We protect and advocate for birds through education because we appreciate the crucial role they play in our ecosystem.
The National Audubon Society is an environmentalist nonprofit dedicated to the protection of American birds. The Society consists of nearly 500 chapters across the United States, each of which is an independent nonprofit affiliated with the national Society.
The Audubon Society was founded in the 19th century to protect birds hunted for their feathers in clothing production. With ample early funding, the Society spread throughout the US, and by its second decade, began to engage in political lobbying at the state and federal levels for environmental protection laws. Though the Society primarily focuses on the establishment of wildlife preserves, political lobbying has remained an important component of its activities and the Society has played a role in passing environmental legislation, including the Endangered Species Act.
Appreciation, Education, and Protection encapsulate the new logo. Each keyword represents the mission of Audubon.
The frame of the nest is a hexagon representing a shield of protection for the birds. The organics sticks represents the bird building their nest and appreciating their hard work that goes into creating a protection for their family. The A in the middle stands for Audubon being the core to educate in order to create protection for them.
“x” is the units of measurements for the logo. The x in this case is the width of the “A” on the right side.
It is important to keep the logo proportional. The space determined around the logo is measured by the letter “x” which is the width of the right side of the logo. The red lines represent the frame around the nest which is 6x. The additional 3x is for the space between the nest and wordmark.
The standard logo with symbol and wordmark are preferred. There are a few options that would also be acceptable.
This size chart is a reference that can determine which logo to use depending on its various size. The logo can be used at any size. The minium size is 1/4 and nothing smaller should be printed.
Audubon maintains a proper use of their logo throughout the brand. Only use the approve logos.
The color brown is to have an accurate representation of sticks. The orange is a color often seen in nature and also gives the nest a pop of color.
PMS/ Black C C0 / M0 / Y0 / K100 R0 / G0/ B0
PMS/ 158 C C1 / M67 / Y100 / K0 R241 / G117 / B33
PMS/ 2479 C C61 / M60 / Y72 / K58 R61 / G54 / B43
PROXIMA NOVA REGULAR Used for: body text
PROXIMA NOVA MEDIUM Used for: subheads
PROXIMA NOVA BOLD Used for: headers, captions
FREIGHT TEXT PRO BOLD Used for: subheads
FREIGHT TEXT PRO BOOK Used for: quotes, captions
01_PRO / BIRD WATCHING KIT
02_PRO / BIRD FEEDER
03_PRO / MUSICAL INSTRUMENTS
01_SER / BIRD IDENTIFIER
02_SER / BIRD TRAILS
03_SER / NEW NEIGHBORS
01_ENV / BIRD SANCTUARY
02_ENV / BIRD MUSEUM
03_ENV / TREE HOUSE
EXPERIENCE
01_EXP / BIRDS’S PERSPECTIVE
01_EDU / LET’S TALK ABOUT BIRDS
02_EDU / GROWING PLANTS
01_EVT / BIRD WATCHING COMPETITION
02_EVT / DANCE LIKE A BIRD
01_COBRAND / AUDUBON + NPS
02_COBRAND / AUDUBON + ONE TREE PLANTED
03_COBRAND / AUDUBON + SPOTIFY
04_COBRAND / AUDUBON + IFLY
Studies have shown that the more you interact with something, you are more likely to have more of an interest. The kit will be a beginner’s guide to bird watching for any age.
The bird watching kit will include: binoculars, bird of the month postcard, brochure about native birds in your area, and a sketchbook (to draw or write about the birds you see).
The bird watching kit reinforces our mission by advocating for birds so that they are protected and appreciated through education by interacting and studying birds that play a huge role in our ecosystem.
Getting started bird watching as a family (bird watching academy), Avinet beginner’s birdwatching kit, Flights of fancy bird watching kit nature
The bird watching kit provides you with all the basic products to become a successful birder.
Taking care of your garden is more than just watering your plants, it is about all the creatures that benefit from what you are growing in your backyard.
Description
This bird feeder will be a monthly subscription where you get to choose which bird seeds you get in the mail. Based on your location and birds in your area you will get a list to pick from for the month. You will also get tips on how to keep your new neighbors comfort-able if they chose to stay in a bird house.
The bird feeder reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by giving them easy access to food so that they do not become hungry.
Similar to Bird buddy, Netvue Birdfy
The bird watching kit provides you with the food for a particular bird you choose that is local to your area.
03_PRO (PRDUCT)
Introduction
Have you ever wanted to know what the tweet of the small bird in the tree really means?
What is the difference between a bird call and a bird song?
