JENNIFER WILLIAM P O R T F O L I O
2012-2017
PROPO re” ndin g cultu “und ersta e -- Italy of Sing apor Japa n er stud y takin g furth resea rch
$ 3410
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$ 2400 MATERIAL
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MON TH 2
MON TH 1
$ 580
MON TH 3
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RESEARCH
MON TH 4
MON TH 5
MON TH 6
MON TH 7
MON TH 9
MON TH 8
Gathering
Review
Resources
Design Finalizing
Analyze
Product Selection
MON TH 10
Execution
g
Brainstormin
one works d tage of percen
ries
ionna research quest printing of iments material exper library fee and pubilc
$ 130 TRANSPORT
IDEATIO N
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research book printing of rs and poste
$ 300
TIME RANGE
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BUDGE
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PRODU CTION S OF OBJECT
RESEAR CH
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Prototyping
Eva lua tion
Ideation
Research
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PLAY GROW SHARE
MASSA SHELVING
FOOD TERROIR
KORGI TOY CAR
DEER PARK PROJECT
CHESS SET DESIGN
KRAYU WOOD RATTLE
Contents
projects
PLAY GROW SHARE
07
MASSA SHELVING
16
FOOD TERROIR
25
KORGI TOY CAR
30
DEER PARK PROJECT
32
CHESS SET DESIGN
34
KRAYU WOOD RATTLES
36
3D MODELLING
38
INTERNSHIP : JARROD LIM DESIGN
42
GRAPHIC WORKS
46
CHILDREN PLAYTHING SUSTAINABILITY MODULAR OBJECT
Play Grow Share
A C A D E M I C
THESIS RESEARCH PROJECT RMIT INDUSTRIAL DESIGN (HONOURS).
7
The project is trying to create more efficient and environmentally conscious methods in designing toys, by proposing an ‘openended play’ furniture system, that encourages creative and imaginative play for children. Its value is based on the idea of “versatility”, in how the pieces could be integrated into various, limitless approaches to playing.
2016
8
Idea Development: ranging from 2D to 3D schemes, the ideation takes an approach in creating shapes that could be suited to the new materialâ&#x20AC;&#x2122;s capability.
9
KEY CONCEPTS 1. Longevity of Products Usage 2. Modularity / Open-ended Play 3. Toy Furniture / Indoor Playground 4. Environmentally-friendly Material 5. Extended Functionality* *when a child grows up and no longer use the toys, it could be used for other ‘extended’ functions around the house, such as for containers, laundry baskets, decorations . The products’s material could also be donated back to the manufacturer’s company (Woven Image, “Take Back Program”).
10
Woven Image is a company based in Australia designing various products, including Echo Panel, which is widely used as an office divider. â&#x20AC;&#x153;Take Back Programâ&#x20AC;? is introduced by the company to reuse uncontaminated Echo Panel products.
11
12
M A T E R I A L E X P E R I M E N T A T I O N is an essential part of this project, emphasising on how to utilise a finished product to become â&#x20AC;&#x153;rawâ&#x20AC;? once again and be developed to suit a new purpose.
13
A B vaccum formed PVC sheets (2mm x 1layer)
C
vaccum formed PVC sheets (2mm x 3layers)
solid mould (wood lathe)
space allowance for Echo Panel (7mm)
space allowance for Echo Panel (7mm)
screw fasteners, for clamping and reference points
Processes: Vaccum Forming, Pressed Moulding, CNC Forming for moulds, Wood Lathing, Laser Cutting, Oven Heating
14
Slot
Roof
Cone
Wheel
The series consists of versatile customisable components, with sizes ranging from small to large, and also divided into four different types of parts: Cones, Roofs, Slots, and Wheels.
15
16
SMALL FURNITURE SHELVING SYSTEM DIY BESPOKE DESIGN
Massa Shelving
A C A D E M I C
FINAL YEAR PROJECT, NAFA OBJECT DESIGN.
17
Shelving system developed by taking an architectural-inspired visual and structure. There are no screws and bolts involved in the construction, thus emphasising on the tension and weight-bearing function created by both the fishing lines and metal buttons. â&#x20AC;&#x153;Structure supports Structureâ&#x20AC;? is the key tagline for this project.
