Social Club 19 S/S14 Men Trend Report

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Men are visual creatures.

The man behind SocialClub19.com, Jeremiah Williams, wants to give you the “behind the brand scenes.� Check out the randomness that is _Jeremiah_ on Instagram. Follow along for the journey, but more importantly tag him with your looks. Share with us your style. Tell us what inspires you. Social Club 19 wants to encourage men to embrace their own personal style. Instagram.com/_jeremiah_



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Be glade that twitter is only 140 characters.

Who knows what the guy behind SocialClub19.com would end up saying. The struggle is real for guys. Ask your style questions. Chat about the random bits you find online. Whatever it is, share it with @_Jeremiah_. He tweets about all things Fashion, Style, Travel, Lifestyle, Digital, and Pop-culture. If people are talking about it, he has an opinion. Join the conversation at Twitter.com/_Jeremiah_ or #SocialClub19



The average man really doesn’t care about fashion week coverage. There are seasons that I have to force myself to view all the shows. Men just want to know what to wear and how to wear it. I have sorted it all out, and have put it together in this guide. I am happy to present the Spring/Summer 2014 Social Club 19 Trend Report. If I would have released this report last year, like most are released, you would have lost it or forgotten about it. I am just looking out for you. What is the point? It has always been my motivation for guys to explore and embrace their own personal style. This guide is a perfect tool. Not everyone can have me as their personal shopper or style advisor. I have picked my top trends, must have items, and created specific style guides for the SocialClub19.com man. The goal is to freshen up your look, and get you some good attention. The trends are not for every man, but there is at least one trend for every man. You also don’t have to be a “fashion-ista.” (Yes I hate myself for typing that word) All guys want to look good, and trust me there are benefits for being a sharp dressed man. The last thing you want to do is be “that guy” who looks like an uncomfortable version of a trendy store’s mannequin. Often guys are the butt of fashion jokes, and snarky commentary. In reality there are some exciting things happening in menswear right now. People are taking notice that guys actually care about the way they look, and feel comfortable having their own style. I am looking forward to sharing this report and hope that you connect with me to share your style. I also hope that you share this with you friends as a subtle hint to pull themselves together. Let’s connect and talk about it, or just share the random bits we find online. Follow me on Twitter: @_Jeremiah_ or the Instagram: _Jeremiah_. Do it. What ist he worst that could happen? You dress a little better? You find a cool new brand to add to your closet? - Jeremiah


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Hold up a second. Don’t go buying up your Spring and To organize your clothes in your closet use the ABC’s Summer looks just yet. in the diagram. Start off with your tanks and tees. Then do short sleeved polo style shirts and long Before you fill your closet with random fashion pieces sleeved button front shirts. Then move to your caryou feel you need, buy smart. That not only saves you digans, sweaters, jackets, and blazers. Last put your money to buy some nicer fashion pieces, but you might pants. But what about suiting? Keep those pieces be surprised what options you might have. A solid nicely wrapped together in the back of your closet. cleaning of your closet should be done twice a year. It This will reduce how much they get moved around makes the most sense to do this before cold and warm and potentially wrinkled. seasons. Think of it as a solid juicing or cleanse for your closet. Just make sure that you donate your gently used The next step is to organize by color. Organize from clothes to a local shelter or organization. Don’t be lame. lightest to darkest. This will help if you are trying to put together your look for a night out. This will also There are many ways to organize your closet based help give you an idea of what colors you might need upon size and need. This is not the only way to organize to add to your wardrobe. your closet, but Social Club 19 has found that it is the easiest for most guys. The average guy with the averOrganizing your closet by how you get dressed will age type of closet can use our simple method. It is easy make the process that much quicker. That means and there is even a diagram to assist. It is pretty much maybe a few more extra minutes of sleep, or a bit of fool proof. a longer shower. Moving left to right, you can easily pull the pieces you need to make a complet outfit. Keep accessories on the shelf above your clothes, or in 3 Basic Steps: special bins under them. A clean closet will make your life so much easier, and you would have never expect[1] Organize by TYPE ed it. [2] Organize by COLOR Now you can go shopping. [3] Organize by HOW YOU GET DRESSED




Men should never settle for lame accessories. To help you out, Social Club 19 has picked some of our favorites. We picked everything from our favorite bags to what bracelets should find themselves on your wrist. All of the pieces would be good additions to your warm weather wardrobe. Check out what made our list, and feel free to share your picks. Executive Editor, Jeremiah Williams, wants to know what pieces you find. Connect with him by tweeting @_Jeremiah_ or tagging him on the IG at _Jeremiah_.









SOCIALCLUB19.COM

Guys take note. A soft face is a kissable face. There is one brand of products that you need in your Bathroom. The products come from Lush Cosmetics. We love them so much, that a few months ago we hosted a Tweet-

up at the Fashion Mall at Keystone location in Indianapolis. Don’t let the name scare you. Lush has a collection for men, but any of their products are perfect for men. You won’t smell like your Grandpa, and you might get some face love. Our top thee picks are available at LushUSA.com.

COALFACE

SANDSTONE DIRTY

Coalface is a face wash that is good for all guys. It is a charcoal cleansing bar. It has a subtle hint of a fragrence, but nothing that won’t bring someone in closer to get a better smell.

Sandstone has to be one of our most favorite soaps. Not only does it smell fresh, but the sand in the soap will help scrub your skin soft.

Dirty Saving Cream is a great option for shaving, if you use a multi-blade razor. It isn’t a foaming cream, and has a very subtle smell.

Everytime you take a shower it is like taking a trip to the beach. The sand and smell will take you to your favorite beach spot.

Our favorite thing about the Dirty Shaving Cream is the soothing feel it gives your face as you shave. It gives a close shave, while leaving your face moisturized and well hydrated.

