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Proud print sponsor of your local ADDY® Awards.
Thank you to our judges… Mark Bazil
Larry Profancik
Judy Thompson
our committee… Karen Brashear, The Florida Times-Union – ADDY® Chair Gayle Hart, Greater Jacksonville Agricultural Fair – Judges Chair Heather Smith, Scott-McRae Advertising – Gala Chair
and for additional assistance from… Kendall Barsin, The Florida Theatre Clark Fivek, Digital Video Arts Jessica Golder, The Robin Shepherd Group Mike Guiry, The Robin Shepherd Group Jennifer Hankey, The Florida Times-Union Eric Leffler, EIG Productions Bernardo Santana, Enfocus Media Susan Waldeck, Scott-McRae Advertising Jacquie Wojcik, The Robin Shepherd Group
ADDY® Award Gala sponsors
SALES PROMOTION Packaging – Single Unit Award: Silver ADDY® Award Entrant: The Robin Shepherd Group Advertiser: Bold City Brewery Title: Mad Manatee IPA
Packaging – CD, DVD, VHS Award: Silver ADDY® Award The Robin Shepherd Group Entrant: Advertiser: Rhett and Link Title: Rhett and Link: Up to this Point
Point-of-Purchase (POP) – Counter Top or Attached Award: Gold ADDY® Award Entrant: The Robin Shepherd Group Advertiser: Bold City Brewery Title: Duke’s Cold Nose Brown Ale Beer Tap Award: Gold ADDY® Award Entrant: The Robin Shepherd Group Advertiser: Bold City Brewery Title: Killer Whale Cream Ale Award: Silver ADDY® Award The Robin Shepherd Group Entrant: Advertiser: Bold City Brewery Title: Mad Manatee IPA Tap Handle
Point-of-Purchase (POP) – Campaign Award: Gold ADDY® Award Entrant: The Robin Shepherd Group Advertiser: Bold City Brewery Title: Bold City Taps
COLLATERAL MATERIAL Annual Report – Four-color
The Robin Shepherd Group for Bold City Brewery (top to bottom)
Duke’s Cold Nose Brown Ale Beer Tap Killer Whale Cream Ale Bold City Brewery – Bold City Taps
4
Award: Silver ADDY® Award ruckus. advertising + public relations Entrant: Advertiser: Baptist Health Title: Baptist Health Community Benefit Report Credits: Steve Galpin, Art Director Paul Figura, Photographer
Brochure – Four-color Award: Silver ADDY® Award Entrant: Burdette Ketchum Advertiser: APR Energy Title: APR Energy Brochure Credits: Patrick Golden, Creative Director/ Principal Andy Dykstra, Account Director/Principal 2010 ADDY® Award winners
Award: Silver ADDY® Award Entrant: The Robin Shepherd Group Advertiser: CSX Transportation Title: CSX Charting Your Future Award: Silver ADDY® Award Entrant: The Robin Shepherd Group Advertiser: The Cove at Selva Marina Title: The Cove at Selva Marina
Publication Design (Magazine or Book) – Book Design (Entire Book) Award: Entrant: Advertiser: Title:
Silver ADDY® Award Wingard Creative St. Johns RIVERKEEPER ‘Get Your Feet Wet’ St. Johns RIVERKEEPER Guidebook Credits: David Wingard, Creative Director Heidi Miller, Designer
St. John & Partners for Black Creek Outfitters Black Creek Unemployment Can’t Swim
Poster – Single Award:
Gold ADDY® Award and Best of Show Print Entrant: St. John & Partners Advertiser: Black Creek Outfitters Title: Black Creek Unemployment Can’t Swim Credits: David Bonner, Creative Director Aaron Peacock, Art Director Mike D’Abreu, Copy Writer Laura Brown, Producer Award: Gold ADDY® Award Entrant: The Robin Shepherd Group Advertiser: Beaches Gallery Tour Title: SquidBrush Award: Silver ADDY® Award Entrant: St. John & Partners Advertiser: Black Creek Outfitters Title: Black Creek Fed Can’t Swim Credits: David Bonner, Creative Director Aaron Peacock, Art Director Mike D’Abreu, Copy Writer Laura Brown, Producer Award: Silver ADDY® Award Entrant: St. John & Partners Advertiser: Black Creek Outfitters Title: Black Creek Housing Can’t Swim Credits: David Bonner, Creative Director Aaron Peacock, Art Director Mike D’Abreu, Copy Writer Laura Brown, Producer AAF Jacksonville
5
beaches gallery tour The culture of the beaches comes to life
Participating Galleries: Chao Framing • J. Johnson Gallery • The Artistree Gallery • Archway Framing Fairfax Gallery • Eclectic Galleries • Stellers Gallery at Ponte Vedra • Cultural Center at Ponte Vedra • Village Arts
Saturday, September 26, 10 a.m. - 5 p.m.