6 2014
18
ARCHITECTURAL OBJECTS “Structure supports Structure” The concept is based on the repetitive elements found in architectural systems, both from structural and visual point of views.
DESIGN The vertical and horizontal planks are built upright without any glue or screws.
The design takes an approach in repositioning the notion of those repetitions to creates quantities that has better qualities.
Metal Stopper (brass 1 mm) and Fishing Line (Heavyweight) are the crucial components in replacing the classic joinery commonly used in shelving systems. The value of the concept lies strongly on how the vertical and horizontal planks can’t stand individually. They only stand as one assembled piece of shelving.
19
21
600 20 7
520
7
20
PART A
441
25
5
6 119
7
PERSPECTIVE VIEW 263
130
515 25
441
119
25
112
10
FRONT VIEW ARCHITECTURAL OBJECTS project
MASSA
SCALE 1:4
SHELVING SYSTEM designer: JENNIFER WILLIAM
Product Type: Low Shelf
ORTHOGRAPHIC DRAWING
Height: 400 Width: 280 Length: 600
ALL DIMENSIONS ARE IN MM
FRONT VIEW Product Type: Hanging Planter Height: 100 Width: 140 Length: 510
Materials: Maple Wood x3 Stainless Steel Sheet x80 Palladium Polyester String x40 Beeswax Finishing
SCALE 1:4
designer: JENNIFER WILLIAM
24
14 9 9
11
239
SCALE 1:2
163
166
165
159
153
147
143
136
119
103
86
ANGLE PRECISION
71
20
12 13
SIDE SHELF DETAILED DRAWING
72
ALL DIMENSIONS ARE IN MM
4
20
21
135
248
Massa_02 // 1
ORTHOGRAPHIC DRAWING
2 2 1
24
MIDPOINT
5
140
SIDE VIEW
ARCHITECTURAL OBJECTS project
SHELVING SYSTEM
9
82
150 72
82
102
1010 10
5
Massa_01 // 1 MASSA
206
9
SIDE VIEW Materials: Maple Wood x4 Brass Metal Sheet x210 Palladium Polyester String x105 Beeswax Finishing
10 10 10 10 10 10 10 10 10 10
21
150
400
30
10
270
400
30
10
270
33
10
33
10
10
PERSPECTIVE VIEW
TOP VIEW
7
102
240
10
20 20
80
520
10
80
20 20
R55
248
600
1010
10
PART B
TOP VIEW
140
10
6
10
5
280
510
25
2
ASSEMBLED PERSPECTIVE VIEW
9
NOT TO SCALE
1:1
x4 brass metal 1.2 mm polyester string
MIDPOINT
2
3
4
5
203
380
1
6
7
8
9
10 11 12 13
121
20
PART B / BOTTOM SIDE SHELF (STRING LENGTH)
10 9 10 10 10 9 9 10 6
x2 maple wood
6 7
171 168 151
8
9
10 11 12 13
81
14 9 9 9 9
THICKNESS: 20
5 5
4
4 3
3
2
2
191
1
1 13 12
SIDE SHELF (FRONT VIEW)
PART B / BOTTOM SIDE SHELF (STRING PLACEMENT)
PART B / BOTTOM SHELF (STRING PLACEMENT)
6
7
8
11 9 10
SCALE 1:2
ARCHITECTURAL OBJECTS project
MASSA
SCALE 1:4
SHELVING SYSTEM
Materials: Maple Wood x2 Beeswax Finishing
designer: JENNIFER WILLIAM
Product Type: Low Shelf Height: 400 Width: 280 Length: 600
DETAILED DRAWING ALL DIMENSIONS ARE IN MM
Massa_01 // 3
ARCHITECTURAL OBJECTS project
MASSA
SCALE 1:2
SHELVING SYSTEM designer: JENNIFER WILLIAM
Materials: Maple Wood x3 Brass Metal Sheet x104 Palladium Polyester String x52 Beeswax Finishing
Product Type: Low Shelf Height: 400 Width: 280 Length: 600
ASSEMBLY DRAWING ALL DIMENSIONS ARE IN MM
Massa_01 // 6
WHERE TOP AND * STRUCTURE BOTTOM SHELVES ARE AGAINST TO EACH OTHER (HOLD IT FROM COMING UP)
WHERE HORIZONTAL * STRUCTURE PLANK ARE AGAINST TO EACH OTHER
PART A / TOP SHELF HAS TO BE * PUT AND ASSEMBLED
(HOLD IT FROM COMING UP)
