FASHION MAP: BRAND BOOK JENNIFER CLAIRE N0576765
“FALL IN LOVE WITH TAKING CARE OF YOURSELF MIND • BODY • SPIRIT”
ABOUT US..
“POSITIVITY IS IN THE AIR WE BREATHE”
OUR
STORY.. Originated in Persia, FAARIA began with the idea of using fragrances and oils to create a nostalgic memory of special destinations in the beauty of a candle. Beginning the journey with the curation of of Persia to represent the quality, exoticness and luxury to uniquely capture its quintessential essence of the brand’s heritage range. The brand has progressed since, creating a series of aromatic pleasure through the rich culture of the Middle East. These candles have been carefully crafted with hints of spices, oils and fragrances to represent each destination allowing everyone to experience each culture with the single lighting of a candle. By using the richest ingredients, FAARIA candles have aromatherapy values due to their euphoric and calming effects. Each candle promises to bring you a trait of your choice within each range - just select whether you’re looking for Happiness, Self-confidence or Calming, there’s a candle to help you achieve this on your sensual journey.
Our
VISION... We exist to create new memories & a place of serenity in the comfort of your own Zen.
Our
MISSION... We seek to bring out the wanderlust in you, persuading you to sensually explore a destination of your choice. Our candles are uniquely curated to create a perfect place of Zen, merging cultural nostalgia with tranquility.
Our
ESSENCE... A luxury brand that handcrafts aromatherapy candles to cure your inner wanderlust.
Our
PROPOSITION... FAARIA candles are uniquely designed to fill your home with positivity and whisk you away from the hustle & bustle of everyday life. Our candles will become a ritual in your home to improve your lifestyle and mentality through divine aromatherapy oils to help you un-wind morning or night. Unlike other candles, having a nice scent just isn’t enough for us, we want to sensually educate you on the emotional benefits you can get from a FAARIA candle.
Our
USP... A MULTI-SENSORY CANDLE THAT ALLOWS YOU TO EXPLORE THE WORLD FROM THE COMFORT OF YOUR OWN ZEN.
Our
VALUES...
DESIRE
ADVENTURE
BALANCE
We set out to inspire every user of a FAARIA candle to journey through the scent of exotic and luxurious notes, designed to transport you to your chosen destination from your own home. Each candle is thoughtfully designed to create, or bring back, sentimentality to a place that you have lust to go to - and now can.
Each candle is a personal adventure, allowing you to visit each destination when and wherever you choose. Our scents are lovingly designed to show you the most unique parts of the world to encourage your inner wanderlust to sensually awake.
Let the mystical scents of the Middle East float07around your room and awaken your senses. A FAARIA candle is specifically designed to help you achieve a perfect state of Zen and balance, helping you create a calming and euphoric experience at home.
Our
PERSONALITY...
SENSUOUS WHIMSICAL LUXURIOUS ELEGANT
POSITIVE CULTURED
OUR
PRODUCTS.. With a FAARIA candle, it is both aesthetically pleasing and calming. Due to the rich oils embedded in each candle you can enjoy your state of Zen and nostalgia for 150 hours. Due to its large size, it can easily become part of a ritual or routine at home with its modern design and lasting benefits. The starter trio set is designed for function and includes a snuffer and plinth. The candle is held securely and on extinguish will leave a sensuous trail of aroma. All delicious candle scents can be purchased separately to reflect your mood.
OUR
PRODUCTS
THE COLLECTION
Travel back in time to one of the world’s richest and oldest cultures, PERSIA. A time when the robust fragrances of Heliotrope, Saffron and Vanilla seduced the most resistant romantics at nightfall. Immerse yourself in a true state of paradise with a gentle dance of Jasmine on sweet undertones of grass & the luxury of Opium flower. Experience the alluring and cherished oils of our beloved PERSIA.
Transport yourself to EGYPT, infused oils encompassing notes of lavender and grass, hearty notes of cardamom and nutmeg with base noes of leather and patchouli to complete the pyramid that captures the true essence of Egyptian culture. Indulge your room with the ancient scents to create the most seductive atmosphere.
Escape to the sun-drenched continent of delights that is INDIA. Indian coconut and musky sandalwood transport you, that evokes the sights of the ancient temples and the breeze of the lush lagoons. Chai and distilled rose water build in sensuality and richness balanced with jasmine undertones. A fragrance as magical and aromatic as its inspiration.
SAAUDI ARABIA invites you to close your eyes and inhale a state of Zen infused by droplets of Dhan al Ward, Oud & Amber. Take your senses on a trip admiring the richest roses found in the Valley of Taif with the warmth of Praline, Frankincense & Incense shimmering like gold in the air. A candle with a modern interpretation of Saudi’s beloved secrets.
MOROCCO opens a mystical door that leads to a place rich in culture with the deep scent of sandalwood immersed in your surroundings. Reminisce strolling through the hustling markets of Marrakesh with spicy hints of ginger and nutmeg filling your senses, calmed by the soft veil of Tangier vanilla and rose musk.
WHERE TO PURCHASE US... FIND US IN THE CITIES THAT LOVE US TOO.. OUR JOHN LEWIS STOCKISTS ARE SHOWN ACROSS THE U.K. AND NORTHERN IRELAND. WE ARE ALWAYS EXCITED TO HAVE YOU VISIT OUR HERITAGE STORE LOCATED ON BOND STREET IN LONDON FOR A UNIQUE, SENSUAL EXPERIENCE OF FAARIA. FIND US ONLINE AT WWW.FARIACANDLES.CO.UK TO BROWSE OUR FULL RANGE OF PRODUCTS. fNJKDSJKDSDSAMKLDAL
TONE OF VOICE
WHIMSICAL FREE-SPIRITED INSPIRING WELCOMING WARM.