The soap has a bit of grit to it, that will give your face a good cleanse. It looks good on your counter, and will keep you face clean and fresh.




The Industry is realizing that men are paying more attention to style. An exciting trend for S/S14 is the menswear embrace of floral prints. Go big or go home guys. The beloved camouflage pattern is getting some serious competition from the floral pattern. Many designers and brands have applied the floral print to many of the staple pieces for men. Blazers, hoodies, pants, and hats have received the print. But don’t be scared of it. There are some easy ways to gradually add it to your personal style. Accessories are always a good place to start. Stick with your standard pieces, but add a floral print watch. Ditch your dirty go-to hat for a floral printed hat. If you want to go even more subtle in embracing the look, go with a floral pocket square or tie. Many designers paired a bold floral print with a solid neutral color. You don’t want to go crazy with mixing this pattern. A camel tone is a safe base color to begin your look. (Think light brown gentleman.) Then decide what floral piece you are going to add. Not all patterns are created equally. If you are a bigger guy think a bolder larger pattern. The floral pattern trend is a good one for afternoon cocktails or socializing on the weekend. I wouldn’t recommend a floral print pant to the office on a Wednesday. For the office, feel free to add a pocket square, tie, or even lapel accessories. Embrace the floral trend this season.



A revamped trend is the “Retro Man” look for guys. It is a more playful version of the very popular “Mad Man” inspired styling of gentleman lately. Think a mix of Ocean’s 11 and Boogie Nights. The Retro Man trend is all about the cool and confident guy. A guy who appreciates structure and color in his look will appreciate this style. Don’t think about looking at your Grandpa’s style on this one. This is a way cooler take of his look. Clean patterns, rich color, and simple layering are the keys to this look. Your favorite cardigan can now last a while longer, by using it as a shirt under a suit. Think of it as a cool button up v-neck tee. It’s a good way to turn a boring suit into a look for the night. Just make sure you are using a thin cardigan. The last thing you want is to be itchy and sweaty from a bad choice in fabric. Any runway look that involves a leather jacket is a bonus. Guys love a good leather jacket and tee shirt combo. Switch out the dark denim with a simple short and you have yourself a look. Don’t forget the shades on this one. It gives a great finished style for guys. Men in the day would wear some great colors and patterns, so feel free to dive on in to the pattern pool. Just keep the pattern structured and small and you will be fine. You might be surprised how easy it is to put together this look from what you already have.



We have another season of a Blue trend. Rich dark blues and light fresh blues were very popular for the season. Blue is everywhere. In our Top 5 Bracelets pick, Valentino has an amazing blue and studded bracelet. Get ready to embrace the color, if you don’t personally like the color. The real secret to pulling off a blue on blue trend look, is to mix up the textures and shades of your blues. A dark denim with a light cotton blue shirt and patterned tie is an easy look to pull together for a weekend networking event. If you are looking for more of an “edgier” look, there are more and more blue leather jackets popping up in online stores. Match a solid leather jacket up with a cotton pant and a sweater and button front shirt and you are ready to get some attention for the evening. Don’t mess up you blue on blue look by throwing in an awkward black or brown watch. There are many accessory options that also come in shades of blue. Pull the look off right, and people will forget about 50 Shades of Gray. Yes that was just said. Don’t be afraid that you are going to look like Justin Timberlake and Brittney Spears in their denim mistake from the 90’s. It truly is hard to mess up this look, unless you go for the acid wash pieces in your closet. In which case you must ask yourself why?



Gone are the days of suiting just being about the office or Mad Men parties. Gentlemen are finding fantastic new ways to make the suit cool. Belting, rolling up the legs, and even using bold patterns are some of the ways designers showcased the relaxed way to wear the suit. Many men have nightmares of wearing a suit, and don’t really want to wear one when they don’t have too. Finding the right material will make a world of difference in your level of comfort. Not all suits are created equal, and this season they will be worn in an array of options. Think outside of the box when putting your look together. Ditch the standard dress shirt, and go with a denim shirt. Just stay way from just going to a tee shirt. The last thing you want is to look like a Miami Vice character. The key to this trend is to accessorize the hell out of your suit. There are more options than just a tie-bar when wearing a suit. Lapel pins are your friend on this one, and a great way to add some style to your average suit. A scarf is an easy way to completely change the look of the suit. Hats are really popular right now, and not just fadoras and baseball styles. Yes suits can be expensive. You don’t want to risk an expensive dry-cleaning bill, so act like a proper gentleman. Gentlemen are stepping up their game all around you. Don’t get left behind.



If the bold floral trend isn’t your thing, than you have to embrace the bold graphics. The good thing about trends for guys, is that there are options. There will be a lot of bold patterns that pop up in menswear. Not just in typography, but in digitally enhanced large prints. Very popular in a lot of streetwear stores is the all-over printing of graphics. You will be able to find almost anything on a tee shirt this season. A lot of animal print heads and religious iconography will be represented. Another popular way you will see this trend is the pocket tee or hoodie. Many brands have already been doing it, but there are bold graphic accents on pockets. These pieces tend to be great on their own, or even better when layered with colorful pieces. This trend makes it easy for guys to adjust to their own style and purpose. It will be great to have some graphic button front options to add to suiting and other looks. With so much bold prints, it will be easy to get carried away when putting together your look. Just remember to mix some solid pieces into your finished look. Even if it is just a solid colored scarf. It’s a fun trend that will be enjoyable to see how it is transformed from runway to everyday wear.



CHECK OUT www.SOCIALCLUB19.com for all of your men’s style fix.

TWITTER @_Jeremiah_ INSTAGRAM _Jeremiah_ EMAIL Jeremiah@SocialClub19.com

This free tool was created and provided by Jeremiah Williams


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