easier on ourselves and less trial by error.


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DRIVING AMBITION Brett Smyl | Mighty Peace Chevrolet Buick GMC Ltd.

BY TORMAIGH VAN SLYKE | PHOTOGRAPHY BY PAUL LAVOIE

Name: Brett Smyl Birth Year: 1989 Grew Up: Whitecourt, AB Spouse: Girlfriend, no children

answering phones from the ages of 10 to 12. I was there a lot because I got to hang out with my father and grandfather.

Professionally: Owner/ General Manager, Mighty Peace Chevrolet Buick GMC Ltd. in Peace River, AB Started: May of 2015

By the age of 15 or so, I started performing oil changes and helping out with various odds and ends around the shop. By 17, I worked in the parts department with my uncle, Parts Manager at Smyl GM. That same year I started college where I took a two year business admin and automotive marketing program.

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oming from a long line of dealership owners, Brett bought into the Dodge dealership in High Level, AB, at the age of 23. In 2015, he relocated to Peace River to own and operate Mighty Peace Chevrolet Buick GMC Ltd. Learn more about Brett and see why he made our “8 Young, Ambitious and Savvy” list. Move Up: Tell us your story. How did you come to be in your current position? Brett S.: I pretty much grew up in my grandfather’s car dealership in Whitecourt. I started in the dealership cleaning parts and

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At 18, I did a practicum working as a service writer. At 19, I went into sales in Calgary. I moved to High Level when I was 20, where I worked in sales at the GM dealership. I bought into the Dodge dealership in High Level when I was 23. Then, at 26, I sold shares at Dodge to move to Peace River to own and operate the new Mighty Peace Chevrolet Buick GMC Ltd. (formally Marshall Automotive). So, I was literally bred into the vehicle industry.

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Tell me about your business. What goods or services do you offer? We are an authorized General Motors Dealership where we offer new (Chevrolet, Buick, GMC and Corvette) vehicles, pre-owned vehicles, factory and aftermarket parts, a fully-equipped service department with a new service drive-in centre and a body shop. At a young age, most people don’t grab the bull by the horns. What made you decide to go into business for yourself? I’ve looked up to my grandfather and father since I was very young. My grandpa has been in the business for over 50 years, and my dad has been in it for over 25 years. They both still enjoy every minute of it. My grandpa is in his late 70s and he’s still at the store every day, sometimes 12 hours a day. They’ve built so many long lasting relationships with customers, which have

turned into friendships. I want to do the same. How do you keep your clients/ customers engaged? We have someone keeping up with our social media in-house, but putting together creative campaigns is often a team effort. We brainstorm together. That’s how I was taught. We’ve already put together a few creative campaigns with some charities and nonprofits and there’s definitely more of that to come. At the same time, this business has been here for 46 years, and I recognize some of the older ways of keeping your customers engaged are important. There’s a lot to be said about good old fashioned customer service. Sure, we’ll make a mistake from time to time, but it is how you take care of it; that’s the big thing. If there’s an issue with your vehicle, we service it and take care of it, and we treat our customers with integrity and respect.


How has your age worked against you? When I started selling cars I was 19, and my biggest hurdle starting out was when the older generation looks at you and says, ‘What’s this kid going to do for me? He’s so wet behind the ears. He can’t really make decisions or answer questions.’ You have to baffle them with knowledge and customer service. That’s what worked for me. If you can show them you know your stuff and you can connect with them and care about them, you can start a real, trusting relationship with them. The age thing now doesn’t play as big of a factor. It still does, but it’s different now. I have the experience and the know-how, so by the end of the conversation, my age doesn’t matter. How has your age worked in your favour? I had good guidance from my father and grandfather.

