Amazon Fashion Challenge

Page 1

AMAZON

FASHION STORE Jenna Hepp Caroline Cook Hernรกn Maestre




CUSTOMER PROFILES

SHANNON

JOSHUA

50 YEARS OLD

MOM OF 2 KIDS

TRADITIONAL RETAIL SHOPER

DRIVEN BY ORDER AND TIME

ALONE

34 YEARS OLD

SHARP DECISION MAKER

DRIVEN BY CREATION

WILLING TO EXPERIMENT

ACCOMPAINED


CUSTOMER EXPERIENCE

FRESH BAR

BROWSING SPACE

PERSONAL ROOM

INTERACTIVE TABLES:

INTERACTIVE SCREENS:

INTERACTIVE MIRRORS:

SEE NEW STYLES

SEE WHAT’S NEW

NAVIGATE STORE

OTHER FOOD

SOCIAL ENVIRONMENT

INMERSIVE EXPERIENCE

INSPIRATIONAL

ALEXA ENABLED

3D SCANNING TECH

A/R TECH

P.O.S


FASHION STORE CONTENT


CURATED EXPERIENCE

PERSONAL ROOMS:

ALEXA ENABLED

3D SCANNING TECH

A/R TECH

P.O.S

CUSTOMAIZABLE CONTENT

BEVERAGE AND FOOD SERVICE

STYLIST ADVICE

INTIMATE SOCIAL HANGOUT


ENTERTAINMENT ASPECT




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