A NOT-FOR-PROFIT PUBLICATION
2012
Media Kit
HELPING PEOPLE
HELPING PETS
E
AZIN
MAG
Our advertisers
help us keep pets
out of shelters and in
happy, loving
homes.
Who We Are TAKE ME HOME MAGAZINE was developed as a platform to help relieve the suffering of shelter animals in our community. Although very good results have been made in the reduction of homeless pets through the efforts of many in the spay and neuter community, there are still more than 8,0001 healthy, loving pets put to death every year here in Jacksonville, simply because they can’t find a home. We here in Northeast Florida can do better than that — much better! TAKE ME HOME MAGAZINE is a non-profit publication devoted to bringing the community’s awareness of the homeless pet problem to the forefront. With each issue, the focus is on pets available through local shelters, as well as fun and informative articles of interest to anyone who has a pet, or is simply “pet friendly.” TAKE ME HOME MAGAZINE supports many local animal non-profits through financial donations as well as advertising space to “get the word out” about the great local pets available from our shelters. With a dedicated effort, we aim to make pet homelessness an issue of the past!
Who Our Readers Are Those interested in having fun with pets — and helping them — tend to be more highly educated, affluent, active, and much more apt to discretionary spending. Additionally, animal lovers tend to show a great amount of patronage to those perceived to be “animal supporters.” Our non-profit organization — TAKE ME HOME MAGAZINE — can reach this group of philanthropists, professionals, and pet lovers who are eager to follow pet news and developments on the First Coast. We can reach an estimated 100,000 local readers per year2 through our combination of market-saturating magazine distribution and online presence.
82%
of residents on the First Coast
have pets
Why Advertise With Us A staggering 82 percent of residents here on the First Coast have pets3, spending more than $350 million every year on their pets alone.4 It’s incredible! The amount spent on our pets in the U.S., especially those here in our Northeast Florida area, is growing tremendously each and every year. TAKE ME HOME MAGAZINE may be the best and most economical means of reaching the greatest number of consumers with considerable interest in your products and services. Contact us today to discuss how we can help your business grow with consumers who will continue to show you loyalty year after year.
spend million $350 per First Coast pet owners
year
on pets
When We Publish TAKE ME HOME MAGAZINE is published on the first Wednesday of every month.
Where to Find Us Look for us at these local merchants: Store or Location
Store or Location
Address
Address
Store or Location
Store or Location
Address
Address
Store or Location
Store or Location
Address
Address
Store or Location Address
Store or Location Address
Store or Location Address
Store or Location Address
You also can find us at: Merchant Chain Merchant Chain Merchant Chain Merchant Chain Merchant Chain
12-month Editorial Focus
March 2012
Inaugural Issue. Pets at Animal Care and Protective Services and the Mandarin Animal Clinic of First Coast No More Homeless Pets
April Fostering May
Highlight: Pit Bulls
June
Highlight: Kitties
July
Celebration of Summer — Summer fun, as well as the season’s pet over-population concerns
August
September
Spay & Neuter Issue — How First Coast No More Homeless Pets, and others throughout the country and world, are handling this matter “Back to School for Dogs” — Training, behavior and manners
October Dogtoberfest November
December
Thanksgiving: Contributions to People and Pets — Pet food bank and more Holiday Issue — “Pets of Christmas”
Feature Sections From the “Pawblisher”
A note from our publisher
The Scoop
Local shelter news and announcements
Shelter Showcase Pets for adoption
Diamonds in the Ruff Overlooked adoptees
Taken Home
Recent successful adoptions
Vim & Vigor
Health questions for the vet
In the Dish
Pet food and nutrition
Lookin’ Good
Grooming and pet supplies
Oh Behave!
Training and behavior
Almost Home
About fostering pets
Get Involved
Ways to volunteer
January 2013 Will this New Year be the one we stop killing pets here in North Florida?
Let’s Go Out!
February
Things to do for you and your pet
The Results Are In! — New (and improved) statistics for Jacksonville; addressing accomplishments made for animals in 2012
Monthly events calendar
Pet Projects
Kids, Canines and Kitties Activities for kids and pets
ReTAIL Sales
Listing of local business specials
Sizes & Rates The charts below give the dimensions for our ad spaces and the rates per issue. All ads are full color. Save money by running in multiple, consecutive issues — 5% off of 3 months, 7.5% off of 6 months, or 10% off of 12 months. Open rate is for a month-to-month basis with no long-term commitment. SIZE
OPEN RATE
3-MONTH
6-MONTH
12-MONTH
full page
DIMENSIONS
$1000
$950
$925
$900
full page (with bleed)
$1100
$1045
$1018
$990
half page (horizontal)
$600
$570
$555
$540
half page (vertical)
$600
$570
$555
$540
quarter page
$350
$333
$324
$315
eighth page
$200
$190
$185
$180
Premium Positions SIZE
Only one of each size is available per issue.
DIMENSIONS
back cover
OPEN RATE
3-MONTH
6-MONTH
12-MONTH
$1800
$1710
$1665
$1620
inside front cover
$1400
$1330
$1295
$1260
inside back cover
$1200
$1140
$1110
$1080
Specifications
2012 Deadlines
Print-ready ads should be 300 dpi, four-color, and saved as a PDF or JPG. No native files (AI, INDD, QXD, etc.). If your ad includes a bleed, please make the bleed no less than 0.125” and include crop marks on the artwork. Do not include RGB or spot colors — only CMYK are allowed.
ISSUE
DEADLINE
March
February 15
April
March 15
May
April 15
June
May 15
July
June 15
Need an ad built?
August
July 15
September
August 15
We can do that! We offer ad creation services for a small fee. It includes building your ad and two rounds of revisions. If you’re interested in this service, please talk to your sales account executive for more details.
October
September 15
November
October 15
December
November 15
January 2013
December 15
February
January 15
full page
$85
quarter page
$40
half page
$60
eighth page
$25
Our Staff & Volunteers We are group of ... text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text.
Diane Lesko, Pawblisher Brief bio about Diane ... text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text.
Jen Hankey, Art Director Brief bio about Jen ... text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text.
Our Volunteers Our team of volunteers ... text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text.
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Footnote credit number one Footnote credit number two Footnote credit number three Footnote credit number four
904.000.0000 A NOT-FOR-PROFIT PUBLICATION
HELPING PEOPLE
HELPING PETS
E
AZIN
MAG
Copyright © 2012 Take Me Home Magazine. All rights reserved.
123 Street Name #456 Jacksonville, Florida 33333
takemehomemagazine.com