I learned early on that relationships are everything. We want our customers to know we’re not just selling them a car today; we’re taking care of them for tomorrow. I figured that out at a young age, which is somewhat uncommon, and that allowed me to succeed in this business. Where do you see you and your company in a year? How about 5 years from now? We’ll look back in a year from now and the company culture and vibe will be different. We’ve already come a long way in the last

nine months. It’s the little things like we changed the lot around to give it a new look. It keeps everyone on their toes and engaged, whether it’s our customers or our staff. In five years, I see us being a really big staple in the community. That’s my goal. I want to see more things in Peace River as a result of the store. I see what some other companies are doing, and I like it. You have to love where you are, and get involved to make it better. When I go to some of these out of town conferences and

seminars, I will sometimes talk about how we give back in our small towns, and some of those dealership owners from the city will look at me like I have four eyes. They’ll say, ‘What? You spent how much on what?’ But things are different in smaller communities than they are in bigger centres. They don’t rely as much on families and individuals who have been in the same community for years and years. So it’s important to spend your money locally and to give back and help out your neighbour. It’s a whole big circle.

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COLUMN JUSTIN CANTIN | CONTENT MARKETING COORDINATOR, STRONG COFFEE MARKETING //

LISTEN TO WHAT PEOPLE ARE SAYING ABOUT YOUR BUSINESS With Social Media Monitoring

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hat do you know about what people are saying about your business online?

Are you checking your social media channels daily, seeing the feedback and answering the questions people are leaving? If you’re not, you should be. Finding the negative comments and reviews people leave about your business online can be challenging— they’re not always on your Facebook page or tweeted using your Twitter handle. So how do you find out what people are saying about your business online if their comments aren’t directed towards anyone of your social media properties? Well, not all hope is lost— there are a few ways you can check up on the social media conversation around your business. Here are a few free tools to listen in on what people are saying about your business or brand online. Hootsuite

Hootsuite is one of many tools out there referred to as a Social Media Management System. Basically, Hootsuite helps you manage and keep track of your social media networks in one simple and clean interface. You can see what people are saying about you or your brand online and respond to them instantly. You can even post updates to your social media accounts through Hootsuite. Hootsuite offers a free but somewhat limited version of its software. For the purposes of a small business, however, it might be all that you need. You can monitor up to three streams and have some basic analytics available to you

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with your free account.

TweetDeck

The stream is where you would set up the basic keywords you’d like to keep tabs on and monitor—something along the lines of your business’s name or industry terms that would help keep a pulse on what’s new and how things are going. Hootsuite has a great tutorial on how to set up social media monitoring.

TweetDeck covers the basics any Twitter user would ever need, which makes it a great option for those just jumping into the world of social media monitoring. TweetDeck allows you to schedule tweets and monitor the interactions and conversations you’re having on Twitter.

Google Alerts

Google Alerts is one of the more popular online monitoring tools out there and for good reason. It’s simple, easy to use, and you get notifications right to your inbox. Google Alerts detects any changes in the content it crawls based on the keywords you have set up and send subscribers a notification when it finds new results—and all you need is a Google account. What’s nice about Google Alerts is the service is free and you can set up as many keywords as you’d like to monitor or as many as your email inbox can handle. One thing to mention about Google Alerts is you can set the frequency in which you get your notifications. Set them up to receive emails daily, weekly or as they happen. Google Alerts steers a little bit away from social media listening but helps to keep tabs on who’s mentioning you, your product or service, and even your website in other places on the internet.

TweetDeck allows you to manage multiple accounts and set up as many keyword or hashtag streams as you’d like, and it’s all for free! Set up a stream to listen in on what people are talking about around a certain keyword, hashtag, your business/service, or even industry conversations. Social media listening, or monitoring as it’s sometimes called, is simply the process of identifying and assessing what is being said about a business, individual, product or brand online. The tools mentioned above are a few easy ways to listen in on what’s being said about your product or service on the internet but the process can be a lot more complicated. There are other social media listening tools that are much more comprehensive than the ones mentioned above and do a great job providing actionable metrics and other analytics. Tools like NUVI,

which we’ve worked with a lot at Strong Coffee Marketing, allow for much more in depth and refined social media monitoring.


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h RAMMP Hospitality Partner, Al Cave with MR MIKES Franchisee owners Annie and Benjie Giesbrecht

Name: Benjamin (Benjie) Giesbrecht Birth Year: 1982 Grew Up: High Level, AB Spouse: Brandi Clarke Kids: 2 Professionally: Owner, MR MIKES SteakhouseCasual in Peace River Started: 2015

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rowing up in a family of entrepreneurs, Benjie owned and operated Rivers Bar and Grill in Peace River since 2007. Last year, he made a huge move and purchased a MR MIKES franchise, transforming his existing business with major commercial renovations. Learn more about Benjie’s new business and see why he made our “8 Young, Ambitious and Savvy” list.