The Robin Shepherd Group for Beaches Gallery Tour SquidBrush (see page 5)
Award: Silver ADDY® Award Entrant: St. John & Partners Advertiser: Southern Ford Dealers Title: Ford Fusion Hybrid St. Louis/New Orleans Credits: David Bonner, Creative Director Aaron Peacock, Art Director Mark Kunert, Copy Writer Chuck Wehde, Account Management Pam Kidd, Account Management Joe Cohen, Account Management Laura Brown, Producer Silver ADDY® Award Award: Entrant: St. John & Partners Advertiser: Southern Ford Dealers Title: Ford Fusion Hybrid San Fran/Vegas Credits: David Bonner, Creative Director Aaron Peacock, Art Director Mark Kunert, Copy Writer Chuck Wehde, Account Management Pam Kidd, Acount Management Joe Cohen, Account Management Laura Brown, Producer Silver ADDY® Award Award: Entrant: St. John & Partners Advertiser: Chain Reaction Bikes Title: Chain Reaction Gas Cap Poster Credits: David Bonner, Creative Director John Umlauf, Art Director Dan Schroeter, Copy Writer Laura Brown, Producer Silver ADDY® Award Award: Entrant: St. John & Partners Advertiser: Chain Reaction Bikes Title: Chain Reaction Speedometer Poster Credits: David Bonner, Creative Director John Umlauf, Art Director Dan Schroeter, Copy Writer Laura Brown, Producer
Poster – Campaign
Award: Gold ADDY® Award Entrant: St. John & Partners Advertiser: Black Creek Outfitters Title: Black Creek Campaign Credits: David Bonner, Creative Director Aaron Peacock, Art Director Mike D’Abreu, Copy Writer Laura Brown, Producer
6
2010 ADDY® Award winners
Award: Gold ADDY® Award Entrant: St. John & Partners Advertiser: Southern Ford Dealers Title: Ford Fusion Hybrid Campaign Credits: David Bonner, Creative Director Aaron Peacock, Art Director Mark Kunert, Copy Writer Chuck Wehde, Account Management Pam Kidd, Account Management Joe Cohen, Account Management Laura Brown, Producer Gold ADDY® Award Award: Entrant: St. John & Partners Advertiser: Chain Reaction Bikes Title: Chain Reaction Bikes Campaign Credits: David Bonner, Creative Director Aaron Peacock, Art Director Dan Schroeter, Copy Writer Laura Brown, Producer
Special Event Material – Card Award: Silver ADDY® Award Entrant: The Robin Shepherd Group Advertiser: CSX Transportation Title: CSX Letterpress Holiday Card Package
St. John & Partners for Black Creek Outfitters Black Creek Campaign (see page 6)
Special Event Material – Invitation Award: Gold ADDY® Award Entrant: The Robin Shepherd Group Advertiser: Levi & Marisa Ratliff Title: Once Upon a Daydream
DIRECT MARKETING Single (B-to-B or Consumer) – Flat Award: Entrant: Advertiser: Title: Credits:
AAF Jacksonville
Silver ADDY® Award Wingard Creative Davidson Realty Sneak Peek Saturdays Direct Mail David Wingard, Creative Director
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OUT-OF-HOME Outdoor Board – Flat Award: Silver ADDY® Award Entrant: St. John & Partners Advertiser: Greater Michigan Ford Dealers Title: Ford Shop at Home Escape Credits: David Bonner, Creative Director Aaron Peacock, Art Director John Umlauf, Art Director Dan Schroeter, Copy Writer Chuck Wehde, Account Management Pam Kidd, Account Management Joe Cohen, Account Management Laura Brown, Producer Silver ADDY® Award Award: St. John & Partners Entrant: Advertiser: Greater Michigan Ford Dealers Title: Ford Shop at Home Taurus Credits: David Bonner, Creative Director Aaron Peacock, Art Director John Umlauf, Art Director Dan Schroeter, Copy Writer Chuck Wehde, Account Management Pam Kidd, Account Management Joe Cohen, Account Management Laura Brown, Producer
Site – Interior Still or Static Award: Entrant: Advertiser: Title: Credits: Principal
