Jennifer William Design Portfolio, 2017

JENNIFER WILLIAM P O R T F O L I O

2012-2017

PROPO re” ndin g cultu “und ersta e -- Italy of Sing apor Japa n er stud y takin g furth resea rch

$ 3410

meth ods

0

range: $300

y case stud y mark et stud intev iew ntati on expe rime mate rial

$ 2400 MATERIAL

outco me desig n west ern resu lt.

-infu sed ly finish ed Japa nese with a high prod ucts

inten ded

hiyukik ita.com http://w ww.tos image source: glish/w orks/17 .html

/en-

MON TH 2

MON TH 1

$ 580

MON TH 3

for myki and needed travel used ry service possible delive

RESEARCH

MON TH 4

MON TH 5

MON TH 6

MON TH 7

MON TH 9

MON TH 8

Gathering

Review

Resources

Design Finalizing

Analyze

Product Selection

MON TH 10

Execution

g

Brainstormin

one works d tage of percen

ries

ionna research quest printing of iments material exper library fee and pubilc

$ 130 TRANSPORT

IDEATIO N

T PLAN

research book printing of rs and poste

$ 300

TIME RANGE

desi gn

BUDGE

l making, includes mode cost, potential ction ing final produ manufactur outsource

PRINTING

PRODU CTION S OF OBJECT

RESEAR CH

10 T H 1 onM O Nprod ucti

SAL 1

Prototyping

Eva lua tion

Ideation

Research

timefra

me

RAPIDABSORB FUNN

Facilitates absorption

ELS

gushes, and then especially during sudden Micro<Max* Core locks the fluid in the

Micro<Max* Core ize protection

in core to help maxim

Super absorbent Ultrath

Fusion Technology

cotton-like ation of dry-net andnet and the A revolutionary combin the dryness of covers to help you get softness of cotton

WOW!

Now with attractive designs!

® Luxe* Ultrathin Newly improved Kotex r mor was created to delive ction at and comfortable prote PROACTIV ig Luxe* Ultrathin Overn ® Kotex , ology u the techn nt leakage without lengt works to help preve

Daytime KOTEX®LUXE* Ultrathin Fusion Technology* pads KOTEX®LUXE* Ultrathin Design pads

23 cm

23 cm

Night-time

32 cm 28 cm

n Overnight re effective night. With VE GUARDS* ght actively unnecessary th and bulk.

K

E

N

Y A

H A R A

A r t D i r e c t o r o f M U J I

®

Ultr athi ns

Night-time

Daytime KOTEX®LUXE* Ultrathin Fusion Technology* pads

.my iknow.co.id

kotex.com.sg kotex.com

32 cm

23 cm

KOTEX®LUXE* Ultrathin Design pads

, you can take more body-knowledge We believe that with to make and be empowered better care of your body share the truth at: and Learn es. choic smarter kotex.com.ph

28 cm

23 cm

23 cm length

OVE DAYR MAL T NOR NIGH use use

PROA PROACTIVE RDS DS GUA GUAR tech tech

RAPIDABSORB FUNN

Facilitates absorption

®

ELS

gushes, and then especially during sudden Micro<Max* Core locks the fluid in the

Micro<Max* Core tion ize protec

in core to help maxim

Super absorbent Ultrath

n Technology

Fusio cotton-like ation of dry-net andnet and the A revolutionary combin the dryness of covers to help you get softness of cotton WOW!

