Portfolio

VIEWFINDER

JENNY RODRIGUEZ, MA

INSTRUCTOR /

VIEWFINDER

PROJECT ONE / 08

PROJECT TWO / 28

PROJECT THREE / 38

PROJECT FOUR 68

PROJECT FIVE / 80

PROJECT SIX / 92

CONTENTS

COURSE / DIGITAL DESIGN STUDIO 1

JENNY RODRIGUEZ, MA

INSTRUCTOR / PHIL HAMLETT

COURSE / DIGITAL DESIGN STUDIO 1

JENNY RODRIGUEZ, MA

INSTRUCTOR / PHIL HAMLETT

Project Concept

This project is about climate change and the impact it is having on forests.

Objective Design an online gallery of practitioners whose work advances the following UN Global Goal: Life on Land and create a platform to showcase their work and impact on achieving the goal.

Approach

To show awareness about the Earth’s forests and how we can help protect and restore them. I wanted to use a black and white film aesthetic to show the true beauty of nature within the photographs.

JENNY RODRIGUEZ, MA

INSTRUCTOR / PHIL HAMLETT

JENNY RODRIGUEZ, MA

INSTRUCTOR / PHIL HAMLETT

INSTRUCTOR / PHIL HAMLETT

INSTRUCTOR / PHIL HAMLETT

INSTRUCTOR / PHIL HAMLETT

INSTRUCTOR / PHIL HAMLETT

JENNY RODRIGUEZ, MA

INSTRUCTOR / PHIL HAMLETT

INSTRUCTOR / PHIL HAMLETT

COURSE / TYPE SYSTEMS

JENNY RODRIGUEZ, MA

INSTRUCTOR / JOHN NETTLETON

COURSE / TYPE SYSTEMS

JENNY RODRIGUEZ, MA

INSTRUCTOR / JOHN NETTLETON

Project Concept

This project is a redesign of Stumptown Coffee’s Sustainability and Impact Report.

Objective

Pick a company/organization and redesign their CSR report or annual report.

Approach

Stumptown Coffee started in Portland, Oregon, and bloomed into a hip brand of what coffee is today. It is not only about the coffee; it is about the conversations you have while enjoying your hot beverage. Stumptown had just come out with its first report and needed a redesign to make it look more professional.

COURSE / TYPE SYSTEMS

JENNY RODRIGUEZ, MA

INSTRUCTOR / JOHN NETTLETON

COURSE / TYPE SYSTEMS

JENNY RODRIGUEZ, MA

INSTRUCTOR / JOHN NETTLETON

COURSE / TYPE SYSTEMS

JENNY RODRIGUEZ, MA

INSTRUCTOR / JOHN NETTLETON

JENNY RODRIGUEZ, MA

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

JENNY RODRIGUEZ, MA

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

Project Concept

This project is about everyday vampires socializing and dating in the modern age.

Objective

This project is intended for vampires to create relationships and to connect socially with each other. Vampires do not have the same opportunities as mortals when it comes to dating. They need to come out into the light and tell everybody who they are. It is time for vampires to have a place where they can find long-lasting relationships.

Approach

I explored this topic by asking the question, what if vampires existed as a part of everyday life, and how would they find other vampires looking to date? I have always been fascinated with vampire movies and TV shows and wanted to create a story about them. I researched many different types of vampires and created three deliverables that were suited for an everyday vampire looking to date.

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

JENNY RODRIGUEZ, MA

COURSE / VISUAL THINKING

Vampire Persona No. 1

Besides the fact that she is half vampire and half mortal, Lilith is a typical teenager. She is very edgy and does not fit in with the humans at her high school. She also really wants to date but has no way to connect with other vampires her own age.

INSTRUCTOR / JEREMY STOUT

JENNY RODRIGUEZ, MA

Lilith

Half Vampire & Student

Vampire & Bar opener

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

Vampire Persona No. 2

Alice is a vampire but more importantly, she is a successful businesswoman. She started her own bar in Puget Sound close to the university. It is the place to be on the weekends. The party never ends. She is too busy to date anyone because she is always working.

JENNY RODRIGUEZ, MA

COURSE / VISUAL THINKING

Vampire Persona No. 3 Xander is a very old vampire who works as a lab assistant at the local blood lab. He is very social and is always on the go but wants to try a serious relationship.