Silver ADDY® Award Burdette Ketchum Smith, Hulsey & Busey Airport Duratrans - Suitcases Patrick Golden, Creative Director/
Campaign – Out-of-Home Campaign
St. John & Partners for Southern Ford Dealers Ford Fusion Hybrid Campaign (see page 7)
8
Award: Silver ADDY® Award St. John & Partners Entrant: Advertiser: Greater Michigan Ford Dealers Title: Ford Shop at Home Campaign Credits: David Bonner, Creative Director Aaron Peacock, Art Director John Umlauf, Art Director Dan Schroeter, Copy Writer Chuck Wehde, Account Management Pam Kidd, Account Management Joe Cohen, Account Management Laura Brown, Producer
2010 ADDY® Award winners
Award: Silver ADDY® Award Entrant: The Robin Shepherd Group Advertiser: Native Sun Natural Foods Title: Inside & Out
NON-TRADITIONAL ADVERTISING Single Award:
Gold ADDY® Award and Judges Award – Mark St. John & Partners Entrant: Advertiser: Southern Ford Dealers Title: Ford Kingfish Giveaway Credits: David Bonner, Creative Director Aaron Peacock, Art Director John Umlauf, Art Director Dan Schroeter, Copy Writer Chuck Wehde, Account Management Pam Kidd, Account Management Joe Cohen, Account Management Laura Brown, Producer Award: Silver ADDY® Award Entrant: St. John & Partners Advertiser: Southern Ford Dealers Title: Ford Kingfish Display Credits: David Bonner, Creative Director John Umlauf, Art Director Dan Schroeter, Copy Writer Aaron Peacock, Art Director Laura Brown , Producer
St. John & Partners for Chain Reaction Bikes Chain Reaction Bikes Campaign (see page 7)
Silver ADDY® Award Award: Entrant: St. John & Partners Advertiser: Chain Reaction Bikes Title: Chain Reaction Gas Cap Cling Credits: David Bonner, Creative Director John Umlauf, Art Director Dan Schroeter, Copy Writer Laura Brown, Producer
NEWSPAPER Full Page – Color Award: Entrant: Advertiser: Title: Credits:
AAF Jacksonville
Silver ADDY® Award The Florida Times-Union The Florida Times-Union/jacksonville.com Don’t Fall For It Karen Brashear, Marketing Manager
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Newspaper Specialty Advertising – Single Insert
The Robin Shepherd Group for Levi & Marisa Ratliff Once Upon a Daydream (see page 7)
Award: Silver ADDY® Award Entrant: Burdette Ketchum Advertiser: Baptist Beaches Title: Care That Amazes - Dr. Rama Credits: Andy Dykstra, Account Director/ Principal Patrick Golden, Creative Director/Principal Cara Hutt, Copywriter Brianne Bussell, Account Executive
Campaign – Color Award: Silver ADDY® Award Burdette Ketchum Entrant: Advertiser: Baptist Beaches Title: Care That Amazes Credits: Patrick Golden, Creative Director/ Principal Andy Dykstra, Account Director/Principal Cara Hutt, Copywriter Brianne Bussell, Account Executive
INTERACTIVE MEDIA Web Sites, B-to-B Flash – Services Award: Gold ADDY® Award St. John & Partners Entrant: Advertiser: Meridian Title: Meridian Website Credits: David Bonner, Creative Director Dan Schroeter, Copy Writer Rob Semos, Art Director Wendy Gillis, Account Management Jason Reitzer, Producer Steven Land, Web Developer Mark Ruiz, Web Developer George Pomar, Web Developer
Web Sites, Consumer Flash – Outlets Award: Silver ADDY® Award Advantage Design Group Entrant: Advertiser: Purdue University Calumet Title: Purdue Experiential Micro Site Credits: Arye Yacobson, Lead Designer/Flash Developer Craig Erskine, Creative Director Carloyn Fortuna, Video Editor Christian Andersen, Project Manager/Flash Developer
10
2010 ADDY® Award winners
Web Sites, Consumer HTML/Other – Products Award:
Gold ADDY® Award and Best of Show Electronic Entrant: SBS Studios Advertiser: Twisted Pixel Games Title: The Maw Web Site Credits: Shane B. Santiago, President, Chief Creative Officer Jeff Will, Experience Designer
