5-Hour Energy Fact Sheet Year Introduced
2004
Unit Sales
6,000,000 units per week.
Ingredients
5-Hour Energy contains a blend of B-vitamins, amino acids and essential nutrients. 5-Hour Energy contains zero sugar, zero herbal stimulants and only four calories. The amount of caffeine varies depending on the energy shot. Original 5-Hour Energy contains as much caffeine as a cup of premium coffee. Extra Strength contains as much as 12 ounces of premium coffee, while Decaf 5-Hour Energy contains only as much caffeine as a half cup of decaffeinated coffee.
Flavors
Original (red label): Pomegranate, Grape, Berry, Orange and Lemon-lime. Extra Strength (black label): Berry Decaf (blue label): Citrus
Recommended Use
Drink one half (1/2) bottle (one ounce) for moderate energy. Drink one whole bottle (two ounces) for maximum energy. Do not exceed two bottles of 5-Hour Energy shots daily, consumed several hours apart. Use or discard any remainder within 72 hours (three days) after opening. Refrigeration not required.
Difference Versus Canned Energy Drinks
5-Hour Energy is different from canned energy drinks in several ways:
Lasts Longer: 5-Hour Energy Shots can help you feel bright and alert for hours with no sugar crash.
Works Faster: Since 5-Hour Energy is a 2-ounce energy shot and not a 16-ounce carbonated energy drink, you can drink it in seconds and feel it start working in minutes.
Small and Portable: 5-Hour Energy’s small size means it always fits neatly in your pocket, purse, desk, locker, car or truck cab and because it is only 2-ounces, you don’t have to nurse a 16-ounce or larger energy drink. One quick sip and 5-Hour Energy is in your system and out of your hands. Small size also means fewer bathroom breaks.
No Refrigeration Required: 5-Hour Energy tastes good at any temperature (unlike carbonated canned energy drinks).
Marketing: 5-Hour Energy does not market to youth and does not encourage consumption with alcohol.
FDA Categorization
The FDA categorizes products like 5-Hour Energy shots as “dietary supplements.” Government rules for supplements differ from those established for foods or synthetic medicines. All dietary supplements must comply with DSHEA (Dietary Supplement Health and Education Act) regulations for labeling, manufacturing practices, and 5-Hour Energy must also comply with Current Good manufacturing Practices (cGMP) for dietary supplements.
5-Hour Energy Fact Sheet (cont’d.) Key Executives
Scott Henderson, President Carl Sperber, Director of Corporate Communications
Company Background
Innovation Ventures, LLC is the manufacturer of 5-Hour Energy. Living Essentials, LLC handles the marketing and distribution of the product.
Website
www.fivehourenergy.com
Headquarters
Living Essentials 38955 Hills Tech Drive Farmington Hills, MI 48331 Phone: 248-960-1700 Fax: 248-960-1980
Press Contact
Elaine Lutz Five-Hour Energy Spokesperson 772-785-6048 elutz@fivehourenergy.com