Web Marketing Hero for Winery Associations Empower your members. Add value to your memberships. Create a new revenue stream.
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About Us We’re Allison and Jeremy Schubert. We graduated from Boston College in 1998, and have been web marketing ever since...15 years of full-picture web marketing experience. In 1999 we built Lunabean.com where we successfully competed with corporatebacked sites IGN (Newscorp) and Gamespot (Viacom). Because of our success with Lunabean, we were brought in to many businesses to consult and help grow their businesses online (Lunabean Media). Our client list includes Nike and Li-Ning USA, the Dundee Hills Winegrowers Association, IPNC, along with dozens of wineries. We continue to consult wineries in maximizing direct sales and making their web and social media efforts effective and efficient.
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Testimonials We have been fortunate enough to work with some truly amazing people. For more testimonials and more about us, please go here.
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What Are We Seeing? We have consulted dozens of wineries, trained many more, given seminars and classes, and listened to our members. What do we see? We see the wineries that are engaged in social media are excelling: getting more direct sales and more tasting room traffic. Those who are not are being left behind and don’t even know it. Wineries are confused, overwhelmed, and don’t know where to start. Some are even being taken advantage of. Wineries are asking for smart and simple step-by-step training that can be done at their own pace and can be accessed at their convenience. Wineries want a trusted resource.
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The Solution A one-stop web marketing resource, where member wineries have access to: video tutorials blueprints tasting room marketing materials webinars monthly email newsletters Friday, December 14, 12
Winery Associations Who Sign Up Will Be Able to Offer their Members... Complete Facebook Training and Marketing Materials w/ Facebook Marketing for Heroes Over 75 tutorial videos that can be accessed any time, blueprints, checklists, and in-store marketing materials This is tactical training that will help wineries get more likes, leads and buyers. Accessible at any time, any where, on any device. There's even a section specific to how your winery association can monetize your Facebook Page. Friday, December 14, 12
Wineries Who Sign Up Will Be Able to Offer their Members...Cont.
Members that opt-in receive monthly e-mails encompassing all things social media (Pinterest, Twitter, e-mail marketing, website tips), to keep them updated, on-track, and inspired. Webinars - Access to four webinars per year focusing on wineryspecific content, again, dealing with a range of social media platforms.
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Example Webinar Topics Web Marketing Tool Box: the five essential (free or low-cost) tools wineries must use Facebook advertising basics 5 easy ways to get more tasting room traffic How to use Facebook to grow your email list Pinterest marketing for wineries How to build a Facebook contest
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The Benefits for Your Association Empower members with smart and effective marketing tools, training, and advice to increase sales and discover new customers. Add value to current memberships. Create incentive for new member sign ups. Provide a brand new revenue and lead source for the association. Collectively bring more business and foot traffic into the Valley. Provide members with a one-stop solution for their Web Marketing needs. Help fulfill your mission to support the Willamette Valley wine industry and promote the Willamette Valley with an emphasis on wine. Friday, December 14, 12
Create a New Revenue Stream SALES WVWA will receive free tickets to our quarterly $99 webinars. WVWA is free to sell those tickets at a reduced rate, give out to VIPs, etc. BONUS Included in Facebook Marketing for Heroes is a section for Wine Associations, showing you how to monetize your Facebook Page, using techniques very few people actually know about. Â Our favorite includes building up your association's ad network, then selling access to it to your members. Â
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How is this Different? We know you’re often approached by businesses selling their social media and web marketing services. Here’s how this is different:
WVWA can create a brand new revenue stream for a high-demand value added membership program. Members are provided full-picture web marketing training by experts in the industry via on-demand training videos, exclusive e-mails, and webinars. For a very low cost, members benefit from expert training, while the WVWA benefits by creating additional revenue and adding value to a membership.
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The Cost $399/year
Unlimited member access to Facebook Marketing for Heroes Custom Facebook App for WVWA Monthly Wine Marketing E-Mails +20 Tickets to 4 Wine Marketing Friday, December 14, 12
We make it easy to implement...just use our pre-made email/letter to announce this phenomenal new benefit to members.
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Why Now? Facebook has 1 billion members (200k between Portland and Salem who like wine). -Facebook Ad Targeting Facebook fans are valuable: An Apple fan is worth about 90% more to Apple than a regular customer. -Bain Consulting 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads 82% of Facebook company and brand Pages issue less than 5 update posts per month – hugely underutilizing the platform and falling short of fully engaging fans. -Recommend.ly Brand fans on Facebook are 79% more likely to consider buying a company’s product (versus 49% for non-fans) -Forrester Research
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Thank you! Jeremy and Allison Schubert hello@lunbeanmedia.com 503.941.0660
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