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Move Up: Tell us your story. How did you come to be in your current position? Benjie G.: After High School I went to work for Poncho Well Servicing. I started as a roughneck, and worked my way up to driller and relief tool push. Then, I worked for Innicor Completion Systems. Afterward, I bought Rivers Bar and Grill (formally The Moon Saloon) in Peace River and moved to Peace River. At a young age, most people don’t grab the bull by the horns. What made you decide to go into business for yourself? After working long consecutive days in the oilfield, I figured if I put this much energy into my own business, rather than someone else’s business, I could make it on my own. Plus, my parents have always been in business. It was

something that I grew up with. I don’t think I had a choice. What goods or services do you offer? We offer a full service restaurant and lounge with the highest quality food and drinks. We pair this with some of the most cutting edge technologies that the restaurant industry has to offer. Would you consider yourself a natural leader? I don’t consider myself a natural leader. I was fortunate enough to have a teacher/boss when I worked on the rigs who really pushed me to become a leader.


UPPING THE STAKES Benjie Giesbrecht | MR MIKES

BY TORMAIGH VAN SLYKE | PHOTOGRAPHY SUBMITTED

What skills do you find help you most in your day-to-day routine? I actually use quite a few skills that I learned in the oilfield. I still focus on things like routine maintenance schedules, safety and paperwork. What sets your business apart? What do you offer that others don’t? What sets us apart is our focus on the guest experience. It’s everything to us. Guest experience is our guiding force for the way we train our staff and for the way we utilize support from our head office for

details like menu design and drink design. It’s how we are able to create the unique atmosphere you find at MR MIKES. In addition, we have one of the largest restaurants in the Peace Region, seating 240 people with an event room that seats 45-50 people. How do you keep your clients/ customers engaged? One way we keep our customers engaged is through an online survey. Customers can log on and tell us what kind of experience they had. In doing so, they get a chance to win $100 gift card and

we get an opportunity to look into what we can do better. How has your age given you a competitive edge? I would like to think being young gives me a competitive edge. I rush into things others would shy away from. Being naive about a project sometimes is a blessing in disguise because once you’re committed, you’re committed—regardless of how much work it takes to complete the project, which, as you can image, isn’t always ideal.

Do you feel your age has worked against you? How? I find my age sometimes hinders me because people tend not to take me seriously. They look at you as if you don’t have enough experience. Where do you see yourself and your company in a year? How about 5 years from now? I see myself and the company growing. I hope in five years I have another location. I am not sure where or when though. Starting this location has been a little overwhelming, but I think, in the long-run, it will be worth it.

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Chantal Pizycki | DMI

UP TO THE CHALLENGE BY TORMAIGH VAN SLYKE | PHOTOGRAPHY BY PAUL LAVOIE

Name: Chantal Pizycki Birth Year: 1980 Grew Up: Near Donnelly/Falher, AB Professionally: Controller at DaishowaMarubeni International Ltd., Peace River Pulp Division Started: 2007

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earn about Chantal and see why she made our “8 Young, Ambitious and Savvy” list.

Move Up: Chantal, tell me about your business. What goods or services do you offer? Chantal: Daishowa-Marubeni International Ltd., Peace River Pulp Division (PRPD) is an advanced, stateof-the-art pulp manufacturing facility manufacturing over 475,000 air dried tonnes of softwood and hardwood pulp annually. Located on the banks of the Peace River, 300 team members contribute to the success of PRPD through their expertise in operations, engineering, forestry, maintenance, administration, and more. With carefully crafted mill processes focused on safety, optimization and stability, this mill truly is “Sustainable by Design.” When did you start? I started with DMI Peace River