Ultr athi ns , you can take more body-knowledge We believe that with to make and be empowered better care of your body at: and share the truth smarter choices. Learn .ph

x.com .my iknow.co.id kote

kotex.com.sg kotex.com

23 cm length

OVER

RNIG OVE THT NIGH use use

PROA PROACTIVE RDS DS GUA GUAR tech tech

Now with attractive designs!

ight ® Luxe* Ultrathin Overn Newly improved Kotex r more effective was created to delive ction at night. With DS* and comfortable prote GUAR PROACTIVE ight actively ® Luxe* Ultrathin Overn unnecessary technology, Kotexnt leakage without the h and bulk. lengt works to help preve

PLAY GROW SHARE

MASSA SHELVING

FOOD TERROIR

KORGI TOY CAR

DEER PARK PROJECT

CHESS SET DESIGN

KRAYU WOOD RATTLE

Contents

projects

PLAY GROW SHARE

07

MASSA SHELVING

16

FOOD TERROIR

25

KORGI TOY CAR

30

DEER PARK PROJECT

32

CHESS SET DESIGN

34

KRAYU WOOD RATTLES

36

3D MODELLING

38

INTERNSHIP : JARROD LIM DESIGN

42

GRAPHIC WORKS

46

CHILDREN PLAYTHING SUSTAINABILITY MODULAR OBJECT

Play Grow Share

A C A D E M I C

THESIS RESEARCH PROJECT RMIT INDUSTRIAL DESIGN (HONOURS).

7

The project is trying to create more efficient and environmentally conscious methods in designing toys, by proposing an ‘openended play’ furniture system, that encourages creative and imaginative play for children.

Its value is based on the idea of “versatility”, in how the pieces could be integrated into various, limitless approaches to playing.

2016

8

Idea Development: ranging from 2D to 3D schemes, the ideation takes an approach in creating shapes that could be suited to the new materialâ&#x20AC;&#x2122;s capability.

9

KEY CONCEPTS 1. Longevity of Products Usage 2. Modularity / Open-ended Play 3. Toy Furniture / Indoor Playground 4. Environmentally-friendly Material 5. Extended Functionality* *when a child grows up and no longer use the toys, it could be used for other ‘extended’ functions around the house, such as for containers, laundry baskets, decorations .

The products’s material could also be donated back to the manufacturer’s company (Woven Image, “Take Back Program”).

10

Woven Image is a company based in Australia designing various products, including Echo Panel, which is widely used as an office divider. â&#x20AC;&#x153;Take Back Programâ&#x20AC;? is introduced by the company to reuse uncontaminated Echo Panel products.

11

12

M A T E R I A L E X P E R I M E N T A T I O N is an essential part of this project, emphasising on how to utilise a finished product to become â&#x20AC;&#x153;rawâ&#x20AC;? once again and be developed to suit a new purpose.

13

A B vaccum formed PVC sheets (2mm x 1layer)

C

vaccum formed PVC sheets (2mm x 3layers)

solid mould (wood lathe)

space allowance for Echo Panel (7mm)

space allowance for Echo Panel (7mm)

screw fasteners, for clamping and reference points

Processes: Vaccum Forming, Pressed Moulding, CNC Forming for moulds, Wood Lathing, Laser Cutting, Oven Heating

14

Slot

Roof

Cone

Wheel

The series consists of versatile customisable components, with sizes ranging from small to large, and also divided into four different types of parts: Cones, Roofs, Slots, and Wheels.

15

16

SMALL FURNITURE SHELVING SYSTEM DIY BESPOKE DESIGN

Massa Shelving

A C A D E M I C

FINAL YEAR PROJECT, NAFA OBJECT DESIGN.

17

Shelving system developed by taking an architectural-inspired visual and structure.

There are no screws and bolts involved in the construction, thus emphasising on the tension and weight-bearing function created by both the fishing lines and metal buttons. â&#x20AC;&#x153;Structure supports Structureâ&#x20AC;? is the key tagline for this project.

6 2014

18

ARCHITECTURAL OBJECTS “Structure supports Structure” The concept is based on the repetitive elements found in architectural systems, both from structural and visual point of views.

DESIGN The vertical and horizontal planks are built upright without any glue or screws.

The design takes an approach in repositioning the notion of those repetitions to creates quantities that has better qualities.

Metal Stopper (brass 1 mm) and Fishing Line (Heavyweight) are the crucial components in replacing the classic joinery commonly used in shelving systems.

The value of the concept lies strongly on how the vertical and horizontal planks can’t stand individually. They only stand as one assembled piece of shelving.