Description
The sound of the bird kit will have different kinds of musical instruments to imitate the sound and song birds that are local to your area.
Mission-focus
The kit reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by have a better understanding of birds and the sounds they make.
Similar to North American Bird Call Set
It will be a group of people learning about the meaning behind the sounds that birds make.
01_SER (SERVICE)
Introduction
It is hard to know every bird you see. To look though a book is not always as accurate and the bird might fly away before you identify it.
Description
This bird identifier app will be the most accurate app on the market. It will be a Google image search just for birds. The app will focus on birds that are becoming endangered and need our help to survive.
The bird identifier app reinforces our mission by advocating for birds so that the they are protected and appreciated through education by giving people a resource to learn about birds on the go.
Similar to Merlin Bird ID by Cornell Lab
The bird identifier app will focus more on what birds are becoming scarce and soon to be endangered in the near future and what steps people can do, so they will become protected and no longer be on that list.
Introduction
Bird trails are hikes that are specific to birds in the area.
Description
Bird trails is a guided tour with a professional birder. You will choose your trail and the guide will supply the rest.
Mission-focus
Bird trails reinforces our mission by advocating for birds so that the they are protected and appreciated through education by giving people the opportunity to learn from an expert while being out in nature.
Similar to Florida Birding Trail
Differentiators
Bird Trails will be guided tours all over the world.
Introduction
Meet other local birders new to your neighborhood. Description
Meeting other birders is hard, that’s why meeting your neighbors is an online service where you can meet other bird enthusiasts in your neighborhood.
Mission-focus
New neighbors reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by meeting other people who share the same interest and goal for birds.
Similar to Next Door
Differentiators
This is just to meet other birders and share your interests.
A sanctuary for birds who are injured and need help.
Description
Bird World will be a rehabilitation center just for birds.
Mission-focus
Bird sanctuary reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by having a safe environment for birds to recover from injuries
Similar to Free Flight
Differentiators
Bird world will be like a sea world for birds. It will be open to birds from around the world.
An interactive and educational museum that will teach people about the benefits and the importance of what birds do for the planet.
Description
Bird museum will be like a exploratorium exhibit that is all about birds. People of any age can learn the wonderful things birds do for the world hands on in a fun learning place.
Mission-focus Bird museum reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by teaching people about the important role they play in the ecosystem.
Similar to Exploratorium
Differentiators
Bird museum will just be a place to learn all about birds.
Ever wonder what is like to live in a tree. Experience a night in a tree house and see nature come to live at night.
Tree House is camp environment for families and young campers to stay overnight and experience what it would be like in your own nest.
Mission-focus
Tree House reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by experiencing life at night in the birds habitat.
Similar to Tree house camps
The main focus is on birds and exploring at night.
They say experience is the best way to learn.
Description
Bird’s perspective is a virtual reality experience where you get to choose which bird you want to be and you can see from their experience and have a bird’s eye view into their lives.
Mission-focus
The bird identifier reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by seeing through a bird’s eye to understand what they do for our ecosystem.
Similar to Birdly
It focuses on the native birds in you area, and all you need is a headset.
02_EDU (EDUCATIONAL)
An interactive and educational museum that will teach people about the benefits of what birds do for the planet.
A series of educational talks about birds.
Mission-focus
Let’s talk about birds reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by teaching people the important role birds play in the ecosystem.
Similar to Ted Talks
The talks will be help outside and only be about birds and their habitats.
A seminar based on what to grow in your gardens for birds to pollinate.
Growing plants will teach all about bird pollination and why it is so important. It will show you which plants to get to attract a certain type of bird.
Mission-focus
Growing plants reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by learning more about their habitat and ways we can help pollinators thrive.
Similar to Perky-Pet
Growing plants will be a in person at a local nursery to show exactly which plants to buy.
Introduction
Bird watching has become a serious sport.
Description
This is a team sport where you and ten other people will race to identify the most birds in two hours.
Mission-focus
The bird identifier reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by learning how different birds and the impact they have on our ecosystem.
Similar to World Series of bird watching Differentiators
Birder will only be a two hour long event and there will not be any teams.
Introduction
Learn how to dance like a bird.
Description
Have a fun day where you and others come out to learn the dance of birds and why only some birds dance.
Mission-focus
Dance like a bird reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by learning something new we gain the knowledge to share with other about the importance of birds.
Similar to Celebrate Urban Birds Festival Differentiators
The event will just be about learning about different bird dances and practicing along with instructor.
Learn about the National Park Service and birds all in one weekend. A weekend long camping trip in a national park.
This camp will teach you and your family everything you need to know about birds.