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Pulp Division in June 2007 as the Controller department’s Administrative Assistant. In November 2014, I was appointed the Interim Controller role, and in May 2015 was offered the position on a permanent basis. Tell us your story. How did you come to be in your current position? After graduating high school in 1998, I attended Grande Prairie Regional College and obtained my two-year business diploma, majoring in accounting. After my two years of college, I returned to the after-school job I had throughout high school in my hometown and remained there for seven years. I became responsible for much of the accounting, processing of raw inventory and production records, in addition to international marketing, sales, and logistics of finished product. For my first “real” job, I was very fortunate to be provided with so much flexibility in terms of being able to take on as much responsibility as I desired and having the opportunity to learn so many different aspects of the business. In 2007, I was seeking new challenges and opportunities and was successful

in obtaining employment with DMI Peace River Pulp Division as the Controller department’s Administrative Assistant. How were you able to move up? In October 2008, through the careerchange opportunity available at DMI at the time, I moved into one of the Accountant roles. At that time, I also began taking correspondence courses through both Athabasca University and Certified General Accountants (CGA) Association of Alberta with a plan to eventually complete my accounting designation. It was a slow start back then, taking an average of two courses per year. With a total of twenty-two courses, post-diploma, to complete in order to obtain my degree and designation, it honestly did not feel as though I would ever reach the end while attempting to work full-time—It was going to take me 11 years at the rate I was going. So, at the start of 2012, I made the decision to start taking two-tothree courses at a time, and over the duration of the following two years, I managed to complete my final fifteen courses to successfully obtain my Bachelor of Management Degree and CGA Designation. Also, from 2009 to


2014, I had the opportunity to rotate into three, and cross train on another, of the five accountant positions within the organization in addition to a project accountant role. When the Controller position became available in November 2014, I was appointed Interim Controller. By May 2015, I was the successful candidate to take on the position permanently. I could have never predicted that eight years, seven offices, six positions and twenty-two courses later I would be in a senior management role, in a maledominated industry. At a young age, most people don’t grab the bull by the horns. What made you want to become a manager? To be honest, it all happened so quickly that I didn’t really necessarily plan for it, at least not when it happened. At the time I thought perhaps I was too young or not quite experienced enough to be what people may expect of a senior level management position. But, at the same time, when I think back to the fast-paced progression of both the completion of my designation and rotation through different roles at DMI, it almost seemed like a natural next step for me when the opportunity arose.

I enjoy challenge. I almost prefer a work environment where I am challenged to some degree. I enjoy working with people, whether it’s sharing ideas, providing mentorship to team members or helping others develop professionally. Also, it is very fulfilling to be in a role that enables me to be involved in decision making and positive change with a collaborative goal of operating a successful business. Would you consider yourself a natural leader? I think everyone, to some extent, portrays qualities of a natural leader, including me. I believe in leading by example. I continue to build on the leadership qualities that do come more natural to me, and strive to improve the ones that don’t. There are leadership qualities in others that inspire me and in some ways I consider being a leader a work in progress. There is always room for growth and further development, and I try to keep an open mind, learning from both my own leadership experiences as well as those of others. Do you feel your age has worked against you? How? There have been occasions, definitely, where it has appeared as though my age is perceived as a lack of experience

to some people. I think many younger individuals, in a leadership role, struggle with being perceived as too inexperienced to do the job. Add in being female, in a male-dominated industry, and that can be even more of a challenge at times. Overall though, I do not believe my age has held me back in any way. Those I work closest with know what I am capable of, and age has never been a reflection of my abilities. I have received so much support along the way, despite my age; for which I am grateful. Where do you see you and your company in a year? How about 5 years from now? In a year from now, through training, and by providing continued guidance and support to my team, I see having a strong group of individuals who continue to support each other in achieving our longer-term goals. Over the next five years, my priority is to continue to grow within this organization. I will focus on contributing to the success of DMI by providing our team members with professional development opportunities that will enhance their skills, make positive changes and improve our business.

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Hope Regimbald | Shell Canada

LEADING BY EXAMPLE BY TORMAIGH VAN SLYKE | PHOTOGRAPHY SUBMITTED

Name: Hope Regimbald Birth Year: 1984 Grew Up: Cadotte Lake and Peace River, AB

meaningfully in society; however, good things are happening, so it is equally important to acknowledge our collective progress.