19

21

600 20 7

520

7

20

PART A

441

25

5

6 119

7

PERSPECTIVE VIEW 263

130

515 25

441

119

25

112

10

FRONT VIEW ARCHITECTURAL OBJECTS project

MASSA

SCALE 1:4

SHELVING SYSTEM designer: JENNIFER WILLIAM

Product Type: Low Shelf

ORTHOGRAPHIC DRAWING

Height: 400 Width: 280 Length: 600

ALL DIMENSIONS ARE IN MM

FRONT VIEW Product Type: Hanging Planter Height: 100 Width: 140 Length: 510

Materials: Maple Wood x3 Stainless Steel Sheet x80 Palladium Polyester String x40 Beeswax Finishing

SCALE 1:4

designer: JENNIFER WILLIAM

24

14 9 9

11

239

SCALE 1:2

163

166

165

159

153

147

143

136

119

103

86

ANGLE PRECISION

71

20

12 13

SIDE SHELF DETAILED DRAWING

72

ALL DIMENSIONS ARE IN MM

4

20

21

135

248

Massa_02 // 1

ORTHOGRAPHIC DRAWING

2 2 1

24

MIDPOINT

5

140

SIDE VIEW

ARCHITECTURAL OBJECTS project

SHELVING SYSTEM

9

82

150 72

82

102

1010 10

5

Massa_01 // 1 MASSA

206

9

SIDE VIEW Materials: Maple Wood x4 Brass Metal Sheet x210 Palladium Polyester String x105 Beeswax Finishing

10 10 10 10 10 10 10 10 10 10

21

150

400

30

10

270

400

30

10

270

33

10

33

10

10

PERSPECTIVE VIEW

TOP VIEW

7

102

240

10

20 20

80

520

10

80

20 20

R55

248

600

1010

10

PART B

TOP VIEW

140

10

6

10

5

280

510

25

2

ASSEMBLED PERSPECTIVE VIEW

9

NOT TO SCALE

1:1

x4 brass metal 1.2 mm polyester string

MIDPOINT

2

3

4

5

203

380

1

6

7

8

9

10 11 12 13

121

20

PART B / BOTTOM SIDE SHELF (STRING LENGTH)

10 9 10 10 10 9 9 10 6

x2 maple wood

6 7

171 168 151

8

9

10 11 12 13

81

14 9 9 9 9

THICKNESS: 20

5 5

4

4 3

3

2

2

191

1

1 13 12

SIDE SHELF (FRONT VIEW)

PART B / BOTTOM SIDE SHELF (STRING PLACEMENT)

PART B / BOTTOM SHELF (STRING PLACEMENT)

6

7

8

11 9 10

SCALE 1:2

ARCHITECTURAL OBJECTS project

MASSA

SCALE 1:4

SHELVING SYSTEM

Materials: Maple Wood x2 Beeswax Finishing

designer: JENNIFER WILLIAM

Product Type: Low Shelf Height: 400 Width: 280 Length: 600

DETAILED DRAWING ALL DIMENSIONS ARE IN MM

Massa_01 // 3

ARCHITECTURAL OBJECTS project

MASSA

SCALE 1:2

SHELVING SYSTEM designer: JENNIFER WILLIAM

Materials: Maple Wood x3 Brass Metal Sheet x104 Palladium Polyester String x52 Beeswax Finishing

Product Type: Low Shelf Height: 400 Width: 280 Length: 600

ASSEMBLY DRAWING ALL DIMENSIONS ARE IN MM

Massa_01 // 6

WHERE TOP AND * STRUCTURE BOTTOM SHELVES ARE AGAINST TO EACH OTHER (HOLD IT FROM COMING UP)

WHERE HORIZONTAL * STRUCTURE PLANK ARE AGAINST TO EACH OTHER

PART A / TOP SHELF HAS TO BE * PUT AND ASSEMBLED

(HOLD IT FROM COMING UP)

