Our
VISION... We exist to create new memories & a place of serenity in the comfort of your own Zen.
MISSION...
We seek to bring out the wanderlust in you, persuading you to sensually explore a destination of your choice. Our candles are uniquely curated to create a perfect place of Zen, merging cultural nostalgia with tranquility.
Our
ESSENCE...
A luxury brand that handcrafts aromatherapy candles to cure your inner wanderlust.
Our
PROPOSITION... Our candles will become a ritual in your home to improve your lifestyle and mentality through divine aromatherapy oils to help you un-wind morning or night. Unlike other candles, having a nice scent just isn’t enough for us, we want to sensually educate you on the emotional benefits you can get from a FAARIA candle.
OUR VALUES..
Our
DESIRE
WARM INSPIRING WELCOMING FREE-SPIRITED WHIMSICAL
TONE OF VOICE:
ABOUT FAARIA...
OUR USP: A MULTI-SENSORY CANDLE ADVENTURE
THAT ALLOWS YOU TO EXPLORE THE WORLD FROM THE COMFORT OF YOUR OWN ZEN.
BALANCE
COLOUR PALETTE..
THE COLLECTION:
BALANCE
PROSPERITY
OUR STORY.. Originated in Persia, FAARIA began with the idea of using fragrances to create a nostalgic memory of special destinations in the beauty of a candle. Beginning the journey with the curation of of Persia to represent the quality, exoticness and luxury to uniquely capture its quintessential essence of the brand’s heritage range. The brand has progressed since, creating a series of aromatic pleasure through the rich culture of the Middle East. These candles have been carefully crafted with hints of spices, oils and fragrances to represent each destination allowing everyone to experience each culture with the single lighting of a candle.
PURITY
INTUITION
FOCUS
OUR CONSUMER.. THE CANDLE
PRIMARY - He/ She - 18-30 - Job in PR - Wanderluster - Healthy Lifestyle - Positive mentality - Enjoys creating Zen - Always owns a candle - Meditates
SECONDARY - He/ She - 25-45 - Professional job - Annual holidays - Active Lifestyle - ‘Home is where the heart is’ - Relaxing atmosphere at home
- Uses candles for evenings/ guests - Enjoys luxury products
LETS BE FRIENDS... We can’t wait to move in, especially to our selected channels of communication you will see us in very soon. Thats why we have created a 12 month communication plan to keep you in the know of our products & progression spread throughout print, social media, blogs, our app as well as promoting through online influencers..
PRINT:
SOCIAL MEDIA:
Find us in ELLE DECORATION, Interior Design, Womens Health, CondĂŠ Nast Traveller and SLiNK magazines!
Follow us on Facebook, Twitter, Instagram, Pinterest and our blog!
We have chosen to flaunt ourselves in the best magazines for interior decor, health, lifestyle and travel in order to attract the most of our target audience who we feel would really love our candles.Featuring on pages and magazine inserts, we include our minimal design to advertise our brand.
We aim to inspire new and existing customers to indulge in their own FAARIA experience through these channels to promote our products, express our personality visually and to convey our brand essence. Our blog is active in sharing the latest in educating and inspiring our consumer through meditation tips, travel & information on our candles.
OUR APP: Bringing the world to you, our multi-sensory app can be used together with your FAARIA candle to fully transport you to the different cultures of each of our collections. This app will provide users with the opportunity to take a break from everyday life, with our specialist playlists unique to every candle. Scan a code on each of our products to unlock an experience tailored to your candle. Unlock a world of culture with unique calming sounds, meditation rituals and yoga tutorials tailored to whisk your senses away to your chosen destination...
Unlock this app free from the app store, available on every smartphone, android and Ipad.