Professionally: Peace River Community Liaison, Shell Canada Started: 2015

My story started in the home at a young age with the guidance and inspiration of my incredible parents. With their encouragement and support, I had the opportunity to attend the Victoria School of Performing and Visual Arts in Edmonton for grades 10 and 12. After I graduated, I decided to not continue in the arts as I realized I didn’t have the grades to attend university. So, I applied for the Transition Year Program (TYP) at the University of Alberta. Eventually, in 2008, I graduated from the U of A with a degree in native studies.

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ope is an inspirational person. Here, she brings light to the opportunities that got her to where she is today. Learn more about Hope to see why she made our “8 Young, Ambitious and Savvy” list. Move Up: Tell us your story. How did you come to be in your current position? Hope R: I am not an exception—there are many success stories, and I am proud to say I am one of many. There is a real and consistent trend of young indigenous people becoming successful professionals all across Canada. Of course there are still many struggles, and many indigenous youth are still in need of opportunity to participate

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The TYP is a super valuable program for indigenous students who need support in their transition from high school/upgrading to university. They really cater to our cultural needs as well as the unique situations we may be coming from. For example, my English teacher was Inuit and a

Princeton graduate. She taught almost exclusively content from indigenous writers, and fully encouraged the recognition and integration of our own traditional stories in our work. This program set the compass for the rest of my university career. I came into post-secondary thinking anyone who wanted to get a decent job had to first go through a “learning ring of fire” where the more you struggled, the better your professional career outcome would be. After university, what did you do? After university I began working at Native Counselling Services of Alberta (NCSA). I could not have landed in a more appropriate organization. To this day they still feel like my work family—that place you invest your heart and it becomes a part of your soul. I was hired to be the Community Engagement Officer for the National Addictions Awareness Week (NAAW) campaign. I got to engage with and witness First Nation involvement all


across Canada in addictions awareness activities. It eventually led to my next position as Campaign Manager, managing the NAAW campaign as well as the National Day of Healing and Reconciliation (NDHR). Both were works of heart. I left NCSA to be a mom to my two beautiful boys. During that time we made the decision to move from Leduc back to Peace River. Once my maternity leave ended, I my friend Jenna Strachan made me aware of the Community Liaison position within Shell. It has been an invaluable experience with an exceptional organization. Tell me about your business. What kind of work do you do? My role within Shell is to be the face within the community and to connect our First Nation stakeholders to any opportunities we may offer in the way of social investment. I also play a role in communicating any updates to the community and managing various social investment projects we have in

the area. At a young age, most people don’t grab the bull by the horns. What made you want to take on such a leadership position? I decided to capitalize on the opportunity to work with Shell in Peace River because it is a great career building move. In addition, I really get to place opportunity in the hands of indigenous people that may not have had the chance. Shell has really encouraged the recognition of my community. I feel very well supported by my leaders and teammates and that makes all the difference. Would you consider yourself a natural leader? What skills do you find help you most in your day-to-day routine? Yes. I do consider myself a natural leader. I enjoy encouraging others to see potential in themselves. It really gives me joy to see the people around me succeed and realize their goals. People appreciate working with

me because I am an overtly positive person. People perform at their best when they feel valued. I like to encourage others to appreciate their worth. Anything you would like to add? I would like to reiterate that my story is one of many. In my family alone, I have three brothers. Isaac is the Chief of Woodland Cree First Nation. He’s educated, and he is a leader with integrity. My eldest brother Luke has also been on Council with the Woodland Cree First Nation. He is an amazing father and shows tenacity in his life. My youngest brother, Thomas, is 26 years old. He has seen the world; he has a degree in English from UVic and is currently attaining a degree in Law. This is the future of Indigenous people in Peace River, and in Canada. We are making a statement with the opportunities that have been given to us. There is a shift happening—our future is bright.