BEFORE PART B / BOTTOM SHELF CAN BE ASSEMBLED

PART A

PART B

ARCHITECTURAL OBJECTS project

MASSA

SHELVING SYSTEM designer: JENNIFER WILLIAM

ARCHITECTURAL OBJECTS project

MASSA

SHELVING SYSTEM designer: JENNIFER WILLIAM

SCALE 1:4

Materials: Maple Wood x4 Beeswax Finishing

Product Type: Low Shelf Height: 400 Width: 280 Length: 600

EXPLODED DRAWING ALL DIMENSIONS ARE IN MM

SCALE 1:2

Materials: Maple Wood x3 Beeswax Finishing

Product Type: Hanging Planter Height: 100 Width: 140 Length: 510

EXPLODED DRAWING ALL DIMENSIONS ARE IN MM

Massa_01 // 4

The ideation takes an in-depth approach in recreating repetitions usually found in architecture, resulting in a lot of one-off measurements.

Massa_02 // 4

22

Trials and Errors / Quick and Dirty Prototyping: to find the â&#x20AC;&#x2DC;keyâ&#x20AC;&#x2122; system in the development of the initial concept on structural strength with limited utilisation of common mechanism found in modular or DIY furniture.

FOOD DININGWARES HOME

Food Terroir

A C A D E M I C

STUDIO: DESIGN IN RESEARCH CONTEXT, LED BY MARCUS CHER AND SCOTT MAYSON RMIT INDUSTRIAL DESIGN.

25

â&#x20AC;&#x153;How could design facilitate the art and experience in fine dining or the so-called modernist cuisine?â&#x20AC;?

The project tries to establish a different dining appliances / physical plating that could aid professional chefs in serving their food.

2016 5

26

The concept of the series was based on the idea of Indonesian cuisine, developing recipes and plates that represents the traditional food.

KEY CONCEPTS The idea of vertical plating, where the motion of fluidity are applied to each plates and courses, with an objective to enhance the dining experience.

2

“THE MOTION OF SAUCES, HERBS OR EVEN GREEN TEA POWDER BEING POURED INTO THE DISHES...”

3

27

2

3

1

1

28

DEVELOPMENT The design of food (experimental) and its placement.

1. Exploration on the science aspects and/or techniques of food in modern cuisine 2. Design of the food (+garnish) 3. Physical plating production

EXPERIMENTATION Techniques ranging from sous-vide, reverse spherification, liquid nitrogen.

The project referred deeply to the term â&#x20AC;&#x153;Modernist Cuisineâ&#x20AC;? .

Mould for chocolate, made out of silicone, which shape based on the vertical mountain plate number one.

29

4 Reverse-spherification

Salmon Sous-vide

30

A C A D E M I C STUDIO PROJECT, NAFA.

CHILDREN TOYS LEARNING SMALL OBJECTS

Toy car design that emphasises on the placement of its wheels.

The design comes to enhance the creative development in young children. â&#x20AC;&#x153;Korgiâ&#x20AC;? tries to modify the shape of the cars by changing the groundlevel position of the wheels.

The cars are designed to mimic basic shapes in early learning (triangle, rectangle and circle), with a purpose in aiding children to understand the basic concept of primary forms.

Korgi 2012

31

ORGI

Y ALONG & BE IMAGINATIVE!

SHARK FIN

ELEPHANT LEG

RHINOCEROS

BIRD WING

BOAT

DUCK PECK

om the concept of movement and motion, pe of the toy car were made with a lot of erations just to create the best toy that will he imaginative part of babies and infants.

FINALIST 2013

of users have actually found the shape e other source of imaginative fun!

DOUGHNOUT

TANK

UFO/CAR

MOUNTAIN

BREAD

here are some examples to guide you parents to some possible imagination! there are a lot more to be found!

SEAL

DOLPHIN

ICE CREAM

BABY SHOES

MOUSE

Customisable shapes to tickle the imagination and creativity of young children.

32

A C A D E M I C STUDIO PROJECT, RMIT.