Online – Banners/Pop-ups/Screensavers
St. John & Partners for Southern Ford Dealers Ford Kingfish Giveaway (see page 9)
Award: Silver ADDY® Award Entrant: SBS Studios Advertiser: The National Campaign to Prevent Teen and Unwanted Pregnancy Title: 2009 National Day Widget Credits: Shane B. Santiago, President, Chief Creative Officer Jeff Will, Experience Designer
Online – Micro or Mini Site Award: Gold ADDY® Award Entrant: St. John & Partners Advertiser: Zaxby’s Title: Zaxby’s Tailgate Microsite Credits: David Bonner, Creative Director Jennifer Ross, Art Director Kristen Bankert, Copy Writer Jenifer Harmon, Account Management Lisa Skowfoe, Account Management Jason Reitzer, Producer Mark Ruiz, Web Developer Dena Huegel, Account Management Silver ADDY® Award Award: St. John & Partners Entrant: Advertiser: Zaxby’s Title: Zaxby’s Roadtrip Microsite Credits: David Bonner, Creative Director Jennifer Ross, Art Director Kristen Bankert, Copy Writer Jenifer Harmon, Account Management Lisa Skowfoe, Account Management Jason Reitzer, Producer Mark Ruiz, Web Developer Robert Haines, Art Director
AAF Jacksonville
11
Online – Web/Online Campaign Award: Judges Award – Larry Entrant: St. John & Partners Advertiser: Florida Lottery Title: Lottery Webisode Campaign Credits: David Bonner, Creative Director Jennifer Ross, Art Director Kristen Bankert, Copy Writer Jenifer Harmon, Account Management Caroline Eddings, Account Management Bill Fannin, Producer Rob Semos, Art Director
RADIO 39 A Local (one metro) – :30 ruckus. advertising + public relations for Nemours BrightStart! Nemours BrightStart! Early Literacy Curriculum (see page 15)
Award: Silver ADDY® Award Entrant: The Robin Shepherd Group Advertiser: The Florida Times-Union Title: Florida Times-Union: Bursting With Life
TELEVISION Regional/National TV, Single Spots – Consumer Products Award: Gold ADDY® Award St. John & Partners Entrant: Advertiser: Zaxby’s Title: Zaxby’s Sorvino Irish Family Credits: David Bonner, Creative Director Robert Haines, Art Director Mike D’Abreu, Copy Writer Mark Kunert, Copy Writer Jenifer Harmon, Account Management Dena Huegel, Account Management Connie Atkinson, Producer Gold ADDY® Award Award: Entrant: St. John & Partners Advertiser: Zaxby’s Title: Zaxby’s Sorvino No You Don’t Credits: David Bonner, Creative Director Robert Haines, Art Director Mike D’Abreu, Copy Writer Mark Kunert, Copy Writer Jenifer Harmon, Account Management Dena Huegel, Account Management Connie Atkinson, Producer
12
2010 ADDY® Award winners
Award: Silver ADDY® Award Entrant: St. John & Partners Advertiser: Zaxby’s Title: Zaxby’s Willard New Year Celebration Credits: David Bonner, Creative Director Robert Haines, Art Director Mike D’Abreu, Copy Writer Mark Kunert, Copy Writer Jenifer Harmon, Account Management Lisa Skowfoe, Account Management Connie Atkinson, Producer Silver ADDY® Award Award: Entrant: St. John & Partners Advertiser: Zaxby’s Title: Zaxby’s Sorvino Talk To The Family Credits: David Bonner, Creative Director Robert Haines, Art Director Mike D’Abreu, Copy Writer Mark Kunert, Copy Writer Jenifer Harmon, Account Management Dena Huegel, Account Management Connie Atkinson, Producer Silver ADDY® Award Award: Entrant: St. John & Partners Advertiser: Zaxby’s Title: Zaxby’s Bruno Gondola Credits: David Bonner, Creative Director Robert Haines, Art Director Mike D’Abreu, Copy Writer Mark Kunert, Copy Writer Jenifer Harmon, Account Management Dena Huegel, Account Management Connie Atkinson, Producer
The Robin Shepherd Group for Atlantic Beach Experimental Theater Forrest (see page 15)