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Lisa Lundgard | The Veggie Patch

GROWING SUCCESS BY TORMAIGH VAN SLYKE | PHOTOGRAPHY SUBMITTED

Name: Lisa Lundgard Birth Year: 1988 Grew Up: Near Fairview, AB Contact: (780) 617-0251 Professionally: Owner/Operator of Veggie Patch, an organic vegetable garden near Grimshaw, AB Started: 2010

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ooking for fresh, organic vegetables? Check out The Veggie Patch. Lisa Lundgard is a young farmer with the passion to build healthy soils, grow healthy vegetables, and feed healthy people. Buy a share, or a half share, and for 12 weeks you’ll receive a box of fresh, tasty veggies each week containing 8-12 varieties of whatever is ready in the garden at the time (following the season). Learn more about Lisa and her business to see why she made our “8 Young, Ambitious and Savvy” list. Move Up: Tell us your story. How did you come to be in your current position? Lisa L: I graduated high school in 2006 and I was interested in the sciences. I

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attended the University of Alberta in Camrose, AB. During my second year in university, the university had a food theme. During this year students and staff focused on all aspects of food. Activities ranged from simply having professor/student cooking sessions to a serious “teach-in day,” where speakers addressed issues of food security and sovereignty. I realized I had a strong passion for the local food movement and this was the beginning of my journey into food politics. I would get excited to go to the local farmers market each Saturday in Camrose to buy carrots from one specific farmer. This farmer was famous for his carrots. There were lineups from the time the market opened with anxious customers hoping to make it in time to purchase their weeks supply of carrots. This is all people talked about in the line ups! I realized we didn’t have this in the Peace Region, or at least there is a huge shortage of local producers and/ or a bustling farmers market. So I was drawn back home with a vision to start a vegetable garden in the Peace Region.

At a young age, most people don’t grab the bull by the horns. What made you decide to go into business for yourself? There are many barriers for young farmers who want to start out. Specifically, land access and capital (it’s very expensive for land and equipment) and there are limited markets for small scale businesses. These reasons definitely intimidated me from starting a farm business, but I had heard of a new and exciting model of farming called Community Shared Agriculture (C.S.A.). This is a model of farming that uses a shared risk model. The consumer pre-pays and buys a share in the farm. This provides the farmer with security financially, as I would have the money to buy seeds and equipment for the year and pay my rent. It also provides a certain amount of insurance, for a small scale farmer, buying insurance on a one-acre piece of land is not very easy. The system is not designed for small-scale start-up farmers. Therefore, if something was to happen (eg. drought, pest, hail, etc.) and the crops were destroyed, the


farmer wouldn’t go bankrupt. Rather, each member takes a hit and it softens the blow for everyone. This creates food security, because there is a high chance the farmer will be around for the coming years to grow food for the community. The CSA model gave me the inspiration to start my own small farm business. It also gave me the tools to create a system that creates security for future success. Since I am ridiculously passionate about local organic food, I can get into good conversations around food and any issues of interest. How do you keep your clients/customers engaged? I keep my customers engaged with yearly farm field days where we take a bus tour around the farm. Here my customers get to see the garden and all of the animals on the farm. I have a website with pictures, stories and information on what the Veggie Patch is all about (veggiepatch.org). I send out newsletters to keep my customers informed about the farm.

How has your age given you a competitive edge? I started out six years ago at 21-yearsold. I didn’t have anything to lose and so much to gain. My youth gave me the flexibility to start small and take risks because I didn’t have a family to take care of. To be honest, I don’t know if being young influences success as a farmer. Every year I learn more and more about growing food and I think each year I grow a bit wiser. In the end, I’m excited to see where I’ll be 25 years from now. We have the potential at any age to be fun, young

and creative. Where do you see you and your company in a year? How about 5 years from now? My dream is to have a “whole farm” CSA—a box of vegetables, meat, eggs, cheese and more. There is so much excitement and power in knowing where your food comes from. I want to continue to share that excitement and energy around our food. Anything you would like to add? Food is medicine for our bodies, our communities and our livelihood.

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Chance Gerk | Rum Runners Liquor Store

CATERING TO THE CUSTOMER— WITH SPIRIT! BY TORMAIGH VAN SLYKE | PHOTOGRAPHY SUBMITTED

Name: Chance Gerk Birth Year: 1984 Grew Up: In the Peace Region Spouse: Carolyn Gerk Kids: 1 Professionally: Owner/Manager, Rum Runners Liquor Store in Grimshaw Started: 2009

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hance comes from a long line of entrepreneurs and his family history is rooted in the Peace Region. His liquor store boasts one of the largest selections of craft beer in all of Northern Alberta. Learn more about Chance and his business to see why he made our “8

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Young, Ambitious and Savvy” list. Move Up: Tell us your story. How did you come to be in your current position? Chance G.: My Grandfather owned his own business. My parents owned their own business, and it was something I always wanted from the time I was a kid. I worked construction, oilfield and then later helped manage the office for my grandfather. We, as a family, were tired of the oilfield and looked for another business to get into. A liquor store seemed like a good fit. At a young age, most people don’t grab the bull by the horns. What made you decide to go into business for yourself?