CHILDREN CULTURAL ISSUE SUSTAINABILITY LEARNING INDIA

Portable and easy to carry around photo projector to facilitate story-telling sessions in Bir, Himachal Pradesh.

The idea of having sessions involving volunteers from around the village to share Indian / local related stories to the youths treasuring the culture of their living spaces. This project is focusing on how to facilitate these sessions of local wisdom.

The projector is made out of easily sourced material and needed only a few common type batteries. The intended value lies on how the product is expected to be placed and ready to be manufactured by the local people of Bir.

CardPro 2014

2

33

3

4

5

6 The kit comes with a “How To”instruction assembly guides, which is the key communication of the product’s mechanism from designer in Melbourne to the people in Bir.

7

8

34

A C A D E M I C STUDIO PROJECT, NAFA.

PLAYTHING RE-DESIGN MATERIAL & PROCESS

Chess set design made out of plaster and wood.

The design focuses on the study of forms, which starts from developing the facades and contours to be able to demonstrate the “identities” accordingly to each chess pieces.

The making process includes creating blue foam moulds with CNC machining and wood carving with Band Saw and Hand Saw.

Chess 2012

35

The shapes and characteristics of each piece was designed through several shape study and sketch prototyping.

36

A C A D E M I C STUDIO PROJECT, NAFA.

MATERIAL NATURE PLAYTHING EXPERIMENTAL

Teak ; Walnut ; Mahogany ; Cherry ; Maple Wooden rattles which sound differs accordingly to each type of wood.

The inner part is filled up with natural seeds and closed with cork stopper.

The project tries to explore how each type of wood has its own identity and characteristics.

Krayu 2014

37

38

3D Modelling 2013

39

Render: Maxwell Renders Modelling: Rhinoceros

40

41

Render: V-Ray Modelling: Solidworks

42

43

3D Modelling works under Jarrod Lim Design Software: Rhinoceros View Type: Wireframe *all images are confidential

44

Internship Jarrod Lim Design, 2013

45

Jarrod Lim Design founded Hinika furniture brand, which produces accessories, furniture, and products for indoor and outdoor.

During the Internship, my roles were:

Design development for future products, both for the studioâ&#x20AC;&#x2122;s own and commisioned projects.

Highly used of 3D modelling with Rhinoceros.

Model Making, 1:1 cardboard models, both for ideation and presentation purposes.

46

Graphics Graphic and Presentation Design

47

PRESENTATION DESIGN

PROBLEMS

DESIGN EXPERIMENTATION

experimentation with new material:

Echo Panel 60% recycled

made out of PET (recycled plastic bottles)

soft properties

suitable and friendly for children TAKE BACK PROGRAM (woven image)

the required experimentation of new material in the project before finalizing the final design

McCrindle, 2008

its soft properties is suitable and friendly for usage in children products (safety purposes) made out of sustainable materials, supporting the intended design propositions, which is reducing the bad side effect of toy waste

sharing is a form of connecting personal goods.

(Belk, 2010)

...when this happens (sharing), there comes a probability where fewer amounts of goods purchased by individual consumers.

(Ozanne, 2010)

DESIGN PLAN

fi nal de sig n a n d sh a pe fi nal pro ducti on: CN C ma ch in in g L a se r Cu t t in g

week 9 week 10

TOY WASTE HONOURS

week 11 week 12

i nterv i ewi ng pl ayground e xpe rt t o e va l u ate t h e f in a l a rt if a ct s

week 13 week 14 week 15

expo si t io n pre pa ra t io n : P u bl ic E xh ibit io n

week 16

K

E

N

Y A

H A R A

A r t D i r e c t o r o f M U J I

the hardest thing is to take less when you can get more KIN HUBBARD

Jennifer William

Industrial Design Honours Project

Supervisor: Michael Wilson 2016

“ t h e m o r e f i r m l y w e a r e c o n v i n c e d t h a t w e ’ v e i d e n t i f i e d a n o b j e c t , t h e l e s s p r e c i s e l y w e u n d e r s t a n d i t ”

N e w t h i n g s

a r e n o t b o r n o u t o f nothingness

ART DIRECTOR OF MUJI

a n e w a g e o f

Discovery

KENYA HARA

48

NELS

®

RAPIDABSORB FUNNELS

Facilitates absorption especially during sudden gushes, and then locks the fluid in the Micro<Max* Core

Micro<Max* Core

Super absorbent Ultrathin core to help maximize protection

Fusion Technology

A revolutionary combination of dry-net and cotton-like covers to help you get the dryness of net and the softness of cotton

Ultrathins

WOW!

