Wes Anderson x Lacoste Marketing Project - Marketing Materials

W E S AN D E R S O N x L AC O S TE C OLLECTION IDEA & MARKETIN G MATERIAL S JENNY THAI | N06 45255

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C O N TENT S PAGE 1 C O L L ECTI ON IDEAS PAGE 19 CLOTHI N G BOX PAGE 2 4 S WI N G L A BEL S PAGE 27 L IS T O F I LLUS T R AT IONS

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MOOD

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She and her brother Richie ran away from home one winter and camped out in the African wing “of the public archives�.

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fig. 1.1

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MOOD

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Raleigh says you’ve been spending six hours a day locked up in here watching television and soaking in the tub.

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fig. 1.2

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MOOD

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[Raleigh turning to the last page of the report. He closes the folder and looks to Richie. Richie looks stunned. Silence.]

So, she smokes.

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fig. 1.3

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EMBROIDERY IDEAS 13

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DRESS IDEAS 15

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FURTHER PRODUCT IDEAS 17

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CLOTHING BOX 19

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fig. 2.1

The clothing box is inspired

by Margot’s smoking habit and is designed to look like a match box.

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SWING LABELS 23

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Each piece of the collection will have two swing labels. The upper one shows a cut-out of the Tenenbaum flag and has a T in the front and the Lacoste logo in the bag. The lower label has varying designs inspired by Wes Anderson’s movies. The backside features the Tenenbaum x Lacoste print seen throughout this project.

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LIST OF

ILLUSTRATIONS

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Page 2: Zebra Moodboard • The Daisy Fields (2018): Watercolour Zebra [digital image]. Available via: https://www.etsy.com/ uk/listing/204556375/watercolor-baby-zebra-baby-girl-nursery?ref=sr_gallery_40&ga_search_ query=safari+animal&ga_search_type=all&ga_view_type=gallery. Viewed: 22nd January 2019.

• Nathalie Spehner (2018: Zebra Status [digital image]. Available via: https://unsplash.com/photos/ SU9dOVobRf0. Viewed: 22nd January 2019.

• Lux & Ivy (2015): Margot & Richie Tenenbaum [digital image]. Available via: https://lux-ivy.myshopify.com/ blogs/news/58229380-halloween-2015-becoming-margot-richie-tenenbaum. Viewed: 22nd January 2019.

• Rusalkas (n.d.): Tenenbaum Zebra Wallpaper [digital image]. Available via: https://www.tumblr.com/blog_auth/ rusalkas. Viewed: 22nd January 2019.

• Fig. 1.1: Mental Floss (n.d): Richie and Margot Tenenbaum in Museum [digital image]. Available via: http:// mentalfloss.com/article/61053/28-things-you-might-not-have-known-about-royal-tenenbaums. Viewed: 22nd January 2019.

Page 6: Green & Pink Moodboard • Lacoste (2018): Pink Lacoste T-shirt [digital image]. Available via: https://pin.it/k5wt7ojffz3n5z. Viewed: 22nd January 2019.

• YouTube (2014): The Royal Tenenbaums Screenshot. [screenshot]. Available via: https://www.youtube.com/ watch?v=QrxJrnVUO7Q. Viewed: 1st November 2018.

• Haute Basics (2017): Green Cinema [digital image] Available via: https://www.instagram.com/p/BOx_ q77Bd4F/. Viewed: 19th January 2019 • Goodreads (n.d): Margot Tenenbaum Book [digital image]. Available via: https://www.goodreads.com/book/ show/15842149-three-plays. Viewed: 22nd January 2019.

• Fig. 1.2: Dailymotion (2017): Margot Tenenbaum in Bathtub [digital image]. Available via: https://www. dailymotion.com/video/x35l1cv. Viewed: 22nd January 2019.

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Page 10: Blue Moodboard • Samuel Zeller (2017): Ladder in front of striped wall [digital image]. Available via: https://unsplash.com/ photos/bKnvP-zgJZ8. Viewed: 22nd January 2019.

• Maurizio Di Federico (2014): Blue Tennis Court [digital image]. Available via: https://www.flickr.com/ photos/100672124@N03/15497577784/. Viewed: 22nd January 2019.

• Lacoste (2018): Blue toned Polo Shirt [digital image]. Available via: https://www.lacoste.com/gb/polo/pologuide.html. Viewed: 22nd January 2019.

• Unknown (n.d): Lacoste Logo in blue [digital image]. Available via: https://pin.it/auwhqh5e4lcfeo. Viewed: 22nd January 2019.

• Ranker (n.d): Young Margot Tenenbaum [digital image]. Available via: https://www.ranker.com/list/wesanderson-kids-where-are-they-now/stephen-tompkins?page=3. Viewed: 22nd January 2019.

• Fig. 1.3: Movie Stills (n.d): Margot Tenenbaum on the phone [digital image]. Available via: http:// dumbmovieblog.tumblr.com/post/93725688816/the-royal-tenenbaums-2001. Viewed: 22nd January 2019.

Page 14: Embroidery Ideas • Dribble (2018): The Royal Tenenbaums Icons. [icons]. Available via: https://dribbble.com/shots/4603285-TheRoyal-Tenenbaums-Movie-Poster. Viewed: 1st November 2018 • Behance (n.A). Available via: https://mir-s3-cdn-cf.behance.net/project_modules/disp/ f367808570805.560bfa9856b1b.png. Viewed: 19th January 2019 • Purple Fish Bowl (2018): Embroidered faux collars [digital image]. Available via: http://purplefishbowl.storenvy. com/collections/445246-once-upon-a-time/products/4440886-once-upon-a-time-collection-parachute-birdnut-unicorn-cloud-forest-blue-yel. Viewed: 22nd January 2019.

Page 16 & 18: Technical Drawings • All are taken from WGSN. Accessed: 23rd January 2019.

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Page 20 & 21: Clothing Box • All images: Author’s Own (2019) • Fig. 2.1: Al Día (2014): Smoking Margot Tenenbaum [digital image]. Available via: http://aldianews.com/ articles/culture/health/why-i-quit-smoking-tampons-and-started-smoking-electronic-cigarettes/34941. Viewed: 22nd January 2019.

Page 24 & 25: Swing Labels • All images: Author’s Own (2019)

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