Mission-focus
The partnership reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by getting hands on experience in the birds real habitat.
A park ranger and a member from Audubon will be like a camp counselor all weekend.
Help forests restore trees that were damaged due to fires. Not only will you help the forest thrive you will also create a new home for birds.
Plant a tree and it will give a bird a new home. Mission-focus
The partnership reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by replacing new trees so the birds in the forests will find new homes.
Similar to American Bird Conservancy
There will be weekly opportunities to plant trees.
To create a calming music based on bird noises.
Description
Spotify will create the perfect mindful mediation play list based on specific birds noises.
Mission-focus
The partnership reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by understanding birds through music and how they play a crucial role in our ecosystem.
Similar to Calm
It will just be a play list rather than a whole service providing calming bird music.
To experience in real life what it is like to fly like a bird in the sky.
Description
Learn how to fly like a bird and see what it is like to be high in the sky.
Mission-focus
The partnership reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by learning how to fly and see from a bird’s eye perspective.
Similar to Wingsuit School
There will be a choice between indoors or outdoors to fit your comfort level.
01_PRO /
Studies have shown that the more you interact with something, you are more likely to have more of an interest. The kit will be a beginner’s guide to bird watching for any age.
The bird watching kit will include: binoculars, bird of the month postcard, brochure about native birds in your area, and a sketchbook (to draw or write about the birds you see).
The bird watching kit reinforces our mission by advocating for birds so that they are protected and appreciated through education by interacting and studying birds that play a huge role in our ecosystem.
Getting started bird watching as a family (bird watching academy), Avinet beginner’s birdwatching kit, Flights of fancy bird watching kit nature
The bird watching kit provides you with all the basic products to become a successful birder.
Bird trails are hikes that are specific to birds in the area.
Bird trails is a guided tour with a professional birder. You will choose your trail and the guide will supply the rest.
Mission-focus
Bird trails reinforces our mission by advocating for birds so that the they are protected and appreciated through education by giving people the opportunity to learn from an expert while being out in nature.
Similar to Florida Birding Trail
Bird Trails will be guided tours all over the world.
An interactive and educational museum that will teach people about the benefits and the importance of what birds do for the planet.
Fly with birds will be like a exploratorium exhibit that is all about birds. People of any age can learn the wonderful things birds do for the world hands on in a fun learning place.
Mission-focus
Fly with the birds reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by teaching people about the important role they play in the ecosystem.
Fly with the birds will just be a place to learn all about birds.
It is hard to know every bird you see. To look though a book is not always as accurate and the bird might fly away before you identify it.
This bird identifier app will be the most accurate app on the market. It will be a Google image search just for birds. The app will focus on birds that are becoming endangered and need our help to survive.
The bird identifier app reinforces our mission by advocating for birds so that the they are protected and appreciated through education by giving people a resource to learn about birds on the go.
The bird identifier app will focus more on what birds are becoming scarce and soon to be endangered in the near future and what steps people can do, so they will become protected and no longer be on that list.
Learn about the National Park Service and birds all in one weekend. A weekend long camping trip in a national park.
This camp will teach you and your family everything you need to know about birds.
The partnership reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by getting hands on experience in the birds real habitat.
Similar to Bird conservancy camp
A park ranger and a member from Audubon will be like a camp counselor all weekend.
They say experience is the best way to learn.
Bird’s perspective is a virtual reality experience where you get to choose which bird you want to be and you can see from their experience and have a bird’s eye view into their lives.
The bird identifier reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by seeing through a bird’s eye to understand what they do for our ecosystem.
It focuses on the native birds in you area, and all you need is a headset.
Ever wonder what is like to live in a tree. Experience a night in a tree house and see nature come to live at night.
Tree House is camp environment for families and young campers to stay over night and experience what it would be like in your own nest.
Mission-focus
Tree House reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by experiencing life at night in the birds habitat.
The main focus is on birds and exploring at night.
To experience in real life what it is like to fly like a bird in the sky.
Learn how to fly like a bird and see what it is like to be high in the sky.
The partnership reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by learning how to fly and see from a bird’s eye perspective.
Similar to Wingsuit School
There will be a choice between indoors or outdoors to fit your comfort level.
Help forests restore trees that were damaged due to fires. Not only will you help the forest thrive you will also create a new home for birds.
Plant a tree and it will give a bird a new home. Mission-focus
The partnership reinforces our mission by advocating for birds so that the they are protected and appreciated through education, by replacing new trees so the birds in the forests will find new homes.
There will be weekly opportunities to plant trees.
This is a student project intended for educational purposes only. It is not meant to represent National Audubon Society.