enhance your versatility
About UTIL is a modular multitool that delivers ergonomic grip and biaxial handling in an ergonomic way. Next to modularity and ergonomy, quality is our policy: UTIL tools are made out of 100% swiss stainless steel, grips are made out of sturdy ABS with a basketballwise Wtexture to deliver maximum grip.
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Product range Chose between 3 sizes of grips and 30+ tools to compose your favourite toolset for the specific job you want to do. UTIL.com > shop
Specific toolsets SPECIFIC
SETS
For this course, the focus is on retail packaging design that sells in shops. Therefore specific toolsets were selected for specific jobs. Here’s a selection: > UTIL for BIKE FIXING > UTIL for WOODWORKING > UTIL for CAMPING
Brand pyramid “For makers, UTIL offers modular versatility with specific tools for specific jobs in an ergonomic way.�
COMPETITION - (multi)tool market > Stanley, Leatherman, Fiskars, Facom, Bahco TARGET GROUP - maker movement > Creators, DIY’ers, hobbyists, repair community BRAND PERSONALITY - handy - versatile - trustworthy BRAND ESSENCE - modular versatility
BRAND BENEFITS - ergonomic handling - modular toolsets
BRAND VALUES - modular - ergonomic
Benchmarks Competitors in the multitool market have: > Fat and sturdy fonts that express strength > An iconic, representative main brand colour This colour is mostly highlighted in packaging and sales environment.
Moodboard
UTIL
Branding
Enhance your versatility
enhance your versatility
origin Ăştil ~ Spanish
useful, practical, applicable helpful, beneficial purposeful also refers to utility : something you can use
#c8d300 #3c3c3b #9d9c9c #ececec
Accessories
Packaging
box model
BIKE FIXING TOOLS
ergonomic grip
modular design
ENHANCE YOUR VERSATILITY
bi-axial handling
Multitool guide
Packaging
UTIL for WOODWORKING ergonomic grip
A preselected composition of 5 useful woodworking tools out of the UTIL toolset database. AXIAL & RADIAL BIT HOLDERS For hex keys and screw drivers Expand and compose your own toolset at www.UTIL.com
modular design
UTIL nv.
bi-axial
Volksplein 34 8500 Kortrijk BELGIUM
handling
0800 123 456 www.UTIL.com
hanger model
WOOD WORKING TOOLS
ergonomic grip
modular design
bi-axial handling
LENS TWEEZERS FILE KNIFE SAW
LENS TWEEZERS FILE KNIFE SAW
ergonomic grip
modular design
bi-axial handling
ENHANCE YOUR VERSATILITY
Brand & Packaging concept by Jente Ameye LUCA | School of Arts, 2016