Cigarette commercial script

Page 1

Smoke out Litter April 18, 2016 – Produced & written by Jenna Layton Video FADE IN: PATIO NEIGHBORHOOD – NIGHT

Audio NARRORATOR VO: Smoking is not only dangerous to our health,

In the back patio, a mother and grandmother is smoking and ashing their cigarette into the ashtray. IN THE CAR, NEIGHBORHOOD – DAY My grandma is smoking a cigarette and ashing it out of her car window.

but it also causes damage to our environment. With the ban on Cigarette smoking in indoor areas, like malls, restaurants, and office buildings, smokers are more likely to light a quick one from their car to their destination, leaving the ground as the only convenient ashtray.

OUTSIDE THE CAR, NEIGHBORHOOD – DAY: My grandma finished smoking her cigarette and disposed if it out of her car window. In fact, littering studies show OUTSIDE NEIGHBORHOOD – DAY Zooms in on cigarette thrown onto the road.

PATIO NEIGHBORHOOD – NIGHT

that cigarette butts are most often put out in parks, waterways, parking lots, and roadways. These butts cause harm

My mom disposes her cigarette on the ground and puts it out by stepping on the cigarette butt. OUTSIDE, NEIGHBORHOOD – DAY: Camera zooms in on a duck, zooms out, and then zooms in on a cigarette that was placed right next to it. OUTSIDE, NEIGHBORHOOD – DAY: Duck walks away from the camera.

to animals that may come in contact with them. Litter studies warn that cigarettes are often mistaken for food by smaller animals and when ingested they may develop major internal issues. Another problem is the excitement that forces the animal to chase the "food"


Video IN THE CAR, NEIGHBORHOOD – DAY: In rewind, the cigarette flies back into my grandmother’s hand.

Audio Litter is a legal offense, which means that littering cigarettes butts

IN THE CAR, NEIGHBORHOOD – DAY: may cause one to receive a ticket or other fine. Grandmother throws an empty box of Marlboro lights out of the car window. OUTSIDE THE CAR, NEIGHBORHOOD – DAY: In reverse, the camera zooms out away from the littered cigarette box and as the Buick is rewinding with the video, the cigarette box flies back into her hands.

Quitting littering can greatly reduce personal cost, injury, disease, death to animals, and harm to our beautiful environment. So please, help us

IMAGE: The image is a collage of cigarette butts that are shaped as different letters and spell out “Smoke Out Litter.”

smoke out litter!


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