Silver ADDY® Award Award: Entrant: St. John & Partners Advertiser: Zaxby’s Title: Zaxby’s Herschel Big Fan Credits: David Bonner, Creative Director Robert Haines, Art Director Mike D’Abreu, Copy Writer Mark Kunert, Copy Writer Jenifer Harmon, Account Management Dena Huegel, Account Management Connie Atkinson, Producer
AAF Jacksonville
13
Award: Silver ADDY® Award Entrant: St. John & Partners Advertiser: Zaxby’s Title: Zaxby’s Herschel False Start Credits: David Bonner, Creative Director Robert Haines, Art Director Mike D’Abreu, Copy Writer Mark Kunert, Copy Writer Jenifer Harmon, Account Management Dena Huegel, Account Management Connie Atkinson, Producer
Regional/National TV Campaign – Consumer Products Award:
The Robin Shepherd Group for Earth Day Jacksonville Love the Earth (see page 15)
Gold ADDY® Award and Best of Show Broadcast St. John & Partners Entrant: Advertiser: Zaxby’s Title: Zaxby’s Sorvino Campaign Credits: David Bonner, Creative Director Robert Haines, Art Director Mike D’Abreu, Copy Writer Mark Kunert, Copy Writer Jenifer Harmon, Account Management Dena Huegel, Account Management Connie Atkinson, Producer Award: Silver ADDY® Award St. John & Partners Entrant: Advertiser: Zaxby’s Title: Zaxby’s Herschel Campaign Credits: David Bonner, Creative Director Robert Haines, Art Director Mike D’Abreu, Art Director Mark Kunert, Copy Writer Jenifer Harmon, Account Management Dena Huegel, Account Management Connie Atkinson, Producer
MIXED MEDIA (Cross Platform) Campaign – Consumer, Local Award: Silver ADDY® Award Entrant: Burdette Ketchum Advertiser: Baptist Beaches Title: Baptist Beaches Campaign Credits: Patrick Golden, Creative Director/ Principal Andy Dykstra, Account Director/Principal Allison Holdridge, Interactive Services Director Ken Wright, Director of Technology Mark Barilla, Interactive Designer
14
2010 ADDY® Award winners
Award: Silver ADDY® Award Entrant: St. John & Partners Advertiser: Southern Ford Dealers Title: Ford Kingfish Campaign Credits: David Bonner, Creative Director Aaron Peacock, Art Director John Umlauf, Art Director Dan Schroeter, Copy Writer Chuck Wehde, Account Management Pam Kidd, Account Management Joe Cohen, Account Management Laura Brown, Producer
ADVERTISING FOR THE ARTS & SCIENCES Collateral – Brochure/Sales Kit Award: Entrant: Advertiser: Title:
Gold ADDY® Award ruckus. advertising + public relations Nemours BrightStart! Nemours BrightStart! Early Literacy Curriculum Credits: Steve Galpin, Art Director Brian K. Reed, Art Director Russ Wilson, Illustrator
The Robin Shepherd Group for Atlantic Beach Experimental Theater Hughie
Collateral – Poster
Award: Gold ADDY® Award Entrant: The Robin Shepherd Group Advertiser: Atlantic Beach Experimental Theater Title: Forrest Award: Gold ADDY® Award The Robin Shepherd Group Entrant: Advertiser: Earth Day Jacksonville Title: Love the Earth Award: Gold ADDY® Award Entrant: The Robin Shepherd Group Advertiser: Atlantic Beach Experimental Theater Title: Hughie
Award: Entrant:
Silver ADDY® Award Brunet-GarcÌa Multicultural Advertising & PR Advertiser: ¡VIVA! Cinema Latin Film Festival Title: ¡VIVA! Cinema Latin Film Festival Poster Credits: Jorge Brunet-GarcÌa, Creative Director Lara Ortiz, Art Director Kedgar Volta, Graphic Designer, Photo Retouching
Award: Entrant: Advertiser: Title: Credits: AAF Jacksonville
Silver ADDY® Award The Robin Shepherd Group Maven Films Thespians zach thomas, photographer 15
Award: Silver ADDY® Award Entrant: The Robin Shepherd Group Advertiser: Lucero Title: Lucero
The Robin Shepherd Group for Atlantic Beach Experimental Theater Forrest
Award: Silver ADDY® Award Entrant: The Robin Shepherd Group Advertiser: Beaches Gallery Tour Title: PaintFish