I was lucky enough to grow up around business owners. You learn early that you have to put a lot of yourself into making your business work. There are long hours, hard work and missing out on holidays and family functions. In a lot of ways a retail business isn’t that much different from the oilfield. What goods or services do you offer? Liquor! We carry a good supply of spirits, wine and beer, specializing in craft beer, and we’re starting into craft spirits. We like helping community groups with events, offering advice and consultation for weddings and family functions.


Would you consider yourself a natural leader? What skills do you find help you most in your day-to-day routine? I don’t really think of myself as a leader, per se. Customer service is important in my business, and it’s a skill I’ve honed working in retail. What sets your business apart? What do you offer that others don’t? We pride ourselves on our selection of craft beer; we have at least double that of any other store I’ve been in. We bring in all sorts of unique seasonal items, gift sets and just about anything anyone can ask for. As a business, we strive to make the customers happy, and bringing in requested items is one

of the best ways to achieve that. How do you keep your clients/customers engaged? How do you position yourself in the marketplace? We have tried advertising with local media, with mixed results. We use Facebook, and good ol’ word of mouth. I try to engage customers in conversations in-store about their purchases, such as their likes and dislikes. It gives us a feel for the flavours in the community. How has your age given you a competitive edge? I think with our industry, being young has helped us to be flexible. It helps

me to connect with a large portion of our customer base, the 25-35 year old crowd. Do you feel your age has worked against you? How? Ask me that question in ten years; hindsight is 20/20. Where do you see you and your company in a year? How about 5 years from now? Hopefully, we’re in a position where we are meeting the needs of the community with our product and keeping our customers happy. We always hope to expand our reach and attract customers from other areas as well.

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Nathan Proskurniak | NWP Woodworking

QUALITY FINISH

BY TORMAIGH VAN SLYKE | PHOTOGRAPHY SUBMITTED

Name: Nathan W. Proskurniak Birth Year: 1981 Grew Up: Hotchkiss, which is just outside of Manning, AB. Common-Law Spouse: Fay Robinson Contact: (780) 836-5392 Professionally: Owner/Operator of NWP Woodworking Started: 2015

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WP Woodworking tied for the “New Business of the Year” Award at the 2015 County of Northern Lights Small Business Awards. Learn more about Nathan and his business to see why he made our “8 Young, Ambitious and Savvy” list. Move Up: What is your background experience? Nathan P.: I took a Cooperative Trades

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Orientation (CTO) program at the Fairview College. I chose Cabinet Making as it was the trade I was most interested in, and I got a job in Edmonton about 10 years ago. I worked in a few shops, learning different ways of building cabinets and small furniture, and ended up moving back to Manning. At a young age, most people don’t grab the bull by the horns. What made you decide to go into business for yourself? Living in the Manning area and wanting to continue with my craft, it just seemed to be the most logical option. My father was pretty instrumental in helping me start this business out, and being there to support me throughout the process. My father enjoys woodworking, and we’ll help each other out on different

projects, but I work on my own for the most part. My girlfriend is also very supportive, and not above helping out if I ask. What goods or services do you offer? Though I am primarily a cabinetmaker, as that is the trade I got my journeyman ticket in, I like woodworking in general. I have a small mill outside my shop, where I can mill up my own lumber out of logs. I can also mill posts and beams for timberframing. I enjoy putting in flooring (laminate or hardwood), making picture frames, furniture making, sign making and marquetry. Would you consider yourself a natural leader? What skills do you find help you most in your day-to-day routine?


I suppose so, but I honestly don’t sit and think about it in those exact terms, really. Working by yourself you’re require to wear a few different hats. While having a “leader” type personality definitely helps in a lot of aspects, it’s not something you’re thinking about when you’re the only guy in the room. What sets your business apart? What do you offer that others don’t? It probably sounds cliché, but I would have to say, quality. I certainly don’t mind putting in the effort to make sure that whatever it is I’m working on, is the best that it can be. That starts with the selection of wood, how I cut it, how it gets put together, and how I finish the piece. How do you position yourself in the marketplace?

