Web Marketing Hero for Chambers of Commerce Empower Your Members Add Value to a Membership Create a New Revenue Stream
Thursday, January 24, 2013
The Genesis Biz’s overwhelmed, don’t know where to start, and don’t have time Created as a one-stop resource for our clients after training Training available at THEIR CONVENIENCE, anytime, anywhere, on any device
Thursday, January 24, 2013
What is it? One-Stop Web Marketing Classroom for your Members
On-demand video tutorials and marketing materials Thursday, January 24, 2013
Bi-Weekly Email Newsletters
Bi-Monthly Webinars
Bi-Annual eBooks
Online Classroom Over 7 hours of Facebook and Web Marketing Tutorial Videos (smartly organized and short) Dozens of In-Store Marketing Materials and eBooks (in-store signs, sign up forms, etc.) e.g. “Blueprint: Your Website” & “Checklist: Online Promotions”
Thursday, January 24, 2013
Bi-Weekly Email Newsletters Covers all Web Marketing Topics/Platforms Simple Tips and Tricks that are easy to implement Keeps Members Up-to-Date on Social Media News Keeps Members Focused and Inspired
Thursday, January 24, 2013
Bi-Monthly Webinars Covers all Web Marketing Topics Facebook, Pinterest, Email Marketing, Twitter, Website, etc. e.g. “How to Collect Email Leads via Facebook” e.g. “Cash Mob Best Practices and Tips” e.g. “5 Ways to use Pinterest for Your Biz”
Thursday, January 24, 2013
Bi-Yearly eBooks In depth web marketing strategies available on any eReader or printed Branded with YOUR CHAMBER’S LOGO Distribute to all new and current members
Thursday, January 24, 2013
Empower Your Members Provide your members with invaluable web marketing training, available anytime, anywhere, on any device Provide your members a one-stop web marketing solution Help your members bring in more customers, more sales, and more clients Works for both b2c and b2b Thursday, January 24, 2013
Add Value to a Membership Create incentive for new member sign ups Help retain current members by providing them this invaluable training Help fulfill your mission to promote, educate and support a vital business community.
Thursday, January 24, 2013
Create a New Revenue Stream - Part 1 Chamber receives free tickets to bi-monthly $99 webinars...Chamber may charge a reduced rate, give out to VIPs, etc. Chamber may create an event around the webinar, charge entry fee, and have member social media pros ready to implement the training
Thursday, January 24, 2013
Create a New Revenue Stream - Part 2 eBook Sponsorships - Chamber is free to find and charge sponsors for the eBook. Front cover, back cover, printed for free, etc. eBook Lead Generation - Chamber is free to use eBooks for lead generation on both its website and Facebook Page
Thursday, January 24, 2013
Create a New Revenue Stream - BONUS BONUS - Special tutorial section for Chambers, showing how to monetize its Facebook Page, using techniques very few people actually know about (our favorite includes building up your chamber's ad network, then selling access to it to your members) BONUS - We create a custom Facebook tab/ app to display the eBook and promote WMH as one great reason to join the Chamber Thursday, January 24, 2013
Options $129/month ($1499 annual option)
$149/month ($1599 annual option)
$399/month ($4000 annual option)
2 eBooks/year
2 eBooks/year
2 eBooks/year
Web Marketing Hero
Web Marketing Hero
Web Marketing Hero
Custom Facebook App
Custom Facebook App
Custom Facebook App
Bi-Weekly Emails
Bi-Weekly Emails
20 Tickets to 6 Webinars Valued at $99 that you can sell at a discounted rate.
50 Tickets to 6 Webinars Valued at $99 that you can sell at a discounted rate. 1 hour consulting/month
Thursday, January 24, 2013
The Math
Hypothetical - $149/month plan 20 Webinar Tickets x $20 = $400 (six times/ year = $2400, +$800 for the year) 2 eBooks x $200 sponsorship = $400 Facebook Advertising Admin Access = $50 per use Or, raise membership fee a small amount ($5) to offset cost Thursday, January 24, 2013
Does it Work?
Thursday, January 24, 2013
Summary Empower members to take control of their web marketing Add value to a Chamber membership ($399 a la carte value) Create a new revenue stream for the Chamber
Thursday, January 24, 2013