Collateral – Cards, Invitations or Announcements (Special Event Material) Award:
Gold ADDY® Award and Judges Award Judy The Robin Shepherd Group Entrant: Advertiser: Atlantic Beach Experimental Theater Title: Forrest
Campaign – Single Medium Campaign Award: Entrant:
Silver ADDY® Award Brunet-GarcÌa Multicultural Advertising & PR Advertiser: Ritz Chamber Players Title: Ritz Chamber Players Promotional Materials Credits: Jorge Brunet-GarcÌa, Creative Director Lara Ortiz, Art Director
Campaign – Mixed/Multiple Media Campaign Award: Entrant:
Silver ADDY® Award Brunet-GarcÌa Multicultural Advertising & PR Advertiser: ¡VIVA! Cinema Latin Film Festival Title: ¡VIVA! Cinema Latin Film Festival Campaign Credits: Jorge Brunet-GarcÌa, Creative Director Lara Ortiz, Art Director Kedgar Volta, Graphic Designer, Photo Retouching
PUBLIC SERVICE Collateral – POP or POPS Material (Other than Posters) Award: Silver ADDY® Award Entrant: The Robin Shepherd Group Advertiser: Save Earl! Title: Save Earl!
16
2010 ADDY® Award winners
ADVERTISING INDUSTRY SELF-PROMOTION Creative Services and Industry Suppliers – Interactive Award: Gold ADDY® Award Entrant: SBS Studios Advertiser: SBS Studios Title: SBS Studios Holiday Card: Pimp My Hippo Credits: Shane B. Santiago, President, Chief Creative Officer Jeff Will, Experience Designer Ian Latchmansingh, Experience Designer Shannon Hill, Copywriter, Producer Gold ADDY® Award Award: Entrant: St. John & Partners Advertiser: St. John & Partners Title: SJ&P Holiday Website Credits: David Bonner, Creative Director Jennifer Ross, Art Director Kristen Bankert, Copy Writer Celia Weeks, Account Management Pete Eberbach, Producer Mark Ruiz, Web Developer
The Robin Shepherd Group for The Robin Shepherd Group Overflowing
Creative Services and Industry Suppliers – Cards, Invitations or Announcements (Special Event Material) Award: Gold ADDY® Award Entrant: The Robin Shepherd Group Advertiser: The Robin Shepherd Group Title: Overflowing
ELEMENTS OF ADVERTISING Logo Award: Entrant:
Gold ADDY® Award Brunet-GarcÌa Multicultural Advertising & PR Advertiser: Jacksonville Public Library Foundation Title: Notable Author Series Logo Credits: Jorge Brunet-GarcÌa, Creative Director Aerien Kloske, Art Director Award: Entrant: Advertiser: Title: Credits:
Silver ADDY® Award Wingard Creative FLAT FILE Gallery FLAT FILE Gallery Logo David Wingard, Creative Director
Award: Silver ADDY® Award Entrant: The Robin Shepherd Group Advertiser: Bold City Brewery Title: Bold City Brewery AAF Jacksonville
17
Award: Silver ADDY® Award Entrant: The Robin Shepherd Group Advertiser: Sweet -n- Flour Title: Sweet -n- Flour
Illustration – Single Award: Entrant:
Brunet-GarcÌa Multicultural Advertising & PR for Jacksonville Public Library Foundation Notable Author Series Logo (see page 17)
Silver ADDY® Award Brunet-GarcÌa Multicultural Advertising & PR Advertiser: Jacksonville Public Library Title: Jacksonville Public Library Card Awareness Campaign Illustration Credits: Jorge Brunet-GarcÌa, Creative Director Lara Ortiz, Art Director Aerien Kloske, Art Director Sarah Crooks Flaire, Illustrator
Award: Entrant:
Silver ADDY® Award Brunet-GarcÌa Multicultural Advertising & PR Advertiser: Jacksonville Public Library Foundation Title: Cuba Illustration Credits: Jorge Brunet-GarcÌa, Creative Director Lara Ortiz, Art Director Sean Tucker, Illustrator Kedgar Volta, Illustrator
Illustration – Illustration Campaign Award: Silver ADDY® Award Entrant: The Robin Shepherd Group Advertiser: The Robin Shepherd Group Title: Animal Anticipation
Photography – Digitally Enhanced Award: Entrant:
Silver ADDY® Award Brunet-GarcÌa Multicultural Advertising & PR Advertiser: ¡VIVA! Cinema Latin Film Festival Title: ¡VIVA! Cinema Latin Film Festival Photo Credits: Jorge Brunet-GarcÌa, Creative Director Lara Ortiz, Art Director Kedgar Volta, Graphic Designer, Photo Retouching
Photography – Photo Campaign Award: Silver ADDY® Award Entrant: Burdette Ketchum Advertiser: Baptist Beaches Title: Baptist Beaches Photography Campaign Credits: Patrick Golden, Creative Director/ Principal Andy Dykstra, Account Director/Principal
Student ADDY® Categories 18
2010 ADDY® Award winners
LOGO
Student Gold ADDY® Katherine Riffle Flagler College The Kitschen Sink Katherine Riffle, Designer
Award: Student Gold ADDY® Entrant: Amber Richards Advertiser: University of North Florida Title: Rainy Day Wine Labels Award: Student Silver ADDY® Entrant: Ashley Shelly Advertiser: University of North Florida Title: Zim’s Natural Soda Pop
MASCOT
Award: Entrant: Advertiser: Title: Credits:
PROMO PACKAGING
Packaging
Katherine Riffle Flagler College The Kitschen Sink
Brochure Award: Entrant: Advertiser: Title: Credits:
Student Gold ADDY® Rade Stjepanovic University of North Florida Study Abroad Rade Stjepanovic, student
Poster Award: Student Silver ADDY® Entrant: Liza Dixon Advertiser: Flagler College Title: Absent Bitmap Typeface Poster
Amber Richards University of North Florida Rainy Day Wine Labels
Non-Traditional Advertising Award:
Student Gold ADDY® and Student BEST OF SHOW ADDY® Entrant: Kristina Cancelmi Advertiser: Flagler College Title: Human Trafficking Campaign Credits: Polaris Project, Non Gov. Organization
Single Consumer/Trade Magazine Award: Student Gold ADDY® Entrant: Ariel Fishel Advertiser: University of North Florida Title: Beneful-Playful Life
Rade Stjepanovic University of North Florida Study Abroad
Award: Student Silver ADDY® Entrant: Liza Dixon Advertiser: Flagler College Title: WD-40 Print Ad
AAF Jacksonville
19
Magazine Campaign Award: Student Gold ADDYÂŽ Entrant: Michele Wildey Advertiser: Flagler College Title: Adopt a Pet Award: Entrant: Advertiser: Title: Credits:
Together we can end modern day slavery.Visit: polarisproject.org
Kristina Cancelmi Flagler College Human Trafficking Campaign (see page 19)
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Ariel Fishel University of North Florida Beneful-Playful Life (see page 19)
Award: Student Silver ADDYÂŽ Entrant: Jessica Wyatt Advertiser: Flagler College Title: Johnson & Johnson BandAid Campaign
Award: Student Silver ADDYÂŽ Entrant: Liza Dixon Advertiser: Flagler College Title: Elevate Magazine Cover
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Award: Student Gold ADDYÂŽ Entrant: Emily Christy Advertiser: Flagler College Title: Integrate Magazine Award: Entrant: Advertiser: Title: Credits:
Student Silver ADDYÂŽ Rade Stjepanovic University of North Florida Pijetao Magazine Rade Stjepanovic, student
Logo Award: Student Silver ADDYÂŽ Entrant: Ansley Randall Advertiser: Flagler College Title: Ecologie Airways Award: Student Silver ADDYÂŽ Entrant: Carrie Marie Green Advertiser: Flagler College Title: Small Bites Logo
20
2010 ADDYÂŽ Award winners
Award: Student Silver ADDY速 Entrant: Carrie Marie Green Advertiser: Flagler College Title: AMCD Logo
Illustration Award: Entrant: Advertiser: Title: Credits:
Student Gold ADDY速 Kristina Cancelmi Flagler College Through the Looking Glass Kristina Cancelmi, Graphic Designer
Award: Entrant: Advertiser: Title:
Student Silver ADDY速 Abbenyi Wa Abbenyi Flagler College Poster for the town of Hot Coffee, Mississippi Abbenyi Wa Abbenyi, Designer/
Credits: Illustrator
Every year an estimated 9.6 million animals in shelters are euthanized. That equals about seven out of every ten dogs. Do your part.
