elev-8
headbands
elev-8 An athletic brand dedicated to upcycling unwanted materials to create a product that is sustainable, fashionable, and will be used to elevate one’s mind and body.
elev-8 headbands
Research
elev-8 headbands
Target Market SCAD Students Ages 17-24 Interested in Active/Athleisure wear
SCAD Professors
SCAD Families Younger siblings, older siblings, moms
elev-8 headbands
Product Placement Active SCAD students who already attend classes at SCAD Studio or Club SCAD
Tourists & families who shop at Ex Libris or Shop SCAD
Students & athletes who wear athleisure and shop at Ex Libris for their SCAD gear
elev-8 headbands
Twisted
Straight
Headband Design Research Knotted
Over Ears
Button Clasp
elev-8 headbands
Material: Yoga Pants
elev-8 headbands
Creating the Product
elev-8 headbands
A Process
elev-8 headbands
Price Point These upcycled sustainably made headbands will be sold at the price of $15
elev-8 headbands
Photoshoot Mood Board
elev-8 headbands
Brand Ambassadors
Instagram: 2.3m followers
Fitness Blogger: SASCHA FITNESS
Facebook: 1.1m followers Twitter: 844k followers Youtube: 583k followers
www.saschafitness.com
elev-8 headbands
Brand Ambassadors SCAD Student: GRACE ROKELA
SCAD Instructor: HEATHER MAZE
elev-8 headbands
Possible Brand Extensions Use athletic clothing, yoga mats, or other found materials to upcycle into the following: Yoga Mats Yoga Towels Yoga Blankets Yoga Carrier Strap Athletic Bags
elev-8 headbands
Marketing
elev-8 headbands
In-Store Sign
elev-8 headbands
Window Display
elev-8 headbands
elev-8 headbands
elev-8 headbands
Email Blast
elev-8 headbands
elev-8 headbands
Founders Elsa Lobo Juarez Francoise Urdaneta Jenna Hepp Savannah Weghorst Sewing Sam Harrell Photography Dylan Carithers Models Heather Maze Jenna Hepp