I like to have a design drawn out first, have the client sign off on that, and that way we both feel sure of what is going to be made, and how it will look. The design process can be just as exciting and interesting as fabricating the piece.

Where do you see you and your company in a year? How about 5 years from now?

How has your age given you a competitive edge?

In five years, I would like to have my own shop built, and give myself a bit more room to build in—a bit more room for the different machines I’ve been collecting to sit in. That’s got to be every woodworker’s goal, though, to have a shop built to suit your own wants and needs.

I’m not sure how my age factors in, one way or the other. Woodworking seems to have quite a wide variety of ages involved in it. Do you feel your age has worked against you? How? At 34, I don’t think anyone feels that I’m either too young or too old to be an effective and efficient woodworker.

In a year? Still growing, for sure. I’m learning more of the “business” side of woodworking now than I ever have before.

Anything you would like to add? People should buy more wood products.

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RELOCATION STORIES

river. This was in July right after the Calgary Stampede so it was my first taste of a summer evening on the Peace. I guess I did drink the water. How did you end up relocating to the Mighty Peace Region? I’ve been back a number of times in the ensuing years and always loved the vibe of the town and the people.

GEORGE BROTHERS MOVED UP FROM NOVA SCOTIA Name: George Brothers Age: Young Senior Where are you originally from? I am originally, and most recently, from Nova Scotia. I have lived in Ontario and Prince Edward Island and traveled Canada extensively in the 1970s and ‘80s. Where in the Peace Region did you move to? Peace River, AB. How long ago did you move up here? We moved up on November 27—just in time for the 66

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Santa Claus Parade. Where do you work? Peace River & District Chamber of Commerce What’s your story? I was a professional musician for 28 years and first came to Peace River in 1978, stopping overnight on our way to High Level. Our band’s drummer and I took a jet boat trip downriver to, what was then called, Tar Island. We stayed overnight in a funky sort of cabin and had a great steak cooked on an open grill overlooking the

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I had taken early retirement from Sherbrooke Village Museum in Nova Scotia and after a couple of years of gardening and golfing without a lot of success, the position of General Manager with the PR Chamber came up. And I thought, “Why not? I still have skills and valid experiences to offer.” So I applied for the position and was the successful candidate. What was your first impression of the Peace Region? It was “What a beautiful country.” An impression that has been reinforced each time I have visited. What surprised you the most about the Peace Region? The dichotomy of the surrounding prairie land and the river valley—two very different environments and landscapes each shaped by the other. Compared to where you came from, how does the Peace Region differ? There’s a feeling of optimism around here that is pervasive even in the face of economic challenges. Back in the Maritimes there’s more a sense of, “what can go wrong, will go wrong,” rather than

the prevailing attitude of, “Let’s see how we can get it done.” What would be your advice for someone thinking of moving to the area? If you are looking to rejuvenate your career path, or your life, this is a great place to do it. It is big enough to offer a wide range of amenities and still retain the genuine feel of small town Canada. Have you had any wildlife encounters since you’ve been here? We’ve seen mule deer, a coyote and lots of tracks on our walks. What is your ideal Sunday in the Peace Region? An ideal Sunday would be dinner with family, an afternoon walk and a board game. In your experience, what is unique about the Peace Region? Besides the river valley itself, which gives the area such a unique feel, the “can do” spirit of the area is unique from any place I’ve spent time in. Where do you see yourself in five years? Re-retired and hopefully being able to at least approach shooting my age in golf. I’d really like to be able to look back on having helped the Peace River Chamber of Commerce develop a lot of successful partnerships throughout the region and beyond. I’d like to be able say we’ve been able to keep the glass half-full or better.


LET’S GO FURTHER WITH CONSERVATION Shell works with and learns from more than 100 scientific and conservation organizations in 40 countries. In partnership with the Alberta Conservation Association, we’re conserving boreal forest habitat to partially offset our operational land footprint in Alberta. Together we can build a better energy future. Let’s go. www.shell.ca/100



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