Newly improved Kotex® Luxe* Ultrathin Overnight was created to deliver more effective and comfortable protection at night. With PROACTIVE GUARDS* technology, Kotex® Luxe* Ultrathin Overnight actively works to help prevent leakage without the unnecessary length and bulk.

kotex.com.sg kotex.com.my iknow.co.id kotex.com.ph

23 cm length

OVER

OVERNIGHT NIGHT use use

PROACTIVE PROACTIVE GUARDS GUARDS tech tech

Comments or questions?

Your feedback is very important to us, please contact:

®

Malaysia: Toll-free: 1800 82 1188 (Mon-Thu 9am-3pm). Email: Marketing.My@kcc.com Singapore: Toll-free: 1800 4799841 (Mon-Fri 9am-5pm).

Email: Singapore.consumer.marketing@kcc.com Philippines: (632) 8846402 Email: Consumercare.ph@kcc.com Indonesia: Toll-free: 0-800-1-CALL-KC (0-800-1-2255-52). Atau: AskKotex@kcc.com KEMENKES RI AKL 11105905916 ®Registered Trademark/* Trademark Kimberly-Clark Worldwide Inc. ©2010 KCWW

Ultrathins

Made by Kimberly Clark Vietnam Ltd. Vietnam – Singapore Industrial Zone, Thuan An Ward, Binh Duong, Vietnam.

Daytime Night-time Distributed by: Malaysia byKOTEX®LUXE* Kimberly-Clark Trading (M) Sdn Bhd, 2nd floor, Tower 32 2, Kelana Brem Towers, Jalan cm SS 7/15 (Jln Stadium), Kelana Jaya, 47301, Petaling Jaya, 23 Selangor.

Ultrathin Fusion cm 28 cm Technology* pads Singapore by Kimberly-Clark Singapore Pte. Ltd. 3 Anson Rd, #16-01, Springleaf Tower, 079909. trathin Overnight Philippines by Kimberly-Clark Philippines, Inc., 32F Tower One, The Enterprise Center, 6766 Ayala Ave., Makati KOTEX®LUXE* Ultrathin 23 cm ver more effective City Design pads tion at night. Indonesia With by PT Kimberly-Clark Indonesia, Jl. Jababeka IX B Blok Q-2 Cikarang, Jababeka Industrial Estate,

OACTIVE GUARDS* Overnight actively t the unnecessary length and bulk.

Now with attractive designs!

We believe that with more body-knowledge, you can take better care of your body and be empowered to make smarter choices. Learn and share the truth at:

We believe that with more body-knowledge, you can take better care of your body and be empowered to make smarter choices. Learn and share the truth at:

kotex.com.sg kotex.com.my iknow.co.id kotex.com.ph

OVER DAY NORMAL NIGHT

23 cm length

use use

PROACTIVE PROACTIVE GUARDS GUARDS tech tech

KOTEX PACKAGING RE-DESIGN

®

UNNELS

Ultrathins

49

MARKETING DESIGN

CHRISTMAS ADVERTISING

DRYPERS ADVERTISING

50

FREELANCE DESIGN WORKS

51

52

53

©2017 ` FULL PORTFOLIO AND OTHER WORKS AVAILABLE THROUGH

WWW.ISSUU.COM/JENNIFERWILLIAM WWW.JENNIWILLIAM.COM WWW.LINKEDIN.COM/IN/JENNIFERWILLIAM

54

ART/DESIGN

OBJECT INDUSTRIAL PEOPLE