BEFORE PART B / BOTTOM SHELF CAN BE ASSEMBLED
PART A
PART B
ARCHITECTURAL OBJECTS project
MASSA
SHELVING SYSTEM designer: JENNIFER WILLIAM
ARCHITECTURAL OBJECTS project
MASSA
SHELVING SYSTEM designer: JENNIFER WILLIAM
SCALE 1:4
Materials: Maple Wood x4 Beeswax Finishing
Product Type: Low Shelf Height: 400 Width: 280 Length: 600
EXPLODED DRAWING ALL DIMENSIONS ARE IN MM
SCALE 1:2
Materials: Maple Wood x3 Beeswax Finishing
Product Type: Hanging Planter Height: 100 Width: 140 Length: 510
EXPLODED DRAWING ALL DIMENSIONS ARE IN MM
Massa_01 // 4
The ideation takes an in-depth approach in recreating repetitions usually found in architecture, resulting in a lot of one-off measurements.
Massa_02 // 4
22
Trials and Errors / Quick and Dirty Prototyping: to find the â&#x20AC;&#x2DC;keyâ&#x20AC;&#x2122; system in the development of the initial concept on structural strength with limited utilisation of common mechanism found in modular or DIY furniture.
FOOD DININGWARES HOME
Food Terroir
A C A D E M I C
STUDIO: DESIGN IN RESEARCH CONTEXT, LED BY MARCUS CHER AND SCOTT MAYSON RMIT INDUSTRIAL DESIGN.
25
â&#x20AC;&#x153;How could design facilitate the art and experience in fine dining or the so-called modernist cuisine?â&#x20AC;? The project tries to establish a different dining appliances / physical plating that could aid professional chefs in serving their food.
2016 5
26
The concept of the series was based on the idea of Indonesian cuisine, developing recipes and plates that represents the traditional food. KEY CONCEPTS The idea of vertical plating, where the motion of fluidity are applied to each plates and courses, with an objective to enhance the dining experience.
2
“THE MOTION OF SAUCES, HERBS OR EVEN GREEN TEA POWDER BEING POURED INTO THE DISHES...”
3
27
2
3
1
1
28
DEVELOPMENT The design of food (experimental) and its placement. 1. Exploration on the science aspects and/or techniques of food in modern cuisine 2. Design of the food (+garnish) 3. Physical plating production
EXPERIMENTATION Techniques ranging from sous-vide, reverse spherification, liquid nitrogen. The project referred deeply to the term â&#x20AC;&#x153;Modernist Cuisineâ&#x20AC;? .
Mould for chocolate, made out of silicone, which shape based on the vertical mountain plate number one.
29
4 Reverse-spherification
Salmon Sous-vide
30
A C A D E M I C STUDIO PROJECT, NAFA.
CHILDREN TOYS LEARNING SMALL OBJECTS
Toy car design that emphasises on the placement of its wheels. The design comes to enhance the creative development in young children. â&#x20AC;&#x153;Korgiâ&#x20AC;? tries to modify the shape of the cars by changing the groundlevel position of the wheels. The cars are designed to mimic basic shapes in early learning (triangle, rectangle and circle), with a purpose in aiding children to understand the basic concept of primary forms.
Korgi 2012
31
ORGI
Y ALONG & BE IMAGINATIVE!
SHARK FIN
ELEPHANT LEG
RHINOCEROS
BIRD WING
BOAT
DUCK PECK
om the concept of movement and motion, pe of the toy car were made with a lot of erations just to create the best toy that will he imaginative part of babies and infants.