INSTRUCTOR / JEREMY STOUT

Xander

Vampire & Lab assistant

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

COURSE / VISUAL THINKING

DATE

INSTRUCTOR / JEREMY STOUT

VDATE

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

JENNY RODRIGUEZ, MA

COURSE / VISUAL THINKING

INSTRUCTOR / JEREMY STOUT

JENNY RODRIGUEZ, MA

COURSE / TYPE COMPOSITION

INSTRUCTOR / JOHN NETTLETON

COURSE / TYPE COMPOSITION

JENNY RODRIGUEZ, MA

INSTRUCTOR / JOHN NETTLETON

Project Concept

This project is about redesigning an illustrated book about different road trips around the world.

Objective

Pick a book and redesign it. Coffee table books are good examples as they usually have large images and include all the components, such as text, captions, titles, subtitles, and so on. The goal is to redesign sample spreads, not the whole book.

Approach

Epic Drives of the World was chosen because I wanted to take the reader on an adventure. I tried to make the pictures come alive so that the reader would be able to experience these new places.

INSTRUCTOR / JOHN NETTLETON

INSTRUCTOR / JOHN NETTLETON

INSTRUCTOR / JOHN NETTLETON

INSTRUCTOR / JOHN NETTLETON

COURSE / TYPE EXPERIMENTS

JENNY RODRIGUEZ, MA

INSTRUCTOR / DAVID HAKE

COURSE / TYPE EXPERIMENTS

JENNY RODRIGUEZ, MA

INSTRUCTOR / DAVID HAKE

Project Concept

This project is about exploring your dreams with type. The movie posters were ideas based on the type experiments.

Objective

Explore your dream state as a place to experiment with type. After experimenting, design three movie posters.

Approach

I explored many different types of materials to create an illusion of a dream state. From my experimentation, I ended up in moving a different direction from where I started. I chose the movie The Pink Panther and started experimenting with a fun but sophisticated style.

JENNY RODRIGUEZ, MA

Project Concept

This project is my undergrad photography thesis.

Artist Statement

The camera is often utilized as a tool of representation, objectification, manipulation, and abstraction, but photography is typically the medium that is most closely associated with representing reality. My pictures call into question this very notion by embracing and pushing further the precarious relationship between the recorded world and reality.

Whether utilizing reflective materials such as mylar and mirrors; or collaging pictures printed and then reprinted to create an illusion of depth on a flat surface; or finding what seems to be unlikely, uncanny reflected light and shadow in the world; my pictures distort and disguise reality and offer a new version, in which our relationship with reality and ability to read the real is dubious.

My working process includes two modes of intervention: first, what is captured by the camera; and second, what is created through collages. Seeking out light and spaces that are a balance of humanity and nature, in my unmanipulated photographs, I either hunt for illusions and make pictures at angles that create a feeling of disorientation; or I intervene in the landscape with reflective materials and objects that create line and division, with the aim of abstracting space.

In my collage work, the manipulation of photographs is done in camera to create the illusion or perception of layering images. Pictures are printed in multiples at various sizes, cut up, and pasted together to create layers or planes, which I then piece together in compositions that mimic my photographs made singularly with a camera.

Both photographs and collages are installed and exist together so that the viewer contemplates these constructed spaces in and out of the camera, which may look digitally altered but are not. My aim is to call into question photography’s relationship with representation and reality.

To my family — Mom, Dad, Josh and Lizzie

Thank you so much for your support and unconditional love. I would not have been able to finish this journey without you. You always told me to follow my dreams and reach for the stars. I am able to pursue my goals because of all the love and support you have given me.

To my instructors — Mary Scott, Phil Hamlett, Hunter Wimmer, John Nettleton, Sandra Isla, Jeremy Stout, David Hake, and James O’Hara

Thank you so much for pushing me to achieve work that I am proud of. You gave me more confidence not only in myself but also as a designer. I entered the program without much of a graphic design background, but each one of you has taught me things about design that I am grateful to have learned.

To my dearest Simon

Thank you so much for just being there. Your love and support have given me the greatest incentive to do my best.

To my friends I made at the Academy

Thank you for helping me when I truly needed it the most. I thought I was alone on this journey but realized we were all in this together. I did not even think it was possible to make friends via Zoom, but I am so glad that I did.

THANK YOU

Contact

Jenny Rodriguez

Jenyrodriguezdesign@gmail.com

Jennyrodriguez.design

School Academy of Art University

School of Graphic Design

79 New Montgomery St

San Francisco, CA 94105

Major Master of Arts

Graphic Design and Digital Media

Instructor

Mary Scott

Course

GR 700 Portfolio

Book Title

Viewfinder

Typography

Franklin Gothic URW

Photography

Adobe Stock Images

Pexels

Unsplash

Peter James

Rita Leistner

Printing and Binding

Blurb

Paper Stock

Mohawk Superfine paper, eggshell finish, 100# text