Take Me Home Magazine 2012 Media Kit

A NOT-FOR-PROFIT PUBLICATION

2012

Media Kit

HELPING PEOPLE

HELPING PETS

E

AZIN

MAG

Our advertisers

help us keep pets

out of shelters and in

happy, loving

homes.

Who We Are TAKE ME HOME MAGAZINE was developed as a platform to help relieve the suffering of shelter animals in our community. Although very good results have been made in the reduction of homeless pets through the efforts of many in the spay and neuter community, there are still more than 8,0001 healthy, loving pets put to death every year here in Jacksonville, simply because they can’t find a home. We here in Northeast Florida can do better than that — much better!

TAKE ME HOME MAGAZINE is a non-profit publication devoted to bringing the community’s awareness of the homeless pet problem to the forefront. With each issue, the focus is on pets available through local shelters, as well as fun and informative articles of interest to anyone who has a pet, or is simply “pet friendly.”

TAKE ME HOME MAGAZINE supports many local animal non-profits through financial donations as well as advertising space to “get the word out” about the great local pets available from our shelters. With a dedicated effort, we aim to make pet homelessness an issue of the past!

Who Our Readers Are Those interested in having fun with pets — and helping them — tend to be more highly educated, affluent, active, and much more apt to discretionary spending. Additionally, animal lovers tend to show a great amount of patronage to those perceived to be “animal supporters.”

Our non-profit organization — TAKE ME HOME MAGAZINE — can reach this group of philanthropists, professionals, and pet lovers who are eager to follow pet news and developments on the First Coast. We can reach an estimated 100,000 local readers per year2 through our combination of market-saturating magazine distribution and online presence.

82%

of residents on the First Coast

have pets

Why Advertise With Us A staggering 82 percent of residents here on the First Coast have pets3, spending more than $350 million every year on their pets alone.4 It’s incredible! The amount spent on our pets in the U.S., especially those here in our Northeast Florida area, is growing tremendously each and every year.

TAKE ME HOME MAGAZINE may be the best and most economical means of reaching the greatest number of consumers with considerable interest in your products and services. Contact us today to discuss how we can help your business grow with consumers who will continue to show you loyalty year after year.

spend million $350 per First Coast pet owners

year

on pets

When We Publish TAKE ME HOME MAGAZINE is published on the first Wednesday of every month.

Where to Find Us Look for us at these local merchants: Store or Location

Store or Location

Address

Address

Store or Location

Store or Location

Address

Address

Store or Location

Store or Location

Address

Address

Store or Location Address

Store or Location Address

Store or Location Address

Store or Location Address

You also can find us at: Merchant Chain Merchant Chain Merchant Chain Merchant Chain Merchant Chain

12-month Editorial Focus

March 2012

Inaugural Issue. Pets at Animal Care and Protective Services and the Mandarin Animal Clinic of First Coast No More Homeless Pets

April Fostering May

Highlight: Pit Bulls

June

Highlight: Kitties

July

Celebration of Summer — Summer fun, as well as the season’s pet over-population concerns

August

September

Spay & Neuter Issue — How First Coast No More Homeless Pets, and others throughout the country and world, are handling this matter “Back to School for Dogs” — Training, behavior and manners

October Dogtoberfest November

December

Thanksgiving: Contributions to People and Pets — Pet food bank and more Holiday Issue — “Pets of Christmas”

Feature Sections From the “Pawblisher”

A note from our publisher

The Scoop

Local shelter news and announcements

Shelter Showcase Pets for adoption

Diamonds in the Ruff Overlooked adoptees

Taken Home

Recent successful adoptions

Vim & Vigor

Health questions for the vet

In the Dish

Pet food and nutrition

Lookin’ Good

Grooming and pet supplies

Oh Behave!

Training and behavior

Almost Home

About fostering pets

Get Involved

Ways to volunteer

January 2013 Will this New Year be the one we stop killing pets here in North Florida?

Let’s Go Out!

February

Things to do for you and your pet

The Results Are In! — New (and improved) statistics for Jacksonville; addressing accomplishments made for animals in 2012

Monthly events calendar

Pet Projects

Kids, Canines and Kitties Activities for kids and pets

ReTAIL Sales

Listing of local business specials

Sizes & Rates The charts below give the dimensions for our ad spaces and the rates per issue. All ads are full color. Save money by running in multiple, consecutive issues — 5% off of 3 months, 7.5% off of 6 months, or 10% off of 12 months.

Open rate is for a month-to-month basis with no long-term commitment.

SIZE

OPEN RATE

3-MONTH

6-MONTH

12-MONTH

full page

DIMENSIONS

$1000

$950

$925

$900

full page (with bleed)

$1100

$1045

$1018

$990

half page (horizontal)

$600

$570

$555

$540

half page (vertical)

$600

$570

$555

$540

quarter page

$350

$333

$324

$315

eighth page

$200

$190

$185

$180

Premium Positions SIZE

Only one of each size is available per issue.

DIMENSIONS

back cover

OPEN RATE

3-MONTH

6-MONTH

12-MONTH

$1800

$1710

$1665

$1620

inside front cover

$1400

$1330

$1295

$1260

inside back cover

$1200

$1140

$1110

$1080

Specifications

2012 Deadlines

Print-ready ads should be 300 dpi, four-color, and saved as a PDF or JPG. No native files (AI, INDD, QXD, etc.). If your ad includes a bleed, please make the bleed no less than 0.125” and include crop marks on the artwork. Do not include RGB or spot colors — only CMYK are allowed.

ISSUE

DEADLINE

March

February 15

April

March 15

May

April 15

June

May 15

July

June 15

Need an ad built?

August

July 15

September

August 15

We can do that! We offer ad creation services for a small fee. It includes building your ad and two rounds of revisions. If you’re interested in this service, please talk to your sales account executive for more details.

October

September 15

November

October 15

December

November 15

January 2013

December 15

February

January 15

full page

$85

quarter page

$40

half page

$60

eighth page

$25

Our Staff & Volunteers We are group of ... text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text.

Diane Lesko, Pawblisher Brief bio about Diane ... text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text.

Jen Hankey, Art Director Brief bio about Jen ... text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text.

Our Volunteers Our team of volunteers ... text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text.

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Footnote credit number one Footnote credit number two Footnote credit number three Footnote credit number four

904.000.0000 A NOT-FOR-PROFIT PUBLICATION

HELPING PEOPLE

HELPING PETS

E

AZIN

MAG

Copyright © 2012 Take Me Home Magazine. All rights reserved.

123 Street Name #456 Jacksonville, Florida 33333

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