AMAZON
FASHION STORE Jenna Hepp Caroline Cook Hernรกn Maestre
CUSTOMER PROFILES
SHANNON
JOSHUA
50 YEARS OLD
MOM OF 2 KIDS
TRADITIONAL RETAIL SHOPER
DRIVEN BY ORDER AND TIME
ALONE
34 YEARS OLD
SHARP DECISION MAKER
DRIVEN BY CREATION
WILLING TO EXPERIMENT
ACCOMPAINED
CUSTOMER EXPERIENCE
FRESH BAR
BROWSING SPACE
PERSONAL ROOM
INTERACTIVE TABLES:
INTERACTIVE SCREENS:
INTERACTIVE MIRRORS:
SEE NEW STYLES
SEE WHAT’S NEW
NAVIGATE STORE
OTHER FOOD
SOCIAL ENVIRONMENT
INMERSIVE EXPERIENCE
INSPIRATIONAL
ALEXA ENABLED
3D SCANNING TECH
A/R TECH
P.O.S
FASHION STORE CONTENT
CURATED EXPERIENCE
PERSONAL ROOMS:
ALEXA ENABLED
3D SCANNING TECH
A/R TECH
P.O.S
CUSTOMAIZABLE CONTENT
BEVERAGE AND FOOD SERVICE
STYLIST ADVICE
INTIMATE SOCIAL HANGOUT
ENTERTAINMENT ASPECT