PRIMARY & ALTERNATIVE LOGO
COLOUR PALETTE
SUBMARKS
ALTERNATIVE LOGOS
FONTS AMERICAN TYPEWRITER (CONDENSED) ABCDEFGHIJKLMNOPQRSTWXYZ 1 2 3 4 5 6 7 8 9
BODONI 72 OLDSTYLE (BOOK) ABCDEFGHIJKLMNOPQRSTWXYZ
1
2
3
4
5
6
7
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9
OUR LOGO... The FAARIA logo was developed to tell a piece of our beautiful story, to visually represent us. The mandala element is intentional to highlight our spiritual significance, as a symbol of wholeness. Our logo with marble background is our master logo, meaning it should always be displayed on every candle, including print & retail packaging, as well as on all advertisements & promotional material. The alternative logo with a transparent background and frame will be used with limited edition candles to reveal the candles’ unique design. The shape of both logos will consistently be in a square format, sized in proportion to the product it is on. Our logo should always be replicated in high pixel quality, with a textured marble background for it to infer high quality. Our logo should not be re-designed or altered in any way to ensure authenticity. Our colour palette should include at least 4 of these shades always, including the use of a marble background to fill empty backgrounds on our blogs. This extends to our app and packaging (except for limited edition). The rose and peach hues should always be used as headings for brand text, with black writing to contrast the background. Rose gold accents should be used minimally on all our physical prints. Each sub mark should be used as favicons for our website and app as well as display pictures for our social media channels. Our alternative logos are used to create more visual interest with our consumers and to add a more cohesive brand identity, adding different dimensions to our brand. These are used on our business cards, gift boxes and other stationery as an extension of FAARIA. Our font should be consistent, using BODONI 72 OLDSTYLE in ‘BOOK’ as our master font. Using AMERICAN TYPEWRITER in ‘CONDENSED’ is used as our slogan font and in alternation to our text.
OUR CONSUMER PR IMAR Y She/he
has a wanderlust approach to life, open to exploring where he/she feels their free self, using free time to happily fantasise about all the places yet to visit. He/she are within 18-30 and are already well travelled, connecting to culture in every city and appreciating different ways of life. Leading a minimalistic lifestyle, he/she enjoys yoga, a healthy diet and uses home decor to express balance and purity in their life. Morning and evening rituals are key, whether it be going to sleep in a tranquil environment, de-stressing with a film and a hot chocolate to waking up fresh with a glass of lemon water and a cold shower to start the day. Ambience is important, a candle or incense is always lit to ensure positivity and a state of Zen around the home. He/she has a busy job in PR, uses a positive attitude to life to ensure he/she is not stressed at work, working hard and longing for the weekends or holidays. Our customer is a typical candle lover and they enjoy home rituals to fill a state of ‘hygge’ choosing to use candles during meditation and/or ambience.
OUR CONSUMER SECONDAR Y She/he is a settled middle class homeowner and loves to de-stress from work
with a candle-lit bath, the fire on and a tub of Ben and Jerry’s cuddled up to their partner. She/he is 25-45, married, living in the city centre and has professional job that requires a busy schedule for most of the week. They like to shop at The White Company and John Lewis. The quote ‘Home is where the heart is’ is relevant to them and make their best efforts to ensure it is as homely as possible for themselves and guests. She/he and their partner are avid gym goers, they exercise together to maintain an active lifestyle and find that yoga is the best way to de-stress and escape their troubles for a few hours a day. They go on a couple’s holiday annually, flying somewhere different every year to see as much of the world that they can; their favourite place being Morocco as they are fascinated by the cities rituals, multitude of spices and foods and enjoy the peaceful retreat into the Atlas mountains. Candles play a key role in creating a luxurious envrionment for relaxing and socialising in their home.
OUR
COMMUNICATION..
FIND US IN... Find us in ELLE DECORATION, Interior Design, Womens Health, CondĂŠ Nast Traveller and SLiNK. We have chosen to flaunt ourselves in the best magazines for interior decor, health, lifestyle and travel. We feel these best represent us in attracting our target market and getting our vision out there. Featuring on pages and magazine inserts, we include our minimal design to advertise our brand through print.
FOLLOW US...
We are online! Find us on Facebook, Instagram, Twitter & Pinterest where we aim to inspire new and existing customers to indulge in their own FAARIA experience. We use these channels to promote our products, express our personality visually and to convey our brand essence. Our blog is active in sharing the latest in meditation tips, the hottest places to travel to and inspiration from our consumers around our candles.
OUR TWITTER:
OUR INSTAGRAM:
@FAARIAcandles
@faariacandles
LETS BE FRIENDS ...
OUR APP: Bringing the world to you, our multi-sensory app can be used together with your FAARIA candle to fully transport you to the different cultures of each of our collections. This app will provide users with the opportunity to take a break from everyday life, with our specialist playlists unique to every candle. Scan a code on each of our products to unlock an experience tailored to your candle. Unlock a world of culture with unique calming sounds, meditation rituals and yoga tutorials tailored to whisk your senses away to your chosen destination. Unlock this app free from the app store, available on every smartphone, android and Ipad.
I CAN’T WAIT TO MOVE IN WITH YOU..
FAARIA CANDLES CALL: 012 345 6789 EMAIL: info@FAARIA.co.uk WEBSITE: www.FAARIACANDLES.co.uk