FINALIST 2013
of users have actually found the shape e other source of imaginative fun!
DOUGHNOUT
TANK
UFO/CAR
MOUNTAIN
BREAD
here are some examples to guide you parents to some possible imagination! there are a lot more to be found!
SEAL
DOLPHIN
ICE CREAM
BABY SHOES
MOUSE
Customisable shapes to tickle the imagination and creativity of young children.
32
A C A D E M I C STUDIO PROJECT, RMIT.
CHILDREN CULTURAL ISSUE SUSTAINABILITY LEARNING INDIA
Portable and easy to carry around photo projector to facilitate story-telling sessions in Bir, Himachal Pradesh. The idea of having sessions involving volunteers from around the village to share Indian / local related stories to the youths treasuring the culture of their living spaces. This project is focusing on how to facilitate these sessions of local wisdom. The projector is made out of easily sourced material and needed only a few common type batteries. The intended value lies on how the product is expected to be placed and ready to be manufactured by the local people of Bir.
CardPro 2014
2
33
3
4
5
6 The kit comes with a “How To”instruction assembly guides, which is the key communication of the product’s mechanism from designer in Melbourne to the people in Bir.
7
8
34
A C A D E M I C STUDIO PROJECT, NAFA.
PLAYTHING RE-DESIGN MATERIAL & PROCESS
Chess set design made out of plaster and wood. The design focuses on the study of forms, which starts from developing the facades and contours to be able to demonstrate the “identities” accordingly to each chess pieces. The making process includes creating blue foam moulds with CNC machining and wood carving with Band Saw and Hand Saw.
Chess 2012
35
The shapes and characteristics of each piece was designed through several shape study and sketch prototyping.
36
A C A D E M I C STUDIO PROJECT, NAFA.
MATERIAL NATURE PLAYTHING EXPERIMENTAL
Teak ; Walnut ; Mahogany ; Cherry ; Maple Wooden rattles which sound differs accordingly to each type of wood. The inner part is filled up with natural seeds and closed with cork stopper. The project tries to explore how each type of wood has its own identity and characteristics.
Krayu 2014
37
38
3D Modelling 2013
39
Render: Maxwell Renders Modelling: Rhinoceros
40
41
Render: V-Ray Modelling: Solidworks
42
43
3D Modelling works under Jarrod Lim Design Software: Rhinoceros View Type: Wireframe *all images are confidential
44
Internship Jarrod Lim Design, 2013
45
Jarrod Lim Design founded Hinika furniture brand, which produces accessories, furniture, and products for indoor and outdoor.
During the Internship, my roles were:
Design development for future products, both for the studioâ&#x20AC;&#x2122;s own and commisioned projects. Highly used of 3D modelling with Rhinoceros. Model Making, 1:1 cardboard models, both for ideation and presentation purposes.
46
Graphics Graphic and Presentation Design
47
PRESENTATION DESIGN
PROBLEMS
DESIGN EXPERIMENTATION
experimentation with new material:
Echo Panel 60% recycled
made out of PET (recycled plastic bottles)
soft properties
suitable and friendly for children TAKE BACK PROGRAM (woven image)
the required experimentation of new material in the project before finalizing the final design
McCrindle, 2008
its soft properties is suitable and friendly for usage in children products (safety purposes) made out of sustainable materials, supporting the intended design propositions, which is reducing the bad side effect of toy waste
sharing is a form of connecting personal goods. (Belk, 2010)
...when this happens (sharing), there comes a probability where fewer amounts of goods purchased by individual consumers. (Ozanne, 2010)
DESIGN PLAN
fi nal de sig n a n d sh a pe fi nal pro ducti on: CN C ma ch in in g L a se r Cu t t in g
week 9 week 10
TOY WASTE HONOURS
week 11 week 12
i nterv i ewi ng pl ayground e xpe rt t o e va l u ate t h e f in a l a rt if a ct s
week 13 week 14 week 15
expo si t io n pre pa ra t io n : P u bl ic E xh ibit io n
week 16
K
E
N
Y A
H A R A
A r t D i r e c t o r o f M U J I
the hardest thing is to take less when you can get more KIN HUBBARD
Jennifer William
Industrial Design Honours Project
Supervisor: Michael Wilson 2016
“ t h e m o r e f i r m l y w e a r e c o n v i n c e d t h a t w e ’ v e i d e n t i f i e d a n o b j e c t , t h e l e s s p r e c i s e l y w e u n d e r s t a n d i t ”
N e w t h i n g s
a r e n o t b o r n o u t o f nothingness
ART DIRECTOR OF MUJI
a n e w a g e o f
Discovery
KENYA HARA
48
NELS
®
RAPIDABSORB FUNNELS
Facilitates absorption especially during sudden gushes, and then locks the fluid in the Micro<Max* Core
Micro<Max* Core
Super absorbent Ultrathin core to help maximize protection
Fusion Technology
A revolutionary combination of dry-net and cotton-like covers to help you get the dryness of net and the softness of cotton
Ultrathins
WOW!