ADOPT A PET http://haus.org
Michele Wildey Flagler College Adopt a Pet (see page 20)
Animation Student Silver ADDY速 Josh Simpson University of North Florida Osprey Film Animation Josh Simpson, Creator/Animator
1
Integrate
Award: Entrant: Advertiser: Title: Credits:
Emily Christy Flagler College Integrate Magazine (see page 20)
AAF Jacksonville
21
Executive Committee of 2009-10 President Kendall Barsin The Florida Theatre 128 E. Forsyth Street #300 Jacksonville, FL 32202 904.355.5661 kendall@floridatheatre.com
Vice President - Programming
Kristina Cancelmi Flagler College Through the Looking Glass (see page 21)
Caron Streibich Blue Cross and Blue Shield of Florida 4800 Deerwood Campus Parkway, 300-6 Jacksonville, FL 32246 904.905.5669 caron.streibich@bcbsfl.com
Vice President - Membership Tyler Morris Independent Living Resource Center of Northeast Florida 2709 Art Museum Drive Jacksonville, FL 32207 904.399.8484 tylerm@cilj.com
Treasurer Susan Waldeck Scott-McRae Advertising 701 Riverside Park Place, Suite 100 Jacksonville, FL 32204 904.380.4295 swaldeck@smag.com
Secretary Jamie Mackey St. John & Partners 5220 Belfort Road, Suite 400 Jacksonville, FL 32256 904.596.8573 jamiemackey@sjp.com
Committee Chairs ADDY速 Chair Karen Brashear The Florida Times-Union One Riverside Ave. Jacksonville, FL 32202 904.359.4453 karen.brashear@jacksonville.com 22
2010 ADDY速 Award winners
ADDY® Co-Chairs Gayle Hart Greater Jacksonville Agricultural Fair 510 Fairgrounds Place Jacksonville, FL 32202 904.361.8706 ghart@bellsouth.net Heather Smith Scott-McRae Advertising 701 Riverside Park Place, Suite 100 Jacksonville, FL 32204 904-421-8728 hsmith@smag.com
Communications Chair Katie Berry The Florida Theatre 128 E. Forsyth Street #300 Jacksonville, FL 32202 904.355.5661 katberry@floridatheatre.com
Creative Chair Jennifer Hankey The Florida Times-Union One Riverside Avenue Jacksonville, FL 32202 904.359.4411 jennifer.hankey@jacksonville.com
Diversity Chair Andrés Lacayo BrooksLacayo 7825 Baymeadows Way, Suite 101-A Jacksonville, FL 32256 904.636.5085 alacayo@brookslacayo.com
Education Chairs Tommy Hobin The Florida Times-Union One Riverside Avenue Jacksonville, FL 32202 904.359.4303 tommy.hobin@jacksonville.com Celia Weeks St. John & Partners 5220 Belfort Road, Suite 400 Jacksonville, FL 32256 904.281.2500 celiaweeks@sjp.com AAF Jacksonville
Government Chair Rusty Winter Cox Radio 8000 Belfort Pkwy Jacksonville, FL 32256 904.245.8688 rusty.winter@coxradio.com
Internet Chair Shane Santiago SBS Studios 3925 Palm Way Jacksonville Beach, FL 32250 904.322.7117 shane.santiago@sbsstudios.com
Past President Gayle Hart Greater Jacksonville Agricultural Fair 510 Fairgrounds Place Jacksonville, FL 32202 904.361.8706 ghart@bellsouth.net
Public Relations Chair Patrick McSweeny St. John & Partners 5220 Belfort Road, Suite 400 Jacksonville, FL 32256 904.596.2085 patrickmcsweeny@sjp.com
Public Service Chair Shannon Hill SBS Studios 3925 Palm Way Jacksonville Beach, FL 32250 904.322.7117 shannon.hill@sbsstudios.com
Social Chair Chris Seely The Robin Shepherd Group 500 Bishopgate Lane Jacksonville, Florida 32204 904.359.0981 cseely@trsg.net
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