Newly improved Kotex® Luxe* Ultrathin Overnight was created to deliver more effective and comfortable protection at night. With PROACTIVE GUARDS* technology, Kotex® Luxe* Ultrathin Overnight actively works to help prevent leakage without the unnecessary length and bulk.
kotex.com.sg kotex.com.my iknow.co.id kotex.com.ph
23 cm length
OVER
OVERNIGHT NIGHT use use
PROACTIVE PROACTIVE GUARDS GUARDS tech tech
Comments or questions? Your feedback is very important to us, please contact:
®
Malaysia: Toll-free: 1800 82 1188 (Mon-Thu 9am-3pm). Email: Marketing.My@kcc.com Singapore: Toll-free: 1800 4799841 (Mon-Fri 9am-5pm). Email: Singapore.consumer.marketing@kcc.com Philippines: (632) 8846402 Email: Consumercare.ph@kcc.com Indonesia: Toll-free: 0-800-1-CALL-KC (0-800-1-2255-52). Atau: AskKotex@kcc.com KEMENKES RI AKL 11105905916 ®Registered Trademark/* Trademark Kimberly-Clark Worldwide Inc. ©2010 KCWW
Ultrathins
Made by Kimberly Clark Vietnam Ltd. Vietnam – Singapore Industrial Zone, Thuan An Ward, Binh Duong, Vietnam. Daytime Night-time Distributed by: Malaysia byKOTEX®LUXE* Kimberly-Clark Trading (M) Sdn Bhd, 2nd floor, Tower 32 2, Kelana Brem Towers, Jalan cm SS 7/15 (Jln Stadium), Kelana Jaya, 47301, Petaling Jaya, 23 Selangor. Ultrathin Fusion cm 28 cm Technology* pads Singapore by Kimberly-Clark Singapore Pte. Ltd. 3 Anson Rd, #16-01, Springleaf Tower, 079909. trathin Overnight Philippines by Kimberly-Clark Philippines, Inc., 32F Tower One, The Enterprise Center, 6766 Ayala Ave., Makati KOTEX®LUXE* Ultrathin 23 cm ver more effective City Design pads tion at night. Indonesia With by PT Kimberly-Clark Indonesia, Jl. Jababeka IX B Blok Q-2 Cikarang, Jababeka Industrial Estate,
OACTIVE GUARDS* Overnight actively t the unnecessary length and bulk.
Now with attractive designs!
We believe that with more body-knowledge, you can take better care of your body and be empowered to make smarter choices. Learn and share the truth at:
We believe that with more body-knowledge, you can take better care of your body and be empowered to make smarter choices. Learn and share the truth at:
kotex.com.sg kotex.com.my iknow.co.id kotex.com.ph
OVER DAY NORMAL NIGHT
23 cm length
use use
PROACTIVE PROACTIVE GUARDS GUARDS tech tech
KOTEX PACKAGING RE-DESIGN
®
UNNELS
Ultrathins
49
MARKETING DESIGN
CHRISTMAS ADVERTISING
DRYPERS ADVERTISING
50
FREELANCE DESIGN WORKS
51
52
53
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54
ART/DESIGN
OBJECT INDUSTRIAL PEOPLE